{"product_id":"asp-elixir-permanent-hair-colour-6-1","title":"ASP Elixir Permanent Hair Colour 6.1 - Dark Ash Blonde - 100ml","description":"\u003cdiv id=\"ctl00_ctl00_InsideWrapperContent_mainContent_zneContent6_ctl02_ctl02\" class=\" component\" data-transformer=\"tabs\" data-transformer-options='{ \"enabled\": true }' data-zone-component-zonename=\"Content 6\" data-zone-component-instanceid=\"dcd78424-868d-41ed-8d14-4b45e08a6a20\" style=\"box-sizing: border-box; margin-top: 20px; position: relative; display: block; color: rgb(51, 51, 51); font-family: Montserrat, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; letter-spacing: normal; orphans: 2; text-align: start; text-indent: 0px; text-transform: none; widows: 2; word-spacing: 0px; -webkit-text-stroke-width: 0px; white-space: normal; background-color: rgb(255, 255, 255); text-decoration-thickness: initial; text-decoration-style: initial; text-decoration-color: initial;\"\u003e\u003cdiv class=\"tabs tabs-fill responsive-tabs transformer-tabs jqhidden r-tabs\" style=\"box-sizing: border-box; visibility: visible; position: relative;\"\u003e\u003cdiv id=\"ctl00_ctl00_InsideWrapperContent_mainContent_zneContent6_ctl02_ctl05\" class=\" templatelocation\" data-transformer-destroy=\"empty\" data-transformer-tabs-template=\"content\" data-jtmplid=\"ctl00_ctl00_InsideWrapperContent_mainContent_zneContent6_ctl02_ctl05_jtmpl\" style=\"box-sizing: border-box;\"\u003e\u003cdiv id=\"transformer-tab-0\" class=\"r-tabs-panel r-tabs-state-active\" style=\"box-sizing: border-box; padding: 16px 15px; display: block; background-color: rgb(255, 255, 255); border-top: 3px solid rgb(26, 42, 74);\"\u003e\u003cdiv id=\"ctl00_ctl00_InsideWrapperContent_mainContent_zneContent6_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 6\" data-zone-component-instanceid=\"9d3c4825-fb29-4e6e-89ea-aabe84a78ba6\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\" style=\"box-sizing: border-box; margin-top: 0px; position: relative; display: block; padding-bottom: 0px;\"\u003e\u003cdiv class=\"description long-description\" style=\"box-sizing: border-box;\"\u003e\u003cdiv class=\"description-content\" style=\"box-sizing: border-box;\"\u003e\n\u003cp style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5rem; line-height: 22px; font-weight: normal; margin: 0px; padding: 0px 0px 15px;\"\u003eThe cutting-edge GPS-TECnology system accurately targets the ideal area in the cortex for colour placement, resulting in INFINITI \/ Elixir's exceptional coverage and long-lasting durability.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5rem; line-height: 22px; font-weight: normal; margin: 0px; padding: 0px 0px 15px;\"\u003eWith enhanced encapsulation of oxygen, hair strands receive deeper penetration, while the colour is transported in smaller oil droplets, ensuring more thorough colour saturation and a vibrant, bold hue.\u003c\/p\u003e\n\u003cp style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.5rem; line-height: 22px; font-weight: normal; margin: 0px; padding: 0px 0px 5px;\"\u003eEnjoy a gentler, yet more efficient colour deposit that exceeds all prior experiences.\u003c\/p\u003e\n\u003ch2 style=\"box-sizing: border-box; position: relative; color: rgb(51, 51, 51); font-weight: bold; font-size: 2rem; margin-top: 18px; margin-bottom: 18px;\"\u003eKey Features\u003c\/h2\u003e\n\u003cul style=\"box-sizing: border-box; color: rgb(51, 51, 51); line-height: 1.3em; font-weight: normal; padding-left: 20px; margin: 15px 0px;\"\u003e\n\u003cli style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.4rem; font-weight: normal; margin-bottom: 10px;\"\u003eShea Butter \u0026amp; Argan Oil add protection, suppleness \u0026amp; incredible shine for beautiful, healthier looking hair\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.4rem; font-weight: normal; margin-bottom: 10px;\"\u003eMore than 90% naturally derived ingredients, obtained from sustainable \u0026amp; renewable sources\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.4rem; font-weight: normal; margin-bottom: 10px;\"\u003eUltra-low ammonia, from just 0.2%\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.4rem; font-weight: normal; margin-bottom: 10px;\"\u003eUnlimited colour results\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.4rem; font-weight: normal; margin-bottom: 10px;\"\u003eFlawless 100% white hair coverage\u003c\/li\u003e\n\u003cli style=\"box-sizing: border-box; color: rgb(51, 51, 51); font-size: 1.4rem; font-weight: normal; margin-bottom: 10px;\"\u003eAdvanced Anti-Fade Technology with UV Filters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\u003cdiv class=\"row\" style=\"box-sizing: border-box; margin-left: -15px; margin-right: -15px; 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