{"product_id":"amika-forget-frizz-anti-frizz-shampoo-1l","title":"amika Forget Frizz Anti Frizz Shampoo 1L","description":"\u003ch2\u003eamika Forget Frizz Anti Frizz Shampoo 1L\u003c\/h2\u003e\n\n\u003cp\u003eSay goodbye to frizz and hello to smoother, softer and more manageable hair with \u003cstrong\u003eamika Forget Frizz Anti Frizz Shampoo 1L\u003c\/strong\u003e. Designed especially for medium-to-thick, wavy, curly and coily hair types, this nourishing shampoo gently cleanses while helping provide long-lasting frizz control, even when humidity levels rise.\u003c\/p\u003e\n\n\u003cp\u003eClinically proven to reduce frizz by \u003cstrong\u003eup to 74% for 72 hours\u003c\/strong\u003e, even in \u003cstrong\u003e90% humidity\u003c\/strong\u003e, Forget Frizz is ideal for hair that tends to expand, fluff or lose its smooth finish in damp conditions. Its pH-balancing formula helps smooth the hair cuticle and promote shine, while hydrating ingredients including \u003cstrong\u003ealoe leaf juice and sea buckthorn\u003c\/strong\u003e help lock in moisture and support a softer, more polished result.\u003c\/p\u003e\n\n\u003cp\u003eThe generous \u003cstrong\u003e1 litre size\u003c\/strong\u003e makes this version especially practical for professional salons, frequent users or anyone who wants a larger supply of their favourite anti-frizz shampoo. Suitable for colour-treated, chemically treated and keratin-treated hair, it combines gentle cleansing with effective humidity protection and lightweight nourishment.\u003c\/p\u003e\n\n\u003ch3\u003eKey Features \u0026amp; Benefits\u003c\/h3\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional-size \u003cstrong\u003e1L anti-frizz shampoo\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eClinically proven to reduce frizz by \u003cstrong\u003eup to 74% for 72 hours\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eHelps maintain smoothness even in \u003cstrong\u003e90% humidity\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eIdeal for medium-to-thick, wavy, curly and coily hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for hair types \u003cstrong\u003e2A–4C\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eGently cleanses without unnecessarily weighing the hair down.\u003c\/li\u003e\n\u003cli\u003eFeatures a \u003cstrong\u003epH-balancing formula\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eHelps smooth the hair cuticle.\u003c\/li\u003e\n\u003cli\u003ePromotes a shinier, more polished appearance.\u003c\/li\u003e\n\u003cli\u003eContains \u003cstrong\u003ealoe leaf juice\u003c\/strong\u003e to support hydration.\u003c\/li\u003e\n\u003cli\u003eInfused with \u003cstrong\u003esea buckthorn\u003c\/strong\u003e for nourishing care.\u003c\/li\u003e\n\u003cli\u003eHelps lock in moisture while supporting a smoother finish.\u003c\/li\u003e\n\u003cli\u003eHelps create a \u003cstrong\u003ehumidity-blocking barrier\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eSuitable for \u003cstrong\u003ecolour-treated hair\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eSuitable for chemically treated and keratin-treated hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSulfate-free\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eFree from \u003cstrong\u003eparabens, phthalates and artificial colours\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan and cruelty-free\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eProvides lightweight hydration without leaving hair feeling heavy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003e72 Hours of Long-Lasting Frizz Control\u003c\/h3\u003e\n\n\u003cp\u003eHumidity can be one of the biggest challenges for frizz-prone hair. Moisture in the atmosphere can cause the hair to swell, lose definition and become difficult to control, particularly on thicker, wavy, curly and coily textures.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eamika Forget Frizz Anti Frizz Shampoo\u003c\/strong\u003e has been developed to help tackle this problem from the cleansing stage. The formula is clinically proven to reduce frizz by up to \u003cstrong\u003e74% for 72 hours\u003c\/strong\u003e, helping hair remain smoother and more manageable for longer.\u003c\/p\u003e\n\n\u003cp\u003eIts performance has been demonstrated even in conditions of up to \u003cstrong\u003e90% humidity\u003c\/strong\u003e, making it an excellent choice for anyone whose hair quickly becomes unruly when the weather is warm, damp or humid.\u003c\/p\u003e\n\n\u003ch3\u003epH-Balancing Formula for a Smoother Cuticle\u003c\/h3\u003e\n\n\u003cp\u003eA rough or raised hair cuticle can make frizz more visible and leave hair feeling less smooth. Forget Frizz uses a \u003cstrong\u003epH-balancing formula\u003c\/strong\u003e designed to help lower the pH and encourage the hair cuticle to lie flatter.\u003c\/p\u003e\n\n\u003cp\u003eA smoother cuticle not only helps reduce the appearance of frizz but can also improve the way light reflects from the hair's surface, promoting a \u003cstrong\u003eshinier and more polished-looking finish\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThis makes the shampoo an ideal first step before conditioning, blow-drying or styling, helping create a smoother foundation from the very beginning of the routine.\u003c\/p\u003e\n\n\u003ch3\u003eAloe Leaf Juice for Lightweight Hydration\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eAloe leaf juice\u003c\/strong\u003e helps support hydration within the formula, which is particularly important for frizz-prone hair. Dryness can make the hair feel rougher and more difficult to control, so maintaining moisture can help improve softness and manageability.\u003c\/p\u003e\n\n\u003cp\u003eForget Frizz delivers this hydration without leaving the hair feeling unnecessarily heavy, helping maintain movement and body while still supporting a smoother overall finish.\u003c\/p\u003e\n\n\u003ch3\u003eSea Buckthorn for Nourishment\u003c\/h3\u003e\n\n\u003cp\u003eThe formula also contains \u003cstrong\u003esea buckthorn\u003c\/strong\u003e, one of amika's signature ingredients. It helps nourish and condition the hair while complementing the shampoo's smoothing and moisturising benefits.\u003c\/p\u003e\n\n\u003cp\u003eCombined with aloe leaf juice, sea buckthorn helps support softer, better-conditioned hair and contributes to the humidity-resistant barrier that helps keep frizz under control.\u003c\/p\u003e\n\n\u003ch3\u003eSafe for Colour-Treated \u0026amp; Chemically Treated Hair\u003c\/h3\u003e\n\n\u003cp\u003e\u003cstrong\u003eamika Forget Frizz Anti Frizz Shampoo\u003c\/strong\u003e is suitable for colour-treated hair as well as chemically treated and keratin-treated hair. This makes it a versatile choice for clients who regularly receive professional colour, smoothing or chemical services but still want effective frizz control at home.\u003c\/p\u003e\n\n\u003cp\u003eThe sulfate-free formula helps cleanse gently while supporting the condition and appearance of treated hair, making it suitable for regular use as part of a smoothing and moisture-focused routine.\u003c\/p\u003e\n\n\u003ch3\u003eLightweight Feel with Deep Nourishment\u003c\/h3\u003e\n\n\u003cp\u003eAnti-frizz products can sometimes leave the hair feeling coated or overly heavy, particularly when used frequently. Forget Frizz has been designed to provide \u003cstrong\u003ehydration and smoothing without unnecessary weight\u003c\/strong\u003e.\u003c\/p\u003e\n\n\u003cp\u003eThis helps keep the hair feeling soft and nourished while preserving natural movement, making it suitable for a wide range of wavy, curly and coily textures.\u003c\/p\u003e\n\n\u003ch3\u003eClean, Vegan \u0026amp; Cruelty-Free Formula\u003c\/h3\u003e\n\n\u003cp\u003eForget Frizz is formulated without \u003cstrong\u003eparabens, sulfates, phthalates or artificial colours\u003c\/strong\u003e. It is also \u003cstrong\u003evegan and cruelty-free\u003c\/strong\u003e, combining professional anti-frizz performance with amika's modern approach to haircare formulation.\u003c\/p\u003e\n\n\u003ch3\u003eProfessional 1L Size\u003c\/h3\u003e\n\n\u003cp\u003eThe generous \u003cstrong\u003e1000ml bottle\u003c\/strong\u003e is ideal for professional salon backbars, frequent users and anyone who prefers to buy their favourite shampoo in a larger format.\u003c\/p\u003e\n\n\u003cp\u003eIt provides plenty of product for regular cleansing while delivering the same smoothing, humidity-resistant and nourishing benefits as the smaller size, making it a practical option for maintaining frizz-prone hair over the long term.\u003c\/p\u003e\n\n\u003ch3\u003eHow to Use amika Forget Frizz Anti Frizz Shampoo\u003c\/h3\u003e\n\n\u003col\u003e\n\u003cli\u003eThoroughly wet the hair.\u003c\/li\u003e\n\u003cli\u003eApply an appropriate amount of \u003cstrong\u003eamika Forget Frizz Anti Frizz Shampoo\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eMassage gently into the scalp and work through the hair from roots to ends.\u003c\/li\u003e\n\u003cli\u003eFocus cleansing at the scalp while allowing the lather to cleanse the lengths.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with water.\u003c\/li\u003e\n\u003cli\u003eRepeat if necessary depending on hair condition and product build-up.\u003c\/li\u003e\n\u003cli\u003eFollow with \u003cstrong\u003eamika Forget Frizz Anti Frizz Conditioner\u003c\/strong\u003e for the best smoothing and frizz-control results.\u003c\/li\u003e\n\u003cli\u003eStyle as desired using suitable amika anti-frizz or heat-protection products.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003cp\u003e\u003cstrong\u003eImportant:\u003c\/strong\u003e Always follow the official amika directions printed on the product packaging. Avoid contact with the eyes and rinse thoroughly with water if contact occurs.\u003c\/p\u003e\n\n\u003cp\u003eFor hair that struggles with \u003cstrong\u003efrizz, humidity, dryness and difficult manageability\u003c\/strong\u003e, amika Forget Frizz Anti Frizz Shampoo 1L is an excellent first step towards a smoother routine. With clinically proven frizz reduction for up to 72 hours, a pH-balancing formula, aloe leaf juice, sea buckthorn and a lightweight sulfate-free base, it helps leave hair softer, shinier and easier to control. \u003cstrong\u003eShop amika Forget Frizz Anti Frizz Shampoo 1L today\u003c\/strong\u003e and enjoy smoother, more manageable hair whatever the weather.\u003c\/p\u003e\n","brand":"Amika","offers":[{"title":"Default Title","offer_id":53684359069989,"sku":"CS640141","price":81.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CS640141-0.webp?v=1787825448","url":"https:\/\/revivehairartists.co.uk\/products\/amika-forget-frizz-anti-frizz-shampoo-1l","provider":"Revive Hair Artists","version":"1.0","type":"link"}