Joico Defy Damage Protective Shield 100m

DEFY DAMAGE PROTECTIVE SHIELD

With formulas that help protect strands every step of the way?cleansing, conditioning, weekly repair, daily care?Defy Damage?s at-home care system covers you (literally) from start to finish: ? 80% less breakage* ? 5X stronger hair* ? Maintains over 90% of color vibrancy** ? See results after very first use ? Leaves hair soft, with a healthy shine

*Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and Masque vs. a non-conditioning shampoo **After 10 shampoos; when using Defy Damage Shampoo and Masque

DEFY DAMAGE PROTECTIVE SHIELD:

To guard against thermal and UV damage A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution! This protective shield helps prevent damage and guards against color fade for beautiful, vibrant, healthy-looking hair. Used prior to styling, hair is fortified inside and out. ? Makes hair 4X more resistant to breakage during heat styling* ? Protects against color fade - Leaves hair soft, shiny, and healthy-looking