{"product_id":"affinage-system-blonde-ice-blonde-charcoal-shampoo-275ml","title":"Affinage System Blonde Ice Blonde Charcoal Shampoo - 275ml","description":"\u003cp\u003eThe Affinage System Blonde Ice Blonde Charcoal Shampoo 275ml is the one to reach for when your blonde is starting to look tired, brassy or yellow between salon visits. The charcoal formula draws out the warm tones that naturally creep back into lightened hair, leaving a clean, cool, icy finish that makes a good blonde look expensive.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eCharcoal formula neutralises yellow and orange tones across the full blonde spectrum\u003c\/li\u003e\n  \u003cli\u003ePurifies hair by lifting out product buildup, pollution and residue\u003c\/li\u003e\n  \u003cli\u003eBuilt-in UV filter shields colour from sun damage between appointments\u003c\/li\u003e\n  \u003cli\u003eAdds a subtle silver shimmer to grey, silver and white hair\u003c\/li\u003e\n  \u003cli\u003eSuitable for natural blonde, pre-lightened, highlighted and silver hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes the charcoal formula different?\u003c\/h2\u003e\n\u003cp\u003eMost toning shampoos rely solely on violet or blue pigments to neutralise warmth — the Affinage Ice Blonde does this and more. Activated charcoal draws out impurities, product residue and pollution from the hair at the same time as toning, so your blonde not only looks cooler but feels genuinely cleaner after use. The built-in UV filter adds a layer of colour protection that matters more than people realise — UV exposure is one of the leading causes of colour fade between appointments, particularly for hair that has been lightened and is more porous than natural hair.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, massage through from roots to ends and leave for one to three minutes depending on how much warmth you want neutralised — shorter for a subtle cool refresh, longer for a stronger toning result. Rinse thoroughly and follow with a nourishing conditioner or mask, as toning shampoos can be slightly drying with regular use. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo-for-blonde-hair\"\u003erange of shampoos for blonde hair\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eDispatched from our Codsall hair salon. Free delivery on all UK orders.\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":52246583836965,"sku":null,"price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/ice_blonde_charcoal_shampoo_blue.png?v=1776630909","url":"https:\/\/revivehairartists.co.uk\/products\/affinage-system-blonde-ice-blonde-charcoal-shampoo-275ml","provider":"Revive Hair Artists","version":"1.0","type":"link"}