{"product_id":"aveda-invati-advanced-exfoliating-shampoo-200ml","title":"Aveda Invati Advanced Exfoliating Shampoo 200ml","description":"\u003cp\u003eThe Aveda Invati Advanced Exfoliating Shampoo 200ml is a sulphate-free scalp exfoliating shampoo formulated for fine, thinning and normal to oily hair. It gently renews the scalp by removing the buildup that clogs pores and contributes to hair loss — leaving the scalp clean and refreshed with a weightless feel that never compromises fine hair's volume.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReduces hair loss through gentle scalp exfoliation and pore cleansing\u003c\/li\u003e\n  \u003cli\u003eRemoves buildup that clogs hair follicles and inhibits healthy hair growth\u003c\/li\u003e\n  \u003cli\u003eSulphate-free formula with a high-lather cleanse suitable for fine hair\u003c\/li\u003e\n  \u003cli\u003eDesigned for fine, thinning and normal to oily hair types\u003c\/li\u003e\n  \u003cli\u003eLeaves the scalp renewed, clean and weightlessly refreshed\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy does scalp exfoliation matter for thinning hair?\u003c\/h2\u003e\n\u003cp\u003eOver time, sebum, dead skin cells, dry shampoo residue and product buildup accumulate around the hair follicle opening — restricting the space the hair shaft has to grow through and contributing to the appearance of thinning. Regular scalp exfoliation removes this buildup, keeps the follicle environment clear and creates the conditions in which the hair can grow more freely. For fine and thinning hair types, this kind of scalp-focused approach to hair loss is often more effective than simply treating the hair itself.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, massage gently into the scalp to activate the exfoliating action and work into a lather, then rinse thoroughly. Use regularly as part of a complete scalp care routine for best results. Find the full range of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo-for-thin-hair\"\u003eshampoos for thinning hair\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-treatment\"\u003escalp treatments\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Aveda","offers":[{"title":"Default Title","offer_id":52061107749157,"sku":"SD38695","price":31.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/38695.jpg?v=1773132582","url":"https:\/\/revivehairartists.co.uk\/products\/aveda-invati-advanced-exfoliating-shampoo-200ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}