{"title":"Joico","description":"","products":[{"product_id":"joico-k-pak-liquid-reconstructor-50ml","title":"Joico K-Pak Liquid Reconstructor 50ml","description":"\u003cp\u003eThe Joico K-Pak Liquid Reconstructor 50ml is an award-winning intensive repair treatment that rebuilds and fortifies damaged, stressed hair using a powerful combination of amino acids, keratin and SmartRelease technology. Suitable for all lengths, textures and thicknesses, it instantly repairs and strengthens each strand — transforming hair's appearance and feel quickly and effectively.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eAmino acids and keratin rebuild and fortify each strand of damaged hair\u003c\/li\u003e\n  \u003cli\u003eSmartRelease technology continuously releases nourishing ingredients throughout the day\u003c\/li\u003e\n  \u003cli\u003eInstantly repairs and revives damaged hair — protects against future damage\u003c\/li\u003e\n  \u003cli\u003eAloe vera and safflower seed oil enhance shine for a glossy, vibrant finish\u003c\/li\u003e\n  \u003cli\u003eSuitable for all hair lengths, textures and thicknesses\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes the K-Pak Liquid Reconstructor stand out?\u003c\/h2\u003e\n\u003cp\u003eThe liquid formula is what makes this different from a standard mask or treatment — it absorbs into the hair shaft more quickly and directly than a heavier cream-based reconstructor, delivering the amino acid and keratin complex where it's needed most with minimal effort. SmartRelease technology then ensures the repair ingredients continue working after application, releasing continuously throughout the day to protect against the cumulative damage of daily styling and wear. Aloe vera and safflower seed oil add a finishing shine and softness that makes the improvement visible immediately after the first use.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and work through from roots to ends. Leave for three to five minutes before rinsing thoroughly, or leave in for deeper treatment. Use weekly or as needed alongside your regular \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/dry-damaged-hair\"\u003edamage repair routine\u003c\/a\u003e. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico K-Pak range\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989049970981,"sku":"AH325018","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325018-0.webp?v=1771703385"},{"product_id":"joico-blonde-life-conditioner-50ml","title":"Joico Blonde Life Conditioner 50ml","description":"\u003ch2\u003eMini Brightening Conditioner for Bleached and High-Lifted Blonde Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Blonde Life Brightening Conditioner in the compact 50ml mini is the perfect introduction to the Blonde Life range for bleached, double-processed or high-lift blonde hair, or a handy travel companion for anyone already devoted to the full-size 250ml at home. This is a conditioner that finally gets the balance right for lightened hair — combining the lightness of a lotion with the nourishing power of a serum to instantly revive and hydrate blonde hair without any of the heaviness or greasiness that heavier treatments for bleached hair can leave behind.\u003c\/p\u003e\n\n\u003ch2\u003eChampagne-Like Shine and Effortless Detangling\u003c\/h2\u003e\n\u003cp\u003eThe finish the Blonde Life Conditioner delivers is genuinely impressive — each strand is polished to a sleek, high-gloss finish that gives blonde hair a champagne-like shine and makes detangling effortless even on hair that has been through repeated lightening services. For bleached or double-processed hair that often feels rough and difficult to manage, that combination of slip and shine makes a noticeable difference to both the wash experience and the finished style.\u003c\/p\u003e\n\n\u003ch2\u003eBio-Advanced Peptide Complex with Tamanu and Monoi Oils\u003c\/h2\u003e\n\u003cp\u003eThe secret behind the Blonde Life Conditioner's performance is Joico's Bio-Advanced Peptide Complex, which repairs damaged strands and replenishes Arginine — a vital amino acid that helps rebuild the hair's strength and structural integrity after lightening. Enriched with a luxurious blend of Polynesian and Tahitian Tamanu and Monoi Oils, it boosts hydration and enhances the natural brilliance of blonde hair, leaving it looking vibrant and healthy rather than dry and compromised from repeated colour services.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Blonde Life Brightening Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one to two minutes before rinsing thoroughly. For best results, use alongside Joico Blonde Life Brightening Shampoo as part of a complete blonde brightening routine. Also available in the full-size 250ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050790181,"sku":"AH31889","price":13.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Blonde-Life-Conditioner-50ml_98a54125-d7b1-43e6-b47d-54d819f5e4d4.webp?v=1755670938"},{"product_id":"k-pak-colour-therapy-lustre-lock-spray-50ml","title":"Joico K-Pak Colour Therapy Lustre Lock Spray 50ml","description":"\u003ch2\u003eDual-Phase Leave-In Spray That Strengthens, Shines and Protects Colour\u003c\/h2\u003e\n\u003cp\u003eJoico K-Pak Colour Therapy Lustre Lock Daily Shine and Protect Spray is a dual-phase leave-in treatment that does more in one step than most products manage across an entire routine. Shake the bottle to fuse the hydrating oil phase with the protective formula phase, and every application delivers a lotion-like dose of nourishment alongside genuine colour protection, heat defence and UV shielding. At 50ml it is a great size for trying the K-Pak Colour Therapy range for the first time, or for keeping in a bag for on-the-go touch-ups and protection throughout the day.\u003c\/p\u003e\n\n\u003ch2\u003eLocks In Over 89% of Colour Vibrancy After 10 Washes\u003c\/h2\u003e\n\u003cp\u003eThe headline claim behind Lustre Lock is a compelling one — the formula locks in more than 89% of colour vibrancy after ten shampoos. For colour-treated hair that tends to look washed out and dull within weeks of a salon appointment, that level of colour retention makes a visible difference to how fresh and vibrant the colour stays over time. Used daily as a leave-in, it builds cumulative protection with every application rather than delivering a one-time fix.\u003c\/p\u003e\n\n\u003ch2\u003eHeat Protection, UV Defence and Instant Detangling\u003c\/h2\u003e\n\u003cp\u003eBeyond the colour protection, Lustre Lock guards against UV damage and heat styling while simultaneously detangling wet hair with ease. The tension-free wet combing experience it delivers is particularly valuable for colour-treated or chemically processed hair that can be fragile and prone to breakage when wet. Frizz and split ends are visibly reduced with regular use, and the exotic oil blend leaves strands coated in a protective layer of shine that makes colour look more dimensional and vibrant throughout the day.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico K-Pak Colour Therapy Lustre Lock Spray\u003c\/h2\u003e\n\u003cp\u003eShake the bottle well to combine the two phases before each use. Spray evenly through clean, damp or dry hair from mid-lengths to ends and leave in without rinsing. Use daily as a protective finishing step before heat styling or air drying. Suitable for all hair types, colours, textures and lengths.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050888485,"sku":"AH325006","price":15.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-K-Pak-Colour-Therapy-Lustre-Lock-Spray-50ml.webp?v=1756190882"},{"product_id":"joico-curl-perfected-hair-correcting-milk-50ml","title":"Joico Curl Perfected Hair Correcting Milk - 50ml","description":"\u003ch2\u003eCurl Correcting Milk for Smoother, Healthier and Better Defined Curls\u003c\/h2\u003e\n\u003cp\u003eJoico Curl Perfected Curl Correcting Milk is a targeted treatment for curly hair that goes beyond standard curl styling products. Rather than simply coating the hair to temporarily improve the appearance of curls, it works at a deeper level to balance the hair's pH, correct porosity and seal in moisture — three of the key factors that determine how curly hair actually behaves. The result is predictable, frizz-free curls with genuine definition, softness and shine rather than the hit-and-miss results that come from fighting your curl pattern rather than working with it. This 50ml size is ideal for trying the product for the first time or keeping on hand for travel.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Porosity and pH Matter for Curly Hair\u003c\/h2\u003e\n\u003cp\u003eCurly hair is naturally more porous and more prone to pH imbalance than straight hair, which is why it can feel dry, frizzy and unpredictable even with regular conditioning. When the hair's porosity is uneven, moisture escapes quickly and the cuticle cannot lay flat, leading to frizz and a lack of definition. By addressing porosity and pH directly, the Curl Correcting Milk creates the conditions curly hair needs to behave consistently and predictably — something that anyone with curls who has ever had a great hair day followed by a terrible one will immediately appreciate.\u003c\/p\u003e\n\n\u003ch2\u003eCurl Repair Technology for Stronger, Nourished Curls\u003c\/h2\u003e\n\u003cp\u003ePowered by Joico's Curl Repair Technology, the formula deeply nourishes and repairs damaged strands by targeting the areas that need it most within the curl structure. Damaged or chemically treated curly hair in particular benefits from this targeted repair approach, with results that include unbeatable frizz protection, enhanced softness and a gorgeous glossy finish that makes curls look as healthy as they feel. Stronger, more resilient curls that hold their shape throughout the day are the long-term reward of regular use.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Curl Perfected Curl Correcting Milk\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after conditioning, working through from mid-lengths to ends. Scrunch through the lengths to encourage natural curl definition and leave in without rinsing. Diffuse or air dry for soft, frizz-free curls with a healthy shine. Suitable for all curl types from loose waves to tight coils.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051216165,"sku":"AH31717","price":11.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Curl-Perfected-Hair-Correcting-Milk-50ml_f580f317-3287-4790-b531-fe0c15142f46.webp?v=1755670950"},{"product_id":"joico-blonde-life-shampoo-50ml","title":"Joico Blonde Life Shampoo 50ml","description":"\u003cp\u003eThe Joico Blonde Life Brightening Shampoo 50ml is a sulphate-free brightening shampoo that gently cleanses and maintains the vibrancy of blonde hair without stripping essential nutrients. SmartRelease technology continuously delivers arginine, monoi oil and tamanu oil to strengthen, moisturise and protect — leaving blonde hair soft, smooth, shiny and noticeably brighter with every wash.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eSulphate-free brightening shampoo that maintains and enhances blonde vibrancy\u003c\/li\u003e\n  \u003cli\u003eSmartRelease technology with arginine, monoi oil and tamanu oil for continuous nourishment\u003c\/li\u003e\n  \u003cli\u003eMonoi oil combats frizz and provides intense moisture for a polished finish\u003c\/li\u003e\n  \u003cli\u003eTamanu oil with omega 6 and 9 hydrates and protects against UV and environmental damage\u003c\/li\u003e\n  \u003cli\u003eDetangles for easier styling and less breakage — 50ml travel size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes Joico Blonde Life different from a standard blonde shampoo?\u003c\/h2\u003e\n\u003cp\u003eMost blonde shampoos either focus on toning (violet pigments) or clarifying — the Blonde Life Brightening Shampoo takes a different approach, concentrating on maintaining the structural health and natural radiance of blonde hair rather than depositing pigment. SmartRelease technology encapsulates the key ingredients in a liposome delivery system that releases them continuously throughout the day, providing ongoing nourishment and protection well beyond the shower. The result is blonde hair that looks genuinely healthy and luminous rather than just freshly washed.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, lather and rinse thoroughly. The 50ml is ideal for travel or for trying Blonde Life before committing to a larger size. Follow with the Blonde Life conditioner for a complete brightening routine. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico Blonde Life range\u003c\/a\u003e and complete selection of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-treated-hair\"\u003eblonde hair products\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051248933,"sku":"AH31886","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Blonde-Life-Shampoo-50ml_11fab9bf-c2de-477f-adea-5927829f4ac1.webp?v=1755670952"},{"product_id":"joico-k-pak-alkaline-wave-for-colour-treated-hair","title":"Joico K-Pak Alkaline Wave for Colour Treated hair","description":"\u003cp\u003eThe Joico K-Pak Alkaline Wave for Colour-Treated Hair is a reconstructive perm formula designed to balance porosity and rebuild the hair's structure while creating beautiful, lasting waves. The combination of Quadramine and arginine actively strengthens and restores the hair during the waving process — making it suitable for single-process tinted or highlighted hair with up to 40% highlights, medium coarse textures and longer lengths.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eReconstructive alkaline wave for colour-treated hair (up to 40% highlights)\u003c\/li\u003e\n  \u003cli\u003eQuadramine and arginine strengthen and restore hair structure during waving\u003c\/li\u003e\n  \u003cli\u003eBalances hair porosity for more consistent, even wave results\u003c\/li\u003e\n  \u003cli\u003eDelivers firm curls with added volume and exceptional style support\u003c\/li\u003e\n  \u003cli\u003eIdeal for medium coarse textures and longer hair lengths\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes the K-Pak Alkaline Wave different from a standard perm?\u003c\/h2\u003e\n\u003cp\u003eStandard perm formulas process and reshape the hair without actively addressing the damage that the waving process causes. The K-Pak Alkaline Wave incorporates Joico's Quadramine bond-building technology alongside arginine, meaning the hair is being reconstructed and strengthened throughout the waving process rather than just being processed. This is particularly important for colour-treated hair, where the existing chemical treatment has already compromised the hair's structural integrity — making a reconstructive approach significantly safer and more beneficial than a standard wave formula.\u003c\/p\u003e\n\n\u003ch2\u003eWho is it for?\u003c\/h2\u003e\n\u003cp\u003eProfessional stylists working with clients who have colour-treated or highlighted hair and want to add lasting wave and volume without compromising condition. For aftercare, follow with a \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-treated-hair\"\u003ecolour-safe, reconstructing haircare routine\u003c\/a\u003e to maintain both the wave result and the hair's health. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico professional range\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051412773,"sku":"AH30885","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH30885-0.webp?v=1771707259"},{"product_id":"joico-defy-damage-protective-shampoo-50ml","title":"Joico Defy Damage Protective Shampoo 50ml","description":"\u003cul\u003e\n  \u003cli\u003eSmartRelease Technology with Arginine, Keratin and Rosehip Oil for bond repair and protection\u003c\/li\u003e\n  \u003cli\u003eShields colour-treated hair from UV rays, heat styling and environmental damage\u003c\/li\u003e\n  \u003cli\u003eCreamy sulphate-free formula gently cleanses without stripping colour or natural oils\u003c\/li\u003e\n  \u003cli\u003eMoringa Seed Oil with Zinc, Silica and Vitamins A and E for antioxidant protection\u003c\/li\u003e\n  \u003cli\u003ePerfect for trying the Defy Damage system for the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMini Protective Shampoo That Shields Colour and Repairs Damage\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e Defy Damage Protective Shampoo in the compact 50ml mini is an ideal way to try the Defy Damage system for the first time or to keep your colour care routine consistent while travelling. The creamy, gentle formula helps shield colour-treated hair from the external stressors that cause vibrancy to fade — UV rays, heat styling, pollution and chemical exposure — while the rich lather effortlessly removes buildup and impurities without stripping essential natural oils. Free from SLS and SLES sulphates, it is a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoo\u003c\/a\u003e that protects as much as it cleanses.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Bond Repair and Lasting Protection\u003c\/h2\u003e\n\u003cp\u003ePowered by Joico's SmartRelease Technology, the formula uses a liposome delivery system to continuously release Arginine, Keratin and Rosehip Oil into the hair during cleansing. Arginine renews and strengthens hair bonds from within, Keratin supports the hair fibre to reduce breakage, and Rosehip Oil delivers deep moisture alongside antioxidant protection. Moringa Seed Oil rounds out the formula with Zinc, Silica and Vitamins A and E — a rich antioxidant blend that defends the hair against environmental damage with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eProtective Lipid Barrier for All-Round Defence\u003c\/h2\u003e\n\u003cp\u003eA protective lipid built into the formula creates a barrier that defends colour-treated hair against UV rays, heat styling damage and chemical exposure — the three main contributors to colour fade and hair damage in everyday life. For colour-treated hair that needs a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e offering genuine protection rather than just cleansing, the Defy Damage formula delivers on every level. Also available in a full-size 300ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Defy Damage Protective Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a rich lather from roots to ends. Rinse thoroughly and follow with Joico Defy Damage Protective Conditioner for a complete daily protection routine. Suitable for daily use on colour-treated, chemically processed or heat-styled hair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051511077,"sku":"AH31729","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Defy-Damage-Protective-Shampoo-50ml_53fa490a-4230-4834-bcd5-3b9e4e5773a2.webp?v=1756192339"},{"product_id":"joico-color-intensity-care-butter-blue-177ml","title":"Joico Color Intensity Care Butter - Blue 177ml","description":"\u003cp\u003eThe Joico Color Intensity Care Butter in Blue 177ml is a deeply moisturising colour treatment that infuses hair with rich, vivid blue pigment while smoothing damaged cuticles and reducing breakage by 44%. It lasts up to 10 shampoos — giving you a bold, glossy blue result without any long-term commitment. Perfect for refreshing existing blue shades or adding a striking cool tone to blonde or pre-lightened hair.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eRich vivid blue colour treatment with deep moisturising benefits\u003c\/li\u003e\n  \u003cli\u003eReduces breakage by 44% while smoothing damaged cuticles\u003c\/li\u003e\n  \u003cli\u003eLasts up to 10 shampoos — no long-term commitment\u003c\/li\u003e\n  \u003cli\u003eIdeal for refreshing Mermaid Blue and Cobalt Blue Color Intensity shades\u003c\/li\u003e\n  \u003cli\u003ePerfect for blonde or pre-lightened hair wanting a temporary blue boost\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat is the Joico Color Intensity Care Butter?\u003c\/h2\u003e\n\u003cp\u003eIt's a colour-depositing treatment that sits in the gap between a standard hair mask and a semi-permanent colour — deeply conditioning the hair while depositing the same rich pigments from the Joico Color Intensity line. Because it lasts up to 10 washes, it's ideal for anyone who wants to maintain their vivid blue between colour services, or for blonde or pre-lightened clients who want to experiment with a bold shade without the commitment of a full colour application. The blue pigment range covers cool ocean shades, so it works across both deeper Cobalt Blue and softer Mermaid Blue results.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair, work through evenly from roots to ends and leave for three to five minutes before rinsing thoroughly. The longer you leave it, the more intense the result. Use regularly to maintain vibrancy between colour services. Find the full range of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico Color Intensity products\u003c\/a\u003e and complete selection of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/vivid-hair-colour\"\u003evivid hair colour treatments\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051543845,"sku":"AH32182","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Color-Intensity-Care-Butter-Blue-177ml_17a69182-7bb2-4067-8930-116e56900c06.webp?v=1755670959"},{"product_id":"joico-moisture-recovery-gift-set","title":"Joico Moisture Recovery Gift Set","description":"\u003ch2\u003eThe Perfect Gift for Dry, Dehydrated or Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eThe Joico Moisture Recovery Gift Set brings together the full-size Moisture Recovery Shampoo and Conditioner in one beautifully presented duo — a thoughtful and genuinely useful gift for anyone whose hair is dry, dehydrated, frizzy or in need of a serious hydration boost. Whether you are buying for someone else or treating yourself to the complete regime, this set is a great way to experience the full Moisture Recovery system at a great value. Everything your hair needs to go from tired and brittle to soft, smooth and revitalised is right here in one box.\u003c\/p\u003e\n\n\u003ch2\u003eA Duo That Reduces Breakage by Up to 55%\u003c\/h2\u003e\n\u003cp\u003eUsed together, the Moisture Recovery Shampoo and Conditioner reduce breakage by up to 55%, making this more than just a hydrating haircare duo — it is a genuine rescue kit for hair that snaps, tangles and refuses to behave. The rich, luxurious formula works across both steps of the wash routine to replenish lost moisture, restore softness and elasticity, and revitalise strands that have been left feeling tired and damaged by heat styling, chemical services or environmental exposure.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Is Included in the Moisture Recovery Gift Set\u003c\/h2\u003e\n\u003cp\u003eThe set includes one full retail-size Moisture Recovery Moisturising Shampoo and one full retail-size Moisture Recovery Conditioner. Both are formulated with the Hydramine Sea Complex — a blend of Sea Kelp, Seawater Nutrients and Brown Algae — to restore the hair's hydrolipidic barrier and prevent further dehydration, alongside Joico's SmartRelease Technology for continuous release of Rosehip Oil, Arginine and Keratin to strengthen and repair the hair with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eWho Is the Moisture Recovery Gift Set Best For?\u003c\/h2\u003e\n\u003cp\u003eThis set is ideal for anyone with thick, coarse or dry to extremely dry hair that needs intensive hydration and care. It makes a brilliant gift for birthdays, Christmas or any occasion where you want to give something genuinely useful and premium rather than another generic present. Pair it with the Moisture Recovery Treatment Balm for the ultimate dry hair gift combination.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051707685,"sku":"AH325122","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Moisture-Recovery-Gift-Set_6b5c4d88-2445-45d3-a1c5-335fc98fcd25.webp?v=1755670963"},{"product_id":"joico-k-pak-color-therapy-shampoo-and-conditioner-gift-set","title":"Joico K-Pak Color Therapy Shampoo \u0026 Conditioner Gift Set","description":"\u003cp\u003eThe Joico K-Pak Color Therapy Shampoo and Conditioner Gift Set pairs 300ml of the colour-protecting shampoo with 250ml of the reconstructing conditioner — a complete wash-and-condition duo for colour-treated and damaged hair that fights fade, repairs damage and leaves hair noticeably stronger, softer and more manageable.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eK-Pak Color Therapy Shampoo 300ml — gently cleanses while preserving colour vibrancy and moisture\u003c\/li\u003e\n  \u003cli\u003eK-Pak Color Therapy Conditioner 250ml — reconstructs and smooths with Bio-Advanced Peptide and Keratin Silicone complexes\u003c\/li\u003e\n  \u003cli\u003eArgan oil reduces styling time while smoothing the hair surface\u003c\/li\u003e\n  \u003cli\u003eEliminates tangles and static for improved manageability\u003c\/li\u003e\n  \u003cli\u003eLeaves hair stronger, shinier and more moisturised after every use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat does each product do?\u003c\/h2\u003e\n\u003cp\u003eThe Color Therapy Shampoo cleanses without stripping the scalp of essential moisture — its formula fights colour fade with every wash while lifting dirt and buildup gently. The Color Therapy Conditioner uses Bio-Advanced Peptide and Keratin Silicone complexes to reconstruct and smooth the hair's surface, with argan oil adding a finishing nourishment that reduces styling time and increases shine. Together they provide a complete colour care routine that repairs and protects \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-treated-hair\"\u003ecolour-treated hair\u003c\/a\u003e from wash to finish.\u003c\/p\u003e\n\n\u003ch2\u003eWho is this set for?\u003c\/h2\u003e\n\u003cp\u003eAnyone with colour-treated or damaged hair who wants a coordinated repair and colour-protection routine — or as a \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/gifts-for-her\"\u003egift\u003c\/a\u003e for someone who regularly colours their hair. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico K-Pak range\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052002597,"sku":"AH32321","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-K-Pak-Color-Therapy-Shampoo-and-Conditioner-Gift-Set_c0cb0f39-6b2c-4a16-bd4b-14c09fc4dcf9.webp?v=1755670970"},{"product_id":"joico-moisture-recovery-shampoo-50ml","title":"Joico Moisture Recovery Shampoo 50ml","description":"\u003ch2\u003eMini Hydrating Shampoo for Thick, Coarse and Dry Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Moisture Recovery Moisturising Shampoo in the compact 50ml mini is the ideal way to try the Moisture Recovery range for the first time, or a practical travel companion for anyone already using the full-size 300ml at home. The same deeply hydrating, professional-grade formula specially designed for thick, coarse and dry hair, just in a more compact size that slips easily into a gym bag or toiletry kit. Rich and luxurious in texture, it replenishes essential moisture while gently cleansing away product buildup, excess oil and impurities without stripping the hair of its natural hydration.\u003c\/p\u003e\n\n\u003ch2\u003eHydramine Sea Complex for Barrier Repair and Deep Hydration\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the Moisture Recovery formula is the Hydramine Sea Complex, a blend of naturally derived ocean-based moisturisers including Sea Kelp, Seawater Nutrients and Brown Algae. Together these ingredients work to restore the hair's hydrolipidic barrier — the natural protective layer that keeps moisture locked inside the hair shaft and prevents further dehydration. For thick, coarse or chronically dry hair that loses moisture rapidly, repairing that barrier with every wash makes a cumulative and noticeable difference to how the hair feels and behaves over time.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Lasting Strength and Softness\u003c\/h2\u003e\n\u003cp\u003eJoico's SmartRelease Technology adds a further layer of performance by using a liposome delivery system to continuously release Rosehip Oil, Arginine and Keratin into the hair during cleansing. Arginine and Keratin work to strengthen and repair the hair fibre from within, while Rosehip Oil provides lasting moisture and smoothness that extends well beyond the shower. The result is hair that feels smoother, softer and stronger with every wash rather than just temporarily improved after rinsing.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Moisture Recovery Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a rich lather from roots to ends. Rinse thoroughly and follow with Joico Moisture Recovery Conditioner for maximum hydration and manageability. Also available in the full-size 300ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052100901,"sku":"AH32460","price":12.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Moisture-Recovery-Shampoo-50ml_09dab875-7b6b-4240-bb78-1ef238408139.webp?v=1755670972"},{"product_id":"joico-moisture-recovery-conditioner-50ml","title":"Joico Moisture Recovery Conditioner 50ml","description":"\u003ch2\u003eMini Intensive Conditioner for Dry to Extremely Dry Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Moisture Recovery Conditioner in the compact 50ml mini is the perfect introduction to the Moisture Recovery range for anyone with dry to extremely dry hair, or a handy travel companion for those already devoted to the full-size 250ml at home. The same intensely hydrating formula that reduces breakage by up to 55% and deeply nourishes severely dry hair, just in a more compact size that is ideal for trying the range for the first time or keeping your haircare consistent while on the go.\u003c\/p\u003e\n\n\u003ch2\u003eIntense Hydration for Hair That Is Seriously Dry\u003c\/h2\u003e\n\u003cp\u003eDry to extremely dry hair needs more than a standard conditioner can provide, and the Moisture Recovery formula is built specifically for that level of dryness. It deeply nourishes severely dehydrated strands while detangling effortlessly, reducing the breakage that comes from forcing a brush or comb through knotted, dry hair. The Hydramine Sea Complex — a blend of Sea Kelp, Seawater Nutrients and Brown Algae — works to restore the hair's hydrolipidic barrier and prevent further dehydration, tackling the underlying cause of dryness rather than just temporarily softening the surface.\u003c\/p\u003e\n\n\u003ch2\u003eSoftness, Smoothness and Shine After Every Wash\u003c\/h2\u003e\n\u003cp\u003eAlongside the deep hydration and breakage reduction, the Moisture Recovery Conditioner enhances softness, smoothness and shine with every use. Hair that felt rough, dull and unmanageable before washing is left feeling genuinely nourished and looking noticeably healthier after just one application. For hair that is extremely dry or has been through a lot of chemical processing, that transformation in texture and appearance is one of the most satisfying results a conditioner can deliver.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Moisture Recovery Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one minute before rinsing thoroughly. For best results, use alongside Joico Moisture Recovery Shampoo as part of a complete intensive hydration routine for dry and extremely dry hair. Also available in the full-size 250ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052461349,"sku":"AH32463","price":13.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Moisture-Recovery-Conditioner-50ml_7b183e1b-a082-41d9-82ae-8eb3939eaf3a.webp?v=1756192141"},{"product_id":"joico-dream-blowout-creme-foil-10ml","title":"Joico Dream Blowout Creme Foil 10ml","description":"\u003ch2\u003eSingle-Use Blowout Creme Foil for a Smooth, Polished Finish\u003c\/h2\u003e\n\u003cp\u003eJoico Dream Blowout Creme in the 10ml foil is the perfect way to try one of Joico's most popular styling products before committing to the full size. A single foil contains enough product for one complete blowout application, giving you a genuine feel for what the Dream Blowout Creme can do for your hair. It is also a handy option for travel, for keeping in a gym bag or for slipping into a client goodie bag to introduce them to the range.\u003c\/p\u003e\n\n\u003ch2\u003eHeat Protection to 232°C and Up to 50% Faster Drying\u003c\/h2\u003e\n\u003cp\u003eThe Dream Blowout Creme is built around two headline benefits that make a real difference to the blowout experience. Heat protection up to 232°C defends the hair against the temperatures reached by most professional dryers and straighteners, making it a practical and effective protective step before any heat styling. Alongside this, the formula helps hair dry up to 50% faster than without — a significant time saving across a full day of salon appointments or a rushed morning routine at home.\u003c\/p\u003e\n\n\u003ch2\u003eReduces Breakage by Over 75% and Controls Frizz\u003c\/h2\u003e\n\u003cp\u003eBeyond the heat protection and drying speed, the Dream Blowout Creme reduces breakage by over 75% compared to combing damaged hair without a conditioning treatment. For hair that is prone to snapping during blow-drying and brushing, that level of protection is immediately noticeable in how the hair handles during styling. Frizz and static are controlled throughout the process, leaving a smooth, polished finish with long-lasting shine and humidity resistance that keeps the style looking intentional well after you leave the chair.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Dream Blowout Creme\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair from mid-lengths to ends before blow-drying. Work through evenly with your hands or a wide-tooth comb, then blow-dry as normal using a round brush for maximum smoothness and volume. The full-size Dream Blowout Creme is also available on our site for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989053247781,"sku":"AH32472","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Dream-Blowout-Creme-Foil-10ml_1e549f4d-6a0e-4d58-8fc3-56ef32858acb.webp?v=1755670987"},{"product_id":"joico-defy-damage-pro2-bond-strengthening-treatment-500ml","title":"Joico Defy Damage Pro2 Bond Strengthening Treatment 500ml","description":"\u003ch2\u003eProfessional Bond Strengthening Treatment for Post-Chemical Services\u003c\/h2\u003e\n\u003cp\u003eJoico Defy Damage Pro2 Bond Strengthening Treatment is a professional-grade colour treatment designed to be used immediately after chemical services to reinforce and strengthen the hair fibre while it is at its most vulnerable. Whether following a bleaching session, a colour application or a relaxing treatment, applying a bond strengthening treatment at the right moment in the service makes a meaningful difference to the long-term condition and resilience of the hair. This 500ml bottle is the professional salon size, built for regular use behind the chair as part of a comprehensive colour service offering.\u003c\/p\u003e\n\n\u003ch2\u003eDamage-Resistant Hair from the Very First Use\u003c\/h2\u003e\n\u003cp\u003eThe Pro2 formula works to make hair genuinely damage-resistant rather than just temporarily softer after application. By reinforcing the internal bonds of the hair fibre during the post-chemical window — when the cuticle is open and the hair is most receptive to treatment — it helps rebuild the structural integrity that chemical services can compromise. The result is hair that looks and feels healthy and vibrant from the first use, with improved resilience to future damage over time.\u003c\/p\u003e\n\n\u003ch2\u003eEssential Hydration Restored After Chemical Processing\u003c\/h2\u003e\n\u003cp\u003eAlongside the bond strengthening, the Pro2 treatment provides essential hydration to replenish the moisture that chemical services strip from the hair. Chemically processed hair that is left without adequate hydration at this stage can become dry, brittle and difficult to manage between appointments. By addressing both bond integrity and moisture in a single five-minute treatment, the Pro2 delivers a more complete result than a standard post-colour rinse.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Defy Damage Pro2 Bond Strengthening Treatment\u003c\/h2\u003e\n\u003cp\u003eAfter a chemical treatment, apply to clean, damp hair from mid-lengths to ends. Leave on for five minutes to allow the formula to fully penetrate and reinforce the hair structure, then rinse thoroughly. For a complete in-salon Defy Damage experience, pair with the Defy Damage Protective Shampoo and KBond20 Power Masque as part of a comprehensive damage defence service.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989053313317,"sku":"AH31728","price":44.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Defy-Damage-Pro2-Bond-Strengthening-Treatment-500ml_4f90bf80-e31f-4009-a648-29ef7b6e37e3.webp?v=1755670988"},{"product_id":"joico-moisture-recovery-conditioner-250ml","title":"Joico Moisture Recovery Conditioner 250ml","description":"\u003ch2\u003eIntensely Hydrating Conditioner That Reduces Breakage by Up to 55%\u003c\/h2\u003e\n\u003cp\u003eJoico Moisture Recovery Conditioner is a rescue treatment for hair that is seriously lacking in moisture. Formulated for dry to extremely dry hair, it injects life back into tired, frizzy and brittle tresses in just one minute, reducing breakage by up to 55% while deeply nourishing and detangling even the most dehydrated strands. If your hair feels rough, snaps easily and refuses to behave no matter what you do to it, this is the conditioner that is designed specifically for that level of dryness. This 250ml bottle is ideal for regular use as part of the Moisture Recovery regime.\u003c\/p\u003e\n\n\u003ch2\u003eHydramine Sea Complex for Deep Ocean-Powered Hydration\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the Moisture Recovery Conditioner is the Hydramine Sea Complex, a blend of naturally derived ocean-based moisturisers including Sea Kelp, Seawater Nutrients and Brown Algae. Together these ingredients work to restore the hair's hydrolipidic barrier — the natural protective layer that locks moisture inside the hair shaft and prevents dehydration. When this barrier is compromised through heat styling, chemical services or environmental damage, hair loses moisture rapidly and becomes dry and brittle. By actively repairing and reinforcing it, the Hydramine Sea Complex addresses the underlying cause of dryness rather than simply masking it.\u003c\/p\u003e\n\n\u003ch2\u003eSoftness, Smoothness and Shine Restored\u003c\/h2\u003e\n\u003cp\u003eBeyond the barrier repair, the Moisture Recovery Conditioner adds immediate softness, smoothness and shine to hair that has become rough and dull through dehydration. It detangles effortlessly, reducing the breakage that comes from forcing a brush through dry, knotted hair, and leaves strands feeling genuinely nourished rather than just temporarily coated. For hair that is extremely dry or has been through a lot of chemical processing, the improvement in texture and manageability after just one use is noticeable.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Moisture Recovery Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one minute before rinsing thoroughly. For best results, use alongside Joico Moisture Recovery Shampoo and the Moisture Recovery Treatment Balm on days when your hair needs an extra boost of intensive hydration.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989053640997,"sku":"AH32464","price":22.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Moisture-Recovery-Conditioner-250ml_efb74b65-818e-4367-8b4a-774042a35ee2.webp?v=1755670991"},{"product_id":"joico-defy-damage-kbond20-power-masque-250ml","title":"Joico Defy Damage KBond20 Power Masque 250ml","description":"\u003ch2\u003eProfessional Bond-Building Masque That Makes Hair 5x Stronger in One Use\u003c\/h2\u003e\n\u003cp\u003eJoico Defy Damage KBond20 Power Masque is a professional-strength bond-building treatment that delivers a serious and immediate improvement to damaged hair. Powered by Joico's advanced KBOND20 technology, it rebuilds the internal structure of the hair from the inside out, making hair up to 5 times stronger after just a single treatment. Whether your hair has been weakened by bleaching, chemical services, heat styling or general damage, this masque is designed to tackle the root cause rather than simply masking the problem. Colour-safe, suitable for all hair types and PETA-approved cruelty-free, it is a treatment that does a lot without compromise. This 250ml size suits regular at-home use or salon treatment services.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Is KBOND20 Technology and How Does It Work?\u003c\/h2\u003e\n\u003cp\u003eKBOND20 is Joico's advanced bond-building technology, designed to penetrate deep into the hair structure and rebuild the internal bonds that damage breaks down over time. Hair bonds are what give the hair its strength, elasticity and resilience — when they are compromised through chemical or physical damage, the hair becomes weak, porous and prone to breakage. By actively rebuilding those bonds from within rather than coating the outside of the strand, KBOND20 delivers a genuine structural improvement that you can feel immediately and that continues to benefit the hair with regular use.\u003c\/p\u003e\n\n\u003ch2\u003eHydration, Detangling and pH Balance Restored\u003c\/h2\u003e\n\u003cp\u003eBeyond the bond-building, the Power Masque delivers rich moisture and instant detangling that makes damaged hair far easier and more comfortable to manage after every treatment. It also helps normalise the hair's pH balance — an often overlooked but important factor in keeping colour-treated and chemically processed hair in good condition. A balanced pH means the cuticle lies flat, which improves both the appearance of shine and the longevity of colour.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Defy Damage KBond20 Power Masque\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Joico Defy Damage Protective Shampoo, apply the masque to damp hair and leave for two to five minutes before rinsing thoroughly. Use one to two times per week or as needed for ongoing bond repair and maintenance. For a complete Defy Damage routine, pair with the Protective Conditioner, Sleepover Overnight Treatment and Protective Shield for all-round daily defence and repair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989053739301,"sku":"AH31746","price":25.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Defy-Damage-KBond20-Power-Masque-250ml_6a9020b0-d3cd-41cd-8542-86432d04ea60.webp?v=1755670992"},{"product_id":"joico-innerjoi-preserve-shampoo-1000ml","title":"Joico InnerJoi Preserve Shampoo  - 1 Litre","description":"\u003cul\u003e\n  \u003cli\u003eProtects up to 83% of colour with Beetroot Extract and Raspberry Seed Oil\u003c\/li\u003e\n  \u003cli\u003e90% naturally derived from plant and mineral-based ingredients\u003c\/li\u003e\n  \u003cli\u003eSulphate-free (SLS\/SLES free) for gentle cleansing without stripping colour\u003c\/li\u003e\n  \u003cli\u003eProlongs the life of colour-treated hair for longer-lasting vibrancy\u003c\/li\u003e\n  \u003cli\u003eSalon-size 1L for professional or long-lasting home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e90% Naturally Derived Colour Protecting Shampoo That Preserves Up to 83% of Colour\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Preserve Shampoo in the generous 1L salon size is a naturally sourced colour-protecting cleanser formulated with superfood-inspired ingredients — Beetroot Extract and Raspberry Seed Oil — to preserve and prolong the vibrancy of colour-treated hair. 90% naturally derived in compliance with Global ISO 16128 standards and free from SLS and SLES sulphates, it protects up to 83% of colour while delivering a gentle, nourishing cleanse that keeps colour-treated hair looking fresh and vibrant for longer between appointments. The 1L size is ideal for professional salon use or for home users who want a long-lasting supply. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eBeetroot Extract and Raspberry Seed Oil for Natural Colour Protection\u003c\/h2\u003e\n\u003cp\u003eBeetroot Extract is naturally rich in antioxidants and betalain pigments that help protect colour-treated hair from the oxidative stress that causes colour to fade between appointments. Raspberry Seed Oil brings its high Vitamin E and essential fatty acid content to nourish and condition the hair while adding a further layer of antioxidant protection against the environmental and styling factors that degrade colour vibrancy over time. Together these naturally sourced superfoods create a colour protection system that is as clean in its formulation as it is effective in its results.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Preserve Conditioner for a complete natural colour protection and nourishing routine. Suitable for daily use on all colour-treated hair types.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056885029,"sku":"AH325132","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Shampoo-1000ml_cee3b314-2d53-44ba-878e-98d7ca60dea4.webp?v=1756036380"},{"product_id":"joico-innerjoi-strengthen-conditioner-50ml","title":"Joico InnerJoi Strengthen Conditioner 50ml","description":"\u003ch2\u003eMini Naturally Derived Conditioner That Repairs Damaged Hair from the First Use\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Strengthen Conditioner in the compact 50ml mini is a great way to try the InnerJoi Strengthen range for the first time, or a handy travel size for anyone already using it as part of their regular haircare routine at home. With 96% naturally derived ingredients based on the Global ISO 16128 Standard, it transforms damaged, fragile hair into resilient, smooth and shiny strands through plant and mineral-derived ingredients rather than harsh synthetic alternatives. The results are noticeable from the very first use — which says a lot for a conditioner you leave on for just one minute.\u003c\/p\u003e\n\n\u003ch2\u003eRepairs and Restores Damaged Hair Naturally\u003c\/h2\u003e\n\u003cp\u003eThe InnerJoi Strengthen formula is built around naturally derived ingredients that work to repair the hair structure and restore health to hair that has been weakened by heat styling, chemical services or everyday wear and tear. Rather than masking damage with heavy silicones or synthetic coatings, it works with the hair's own natural protein structure to rebuild resilience and strength from within, leaving hair that feels genuinely healthier rather than just temporarily smoother.\u003c\/p\u003e\n\n\u003ch2\u003eDetangles, Reduces Frizz and Adds Brilliant Shine\u003c\/h2\u003e\n\u003cp\u003eAlongside the repair benefits, InnerJoi Strengthen Conditioner detangles effortlessly, reduces frizz and adds a brilliant shine that makes damaged hair look and feel far more polished and healthy than it did before. For hair that has become rough, dull and difficult to manage through damage, those three benefits together make a meaningful difference to both the appearance and the day-to-day manageability of the hair.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and leave for one minute before rinsing thoroughly. For best results, use alongside the InnerJoi Strengthen Shampoo as part of a complete naturally derived repair routine for damaged hair. Also available in a larger size for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056917797,"sku":"AH325142","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Strengthen-Conditioner-50ml_98bc8fe6-4d0f-4375-9325-7d77e3b4e97e.webp?v=1756119323"},{"product_id":"joico-innerjoi-strengthen-shampoo-50ml","title":"Joico InnerJoi Strengthen Shampoo 50ml","description":"\u003cul\u003e\n  \u003cli\u003e90% naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n  \u003cli\u003eCoconut Oil, Abyssinian Oil and Vegan Protein strengthen and revitalise damaged hair\u003c\/li\u003e\n  \u003cli\u003eRich, indulgent lather that cleanses gently without stripping\u003c\/li\u003e\n  \u003cli\u003eFree from SLS and SLES sulphates\u003c\/li\u003e\n  \u003cli\u003ePerfect for trying the InnerJoi Strengthen system for the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMini Naturally Derived Strengthening Shampoo for Damaged Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Shampoo in the compact 50ml mini is the ideal introduction to the InnerJoi Strengthen range for damaged or overworked hair, or a handy travel companion for anyone already using the full-size version at home. With 90% naturally derived ingredients, it creates a rich, indulgent lather that surrounds each strand with care and gently revitalises tired hair without any of the stripping harshness of sulphate-based formulas. Free from SLS and SLES sulphates, it is a clean daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoo\u003c\/a\u003e that is as kind to damaged hair as it is effective.\u003c\/p\u003e\n\n\u003ch2\u003eCoconut Oil, Abyssinian Oil and Vegan Protein for Natural Strength\u003c\/h2\u003e\n\u003cp\u003eThe four key ingredients in the InnerJoi Strengthen formula each bring something meaningful to the care of damaged hair. Coconut Oil is a time-honoured superfood known for penetrating the hair shaft to nourish and reduce protein loss. Abyssinian Oil, packed with antioxidants and vitamins, is an eco-friendly sustainable ingredient that conditions and strengthens with minimal environmental impact. Vegan Protein derived from pea and vegetable sources replenishes the hair's natural strength and structure, while Olive Ester — a biodegradable ingredient upcycled from olive oil production — supports healthy, vibrant-looking hair with a natural shine.\u003c\/p\u003e\n\n\u003ch2\u003eRich Lather That Revitalises Without Stripping\u003c\/h2\u003e\n\u003cp\u003eDespite its gentle, naturally derived formula, the InnerJoi Strengthen Shampoo produces a rich, indulgent lather that cleanses thoroughly without stripping essential moisture or colour from the hair. For damaged hair that needs both effective cleansing and ongoing strengthening care, the combination of a satisfying wash experience and genuinely nourishing ingredients makes this a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e worth switching to. Also available in larger sizes for everyday home use.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, work into a rich lather and rinse thoroughly. Follow with Joico InnerJoi Strengthen Conditioner or Masque for best results as part of a complete naturally derived repair routine.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056983333,"sku":"AH325139","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Strengthen-Shampoo-50ml_053dc5db-14b1-4a52-be53-482eac5a1110.webp?v=1756045171"},{"product_id":"joico-innerjoi-preserve-conditioner-50ml","title":"Joico InnerJoi Preserve Conditioner 50ml","description":"\u003ch2\u003eMini Fade-Fighting Conditioner for Vibrant, Colour-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Preserve Conditioner in the compact 50ml mini is the ideal way to try the InnerJoi Preserve colour care range before committing to the full-size 300ml, or a practical travel companion for anyone already using the range at home. With 96% naturally derived ingredients based on the Global ISO 16128 Standard, it delivers effective colour protection and nourishment through plant and mineral-derived sources, keeping colour-treated hair looking vibrant, shiny and healthy between salon visits without any SLS or SLES sulphates.\u003c\/p\u003e\n\n\u003ch2\u003eNaturally Derived Colour Protection with Every Wash\u003c\/h2\u003e\n\u003cp\u003eThe InnerJoi Preserve formula is built around Raspberry Seed Oil and Beetroot Extract, two naturally derived ingredients with genuine fade-fighting credentials. Raspberry Seed Oil brings antioxidant and UV-absorbing properties that help defend colour against the sun exposure and environmental damage that causes premature fading. Beetroot Extract works alongside it to lock in colour vibrancy and maintain the depth and richness of colour-treated hair wash after wash. Together they make a compelling naturally inspired alternative to synthetic colour-protecting formulas.\u003c\/p\u003e\n\n\u003ch2\u003eNourishes and Softens Without Compromise\u003c\/h2\u003e\n\u003cp\u003eBeyond colour protection, the Preserve Conditioner nourishes and softens colour-treated hair for a smooth, healthy feel after every wash. Colour-treated hair tends to be drier and more porous than unprocessed hair, making a conditioner that genuinely hydrates rather than just sitting on the surface an important part of keeping it in good condition. The lightweight naturally derived formula does this effectively without weighing the hair down or leaving any unwanted residue.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and leave for one minute before rinsing thoroughly. For the full colour-preserving benefit, use alongside the InnerJoi Preserve Shampoo and Protective Milk as part of a complete naturally derived colour care routine. Also available in the full-size 300ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057016101,"sku":"AH325133","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Conditioner-50ml_7462c1ad-9d76-483d-b5bd-ec47a485767b.webp?v=1756119820"},{"product_id":"joico-innerjoi-strengthen-shampoo-1000ml","title":"Joico InnerJoi Strengthen Shampoo  - 1 Litre","description":"\u003cul\u003e\n  \u003cli\u003e90%+ naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n  \u003cli\u003eCoconut Oil and Abyssinian Oil repair, strengthen and protect against future breakage\u003c\/li\u003e\n  \u003cli\u003eVegan Protein derived from peas and vegetables mimics natural hair protein\u003c\/li\u003e\n  \u003cli\u003eSulphate-free gentle lather that nourishes and revitalises damaged hair\u003c\/li\u003e\n  \u003cli\u003eSalon-size 1L for professional use or long-lasting home supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSupersize Fortifying Shampoo That Repairs and Strengthens Damaged Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Shampoo in the supersize 1L format is a naturally inspired fortifying shampoo designed for overworked and damaged hair that needs genuine repair and strengthening from the very first step of the wash routine. Part of the InnerJoi Strengthen collection, it creates a rich, gentle lather that nourishes and revitalises while actively reducing breakage and repairing damage caused by heat styling, chemical services and everyday wear. With 90%+ naturally derived ingredients, it is a clean, considered choice for damaged hair care. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eCoconut Oil and Abyssinian Oil for Deep Repair and Protection\u003c\/h2\u003e\n\u003cp\u003eTwo naturally derived oils sit at the heart of the InnerJoi Strengthen formula. Coconut Oil is a time-honoured superfood ingredient that penetrates the hair shaft to nourish and reduce protein loss — one of the primary causes of breakage in damaged hair. Abyssinian Oil is a nutrient-rich, antioxidant-packed oil that strengthens and conditions while being produced with low water requirements, making it an eco-friendly choice that performs as well as it sits on the planet. Together they repair the damage that is already present while protecting against future breakage with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Shine\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from peas and vegetables mimics the natural proteins found in healthy hair, rebuilding structural resilience in strands that have been weakened by damage over time. Olive Ester, a biodegradable ingredient sustainably sourced from olive oil production, supports healthy, shiny hair while keeping the formula's environmental credentials as strong as its performance. The result is hair that feels noticeably stronger, softer and more vibrant with every wash — with a natural movement and shine that damaged hair often loses entirely. For best results use alongside the \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Conditioner as part of a complete naturally derived repair routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply a generous amount to wet hair and massage into a rich lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Strengthen Conditioner for a complete repair and strengthening routine. Suitable for daily use on damaged, dry or chemically processed hair. Also available in the 300ml size for everyday home use.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057081637,"sku":"AH325141","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Strengthen-Shampoo-1000ml_86e083a4-c447-4913-8e13-4a874fa40e60.webp?v=1756120372"},{"product_id":"joico-innerjoi-hydration-conditioner-50ml","title":"Joico InnerJoi Hydration Conditioner 50ml","description":"\u003ch2\u003eMini Naturally Derived Conditioner for Soft, Hydrated Hair\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Hydrate Conditioner in the compact 50ml mini is the perfect partner to the InnerJoi Hydrate Shampoo, completing a travel-friendly naturally derived hydration duo. With 97% naturally derived ingredients based on the Global ISO 16128 Standard, it delivers all-day moisture and a healthy shine through plant and mineral-derived sources, leaving hair feeling genuinely soft and nourished rather than just temporarily coated. A great size for trying the InnerJoi range for the first time or keeping your haircare routine consistent while travelling.\u003c\/p\u003e\n\n\u003ch2\u003eApple Extract and Aloe for All-Day Moisture\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the InnerJoi Hydrate formula is sustainably upcycled Apple Extract, a natural humectant that draws moisture into the hair and helps lock it in throughout the day. Aloe, rich in vitamins, amino acids and fatty acids, complements the Apple Extract by providing its own deeply hydrating and soothing properties, leaving both hair and scalp feeling refreshed and replenished after every wash. Together they deliver the kind of lasting moisture that keeps hair feeling soft and healthy well beyond the shower.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Shine\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from peas and plants mimics the hair's own natural proteins to strengthen and protect each strand from within, adding resilience alongside the hydration. Olive Ester, a biodegradable ingredient upcycled from olive oil production, helps maintain healthy-looking hair with a natural shine while keeping the formula's environmental footprint as low as possible. It is a thoughtfully constructed ingredient list that delivers results without unnecessary synthetic additives.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Hydrate Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and leave for one minute before rinsing thoroughly. For best results, use alongside the InnerJoi Hydrate Shampoo as part of a complete naturally derived hydration routine. Also available in a larger size for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057179941,"sku":"AH325151","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Hydration-Conditioner-50ml_c10dcaca-5bad-4979-8056-327a8166a65d.webp?v=1756133550"},{"product_id":"joico-innerjoi-hydration-shampoo-1000ml","title":"Joico InnerJoi Hydration Shampoo  - 1 Litre","description":"\u003cul\u003e\n  \u003cli\u003e90%+ naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n  \u003cli\u003eCoconut Oil and Abyssinian Oil repair, strengthen and protect against future breakage\u003c\/li\u003e\n  \u003cli\u003eVegan Protein derived from peas and vegetables mimics natural hair protein\u003c\/li\u003e\n  \u003cli\u003eSulphate-free gentle lather that nourishes and revitalises damaged hair\u003c\/li\u003e\n  \u003cli\u003eSalon-size 1L for professional use or long-lasting home supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSupersize Fortifying Shampoo That Repairs and Strengthens Damaged Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Shampoo in the supersize 1L format is a naturally inspired fortifying shampoo designed for overworked and damaged hair that needs genuine repair and strengthening from the very first step of the wash routine. Part of the InnerJoi Strengthen collection, it creates a rich, gentle lather that nourishes and revitalises while actively reducing breakage and repairing damage caused by heat styling, chemical services and everyday wear. With 90%+ naturally derived ingredients, it is a clean, considered choice for damaged hair care. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eCoconut Oil and Abyssinian Oil for Deep Repair and Protection\u003c\/h2\u003e\n\u003cp\u003eTwo naturally derived oils sit at the heart of the InnerJoi Strengthen formula. Coconut Oil is a time-honoured superfood ingredient that penetrates the hair shaft to nourish and reduce protein loss — one of the primary causes of breakage in damaged hair. Abyssinian Oil is a nutrient-rich, antioxidant-packed oil that strengthens and conditions while being produced with low water requirements, making it an eco-friendly choice that performs as well as it sits on the planet. Together they repair the damage that is already present while protecting against future breakage with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Shine\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from peas and vegetables mimics the natural proteins found in healthy hair, rebuilding structural resilience in strands that have been weakened by damage over time. Olive Ester, a biodegradable ingredient sustainably sourced from olive oil production, supports healthy, shiny hair while keeping the formula's environmental credentials as strong as its performance. The result is hair that feels noticeably stronger, softer and more vibrant with every wash — with a natural movement and shine that damaged hair often loses entirely. For best results use alongside the \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Conditioner as part of a complete naturally derived repair routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply a generous amount to wet hair and massage into a rich lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Strengthen Conditioner for a complete repair and strengthening routine. Suitable for daily use on damaged, dry or chemically processed hair. Also available in the 300ml size for everyday home use.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057212709,"sku":"AH325150","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Hydration-Shampoo-1000ml_17ed18a4-312b-4832-b073-d41acc31c028.webp?v=1756132988"},{"product_id":"joico-innerjoi-preserve-shampoo-50ml","title":"Joico InnerJoi Preserve Shampoo 50ml","description":"\u003cul\u003e\n  \u003cli\u003e90% naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n  \u003cli\u003eBeetroot Extract and Raspberry Seed Oil preserve colour vibrancy with every wash\u003c\/li\u003e\n  \u003cli\u003eGently cleanses without stripping colour or natural moisture\u003c\/li\u003e\n  \u003cli\u003eFree from SLS and SLES sulphates\u003c\/li\u003e\n  \u003cli\u003ePerfect for trying the InnerJoi Preserve system for the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNaturally Derived Mini Shampoo That Protects and Extends Hair Colour\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Preserve Shampoo in the compact 50ml mini is the ideal introduction to the InnerJoi Preserve colour care range, or a practical travel companion for anyone already using the full-size version at home. With 90% naturally derived ingredients, it harnesses the power of superfood botanicals to protect and extend the vibrancy of colour-treated hair with every wash — gently cleansing without stripping colour or natural moisture. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eBeetroot Extract and Raspberry Seed Oil for Natural Colour Protection\u003c\/h2\u003e\n\u003cp\u003eThe two hero ingredients in the InnerJoi Preserve formula are what make it genuinely interesting as a colour care shampoo. Beetroot Extract is known for its fade-fighting properties, helping to lock in colour vibrancy and maintain depth and richness wash after wash. Raspberry Seed Oil brings a rich source of omega fatty acids and antioxidants that nourish the hair while protecting against the UV exposure and environmental damage that accelerates colour fade. Together they form a naturally derived colour-protecting duo that works with every lather rather than just coating the hair after cleansing.\u003c\/p\u003e\n\n\u003ch2\u003eGentle Sulphate-Free Cleansing for Colour-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eFree from SLS and SLES sulphates, the InnerJoi Preserve Shampoo cleanses gently without stripping the colour or natural moisture from colour-treated hair. For hair that goes through regular colour services and needs a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e that protects rather than depletes, the gentle naturally derived formula makes it a reliable everyday choice that is kind to both the hair and the colour.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, work into a lather and rinse thoroughly. For best results follow with Joico InnerJoi Preserve Conditioner as part of a complete naturally derived colour care routine. Also available in a larger size for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057245477,"sku":"AH325130","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Shampoo-50ml_0a5e9fc2-9501-4a9d-951c-09c5f294be83.webp?v=1756132487"},{"product_id":"joico-innerjoi-preserve-protective-milk-50ml","title":"Joico InnerJoi Preserve Protective Milk 50ml","description":"\u003ch2\u003eNaturally Derived Leave-In Milk That Keeps Colour Vibrant for Longer\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Preserve Protective Milk is a lightweight leave-in treatment designed to protect colour-treated hair from fading between salon visits. With 90% naturally derived ingredients based on the Global ISO 16128 Standard, it delivers effective colour protection through plant and mineral-derived sources rather than harsh synthetics. Free from SLS and SLES sulphates, it is a gentle yet genuinely effective choice for anyone who wants to maintain their colour in a more naturally inspired way. This 50ml size is ideal for travel or for trying the InnerJoi Preserve range alongside the shampoo and conditioner.\u003c\/p\u003e\n\n\u003ch2\u003eMaintains 83% of Hair Colour After 10 Washes\u003c\/h2\u003e\n\u003cp\u003eThe standout claim behind InnerJoi Preserve Protective Milk is a compelling one — when used alongside the InnerJoi Preserve Shampoo and Conditioner, it helps maintain 83% of hair colour after 10 washes. For context, most colour-treated hair begins to show visible fading within the first few washes, so a system that demonstrably slows that process is a genuinely meaningful benefit for anyone who invests in regular colour appointments and wants to protect that investment at home.\u003c\/p\u003e\n\n\u003ch2\u003eBeetroot Extract, Raspberry Seed Oil and Vegan Protein\u003c\/h2\u003e\n\u003cp\u003eThe InnerJoi Preserve formula is built around a thoughtful blend of naturally derived ingredients. Beetroot Extract is known for its fade-fighting properties, helping to lock in colour and maintain vibrancy wash after wash. Raspberry Seed Oil, rich in omega fatty acids and antioxidants, nourishes and protects the hair from the UV exposure and environmental damage that accelerates colour fade. Vegan Protein derived from peas and vegetables mimics the hair's own natural proteins to strengthen and protect each strand, while Olive Ester — a biodegradable ingredient upcycled from olive oil production — supports healthy, shiny hair with minimal environmental impact.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Protective Milk\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after conditioning and leave in without rinsing. Work through from mid-lengths to ends and style as normal. For the full colour-preserving benefit, use as part of the complete InnerJoi Preserve routine alongside the Preserve Shampoo and Conditioner.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057311013,"sku":"AH325136","price":14.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Protective-Milk-50ml_284be70a-3080-4bd0-8600-aa9616170a80.webp?v=1756136269"},{"product_id":"joico-innerjoi-hydration-shampoo-50ml","title":"Joico InnerJoi Hydration Shampoo 50ml","description":"\u003ch2\u003eMini Naturally Derived Hydrating Shampoo for Refreshed, Healthy Hair\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Hydrate Shampoo in the compact 50ml mini size is the perfect introduction to the InnerJoi range, or a handy travel essential for anyone already using the full-size 300ml at home. Formulated with upcycled Apple Extract and between 86% and 98% naturally derived ingredients based on the Global ISO 16128 Standard, it gently cleanses both hair and scalp while delivering all-day hydration without any SLS or SLES sulphates. Lightweight and refreshing, it leaves hair feeling soft, shiny and full of life without any heaviness.\u003c\/p\u003e\n\n\u003ch2\u003eUpcycled Apple Extract for All-Day Hydration\u003c\/h2\u003e\n\u003cp\u003eThe hero ingredient in the InnerJoi Hydrate range is upcycled Apple Extract, sourced through sustainable upcycling to minimise waste in the production process. As a natural humectant, it draws moisture into the hair and scalp and helps retain it throughout the day, delivering the kind of lasting hydration that keeps hair feeling genuinely replenished and healthy well beyond the morning shower rather than dry and tight within a few hours of washing.\u003c\/p\u003e\n\n\u003ch2\u003eLightweight Formula That Won't Weigh Hair Down\u003c\/h2\u003e\n\u003cp\u003eDespite its hydrating performance, the InnerJoi Hydrate Shampoo is a lightweight formula that suits all hair types, including fine and medium hair that can be easily overwhelmed by heavier hydrating products. It cleanses thoroughly without stripping natural moisture, leaving the hair and scalp feeling refreshed, balanced and healthy rather than over-moisturised or flat. Free from SLS and SLES sulphates, it is a gentle daily option for anyone who wants effective hydration from a more naturally inspired formula.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Hydrate Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Hydrate Conditioner for a complete naturally derived hydration routine. Also available in the full-size 300ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057343781,"sku":"AH325148","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Hydration-Shampoo-50ml_8e55d873-1f0c-4efe-a767-80226c4bbea5.webp?v=1756136752"},{"product_id":"joico-youthlock-conditioner-50ml","title":"Joico Youthlock Conditioner 50ml","description":"\u003ch2\u003eTrial-Size Collagen Conditioner for Mature, Dry and Brittle Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Youthlock Conditioner in the compact 50ml size is the perfect way to try the Youthlock collagen range before committing to the full-size 250ml bottle, or a handy travel companion for anyone already devoted to the regime at home. Formulated specifically for mature hair that has become dry, brittle and lacking in vitality, it delivers intense hydration and a boost of collagen-powered nourishment that restores body, bounce and shine with every use — leaving hair looking and feeling noticeably more youthful after just one wash.\u003c\/p\u003e\n\n\u003ch2\u003eIntense Hydration for Dry and Brittle Mature Hair\u003c\/h2\u003e\n\u003cp\u003eMature hair tends to be drier and more brittle than younger hair, and a standard conditioner often does not provide the level of moisture and nourishment it genuinely needs. The Youthlock Conditioner tackles this with an intensely hydrating formula that softens dry, brittle strands, effortlessly detangles without pulling or breakage, and leaves hair feeling silky and supple rather than rough and straw-like after washing. The difference in how the hair feels to both touch and style is noticeable from the very first use.\u003c\/p\u003e\n\n\u003ch2\u003eBody, Bounce and Youthful Shine Restored\u003c\/h2\u003e\n\u003cp\u003eBeyond pure hydration, the Youthlock Conditioner works to restore the body and bounce that mature hair naturally loses over time. Hair that has become flat, limp and dull is revitalised with a fresh, youthful appearance and enhanced shine that makes it look healthier and more vibrant. Used regularly as part of the complete Youthlock regime alongside the Collagen Shampoo and Anti-Frizz Blowout Creme, the cumulative improvement in condition and manageability is significant.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Youthlock Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one to two minutes before rinsing thoroughly. Suitable for daily use on mature, dry or brittle hair that needs a boost of hydration, body and shine.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057638693,"sku":"AH325091","price":14.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Youthlock-Conditioner-50ml_21ef8b2c-857d-4a3b-a3f8-79a65a7c3020.webp?v=1756136981"},{"product_id":"joico-innerjoi-preserve-conditioner-300ml","title":"Joico InnerJoi Preserve Conditioner 300ml","description":"\u003ch2\u003eNaturally Derived Conditioner That Fights Colour Fade\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Preserve Conditioner is specifically formulated for colour-treated hair that needs gentle, effective protection against fading. With 96% naturally derived ingredients, it sits at the more consciously formulated end of the Joico range, delivering colour-protecting and nourishing benefits through plant and mineral-derived sources rather than harsh synthetics. If you want to keep your colour looking salon-fresh for longer while conditioning with a naturally inspired formula, this 300ml bottle is a great everyday choice.\u003c\/p\u003e\n\n\u003ch2\u003eRaspberry Seed Oil and Beetroot Extract for Colour Protection\u003c\/h2\u003e\n\u003cp\u003eThe two hero ingredients in InnerJoi Preserve are what make it genuinely interesting. Raspberry Seed Oil is a naturally rich source of antioxidants and UV-absorbing properties, helping to defend colour-treated hair against the sun exposure and free radical damage that causes colour to fade prematurely. Beetroot Extract brings its own antioxidant benefits alongside natural pigment-enhancing properties that help maintain the vibrancy and depth of colour between salon visits. Together they form a colour-protective duo that is rooted in nature rather than relying on synthetic fade-fighting chemistry.\u003c\/p\u003e\n\n\u003ch2\u003eNourishes and Softens for a Healthy, Smooth Feel\u003c\/h2\u003e\n\u003cp\u003eBeyond the colour protection, InnerJoi Preserve Conditioner nourishes and softens colour-treated hair for a smooth, healthy feel after every wash. Colour-treated hair tends to be drier and more porous than unprocessed hair, making a conditioner that genuinely hydrates rather than just coating the surface an important part of keeping it in good condition between appointments. The naturally derived formula does this without any unnecessary synthetic additives, keeping the ingredient list as clean as the results.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one to two minutes before rinsing thoroughly. For best results, use alongside Joico InnerJoi Preserve Shampoo as part of a complete naturally derived colour care routine.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057933605,"sku":"AH325134","price":24.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Conditioner-300ml_f14227b7-07fd-45fa-a0cb-3ebc1923a1fc.webp?v=1756138500"},{"product_id":"joico-defy-damage-protective-shield-50ml","title":"Joico Defy Damage Protective Shield 50ml","description":"\u003ch2\u003ePre-Styling Leave-In That Makes Hair 4x Stronger Against Heat Damage\u003c\/h2\u003e\n\u003cp\u003eJoico Defy Damage Protective Shield is a pre-styling leave-in treatment designed to give colour-treated and damaged hair a serious layer of protection before any heat is applied. Applied before blow-drying or heat styling, it creates a protective barrier around each strand that makes hair 4 times stronger against breakage during heat styling — a meaningful improvement for anyone whose hair snaps or weakens with regular tool use. At 50ml it is a great size for travel or for trying the Defy Damage system for the first time.\u003c\/p\u003e\n\n\u003ch2\u003eProtection Against Heat, UV and Environmental Pollution\u003c\/h2\u003e\n\u003cp\u003eDaily heat styling is only one of the things working against healthy hair. UV rays from sun exposure and environmental pollution both contribute to dullness, colour fade and weakening of the hair structure over time — often without being noticed until the damage is already done. The Defy Damage Protective Shield addresses all three simultaneously, creating a barrier that defends hair against heat, UV exposure and pollution in a single pre-styling step. For colour-treated hair in particular, that level of all-round protection makes a noticeable difference to how vibrant and fresh the colour stays between appointments.\u003c\/p\u003e\n\n\u003ch2\u003eKeeps Hair Soft, Shiny and Colour-Vibrant\u003c\/h2\u003e\n\u003cp\u003eBeyond the protective benefits, the formula leaves hair feeling soft and looking genuinely shiny after application rather than coated or weighed down. The colour-protecting barrier helps prevent the fading that repeated heat styling and environmental exposure can cause, keeping colour looking more vibrant for longer without any extra effort in your routine. It is the kind of product that does a lot of quiet, important work every single day.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Defy Damage Protective Shield\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair before blow-drying or heat styling, working through from mid-lengths to ends. There is no need to rinse — simply style as normal and allow the protective barrier to do its work. For best results, use as part of the complete Defy Damage routine alongside the Protective Shampoo, Conditioner and Sleepover Overnight Treatment.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989058130213,"sku":"AH31737","price":19.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Defy-Damage-Protective-Shield-50ml_a9992e21-e000-448d-88ca-5cf104fbaac5.webp?v=1755671035"},{"product_id":"joico-innerjoi-hydration-conditioner-1000ml","title":"Joico InnerJoi Hydration Conditioner  - 1 Litre","description":"\u003cul\u003e\n  \u003cli\u003eApple Extract and Aloe deliver all-day hydration and soothing nourishment\u003c\/li\u003e\n  \u003cli\u003eVegan Protein from pea and vegetable sources enhances moisture retention and strength\u003c\/li\u003e\n  \u003cli\u003eOlive Ester — biodegradable and upcycled from olive oil production — supports healthy shine\u003c\/li\u003e\n  \u003cli\u003e86-98% naturally derived formula that is lightweight and won't weigh hair down\u003c\/li\u003e\n  \u003cli\u003eSalon-size 1L for professional or long-lasting home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSalon-Size Naturally Derived Hydration Conditioner for Silky-Soft, All-Day Moisture\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Hydration Conditioner in the generous 1L salon size is a lightweight, naturally inspired conditioner that delivers all-day moisture and a fresh, replenished feeling to both hair and scalp without any heaviness. Formulated with Apple Extract, Aloe, Vegan Protein and Olive Ester, it is 86-98% naturally derived according to the Global ISO 16128 Standard — a clean, consciously made conditioner that performs as well as it sits on the planet. The 1L size is ideal for professional salon use or for home users who want a long-lasting supply. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-conditioner\"\u003ehair conditioners\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eApple Extract and Aloe for Natural Hydration and Soothing Nourishment\u003c\/h2\u003e\n\u003cp\u003eApple Extract is a sustainably upcycled natural humectant — attracting and retaining moisture in the hair throughout the day for lasting softness and hydration that goes well beyond the shower. Aloe is rich in essential vitamins, amino acids and fatty acids that hydrate and soothe both the hair and scalp, adding a refreshing, revitalised feeling alongside the conditioning benefits.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Radiance\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from pea and vegetable sources mimics the natural proteins found in healthy hair — enhancing moisture retention and strength for hair that feels genuinely more resilient and silky with regular use. Olive Ester, a biodegradable ingredient upcycled from olive oil production, supports healthy and radiant hair while keeping the formula's environmental credentials as strong as its performance. For best results use alongside the \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Hydration Shampoo for a complete naturally derived hydration routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Hydration Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and distribute evenly from mid-lengths to ends. Leave for a few minutes before rinsing thoroughly. Suitable for daily use on all hair types that need lightweight, lasting hydration.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989058162981,"sku":"AH325153","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325153-0.webp?v=1775420837"},{"product_id":"joico-moisture-recovery-treatment-balm-250ml","title":"Joico Moisture Recovery Treatment Balm 250ml","description":"\u003cul\u003e\n  \u003cli\u003eReduces breakage by up to 80% in just 5 minutes\u003c\/li\u003e\n  \u003cli\u003eReplenishes lost moisture for intense hydration in dry and coarse hair\u003c\/li\u003e\n  \u003cli\u003eStrengthens hair to prevent damage and minimise frizz\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, shiny and full of natural movement\u003c\/li\u003e\n  \u003cli\u003eIdeal for regular at-home use between salon appointments\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eIntensive 5-Minute Treatment for Dry, Coarse and Brittle Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e Moisture Recovery Treatment Balm is a heavyweight hydrating treatment designed for thick, coarse or chronically dry hair that needs more than a standard conditioner can provide. In just five minutes it delivers a serious boost of moisture, strength and nourishment that leaves hair feeling softer, smoother and more manageable with every use. This 250ml size is ideal for regular at-home use as part of the Moisture Recovery regime — a step up from the 50ml mini and a practical everyday size for weekly treatment use. Also available in the larger 500ml size for salon use or heavy home users. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-conditioner\"\u003ehair treatments and conditioners\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eReduces Breakage by Up to 80%\u003c\/h2\u003e\n\u003cp\u003eOne of the most impressive claims behind this treatment is its ability to reduce breakage by up to 80%. For dry and coarse hair that snaps easily during brushing, heat styling or general handling, that level of strengthening is significant and something you will notice quickly with regular use. By replenishing lost moisture deep within the hair structure and increasing overall hair strength, the Treatment Balm helps restore the elasticity and resilience that dry, dehydrated hair loses over time.\u003c\/p\u003e\n\n\u003ch2\u003eDeep Hydration, Frizz Reduction and Natural Movement Restored\u003c\/h2\u003e\n\u003cp\u003eBeyond breakage reduction, the Moisture Recovery Treatment Balm delivers deep hydration that tackles frizz and restores the softness, shine and natural movement that coarse or damaged hair can lack. Dry hair that feels rough, wiry and hard to control after washing is transformed into something noticeably softer and more pliable after treatment — the kind of result that makes a real difference to how easy and enjoyable the rest of your styling routine feels. For best results use alongside the \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e Moisture Recovery Shampoo and Conditioner as part of a complete hydration regime for dry and coarse hair.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Moisture Recovery Treatment Balm\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply generously to damp hair from mid-lengths to ends. Leave for five minutes to allow the formula to fully penetrate the hair structure, then rinse thoroughly. Use once or twice a week as an intensive treatment step within your regular routine.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989058261285,"sku":"AH32466","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Moisture-Recovery-Treatment-Balm-250ml_6ab4db39-2966-412c-9f91-0466ba996dca.webp?v=1756139815"},{"product_id":"joico-youthlock-treatment-masque-50ml","title":"Joico Youthlock Treatment Masque 50ml","description":"\u003ch2\u003eCollagen Masque That Revives Bounce and Shine in Mature Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Youthlock Treatment Masque is an intensive nourishing treatment specifically formulated for mature, tired hair that needs more than a daily conditioner can offer. Enriched with collagen and antioxidant-rich Buriti Oil, it works to restore strength, elasticity and a lustrous, healthy appearance to hair that has lost its youthful bounce and vibrancy over time. This 50ml size is ideal for trying the Youthlock masque for the first time, or as a travel-friendly companion to the full Youthlock regime at home.\u003c\/p\u003e\n\n\u003ch2\u003eCollagen and Buriti Oil for Strength, Shine and Hydration\u003c\/h2\u003e\n\u003cp\u003eCollagen is the star of the Youthlock collection, and in the Treatment Masque it works hard to restore the strength and elasticity that mature hair loses over time. Hair that has become limp, brittle or prone to breakage benefits significantly from the structural support collagen provides, leaving it feeling noticeably more resilient and bouncy after just one application. Buriti Oil, packed with antioxidants and Vitamins A and E, complements the collagen by deeply hydrating dry and dull hair and restoring a brilliant shine that makes mature hair look genuinely revitalised rather than just temporarily coated.\u003c\/p\u003e\n\n\u003ch2\u003eReduces Hair Fall and Dramatically Improves Hair Appearance\u003c\/h2\u003e\n\u003cp\u003eOne of the most meaningful benefits of the Youthlock Masque is its ability to reduce hair fall caused by breakage during brushing — a common concern for anyone with mature or fragile hair. By strengthening the hair fibre and improving its elasticity, the masque helps hair withstand the daily mechanical stress of brushing and styling without snapping. The result is hair that not only looks healthier but genuinely is healthier, with enhanced shine, reduced frizz and a softness that does not weigh fine or mature hair down.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Youthlock Treatment Masque\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for three to five minutes before rinsing thoroughly. Use once or twice a week as an intensive treatment step within your Youthlock routine, alongside the Youthlock Collagen Shampoo, Conditioner and Anti-Frizz Blowout Creme for a complete regime for mature and ageing hair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989058359589,"sku":"AH325093","price":15.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Youthlock-Treatment-Masque-50ml_17c03aab-cabe-493d-95a9-1bd109a87279.webp?v=1756139973"},{"product_id":"joico-blonde-life-masque-50ml","title":"Joico Blonde Life Masque 50ml","description":"\u003ch2\u003eBrightening Masque That Detoxifies and Illuminates Blonde Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Blonde Life Brightening Masque is a quick-rinse intensive treatment designed specifically for highlighted and blonde hair that needs a boost of hydration, clarity and shine. In just a few minutes it deeply hydrates, detoxifies and illuminates blonde strands, neutralising the trace minerals that accumulate in the hair over time and cause dullness and unwanted yellowing. The result is a vibrant, crystal-clear, on-tone finish that makes blonde hair look genuinely radiant rather than flat and lacklustre. This 50ml size is a great way to try the masque for the first time or keep one in a travel bag for use away from home.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Trace Minerals Dull Blonde Hair\u003c\/h2\u003e\n\u003cp\u003eOne of the less talked-about causes of dull, yellowed blonde hair is mineral buildup from hard water, swimming pools and everyday environmental exposure. These trace minerals deposit on the hair over time, gradually dulling the tone and clarity of blonde colour in a way that toning alone cannot fully address. The Blonde Life Brightening Masque tackles this directly by detoxifying the hair and neutralising those mineral deposits, restoring the brightness and clarity that blonde hair loses between colour appointments.\u003c\/p\u003e\n\n\u003ch2\u003eIntense Hydration Without Any Heaviness\u003c\/h2\u003e\n\u003cp\u003eDespite its detoxifying and brightening performance, the formula is light and non-greasy — an important quality for blonde and highlighted hair that can easily be weighed down by heavier treatments. It delivers intense hydration and softness without any residue or heaviness, leaving blonde hair feeling silky and smooth with a brilliant shine that looks polished and healthy rather than coated or overdone.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Blonde Life Brightening Masque\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for a few minutes before rinsing thoroughly. Use once or twice a week as an intensive treatment step within your Blonde Life routine, alongside the Blonde Life Brightening Shampoo and Conditioner for a complete highlighted hair care regime.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989058785573,"sku":"AH31892","price":15.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Blonde-Life-Masque-50ml_fc2af37d-4e2d-4a6b-b9f4-9d5142d5e70c.webp?v=1756150168"},{"product_id":"joico-innerjoi-sea-salt-spray-150ml","title":"Joico InnerJoi Sea Salt Spray 150ml","description":"\u003ch2\u003eNaturally Derived Sea Salt Spray for Effortless Beachy Texture\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Sea Salt Spray is a naturally inspired texturising spray that creates the perfect lived-in, beachy look without any of the harshness associated with traditional salt sprays. With 98% naturally derived ingredients based on the Global ISO 16128 Standard, it delivers light texture, volume and a natural effortless style through plant and mineral-derived sources — making it a gentler, more considered alternative to conventional sea salt sprays. At 150ml it is a practical everyday size that is easy to use and store.\u003c\/p\u003e\n\n\u003ch2\u003eLight Texture and Volume Without the Stickiness\u003c\/h2\u003e\n\u003cp\u003eOne of the most common complaints about sea salt sprays is the sticky, crunchy residue they can leave behind. InnerJoi Sea Salt Spray takes a different approach, providing light hold and grit for genuine texture and volume without leaving hair feeling sticky or overdone. The result is a natural, effortless style that moves freely and looks intentional rather than product-heavy — exactly what a good sea salt spray should deliver.\u003c\/p\u003e\n\n\u003ch2\u003eThe Foundation for a Range of Styles\u003c\/h2\u003e\n\u003cp\u003eWhether you are going for loose beachy waves, a tousled blowout or simply adding some life and movement to flat hair, InnerJoi Sea Salt Spray lays the perfect foundation for a finished style. Spray into damp hair before diffusing or air drying for defined waves and texture, or use on dry hair to add grit and separation to an existing style. The light hold means it works equally well as a base layer under other styling products without interfering with the final finish.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Sea Salt Spray\u003c\/h2\u003e\n\u003cp\u003eShake well before use. Spray evenly through damp or dry hair, scrunching through the lengths to encourage natural wave and texture. Diffuse or air dry for a beachy, lived-in finish. For extra definition, scrunch once fully dry to enhance the texture. Suitable for all hair types looking for natural, effortless everyday styles.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989058818341,"sku":"AH325158","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Sea-Salt-Spray-150ml_17919531-7a7c-47d6-bfdf-70c3af23aff7.webp?v=1756140480"},{"product_id":"joico-innerjoi-strengthen-conditioner-300ml","title":"Joico InnerJoi Strengthen Conditioner 300ml","description":"\u003ch2\u003eNaturally Derived Conditioner That Repairs Damaged Hair from the First Use\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Strengthen Conditioner is a repair-focused daily conditioner for hair that has been weakened by heat styling, chemical services or everyday damage. With 96% naturally derived ingredients based on the Global ISO 16128 Standard, it transforms damaged, fragile hair into smooth, resilient and shiny strands through a thoughtfully constructed blend of plant and mineral-derived ingredients. Results are noticeable from the very first use — which is a meaningful claim for a conditioner left on for just one minute. This 300ml bottle is ideal for regular daily use at home.\u003c\/p\u003e\n\n\u003ch2\u003eCoconut Oil and Abyssinian Oil for Deep Nourishment\u003c\/h2\u003e\n\u003cp\u003eTwo naturally derived oils sit at the heart of the InnerJoi Strengthen formula. Coconut Oil is a well-established haircare ingredient known for its ability to penetrate the hair shaft and deeply nourish from within, reducing protein loss and leaving hair noticeably softer and more manageable after washing. Abyssinian Oil is a less familiar but equally impressive ingredient — rich in antioxidants and vitamins, it is an eco-friendly oil that thrives with minimal water needs during cultivation, making it a sustainably minded choice that also delivers genuine conditioning benefits.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Shine\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from pea and vegetable sources mimics the hair's own natural proteins to rebuild strength and resilience in damaged strands, helping hair withstand the daily mechanical and thermal stress that causes breakage over time. Olive Ester, a biodegradable byproduct of olive oil production, promotes healthy, vibrant hair with a natural shine while keeping the formula's environmental footprint as low as possible. Together the four key ingredients deliver a conditioner that detangles effortlessly, reduces frizz and boosts natural health with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and leave for one minute before rinsing thoroughly. For best results, use alongside Joico InnerJoi Strengthen Shampoo as part of a complete naturally derived repair routine for damaged hair. Also available in a 50ml mini size for travel.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989058916645,"sku":"AH325143","price":26.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Strengthen-Conditioner-300ml_fc108d5d-74b2-445f-be0a-b28e26041693.webp?v=1756143033"},{"product_id":"joico-youthlock-treatment-masque-150ml","title":"Joico Youthlock Treatment Masque 150ml","description":"\u003ch2\u003eDeeply Nourishing Collagen Masque for Dull and Lifeless Mature Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Youthlock Treatment Masque in the 150ml size is the ideal step up from the 50ml trial size for anyone who has already discovered how transformative this masque is for mature hair. Deeply nourishing and intensely conditioning, it infuses dull, lifeless hair with luxurious bounce, shine and resilience — the qualities that mature hair gradually loses over time and that a daily shampoo and conditioner alone cannot fully restore. Used once or twice a week as part of the complete Youthlock regime, the cumulative improvement in hair health and vitality is significant.\u003c\/p\u003e\n\n\u003ch2\u003eCollagen to Thicken, Fortify and Restore Bounce\u003c\/h2\u003e\n\u003cp\u003eCollagen is the hero of the entire Youthlock collection, and in the Treatment Masque it works at an intensive level to thicken and fortify the hair fibre while restoring the youthful bounce and body that mature hair tends to lose. Hair that has become flat, limp and lacking in structure benefits from the support collagen provides, leaving it feeling noticeably more voluminous and resilient after every treatment. The difference in how the hair sits and moves after masque days compared to regular wash days is one of the most satisfying things about adding this step to the routine.\u003c\/p\u003e\n\n\u003ch2\u003eBuriti Oil and SmartRelease Technology for Hydration and Strength\u003c\/h2\u003e\n\u003cp\u003eBuriti Oil, packed with antioxidants and Vitamins A and E, delivers an intense hydration boost to dry and brittle mature hair, restoring moisture and shine that daily washing and styling can deplete. Joico's SmartRelease Technology works alongside it, continuously releasing Rosehip Oil, Arginine and Keratin to strengthen and visibly reduce damage with every application. The combination of deep nourishment and structural strengthening leaves hair with a silky, smooth finish that feels genuinely healthier rather than just temporarily soft.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Youthlock Treatment Masque\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply generously to mid-lengths and ends and leave for three to five minutes before rinsing thoroughly. Use once or twice a week as an intensive treatment within your Youthlock routine, alongside the Youthlock Collagen Shampoo, Conditioner and Anti-Frizz Blowout Creme for a complete regime for mature and ageing hair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989058982181,"sku":"AH325094","price":26.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Youthlock-Treatment-Masque-150ml_a1195d47-9fc4-45cf-9281-28bff9a12df2.webp?v=1756143279"},{"product_id":"joico-innerjoi-strengthen-shampoo-300ml","title":"Joico InnerJoi Strengthen Shampoo 300ml","description":"\u003ch2\u003eNaturally Derived Daily Shampoo That Rebuilds Strength and Softness\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Strengthen Shampoo is a repair-focused daily shampoo for hair that has been weakened by heat styling, chemical services or everyday damage. With 96% naturally derived ingredients based on the Global ISO 16128 Standard, it gently cleanses while replenishing moisture and helping to rebuild hair strength from the very first wash. Dry, dull and brittle strands are transformed into something noticeably softer, smoother and healthier looking — making it an ideal everyday shampoo for anyone whose hair needs ongoing repair and nourishment. This 300ml bottle is perfect for regular daily use at home.\u003c\/p\u003e\n\n\u003ch2\u003eCoconut Oil and Abyssinian Oil for Deep Nourishment\u003c\/h2\u003e\n\u003cp\u003eThe InnerJoi Strengthen formula is built around two naturally derived oils that work together to nourish and repair damaged hair. Coconut Oil penetrates deep into the hair shaft to reduce protein loss and restore softness and moisture from within. Abyssinian Oil, rich in antioxidants and vitamins, is an eco-friendly ingredient that adds conditioning benefits and shine while being sustainably cultivated with minimal environmental impact. Together they deliver a richly nourishing cleanse that leaves hair feeling genuinely replenished rather than stripped.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Resilience\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from pea and vegetable sources mimics the hair's own natural proteins to rebuild strength and resilience in damaged strands with every wash. Olive Ester, a biodegradable byproduct of olive oil production, promotes healthy, vibrant hair while keeping the formula's environmental credentials as strong as its performance. Free from SLS and SLES sulphates, it cleanses gently without stripping natural moisture — an important quality for hair that is already under stress from damage.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply a generous amount to wet hair and massage into the scalp and through the lengths. Rinse thoroughly and follow with Joico InnerJoi Strengthen Conditioner for a complete naturally derived repair routine. Suitable for daily use on damaged, dry or chemically processed hair that needs gentle, effective strengthening with every wash.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989059080485,"sku":"AH325140","price":24.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Strengthen-Shampoo-300ml_9e91b318-259e-4808-8cb6-1a7af3d9b483.webp?v=1756143532"},{"product_id":"joico-balayage-angled-tint-brush-black","title":"Joico Balayage Angled Tint Brush - Black","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n                \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n                        \u003cdiv class=\"product-long-description\"\u003e\n                            {{if Product.ProductLongDescription}}\n                                {{html Product.ProductLongDescription}}\n                            {{else}}\n                                \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n                            {{\/if}}\n                        \u003c\/div\u003e\n                    \n\u003c\/div\u003e\n            \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003e Joico Balayage Angled Tint Brush - Black\u003c\/h3\u003e\n\u003cp\u003eThe Joico Balayage\/Angled Tint Brush features flexible nylon bristles and a precision angled tip, making it perfect for applying balayage color. Its tapered handle doubles as a tail pin for easy sectioning, ensuring precise and effortless styling.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989059244325,"sku":"AH32118","price":10.58,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Balayage-Angled-Tint-Brush-Black_5b7d49b6-2986-4560-8a9d-adce26b11fd6.webp?v=1755671061"},{"product_id":"joico-innerjoi-hydration-detangler-50ml","title":"Joico InnerJoi Hydration Detangler 50ml","description":"\u003cp\u003eThe Joico InnerJoi Hydration Detangler 50ml is a naturally-derived leave-in detangler that delivers all-day hydration, effortless detangling and frizz reduction in a single step. With 97% naturally-derived ingredients including upcycled apple extract, aloe, vegan protein and olive ester, it nourishes and smooths the hair as it detangles — leaving it soft, manageable and hydrated from application through to the end of the day.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003e97% naturally-derived ingredients including upcycled apple extract and olive ester\u003c\/li\u003e\n  \u003cli\u003eApple extract acts as a natural humectant to lock in moisture all day\u003c\/li\u003e\n  \u003cli\u003eAloe delivers vitamins, amino acids and fatty acids for deep hydration\u003c\/li\u003e\n  \u003cli\u003eVegan protein from pea and vegetable sources strengthens as it conditions\u003c\/li\u003e\n  \u003cli\u003eSmooths hair and reduces frizz — apply to clean, damp hair and style as desired\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes the InnerJoi Detangler different?\u003c\/h2\u003e\n\u003cp\u003eThe ingredient story is what sets it apart. Upcycled apple extract — sourced from sustainably processed apples rather than virgin raw material — acts as a natural humectant that draws moisture into the hair and locks it there throughout the day. Olive ester, similarly upcycled from olive oil production, adds biodegradable shine and condition without the environmental footprint of virgin plant oils. The vegan protein from pea and vegetable sources mimics the natural protein structure of the hair to reinforce strength, making this much more than a standard leave-in detangler for anyone managing \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/dry-damaged-hair\"\u003edry or fragile hair\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair and style as desired — no rinsing required. The 50ml size is ideal for travel or for trying the InnerJoi range before committing to larger sizes. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico range\u003c\/a\u003e and complete selection of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-treatments\"\u003eleave-in treatments\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989059440933,"sku":"AH325154","price":12.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325154-0.webp?v=1774645010"},{"product_id":"joico-innerjoi-hydration-conditioner-300ml","title":"Joico InnerJoi Hydration Conditioner 300ml","description":"\u003ch2\u003eNaturally Derived Daily Conditioner for All-Day Hydration\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Hydrate Conditioner is a lightweight, naturally inspired daily conditioner that delivers all-day hydration to hair and scalp through a blend of plant and mineral-derived ingredients. With 97% naturally derived ingredients based on the Global ISO 16128 Standard, it nourishes and softens hair without any SLS or SLES sulphates, leaving it feeling genuinely replenished and healthy looking rather than just temporarily coated. This 300ml bottle is the everyday size, ideal for regular daily use as part of the complete InnerJoi Hydrate routine at home.\u003c\/p\u003e\n\n\u003ch2\u003eUpcycled Apple Extract and Aloe for Lasting Moisture\u003c\/h2\u003e\n\u003cp\u003eThe InnerJoi Hydrate formula is centred around two naturally derived hydrating ingredients that work beautifully together. Sustainably upcycled Apple Extract is a natural humectant that draws moisture into the hair and helps retain it throughout the day, delivering the kind of lasting hydration that keeps hair feeling soft and healthy well beyond the morning shower. Aloe, rich in vitamins, amino acids and fatty acids, adds its own deeply moisturising and soothing properties to leave both hair and scalp feeling refreshed, calm and revitalised after every wash.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Shine\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from peas and other plant sources mimics the hair's own natural proteins to strengthen and protect each strand from within, adding resilience alongside the hydration. Olive Ester, a biodegradable ingredient derived from recycled olive oil production, helps maintain healthy, vibrant hair with a natural shine while keeping the formula's environmental footprint minimal. Together the four key ingredients deliver a lightweight conditioner that hydrates, strengthens and shines without any heaviness or residue.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Hydrate Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and leave for one minute before rinsing thoroughly. For best results, use alongside Joico InnerJoi Hydrate Shampoo as part of a complete naturally derived hydration routine. Also available in a 50ml mini size for travel.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989059572005,"sku":"AH325152","price":26.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Hydration-Conditioner-300ml_610dd6d2-8d03-41dc-ad89-0106758594ce.webp?v=1756141425"},{"product_id":"joico-youthlock-shampoo-50ml","title":"Joico Youthlock Shampoo 50ml","description":"\u003cul\u003e\n  \u003cli\u003eCollagen restores strength, elasticity and youthful bounce to mature hair\u003c\/li\u003e\n  \u003cli\u003eBuriti Oil with Vitamins A and E deeply hydrates and adds shine\u003c\/li\u003e\n  \u003cli\u003eReduces hair fall when paired with Youthlock Conditioner\u003c\/li\u003e\n  \u003cli\u003eGentle sulphate-free cleansing formula\u003c\/li\u003e\n  \u003cli\u003ePerfect for trying the Youthlock system for the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMini Collagen Shampoo That Restores Youthful Bounce to Mature Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e Youthlock Shampoo in the compact 50ml mini is the perfect introduction to the Youthlock collagen range for anyone with mature or ageing hair, or a handy travel companion for devoted Youthlock fans who want to keep their routine consistent on the go. Infused with collagen and antioxidant-rich Buriti Oil, it gently revitalises tired, lifeless hair and restores the bounce, shine and manageability that mature hair naturally loses over time. Free from SLS and SLES sulphates, it is a gentle yet effective daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoo\u003c\/a\u003e suitable for everyday use.\u003c\/p\u003e\n\n\u003ch2\u003eCollagen and Buriti Oil for Strength, Shine and Hydration\u003c\/h2\u003e\n\u003cp\u003eThe two hero ingredients in the Youthlock formula work beautifully together to address the specific needs of mature hair. Collagen is known for its ability to restore strength and elasticity to hair that has become limp and fragile over time, rebuilding the structural integrity that gives hair its youthful bounce and resilience. Buriti Oil, rich in antioxidants and Vitamins A and E, complements the collagen by deeply hydrating dry and dull hair while adding a brilliant, healthy-looking shine that mature hair often lacks.\u003c\/p\u003e\n\n\u003ch2\u003eReduces Hair Fall and Enhances Softness\u003c\/h2\u003e\n\u003cp\u003eWhen paired with the Joico Youthlock Conditioner, the shampoo helps reduce hair fall caused by breakage from brushing — a meaningful benefit for anyone with mature or fragile hair that sheds more than it used to. Used together as a complete system, the Youthlock Shampoo and Conditioner deliver a cumulative improvement in softness, shine and manageability that individual products alone cannot match. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico Youthlock range\u003c\/a\u003e in our collection, and also available in the larger 300ml and 1L sizes for e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989059604773,"sku":"AH325089","price":13.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Youthlock-Shampoo-50ml_c919062c-bcc6-4749-b3a9-75cec4ac8f95.webp?v=1756141253"},{"product_id":"joico-colorful-anti-fade-conditioner-1l","title":"Joico Colorful Anti-Fade Conditioner 1L","description":"\u003ch2\u003eSalon-Size Daily Conditioner That Keeps Colour Vibrant for Up to 8 Weeks\u003c\/h2\u003e\n\u003cp\u003eJoico Colorful Anti-Fade Conditioner in the generous 1L salon size is the daily colour care conditioner for anyone who takes their colour-treated hair seriously. Designed to protect vibrancy, deeply nourish and prevent fading with every wash, it helps keep colour looking salon-fresh for up to 8 weeks — a meaningful claim for anyone who invests in regular colour appointments and wants to protect that investment at home. The 1L bottle is the practical choice for hairdressers recommending it to clients or for home users who go through conditioner quickly and want the best value from the Colorful range.\u003c\/p\u003e\n\n\u003ch2\u003ePomegranate Extract for Lasting Colour Protection\u003c\/h2\u003e\n\u003cp\u003eThe key ingredient behind the anti-fade performance is Pomegranate Extract, rich in tannins and antioxidants that help prevent colour fading and protect the longevity of colour-treated hair. Antioxidants work by neutralising the free radicals caused by UV exposure, heat styling and environmental pollution — three of the main causes of colour fade between appointments. For colour-treated hair that tends to look dull and washed out within weeks of a salon visit, a daily conditioner with genuine antioxidant protection makes a visible difference over time.\u003c\/p\u003e\n\n\u003ch2\u003eOver 72% Breakage Protection and Intensive Moisture\u003c\/h2\u003e\n\u003cp\u003eBeyond colour protection, the Colorful Anti-Fade Conditioner provides over 72% protection against hair breakage — an impressive stat for a daily conditioner rather than an intensive treatment. It instantly detangles colour-treated hair for smooth, manageable strands, lightly moisturises to add softness and shine, and delivers intensive hydration that leaves hair looking and feeling healthy and vibrant rather than dry and compromised from repeated colour processing.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Daily Repair and Strength\u003c\/h2\u003e\n\u003cp\u003eJoico's SmartRelease Technology uses a liposome delivery system to continuously infuse the hair with Rosehip Oil, Arginine and Keratin throughout the conditioning process. Arginine and Keratin strengthen and repair the hair fibre from within, while Rosehip Oil delivers lasting moisture and a silky, refreshed finish from root to tip. Used daily, the cumulative strengthening and colour-protecting benefits add up significantly over time.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Colorful Anti-Fade Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply a small amount to clean, damp hair and comb through for even distribution. Leave on for one to two minutes then rinse thoroughly. For best results, use alongside Joico Colorful Anti-Fade Shampoo as part of a complete daily colour care routine for vibrant, healthy-looking colour-treated hair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989059834149,"sku":"AH325065","price":48.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Colorful-Anti-Fade-Conditioner-1L_e559a97c-b46a-434e-985e-52a9ad39fd05.webp?v=1756145474"},{"product_id":"joico-innerjoi-preserve-shampoo-300ml","title":"Joico InnerJoi Preserve Shampoo 300ml","description":"\u003cul\u003e\n  \u003cli\u003e90% naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n  \u003cli\u003eRaspberry Seed Oil and Beetroot Extract combat fading and preserve colour vibrancy\u003c\/li\u003e\n  \u003cli\u003eGentle sulphate-free formula that cleanses without stripping colour\u003c\/li\u003e\n  \u003cli\u003eExtends the life of colour-treated hair between salon appointments\u003c\/li\u003e\n  \u003cli\u003ePart of the complete InnerJoi Preserve colour care system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNaturally Derived Colour-Preserving Shampoo That Keeps Hair Salon-Fresh for Longer\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Preserve Shampoo is a naturally inspired daily shampoo specifically crafted to combat colour fade and keep colour-treated hair looking vibrant and salon-fresh between appointments. With 90% naturally derived ingredients and enriched with Raspberry Seed Oil and Beetroot Extract, it delivers gentle yet effective cleansing with genuine colour-protecting performance at every wash. Free from SLS and SLES sulphates, it is a clean, considered \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoo\u003c\/a\u003e for anyone who wants their haircare to align with their values as well as their colour goals. This 300ml bottle is the everyday size for regular daily use at home.\u003c\/p\u003e\n\n\u003ch2\u003eRaspberry Seed Oil and Beetroot Extract for Natural Colour Protection\u003c\/h2\u003e\n\u003cp\u003eThe two hero ingredients in the InnerJoi Preserve formula tackle colour fade from complementary angles. Raspberry Seed Oil is a naturally rich source of omega fatty acids and antioxidants with natural UV-absorbing properties, helping to defend colour against the sun exposure and free radical damage that causes it to dull and fade prematurely. Beetroot Extract works alongside it with its own fade-fighting credentials, helping to lock in colour depth and vibrancy with every wash rather than allowing it to rinse away gradually over time.\u003c\/p\u003e\n\n\u003ch2\u003eGentle Enough for Daily Use on Colour-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eThe sulphate-free formula cleanses effectively without the harsh stripping action that traditional sulphate shampoos can have on colour-treated hair. For anyone who washes their hair frequently and wants a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e that protects their colour investment rather than working against it, the InnerJoi Preserve Shampoo is a reliable and naturally derived everyday choice. For best results use alongside the Joico InnerJoi Preserve Conditioner and Protective Milk as part of the complete colour care system. Also available in a 50ml mini size for travel.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Preserve Conditioner for a complete naturally derived colour care routine. Suitable for daily use on all colour-treated hair types.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989059965221,"sku":"AH325131","price":24.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Shampoo-300ml_d5ae70c8-c4bb-4da6-9d44-8e02456ebfc5.webp?v=1756141680"},{"product_id":"joico-vero-chrome-activator-no-lift-creme-developer-950ml","title":"Joico Vero Chrome Activator No-Lift Creme Developer - 950ml","description":"\u003cul\u003e\n  \u003cli\u003eSpecifically formulated for Vero K-PAK Chrome demi-permanent colour system\u003c\/li\u003e\n  \u003cli\u003eAmmonia-free, no-lift formula for gentle deposit-only colour services\u003c\/li\u003e\n  \u003cli\u003eQuadramine Complex reconstructs the hair structure during the colour process\u003c\/li\u003e\n  \u003cli\u003eDelivers vibrant, glossy results that match Vero K-PAK Permanent tone-for-tone\u003c\/li\u003e\n  \u003cli\u003e950ml professional salon size for regular demi-permanent colour use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNo-Lift Activator That Reconstructs While You Colour with Quadramine Complex\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e Vero Chrome Activator No-Lift Creme Developer is the dedicated activator for the Vero K-PAK Chrome demi-permanent colour system — the only demi-permanent colour that combines the reconstructive power of K-PAK's exclusive Quadramine Complex with a gentle ammonia-free, no-lift formula. The result is vibrant, glossy and beautifully conditioned colour that simultaneously repairs and rebuilds the hair structure during the colouring process — a meaningfully more complete outcome than a standard deposit-only demi-permanent service can deliver. At 950ml it is a generous professional salon size. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003eprofessional colour products\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eQuadramine Complex for Reconstruction During Colour\u003c\/h2\u003e\n\u003cp\u003eThe Quadramine Complex is Joico's proprietary blend of amino acids, peptides and proteins that actively reconstructs damaged hair from within — repairing the internal structure that chemical services, heat styling and environmental damage deplete over time. Having this reconstructive technology built into the demi-permanent colour activator means every Chrome colour service simultaneously deposits vibrant, glossy tone and repairs the hair structure in a single step, leaving the hair in noticeably better condition after the service than it was before.\u003c\/p\u003e\n\n\u003ch2\u003eTone-for-Tone Match with Vero K-PAK Permanent\u003c\/h2\u003e\n\u003cp\u003eVero K-PAK Chrome is specifically formulated to match Vero K-PAK Permanent Creme Color tone-for-tone across all six tonal series — making it the ideal choice for refreshing, toning and maintaining colour between full permanent services without any tonal shift. The ammonia-free no-lift formula ensures the Chrome service can be used as frequently as needed to keep colour vibrant and glossy between appointments without any cumulative damage or lift.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Vero Chrome Activator\u003c\/h2\u003e\n\u003cp\u003eMix with the appropriate Joico Vero K-PAK Chrome demi-permanent colour shade at the recommended ratio. Apply to the hair and process for the recommended time before rinsing thoroughly. Always follow the Joico Vero K-PAK Chrome mixing guidelines for optimum colour and reconstruction results.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989060653349,"sku":"AH30831","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Vero-Chrome-Activator-No-Lift-Creme-Developer-950ml_b49c5a54-7778-4a81-b511-9a8b523a3a21.webp?v=1755671083"},{"product_id":"joico-youthlock-anti-frizz-blowout-creme-50ml","title":"Joico Youthlock Anti Frizz Blowout Creme 50ml","description":"\u003ch2\u003eTravel-Size Blowout Protection for Mature, Frizz-Prone Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Youthlock Anti-Frizz Blowout Creme in the compact 50ml size is the perfect introduction to the Youthlock collagen range, or a handy travel companion for anyone already devoted to the full-size 177ml version. When hair shows signs of fatigue, frizz and loss of body, blow-drying without the right protection can make things worse rather than better. This blowout creme steps in to provide luxurious heat protection while actively working to reverse the effects of time — adding youthful bounce, controlling frizz and leaving hair looking and feeling revitalised after every styling session.\u003c\/p\u003e\n\n\u003ch2\u003eFrizz and Humidity Control That Lasts\u003c\/h2\u003e\n\u003cp\u003eOne of the standout benefits of the Youthlock Blowout Creme is its long-lasting protection against humidity and static, two of the main culprits behind frizzy, unpredictable hair in the UK climate. Applied before blow-drying, it creates a protective barrier that keeps the style smooth and controlled well after you have put the dryer down — so hair stays looking intentional rather than reverting to frizz within a couple of hours of styling.\u003c\/p\u003e\n\n\u003ch2\u003eShields Against Breakage During Brushing and Blow-Drying\u003c\/h2\u003e\n\u003cp\u003eMature hair is more vulnerable to breakage during the mechanical stress of brushing and blow-drying, which is why protection during the styling process matters as much as the finished result. The Youthlock Blowout Creme shields each strand against breakage and hair fall while you style, strengthening as it protects for hair that feels progressively more resilient with regular use. The result is a revitalised look with noticeably more body, bounce and natural healthy glow.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Youthlock Anti-Frizz Blowout Creme\u003c\/h2\u003e\n\u003cp\u003eApply evenly to clean, damp hair, avoiding the root area to prevent any heaviness at the scalp. Blow-dry as normal for best results. For the full Youthlock experience, use alongside the Youthlock Collagen Shampoo, Conditioner and Collagen Masque as part of a complete regime for mature and ageing hair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989060718885,"sku":"AH325095","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Youthlock-Anti-Frizz-Blowout-Creme-50ml_37310bd8-ed02-4750-818c-4f5ac76d30ed.webp?v=1756145842"},{"product_id":"joico-colorful-glow-beyond-anti-fade-serum-63ml","title":"Joico Colorful Glow Beyond Anti-Fade Serum 63ml","description":"\u003ch2\u003eAnti-Fade Serum That Locks In Colour and Restores Brilliant Shine\u003c\/h2\u003e\n\u003cp\u003eJoico Colorful Glow Beyond Anti-Fade Serum is a finishing treatment designed to do two things exceptionally well — protect colour-treated hair from fading and restore a brilliant, glossy shine. Powered by a blend of SmartRelease Technology, Camellia Oil and Pomegranate Fruit Extract, it is a considered formula for anyone who invests in their hair colour and wants to keep it looking vibrant and radiant for as long as possible between salon visits. At 63ml it is a neat, easy-to-use size that sits comfortably in a daily styling routine without any fuss.\u003c\/p\u003e\n\n\u003ch2\u003ePomegranate Fruit Extract to Fight Colour Fade\u003c\/h2\u003e\n\u003cp\u003eThe standout ingredient for colour protection in this serum is Pomegranate Fruit Extract, rich in tannins and fade-fighting antioxidants that help maintain the vibrancy and longevity of hair colour with every application. Antioxidants work by neutralising the free radicals caused by UV exposure, heat styling and environmental pollution — three of the main causes of colour fade in between appointments. For anyone who has noticed their colour looking dull or washed out within just a few weeks of a salon visit, a dedicated anti-fade serum used regularly can make a visible difference to how long the colour stays looking fresh.\u003c\/p\u003e\n\n\u003ch2\u003eCamellia Oil for Moisture and Shine\u003c\/h2\u003e\n\u003cp\u003eCamellia Oil, rich in Omega-9 fatty acids and antioxidants, seals moisture into the hair shaft while restoring a brilliant, glossy shine that makes colour look more vibrant and dimensional. It is a lightweight oil that absorbs quickly without leaving any greasiness behind, making it well suited to use as a finishing step after styling without weighing the hair down or making it look overdone.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Daily Repair and Protection\u003c\/h2\u003e\n\u003cp\u003eJoico's SmartRelease Technology uses a liposome delivery system to continuously release Rosehip Oil, Arginine and Keratin into the hair throughout the day. Arginine and Keratin repair and strengthen the hair fibre from within, while Rosehip Oil provides lasting moisture and resilience against the cumulative stress of daily styling. Free from SLS and SLES sulphates and fully cruelty-free, it is a serum you can feel good about using every day.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989060751653,"sku":"AH325066","price":24.04,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Colorful-Glow-Beyond-Anti-Fade-Serum-63ml_4fda27a6-63ac-4501-b3d1-6339e0dd7dcf.webp?v=1756147258"},{"product_id":"joico-innerjoi-hydration-shampoo-300ml","title":"Joico InnerJoi Hydration Shampoo 300ml","description":"\u003ch2\u003eNature-Powered Hydrating Shampoo for Clean, Soft and Healthy Hair\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Hydrate Shampoo is a naturally inspired daily shampoo that nourishes both hair and scalp with the hydrating power of plant and mineral-derived ingredients. With between 86% and 98% naturally derived ingredients based on the Global ISO 16128 Standard, it is a considered choice for anyone who wants effective haircare that sits more lightly on the planet. Free from SLS and SLES sulphates, it cleanses gently without stripping the hair of its natural moisture, leaving hair feeling clean, refreshed and beautifully hydrated after every wash. This 300ml bottle is ideal for daily use.\u003c\/p\u003e\n\n\u003ch2\u003eUpcycled Apple Extract as a Natural Humectant\u003c\/h2\u003e\n\u003cp\u003eThe hero ingredient in InnerJoi Hydrate Shampoo is upcycled Apple Extract, sourced through sustainable upcycling rather than virgin raw material production. As a natural humectant, Apple Extract draws moisture into the hair and helps it stay there throughout the day, delivering the kind of all-day hydration that keeps hair feeling soft and healthy well beyond the morning shower. The fact that it is sustainably sourced makes it a standout ingredient in a market where sustainability claims are often vague or superficial.\u003c\/p\u003e\n\n\u003ch2\u003eAloe, Vegan Protein and Olive Ester for Nourishment and Strength\u003c\/h2\u003e\n\u003cp\u003eAlongside the Apple Extract, the formula combines Aloe — packed with essential vitamins, amino acids and fatty acids — to hydrate and soothe the scalp and hair. Vegan Protein derived from pea and vegetable sources mimics the hair's own natural proteins to build strength and resilience with every wash. Olive Ester, upcycled from olive oil production, is a biodegradable conditioning ingredient that helps maintain healthy-looking hair without any environmental compromise. Together these ingredients deliver a lightweight formula that hydrates and nourishes without any heaviness.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Hydrate Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Hydrate Conditioner for a complete naturally derived hydration routine. Suitable for daily use on all hair types that need lightweight, sulphate-free hydration.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989060784421,"sku":"AH325149","price":26.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Hydration-Shampoo-300ml_45a69a63-de5a-480b-8b18-642a300cbf45.webp?v=1756148159"},{"product_id":"joico-moisture-recovery-treatment-balm-500ml","title":"Joico Moisture Recovery Treatment Balm 500ml","description":"\u003ch2\u003eIntensive 5-Minute Treatment for Dry, Coarse and Brittle Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Moisture Recovery Treatment Balm is a heavyweight hydrating treatment designed for thick, coarse or chronically dry hair that needs more than a standard conditioner can provide. In just five minutes it delivers a serious boost of moisture, strength and nourishment that leaves hair feeling softer, smoother and more manageable with every use. This 500ml size is ideal for salon use or for anyone at home who uses a treatment regularly and wants a long-lasting supply that represents genuine value.\u003c\/p\u003e\n\n\u003ch2\u003eReduces Breakage by Up to 80%\u003c\/h2\u003e\n\u003cp\u003eOne of the most impressive claims behind this treatment is its ability to reduce breakage by up to 80%. For dry and coarse hair that snaps easily during brushing, heat styling or general handling, that level of strengthening is significant and something you will notice quickly with regular use. By replenishing lost moisture deep within the hair structure and increasing overall hair strength, the Treatment Balm helps restore the elasticity and resilience that dry, dehydrated hair loses over time.\u003c\/p\u003e\n\n\u003ch2\u003eDeep Hydration, Frizz Reduction and Natural Movement Restored\u003c\/h2\u003e\n\u003cp\u003eBeyond the breakage reduction, the Moisture Recovery Treatment Balm delivers deep hydration that tackles frizz and restores the softness, shine and natural movement that coarse or damaged hair can lack. Dry hair that feels rough, wiry and hard to control after washing is transformed into something noticeably softer and more pliable after treatment — the kind of result that makes a real difference to how easy and enjoyable the rest of your styling routine feels.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Moisture Recovery Treatment Balm\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply generously to damp hair from mid-lengths to ends. Leave for five minutes to allow the formula to fully penetrate the hair structure, then rinse thoroughly. Use once or twice a week as an intensive treatment step within your regular routine. For best results, use alongside Joico Moisture Recovery Shampoo and Conditioner as part of a complete hydration regime for dry and coarse hair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989060849957,"sku":"AH32467","price":36.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Moisture-Recovery-Treatment-Balm-500ml_caae3cef-8a79-4fe2-9e83-ac3e40c426db.webp?v=1756148463"},{"product_id":"joico-style-and-finish-rise-up-powder-spray-9g","title":"Joico Style \u0026 Finish Rise Up Powder Spray - 9g","description":"\u003cp\u003eThe Joico Style and Finish Rise Up Powder Spray 9g delivers instant root volume and lift to flat, limp hair with just a few sprays. Silica Silylate creates texture and density for a natural-looking fullness, moringa seed oil nourishes and adds shine, and the precise pump nozzle distributes the lightweight formula evenly for a mess-free, targeted application. Long-lasting flexible hold with pollution protection built in.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eInstantly volumises and lifts hair at the roots for all-day fullness\u003c\/li\u003e\n  \u003cli\u003eSilica Silylate creates texture, density and grip for lasting volume\u003c\/li\u003e\n  \u003cli\u003eMoringa seed oil nourishes with antioxidants for a shiny, healthy finish\u003c\/li\u003e\n  \u003cli\u003eMess-free targeted application with a precise pump nozzle\u003c\/li\u003e\n  \u003cli\u003eProtects hair from environmental pollutants\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes Rise Up different from other powder products?\u003c\/h2\u003e\n\u003cp\u003eThe spray format is the key advantage — a traditional powder requires hand application which can be uneven and messy, particularly around the roots where you need the most precision. The precise pump nozzle on the Rise Up delivers a fine, controlled mist directly to the root zone with none of the fallout or visible residue that loose powder can leave behind. The Silica Silylate formula creates grip and density at the root without any visible product, and the moringa seed oil is an unusual addition for a powder product — its antioxidant-rich profile keeps the hair looking shiny and healthy rather than dry and stripped as some powder formulas can leave fine hair.\u003c\/p\u003e\n\n\u003ch2\u003eHow does it compare to the Body Shake?\u003c\/h2\u003e\n\u003cp\u003eThe \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/joico-body-shake-dry-texturising-finisher-250ml\"\u003eBody Shake\u003c\/a\u003e is a finishing spray for all-over body and volume with a humidity-resistant flexible hold. The Rise Up is more targeted — specifically a root lift product that adds density and grip at the scalp for maximum height. Both can be used together: Rise Up at the roots for lift, Body Shake through the lengths for all-over body. Find the full range of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-powder-dusts\"\u003etexturisers and volumising products\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989060948261,"sku":"AH325049","price":19.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Style-and-Finish-Rise-Up-Powder-Spray-9g_896c8604-b18e-4292-b38c-e12dda6d4251.webp?v=1755671090"},{"product_id":"joico-joifull-volumizing-conditioner-1l","title":"Joico Joifull Volumizing Conditioner 1L","description":"\u003cul\u003e\n  \u003cli\u003eRice Protein and Bamboo Extract thicken and strengthen fine and limp hair\u003c\/li\u003e\n  \u003cli\u003eSmartRelease Technology continuously repairs, strengthens and protects against damage\u003c\/li\u003e\n  \u003cli\u003eUp to 24 hours of volume regeneration and humidity protection\u003c\/li\u003e\n  \u003cli\u003eFeather-light formula that volumises without any weight or heaviness\u003c\/li\u003e\n  \u003cli\u003eSalon-size 1L for professional use or long-lasting home supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSalon-Size Volumising Conditioner for Full, Bouncy and Long-Lasting Fine Hair Volume\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e JoiFull Volumising Conditioner in the generous 1L salon size is a lightweight daily conditioner designed to deliver unparalleled volume, instant shine and all-day regeneration to fine and limp hair. Powered by Bamboo Extract, Rice Protein and Lotus Flower alongside SmartRelease Technology, it nourishes, strengthens and protects while adding the kind of full, bouncy volume that fine hair achieves when every step of the routine works together. The 1L size is ideal for professional salon use or for home users who want a long-lasting supply. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-conditioner\"\u003econditioners\u003c\/a\u003e in our full range. Also available in the 250ml everyday size.\u003c\/p\u003e\n\n\u003ch2\u003eRice Protein, Bamboo Extract and Lotus Flower for Volume and Strength\u003c\/h2\u003e\n\u003cp\u003eRice Protein physically thickens each strand for improved lift and fullness. Bamboo Extract, rich in silica, builds volume and promotes thicker, shinier hair. Lotus Flower adds strength-building protein alongside magnesium and potassium for improved elasticity and a healthy, vibrant appearance. Together they create a meaningful and cumulative improvement in fine hair thickness and volume with every conditioning step.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Continuous Repair and Protection\u003c\/h2\u003e\n\u003cp\u003eSmartRelease Technology uses a liposome delivery system to continuously release Keratin, Rosehip Oil and Arginine into the hair during conditioning — repairing damage, strengthening the hair structure and preventing future breakage while delivering up to 24 hours of volume regeneration and long-lasting humidity protection. For best results use as part of the complete \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e JoiFull system alongside the Volumising Shampoo and Styler.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico JoiFull Volumising Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing, focusing on mid-lengths and ends and avoiding the roots to keep them lifted and light. Leave for a minute or two before rinsing thoroughly. Follow with JoiFull Volumising Styler for the full 24-hour volume and style retention results.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989061472549,"sku":"AH32404","price":45.01,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Joifull-Volumizing-Conditioner-1L_9970d493-4585-4da3-9079-10bc75e6a3e9.webp?v=1756035324"}],"url":"https:\/\/revivehairartists.co.uk\/collections\/joico.oembed?page=5","provider":"Revive Hair Artists","version":"1.0","type":"link"}