{"product_id":"amika-velveteen-dream-smoothing-shampoo-1000ml","title":"amika Velveteen Dream Smoothing Shampoo - 1 Litre","description":"\u003ch2\u003eamika Velveteen Dream Smoothing Shampoo 1000ml\u003c\/h2\u003e\n\n\u003cp\u003eGive frizz-prone hair a smoother, silkier start with \u003cstrong\u003eamika Velveteen Dream Smoothing Shampoo 1000ml\u003c\/strong\u003e. This gentle smoothing shampoo cleanses the hair while helping create a soft, polished finish and protecting against the effects of humidity. Designed for all hair types, it is especially suited to anyone looking to reduce frizz and improve smoothness without compromising the natural movement of the hair.\u003c\/p\u003e\n\n\u003cp\u003eVelveteen Dream is the first step towards \u003cstrong\u003esilky, manageable and more controlled hair\u003c\/strong\u003e. Its smoothing formula helps cleanse away impurities while preparing the hair for conditioning and styling, making it an excellent everyday choice for hair that becomes fluffy, unruly or difficult to manage in humid conditions.\u003c\/p\u003e\n\n\u003cp\u003eEnriched with \u003cstrong\u003eprovitamin B5\u003c\/strong\u003e and amika's signature \u003cstrong\u003esea buckthorn\u003c\/strong\u003e, the formula combines conditioning and smoothing benefits with nourishing care. The generous \u003cstrong\u003e1000ml salon-size bottle\u003c\/strong\u003e is ideal for professional use, frequent washing or anyone who wants a larger supply of their favourite smoothing shampoo.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional \u003cstrong\u003esmoothing shampoo\u003c\/strong\u003e for softer, silkier hair.\u003c\/li\u003e\n\u003cli\u003eHelps create a \u003cstrong\u003efrizz-free, polished finish\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eDesigned to help protect hair against the effects of \u003cstrong\u003ehumidity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eGently cleanses the hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps improve \u003cstrong\u003esmoothness and manageability\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and conditioned.\u003c\/li\u003e\n\u003cli\u003eSuitable for \u003cstrong\u003eall hair types\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eEspecially beneficial for hair that is prone to frizz or difficult to smooth.\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003eprovitamin B5\u003c\/strong\u003e to help promote resilience, smoothness and conditioning.\u003c\/li\u003e\n\u003cli\u003eInfused with amika's signature \u003cstrong\u003esea buckthorn\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eSea buckthorn is naturally rich in nutrients including omega 7, vitamins and antioxidants.\u003c\/li\u003e\n\u003cli\u003eCreates the ideal foundation for the matching Velveteen Dream Smoothing Conditioner.\u003c\/li\u003e\n\u003cli\u003eDesigned for regular cleansing and smoothing routines.\u003c\/li\u003e\n\u003cli\u003eGenerous \u003cstrong\u003e1000ml professional size\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eSmoother Hair Starts in the Shower\u003c\/h3\u003e\n\n\u003cp\u003eFrizz control does not have to begin at the styling stage. \u003cstrong\u003eamika Velveteen Dream Smoothing Shampoo\u003c\/strong\u003e has been created to start smoothing the hair from the cleansing stage, helping provide a better foundation for the conditioner and styling products that follow.\u003c\/p\u003e\n\n\u003cp\u003eThe formula gently cleanses the scalp and lengths while helping improve the overall feel of the hair. This makes it particularly useful for anyone whose hair tends to become rough, fluffy or unruly after washing.\u003c\/p\u003e\n\n\u003cp\u003eUsed regularly as part of the Velveteen Dream routine, the shampoo helps support a silkier and more polished finish without making the cleansing process unnecessarily harsh.\u003c\/p\u003e\n\n\u003ch3\u003eHelps Protect Against Humidity\u003c\/h3\u003e\n\n\u003cp\u003eHumidity can quickly disrupt a smooth hairstyle, particularly when hair naturally tends to absorb moisture from the atmosphere. This can cause the hair to expand, become frizzy and lose the sleek finish achieved during styling.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eVelveteen Dream Smoothing Shampoo\u003c\/strong\u003e is made especially for those looking to smooth their hair and help protect it against humidity. By creating a smoother starting point during cleansing, it supports more controlled styling and helps hair maintain a refined appearance.\u003c\/p\u003e\n\n\u003cp\u003eFor best results, follow with the matching Velveteen Dream Smoothing Conditioner to continue the smoothing routine.\u003c\/p\u003e\n\n\u003ch3\u003eProvitamin B5 for Smoothness \u0026amp; Resilience\u003c\/h3\u003e\n\n\u003cp\u003eOne of the key ingredients in Velveteen Dream is \u003cstrong\u003eprovitamin B5\u003c\/strong\u003e. This conditioning ingredient helps promote the hair's resilience while contributing to smoother, softer and more manageable strands.\u003c\/p\u003e\n\n\u003cp\u003eHair that feels conditioned and flexible can be easier to detangle and style, particularly when it is naturally prone to frizz. Provitamin B5 helps support this softer feel while complementing the shampoo's overall smoothing performance.\u003c\/p\u003e\n\n\u003ch3\u003ePowered by amika's Signature Sea Buckthorn\u003c\/h3\u003e\n\n\u003cp\u003eThe formula also contains \u003cstrong\u003esea buckthorn\u003c\/strong\u003e, one of amika's signature ingredients. This nutrient-rich superfruit is one of the relatively few known plant sources of \u003cstrong\u003eomega 7\u003c\/strong\u003e, a fatty acid more commonly associated with fish oil.\u003c\/p\u003e\n\n\u003cp\u003eSea buckthorn also contains \u003cstrong\u003evitamins A and C\u003c\/strong\u003e along with naturally occurring antioxidants, making it a valuable nourishing ingredient within amika's haircare formulas. In Velveteen Dream, it complements the shampoo's smoothing and conditioning properties to support softer, healthier-looking hair.\u003c\/p\u003e\n\n\u003ch3\u003eA Gentle Cleanse for All Hair Types\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eAll hair types are welcome\u003c\/strong\u003e with amika Velveteen Dream Smoothing Shampoo. While it is particularly useful for those dealing with frizz or humidity-related styling problems, its gentle cleansing action makes it easy to incorporate into a wide variety of routines.\u003c\/p\u003e\n\n\u003cp\u003eWhether the hair is straight, wavy, curly, fine or thick, Velveteen Dream can be used whenever a smoother, silkier and more manageable finish is the goal.\u003c\/p\u003e\n\n\u003ch3\u003eIdeal Before Blow-Drying \u0026amp; Styling\u003c\/h3\u003e\n\n\u003cp\u003eA smoother cleansing and conditioning routine can make styling easier by helping reduce roughness before heat tools are introduced. Velveteen Dream Shampoo prepares hair for the next stages of the routine, helping create a more manageable starting point before blow-drying or styling.\u003c\/p\u003e\n\n\u003cp\u003ePairing it with the matching conditioner helps continue the smoothing benefits, while suitable styling products can then be used where additional heat protection, frizz control or hold is required.\u003c\/p\u003e\n\n\u003ch3\u003eProfessional 1000ml Size\u003c\/h3\u003e\n\n\u003cp\u003eThe generous \u003cstrong\u003e1000ml bottle\u003c\/strong\u003e makes this version of Velveteen Dream particularly practical for professional salons, frequent users and households where smoothing shampoo is used regularly.\u003c\/p\u003e\n\n\u003cp\u003eThe larger format provides plenty of product for repeated washes while delivering the same smoothing, humidity-protective and conditioning benefits associated with the Velveteen Dream collection.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use amika Velveteen Dream Smoothing Shampoo\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eThoroughly wet the hair.\u003c\/li\u003e\n\u003cli\u003eApply an appropriate amount of \u003cstrong\u003eamika Velveteen Dream Smoothing Shampoo\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMassage through the hair from \u003cstrong\u003eroots to ends\u003c\/strong\u003e, concentrating cleansing at the scalp.\u003c\/li\u003e\n\u003cli\u003eWork the shampoo gently through the lengths as required.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary depending on hair condition and product build-up.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003cstrong\u003eamika Velveteen Dream Smoothing Conditioner\u003c\/strong\u003e for the best smoothing results.\u003c\/li\u003e\n\u003cli\u003eStyle as desired using suitable heat protection and styling products where required.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e This product does not contain any direct gluten-contributing ingredients according to the manufacturer's information. If you have allergies or sensitivities, consult an appropriate healthcare professional and check the current ingredient information on the product packaging before use. Avoid contact with the eyes and rinse thoroughly if contact occurs.\u003c\/p\u003e\n\n\u003cp\u003eFor anyone seeking \u003cstrong\u003esmoother, silkier and more manageable hair with added protection against humidity\u003c\/strong\u003e, amika Velveteen Dream Smoothing Shampoo 1000ml is an excellent first step. With provitamin B5, nourishing sea buckthorn and a gentle smoothing formula suitable for all hair types, it helps turn frizz-prone hair into a softer and more polished mane. \u003cstrong\u003eShop amika Velveteen Dream Smoothing Shampoo 1000ml today\u003c\/strong\u003e and start every wash with smoothness in mind.\u003c\/p\u003e\n","brand":"Amika","offers":[{"title":"Default Title","offer_id":53684352778533,"sku":"CS640054","price":75.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CS640054-0.webp?v=1787825395","url":"https:\/\/revivehairartists.co.uk\/products\/amika-velveteen-dream-smoothing-shampoo-1000ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}