{"product_id":"amika-forget-frizz-shampoo-275ml","title":"amika FORGET FRIZZ  shampoo 275ml","description":"\u003ch2\u003eamika FORGET FRIZZ Shampoo 275ml\u003c\/h2\u003e\n\n\u003cp\u003eStart your anti-frizz routine in the shower with \u003cstrong\u003eamika FORGET FRIZZ Shampoo 275ml\u003c\/strong\u003e, a smoothing and hydrating shampoo designed to help keep unruly hair sleek, soft and manageable in changing weather conditions. Created especially for \u003cstrong\u003emedium-to-thick, coarse, wavy, curly and coily hair types\u003c\/strong\u003e, FORGET FRIZZ helps lock in moisture while defending against the humidity that can cause hair to swell, fluff and lose its polished finish.\u003c\/p\u003e\n\n\u003cp\u003ePowered by amika's \u003cstrong\u003eExtended Humidity Shield Technology\u003c\/strong\u003e, the FORGET FRIZZ range is clinically proven to reduce frizz by \u003cstrong\u003eup to 74% for 72 hours\u003c\/strong\u003e when used as part of the complete routine. The shampoo combines this frizz-fighting technology with hydrating ingredients including \u003cstrong\u003ealoe leaf juice and water lily extract\u003c\/strong\u003e, plus amika's signature \u003cstrong\u003esea buckthorn\u003c\/strong\u003e for additional nourishment.\u003c\/p\u003e\n\n\u003cp\u003eThe result is hair that feels hydrated and easier to manage without being unnecessarily weighed down, providing the ideal foundation for smoother blow-dries, more defined waves and curls, and longer-lasting polished styles.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eFrizz-fighting shampoo from the \u003cstrong\u003eamika FORGET FRIZZ\u003c\/strong\u003e collection.\u003c\/li\u003e\n\u003cli\u003eHelps create \u003cstrong\u003esmoother, softer and more manageable hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eThe FORGET FRIZZ routine is clinically proven to reduce frizz by \u003cstrong\u003eup to 74% for 72 hours\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003ePowered by \u003cstrong\u003eExtended Humidity Shield Technology\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eHelps protect hair against \u003cstrong\u003efrizz-causing humidity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cstrong\u003ealoe leaf juice\u003c\/strong\u003e for hydration.\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003ewater lily extract\u003c\/strong\u003e to help improve manageability.\u003c\/li\u003e\n\u003cli\u003eFeatures amika's signature \u003cstrong\u003esea buckthorn\u003c\/strong\u003e for added nourishment.\u003c\/li\u003e\n\u003cli\u003eProvides lightweight hydration without unnecessarily weighing hair down.\u003c\/li\u003e\n\u003cli\u003eHelps prepare hair for smoother and more controlled styling.\u003c\/li\u003e\n\u003cli\u003eIdeal for \u003cstrong\u003efrizz-prone and dry-feeling hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eParticularly suited to medium-to-thick and coarse textures.\u003c\/li\u003e\n\u003cli\u003eSuitable for \u003cstrong\u003ewavy, curly and coily hair types 2A–4C\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eDesigned for regular hair-washing routines.\u003c\/li\u003e\n\u003cli\u003eConvenient \u003cstrong\u003e275ml size\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eUp to 72 Hours of Frizz Control\u003c\/h3\u003e\n\n\u003cp\u003eHumidity is one of the biggest challenges for frizz-prone hair. Moisture in the atmosphere can enter the hair fibre, causing strands to expand and disrupting an otherwise smooth or defined hairstyle. \u003cstrong\u003eamika FORGET FRIZZ\u003c\/strong\u003e has been developed to tackle this problem at the beginning of the haircare routine.\u003c\/p\u003e\n\n\u003cp\u003eWhen used as part of the FORGET FRIZZ system, the formula is clinically proven to reduce frizz by \u003cstrong\u003eup to 74% for as long as 72 hours\u003c\/strong\u003e. This makes it an excellent choice for anyone whose hair becomes difficult to control in humid or damp conditions.\u003c\/p\u003e\n\n\u003ch3\u003eExtended Humidity Shield Technology\u003c\/h3\u003e\n\n\u003cp\u003eAt the centre of the range is amika's \u003cstrong\u003eExtended Humidity Shield Technology\u003c\/strong\u003e, designed to help shield the hair from environmental moisture and maintain a smoother appearance for longer.\u003c\/p\u003e\n\n\u003cp\u003eRather than simply addressing visible frizz after styling, FORGET FRIZZ helps create a smoother foundation from the cleansing stage onwards. Following with the matching conditioner and appropriate styling products can help maximise the anti-frizz benefits and support a sleek, more controlled finish.\u003c\/p\u003e\n\n\u003ch3\u003eAloe Leaf Juice for Hydration\u003c\/h3\u003e\n\n\u003cp\u003eFrizz-prone hair often benefits from additional hydration, particularly where the texture is naturally coarse, wavy, curly or coily. \u003cstrong\u003eAloe leaf juice\u003c\/strong\u003e helps provide moisture to support softer and more manageable strands without making the hair feel unnecessarily heavy.\u003c\/p\u003e\n\n\u003cp\u003eMaintaining hydration can also help improve the overall feel of dry or unruly hair, making it easier to detangle and prepare for styling.\u003c\/p\u003e\n\n\u003ch3\u003eWater Lily Extract for Improved Manageability\u003c\/h3\u003e\n\n\u003cp\u003eThe formula also features \u003cstrong\u003ewater lily extract\u003c\/strong\u003e, helping to support manageability and tame hair that can otherwise feel difficult to control. Improved manageability can make a noticeable difference during blow-drying, smoothing, curl styling and everyday detangling.\u003c\/p\u003e\n\n\u003cp\u003eBy helping hair feel more controlled straight from the cleansing stage, FORGET FRIZZ Shampoo prepares it for the conditioning and styling steps that follow.\u003c\/p\u003e\n\n\u003ch3\u003ePowered by amika's Signature Sea Buckthorn\u003c\/h3\u003e\n\n\u003cp\u003eLike many products throughout the amika collection, FORGET FRIZZ Shampoo contains \u003cstrong\u003esea buckthorn\u003c\/strong\u003e. This signature ingredient contributes additional nourishment to the formula, complementing the shampoo's smoothing and hydrating properties.\u003c\/p\u003e\n\n\u003cp\u003eThe result is a cleansing routine designed not only to tackle frizz but also to leave hair feeling conditioned, soft and ready for styling.\u003c\/p\u003e\n\n\u003ch3\u003eIdeal for Wavy, Curly \u0026amp; Coily Hair\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eamika FORGET FRIZZ Shampoo 275ml\u003c\/strong\u003e is particularly suitable for medium-to-thick, coarse, wavy, curly and coily textures, including hair types \u003cstrong\u003e2A through 4C\u003c\/strong\u003e. These textures can be particularly susceptible to dryness, humidity and unwanted frizz, making moisture balance and effective smoothing especially important.\u003c\/p\u003e\n\n\u003cp\u003eThe lightweight formula helps support smoothness without sacrificing the natural movement and character of the hair, whether the aim is a sleek blow-dry, defined curls or simply a softer and more manageable everyday finish.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use amika FORGET FRIZZ Shampoo\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eThoroughly wet the hair.\u003c\/li\u003e\n\u003cli\u003eApply an appropriate amount of \u003cstrong\u003eamika FORGET FRIZZ Shampoo\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMassage through the hair from roots to ends, concentrating cleansing at the scalp.\u003c\/li\u003e\n\u003cli\u003eWork the shampoo through the lengths as required.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary depending on hair condition and product build-up.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003cstrong\u003eamika FORGET FRIZZ Conditioner\u003c\/strong\u003e for the best anti-frizz and smoothing results.\u003c\/li\u003e\n\u003cli\u003eContinue with your preferred amika styling products and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch3\u003eFrequently Asked Questions\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat hair types is amika FORGET FRIZZ Shampoo suitable for?\u003c\/strong\u003e\u003cbr\u003e\nIt is especially suited to medium-to-thick, coarse, wavy, curly and coily hair types from \u003cstrong\u003e2A to 4C\u003c\/strong\u003e, particularly where frizz and dryness are regular concerns.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eDoes FORGET FRIZZ really control frizz for 72 hours?\u003c\/strong\u003e\u003cbr\u003e\nWhen used as part of the FORGET FRIZZ routine, the range is clinically proven to reduce frizz by \u003cstrong\u003eup to 74% for up to 72 hours\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eCan I use FORGET FRIZZ Shampoo regularly?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is designed for regular cleansing while providing hydration and supporting long-lasting frizz control.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eWhat are the key ingredients?\u003c\/strong\u003e\u003cbr\u003e\nKey ingredients highlighted within the formula include \u003cstrong\u003ealoe leaf juice, water lily extract and sea buckthorn\u003c\/strong\u003e, alongside amika's Extended Humidity Shield Technology.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Always follow the directions and ingredient information printed on the product packaging, particularly if you have known ingredient sensitivities. Avoid contact with the eyes and rinse thoroughly if contact occurs.\u003c\/p\u003e\n\n\u003cp\u003eFor hair that struggles with \u003cstrong\u003ehumidity, unwanted frizz and difficult manageability\u003c\/strong\u003e, amika FORGET FRIZZ Shampoo 275ml provides the perfect first step towards a smoother routine. With Extended Humidity Shield Technology, hydrating aloe leaf juice, water lily extract and nourishing sea buckthorn, it helps leave hair feeling soft, controlled and ready for styling. \u003cstrong\u003eShop amika FORGET FRIZZ Shampoo 275ml today\u003c\/strong\u003e and make long-lasting smoothness part of every wash day.\u003c\/p\u003e\n","brand":"amika","offers":[{"title":"Default Title","offer_id":53684319125797,"sku":"AH99222","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH99222-6.jpg?v=1787825305","url":"https:\/\/revivehairartists.co.uk\/products\/amika-forget-frizz-shampoo-275ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}