{"product_id":"affinage-kitoko-hydrating-shampoo-1-litre","title":"Affinage Kitoko Hydrating Shampoo 1 Litre","description":"\u003cp\u003eThe Kitoko Hydrating Shampoo 1 Litre gently cleanses the hair and scalp while replenishing vital moisture and smoothing frizz. Formulated with shea butter, sodium hyaluronate, baobab fruit extract, camellia leaf extract and coconut oil, it delivers intense moisture to dry hair without stripping the scalp — leaving hair soft, smooth and manageable.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGently cleanses while replenishing moisture and smoothing frizz\u003c\/li\u003e\n  \u003cli\u003eShea butter and coconut oil nourish and soften dry hair\u003c\/li\u003e\n  \u003cli\u003eSodium hyaluronate locks in moisture for lasting hydration\u003c\/li\u003e\n  \u003cli\u003eBaobab fruit extract and camellia leaf extract support hair and scalp health\u003c\/li\u003e\n  \u003cli\u003eProfessional 1 litre size for salon and regular home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes the Kitoko Hydrating Shampoo stand out?\u003c\/h2\u003e\n\u003cp\u003eThe ingredient combination here is notably well constructed for dry and frizzy hair. Sodium hyaluronate — the same hyaluronic acid used in premium skincare — draws moisture into the hair shaft and holds it there throughout the day. Shea butter and coconut oil nourish and seal the cuticle to prevent moisture loss, while baobab fruit extract — one of nature's most nutrient-rich botanical oils — adds vitamins and fatty acids that improve the hair's resilience and shine over time. The result is a genuinely moisturising shampoo that addresses dryness at multiple levels rather than just coating the surface.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, massage gently into the scalp and through the lengths, then rinse thoroughly. Follow with a \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-conditioner\"\u003econditioner\u003c\/a\u003e for dry or frizzy hair for best results. Find the full range of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo-for-dry-hair\"\u003eshampoos for dry hair\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":52246586655013,"sku":"PC42381","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/kitoko_hydrating_sham_1000.jpg?v=1776631108","url":"https:\/\/revivehairartists.co.uk\/products\/affinage-kitoko-hydrating-shampoo-1-litre","provider":"Revive Hair Artists","version":"1.0","type":"link"}