{"title":"Joico","description":"\u003cp\u003eWelcome to our Joico collection, home to one of the most respected names in professional haircare. Joico has built its reputation on serious, science-led repair and colour care, the kind of results-driven formulas that stylists trust and clients feel the difference from. Whether you're a salon professional or looking after your hair at home, this is where you'll find the full Joico range we stock.\u003c\/p\u003e\n\n\u003cp\u003eWe've spent years helping clients in Codsall look and feel their best, and Joico earns its place in our line-up because it genuinely performs. From rebuilding damaged, over-processed hair to keeping colour and blonde looking fresh, it's a brand we're happy to recommend for hair that needs a bit more than the basics.\u003c\/p\u003e\n\n\u003ch2\u003eRepair and strengthen\u003c\/h2\u003e\n\u003cp\u003eJoico is perhaps best known for its bond and reconstruction ranges, loved for helping damaged, weakened and over-processed hair look and feel stronger, smoother and healthier. If your hair has been through colouring, heat or general wear and tear, these repair-focused formulas are a lovely place to start. Explore them alongside our wider \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-masks-treatments\"\u003ehair masks and treatments\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-treatment\"\u003ehair treatment\u003c\/a\u003e ranges.\u003c\/p\u003e\n\n\u003ch2\u003eShampoo and conditioner\u003c\/h2\u003e\n\u003cp\u003eBuild your everyday routine with Joico's \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-conditioner\"\u003econditioner\u003c\/a\u003e, with options across the range for different needs, from \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo-for-dry-hair\"\u003edry hair\u003c\/a\u003e to \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free\u003c\/a\u003e formulas. Browse the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo-conditioner\"\u003eshampoo and conditioner\u003c\/a\u003e collection to see how Joico sits alongside everything else.\u003c\/p\u003e\n\n\u003ch2\u003eBlonde and colour care\u003c\/h2\u003e\n\u003cp\u003eJoico's colour-care and blonde ranges are brilliant for keeping colour vibrant and blonde cool and bright. Explore our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo-for-blonde-hair\"\u003eshampoo for blonde hair\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/conditioner-for-blonde-hair\"\u003econditioner for blonde hair\u003c\/a\u003e, home to the toning and colour-protecting formulas that help keep brassiness at bay between salon visits. If cool, on-tone blonde is your goal, these are worth knowing.\u003c\/p\u003e\n\n\u003ch2\u003eStyling and finishing\u003c\/h2\u003e\n\u003cp\u003eFinish the look with Joico's styling line-up, part of our wider \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/styling-products\"\u003estyling products\u003c\/a\u003e range, from \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hairspray\"\u003ehairspray\u003c\/a\u003e to texture and finishing products. And whenever heat is involved, reach for a good \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/heat-protection\"\u003eheat protection\u003c\/a\u003e to keep hair looking its best.\u003c\/p\u003e\n\n\u003ch2\u003eHair colour\u003c\/h2\u003e\n\u003cp\u003eJoico's professional colour is a favourite on the colour bar. Explore it within our wider \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e range, spanning \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/permanent-hair-colour\"\u003epermanent\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/semi-permanent-hair-colour\"\u003esemi-permanent\u003c\/a\u003e shades. As always with colour, a skin allergy test should be carried out before every application.\u003c\/p\u003e\n\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\n\u003cp\u003eThis collection is for hairdressers, mobile stylists and clients who want professional, results-driven haircare, especially anyone focused on repair, colour care or keeping blonde looking its best. Being a real, working salon, we stock the brands we trust, and Joico is one of them. If you're unsure which Joico range suits your hair, that's exactly the kind of thing we're happy to help with. To keep browsing, see everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page, or explore all our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehair and beauty products\u003c\/a\u003e.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","products":[{"product_id":"joico-youthlock-rose-quartz-face-roller","title":"Joico Youthlock Rose Quartz Face Roller","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico Youthlock Rose Quartz Face Roller\u003c\/h3\u003e\n\u003cp\u003eElevate your skincare routine with the Joico Skincare Rose Quartz Roller. This beautifully designed, powder-pink facial roller is perfect for reducing puffiness and redness, providing a soothing, cool sensation against your skin. Its sleek, eye-catching design makes it a standout addition to your skincare collection, offering a relaxing, rejuvenating experience after a long day.\u003c\/p\u003e\n\u003cp\u003eMade from Rose Quartz, a mineral-rich stone that includes Magnesium, Sodium, Silicium, Iron, and Oxygen, this roller seamlessly complements your favorite serums and oils for a luxurious, effective treatment.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989049872677,"sku":"AH32565","price":14.78,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32565-0.webp?v=1786052364"},{"product_id":"joico-vero-k-pak-colour-shade-chart","title":"Joico Vero K-Pak Colour Shade Chart","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989049938213,"sku":"AH30205","price":92.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH30205-0.webp?v=1786192824"},{"product_id":"joico-no-crease-hairclip-set","title":"Joico No Crease Hairclip Set","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eJoico No Crease Hairclip Set\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eKeep your hair perfectly styled without the dents or creases! The Joico No Crease Hairclip Set is designed to give you smooth, flawless looks every time. These high-quality, non-slip clips are gentle on your hair, preventing any unwanted impressions while styling or setting your hair. Ideal for use during blowouts, haircuts, or while applying hair color, these clips securely hold sections in place without leaving creases. Perfect for professionals and at-home styling, the Joico No Crease Hairclip Set ensures your hair stays sleek and smooth, no matter the task. Durable, lightweight, and easy to use, they are an essential addition to your styling toolkit.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eNo crease design prevents hair dents and impressions\u003c\/li\u003e\n\u003cli\u003eSecurely holds hair in place during styling or treatments\u003c\/li\u003e\n\u003cli\u003eNon-slip grip for a firm hold\u003c\/li\u003e\n\u003cli\u003eIdeal for salon professionals and at-home use\u003c\/li\u003e\n\u003cli\u003eDurable and lightweight for comfort and ease of use\u003c\/li\u003e\n\u003cli\u003eSleek and simple design suitable for all hair types\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050036517,"sku":"AH32585","price":17.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32585-0.webp?v=1786281154"},{"product_id":"joico-vero-stainless-stain-remover-125ml","title":"Joico Vero Stainless Stain Remover - 125ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico Vero Stainless Stain Remover - 125ml\u003c\/h3\u003e\n\u003cp\u003eJOICO Vero Stainless Color Stain Remover is a professional-grade solution crafted to gently and effectively remove color stains from the skin, scalp, and hands.\u003c\/p\u003e\n\u003cp\u003eHad a little coloring mishap? No need to stress! Vero Stainless Color Stain Remover quickly and safely eliminates unwanted color stains, leaving your skin and hands spotless without irritation.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050069285,"sku":"AH30498","price":20.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH30498-0.webp?v=1786192769"},{"product_id":"joico-detangle-brush","title":"Joico Detangle Brush","description":"\u003cul\u003e\r\n\u003cli\u003eDetangling brush from salon haircare brand Joico\u003c\/li\u003e\r\n\u003cli\u003eEases gently through knots and tangles\u003c\/li\u003e\r\n\u003cli\u003eComfortable to use on wet or dry hair\u003c\/li\u003e\r\n\u003cli\u003eA handy everyday brush for the kit or the dressing table\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eThe Joico Detangle Brush is a simple, effective brush for working through knots without the tugging. Its flexible bristles ease through tangles rather than dragging at them, which makes brushing far more comfortable, particularly on wet hair when it's at its most fragile. A lovely everyday brush from a salon brand people know and trust.\u003c\/p\u003e\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDesigned for gentle detangling\u003c\/li\u003e\r\n\u003cli\u003eComfortable, easy brushing through knots\u003c\/li\u003e\r\n\u003cli\u003eSuitable for wet or dry hair\u003c\/li\u003e\r\n\u003cli\u003eFrom salon haircare brand Joico\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eStart at the ends and work gradually upwards, easing through knots rather than forcing them. Lovely on wet hair with a little conditioner or detangling spray through the lengths.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis brush is for anyone who finds detangling a chore, and for stylists who want a straightforward, gentle brush on the station. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know brushing wet hair is where most of the damage happens, taking your time with a proper detangler makes a real difference.\u003c\/p\u003e\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/detangling-brush\"\u003edetangling brushes\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/brushes-combs\"\u003ebrushes and combs\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/paddle-brushes\"\u003epaddle brushes\u003c\/a\u003e ranges, or see everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050298661,"sku":"AH32554","price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32554-0.webp?v=1786052373"},{"product_id":"joico-marble-toiletry-bag","title":"Joico Marble Toiletry Bag","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico Marble Toiletry Bag\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eJoico Marble Toiletry Bag\u003c\/strong\u003e is the ultimate blend of style and functionality for all your hair and beauty essentials. Crafted with a sleek, marble-patterned exterior, this bag offers a chic yet practical solution for storing your products in one organised space. Its spacious interior easily accommodates your travel-size items, brushes, hair tools, and accessories, while the durable, easy-to-clean material ensures longevity. Whether you're heading to the salon or embarking on a weekend getaway, the Joico Marble Toiletry Bag will keep your beauty routine perfectly organized and effortlessly stylish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050429733,"sku":"AH325048","price":14.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325048-0.webp?v=1786049336"},{"product_id":"joico-blonde-life-color-enhancing-masque-foil-trio","title":"Joico Blonde Life Color Enhancing Masque Foil Trio","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Color Enhancing Masque Foil Trio\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve vibrant, refreshed blonde hair with Joico's Blonde Life Color Enhancing Masques! Whether you want to neutralize unwanted warmth, boost icy platinum tones, or infuse beautiful rose or peach hues, these masques have you covered.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love Them:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eVibrant Blonde Tones\u003c\/strong\u003e: Refresh your blonde with just one application. The Violet and Silver masques help maintain platinum and icy blonde tones, while the Rosé Champagne masque adds a stunning rosy hue to light blonde hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDeep Hydration\u003c\/strong\u003e: Infused with nourishing Monoi Oil, Tamanu Oil, and Arginine, these masques hydrate and nourish your strands, leaving your hair soft and revitalized.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrength and Protection\u003c\/strong\u003e: Reduce breakage by up to 60% in a single use, and keep your blonde vibrant for up to three washes. Joico’s SmartRelease® Technology delivers continuous nourishment with Rosehip Oil, Arginine, and Keratin to combat the effects of daily styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eTransform your blonde hair with this must-have trio!\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050495269,"sku":"AH325206","price":11.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325206-0.webp?v=1786049300"},{"product_id":"joico-blonde-life-violet-shampoo-and-conditioner-sachet","title":"Joico Blonde Life Violet Shampoo \u0026 Conditioner Sachet","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico Blonde Life Violet Shampoo \u0026amp; Conditioner Sachet\u003c\/h3\u003e\n\u003cp\u003eJOICO Blonde Life Violet Shampoo is a powerful, brass-neutralising cleanser, formulated without SLS\/SLES sulfates. It effectively eliminates unwanted yellow tones, keeping blonde hair cool and icy. Paired with JOICO Blonde Life Violet Conditioner, this duo nourishes and neutralizes in one step, providing your cool blonde hair with essential hydration, shine, and protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050593573,"sku":"AH32072","price":9.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32072-0.webp?v=1786052398"},{"product_id":"joico-lumishine-demi-permanent-swatch-book","title":"Joico Lumishine Demi Permanent Swatch Book","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003eJoico Lumishine Demi Permanent Swatch Book\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050659109,"sku":"AH31173","price":32.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31173-0.webp?v=1786192717"},{"product_id":"joico-blonde-life-conditioner-50ml","title":"Joico Blonde Life Conditioner 50ml","description":"\u003ch2\u003eMini Brightening Conditioner for Bleached and High-Lifted Blonde Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Blonde Life Brightening Conditioner in the compact 50ml mini is the perfect introduction to the Blonde Life range for bleached, double-processed or high-lift blonde hair, or a handy travel companion for anyone already devoted to the full-size 250ml at home. This is a conditioner that finally gets the balance right for lightened hair — combining the lightness of a lotion with the nourishing power of a serum to instantly revive and hydrate blonde hair without any of the heaviness or greasiness that heavier treatments for bleached hair can leave behind.\u003c\/p\u003e\n\n\u003ch2\u003eChampagne-Like Shine and Effortless Detangling\u003c\/h2\u003e\n\u003cp\u003eThe finish the Blonde Life Conditioner delivers is genuinely impressive — each strand is polished to a sleek, high-gloss finish that gives blonde hair a champagne-like shine and makes detangling effortless even on hair that has been through repeated lightening services. For bleached or double-processed hair that often feels rough and difficult to manage, that combination of slip and shine makes a noticeable difference to both the wash experience and the finished style.\u003c\/p\u003e\n\n\u003ch2\u003eBio-Advanced Peptide Complex with Tamanu and Monoi Oils\u003c\/h2\u003e\n\u003cp\u003eThe secret behind the Blonde Life Conditioner's performance is Joico's Bio-Advanced Peptide Complex, which repairs damaged strands and replenishes Arginine — a vital amino acid that helps rebuild the hair's strength and structural integrity after lightening. Enriched with a luxurious blend of Polynesian and Tahitian Tamanu and Monoi Oils, it boosts hydration and enhances the natural brilliance of blonde hair, leaving it looking vibrant and healthy rather than dry and compromised from repeated colour services.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Blonde Life Brightening Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one to two minutes before rinsing thoroughly. For best results, use alongside Joico Blonde Life Brightening Shampoo as part of a complete blonde brightening routine. Also available in the full-size 250ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050790181,"sku":"AH31889","price":13.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31889-0.webp?v=1786052447"},{"product_id":"k-pak-colour-therapy-lustre-lock-spray-50ml","title":"Joico K-Pak Colour Therapy Lustre Lock Spray 50ml","description":"\u003ch2\u003eDual-Phase Leave-In Spray That Strengthens, Shines and Protects Colour\u003c\/h2\u003e\n\u003cp\u003eJoico K-Pak Colour Therapy Lustre Lock Daily Shine and Protect Spray is a dual-phase leave-in treatment that does more in one step than most products manage across an entire routine. Shake the bottle to fuse the hydrating oil phase with the protective formula phase, and every application delivers a lotion-like dose of nourishment alongside genuine colour protection, heat defence and UV shielding. At 50ml it is a great size for trying the K-Pak Colour Therapy range for the first time, or for keeping in a bag for on-the-go touch-ups and protection throughout the day.\u003c\/p\u003e\n\n\u003ch2\u003eLocks In Over 89% of Colour Vibrancy After 10 Washes\u003c\/h2\u003e\n\u003cp\u003eThe headline claim behind Lustre Lock is a compelling one — the formula locks in more than 89% of colour vibrancy after ten shampoos. For colour-treated hair that tends to look washed out and dull within weeks of a salon appointment, that level of colour retention makes a visible difference to how fresh and vibrant the colour stays over time. Used daily as a leave-in, it builds cumulative protection with every application rather than delivering a one-time fix.\u003c\/p\u003e\n\n\u003ch2\u003eHeat Protection, UV Defence and Instant Detangling\u003c\/h2\u003e\n\u003cp\u003eBeyond the colour protection, Lustre Lock guards against UV damage and heat styling while simultaneously detangling wet hair with ease. The tension-free wet combing experience it delivers is particularly valuable for colour-treated or chemically processed hair that can be fragile and prone to breakage when wet. Frizz and split ends are visibly reduced with regular use, and the exotic oil blend leaves strands coated in a protective layer of shine that makes colour look more dimensional and vibrant throughout the day.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico K-Pak Colour Therapy Lustre Lock Spray\u003c\/h2\u003e\n\u003cp\u003eShake the bottle well to combine the two phases before each use. Spray evenly through clean, damp or dry hair from mid-lengths to ends and leave in without rinsing. Use daily as a protective finishing step before heat styling or air drying. Suitable for all hair types, colours, textures and lengths.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050888485,"sku":"AH325006","price":15.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-K-Pak-Colour-Therapy-Lustre-Lock-Spray-50ml.webp?v=1756190882"},{"product_id":"joico-lumishine-permanent-creme-inb-74ml","title":"JOICO LumiShine Permanent Creme INB 74ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050921253,"sku":"AHJLPINB","price":11.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLPINB-20260731213222-08bd057b5e.jpg?v=1785533024"},{"product_id":"joico-color-measuring-beaker","title":"Joico Color Measuring Beaker","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico Color Measuring Beaker\u003c\/h3\u003e\n\u003cp\u003eThe \u003cstrong\u003eJoico Color Measuring Beaker\u003c\/strong\u003e is an essential tool for precise and accurate hair color mixing. Designed for professional use, this durable beaker features clear, easy-to-read measurements to ensure the perfect ratio of color and developer every time. Made with high-quality, chemical-resistant materials, it ensures reliability during color formulation. Whether you’re creating custom shades or following a specific mix, the Joico Color Measuring Beaker ensures consistent and flawless results, making it a must-have for every stylist’s color station.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDurable, chemical-resistant design for long-lasting use\u003c\/li\u003e\n\u003cli\u003eClear, easy-to-read measurements for precise mixing\u003c\/li\u003e\n\u003cli\u003eIdeal for mixing color and developer in exact proportions\u003c\/li\u003e\n\u003cli\u003eProfessional-grade quality for consistent, high-performance results\u003c\/li\u003e\n\u003cli\u003eConvenient and essential tool for color formulation and customisation\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051052325,"sku":"AH30229","price":4.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH30229-0.webp?v=1786192791"},{"product_id":"joico-k-pak-reconstructing-duo","title":"Joico K-Pak Reconstructing Duo","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eJoico K-Pak Reconstructing Shampoo \u0026amp; Conditioner Duo – 2 x 1L\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eTransform damaged, overprocessed hair with the Joico K-Pak Reconstructing Duo, a powerful repair system designed to rebuild strength, resilience, and shine. Infused with Joico’s exclusive Keratin Silicone Complex, this reconstructing shampoo gently cleanses while beginning the hair’s recovery journey—restoring elasticity and boosting overall health.\u003c\/p\u003e\n\u003cp\u003eFollow with the lightweight yet deeply nourishing conditioner, which delivers targeted hydration and repair to even the most compromised strands. Whether your hair is fine, thick, coloured, or chemically treated, this dynamic duo works to detangle, smooth, and revitalise, leaving your hair visibly healthier and more manageable.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cp\u003eReconstructs and strengthens damaged hair\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eGently cleanses while enhancing elasticity and shine\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eDeeply conditions and hydrates without weighing hair down\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eImproves manageability, smoothness, and overall resilience\u003c\/p\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cp\u003eIdeal for all hair types, especially dry, chemically treated, or heat-damaged hair\u003c\/p\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051117861,"sku":"AH33042","price":74.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH33042-0.webp?v=1786052338"},{"product_id":"joico-curl-perfected-hair-correcting-milk-50ml","title":"Joico Curl Perfected Hair Correcting Milk - 50ml","description":"\u003ch2\u003eCurl Correcting Milk for Smoother, Healthier and Better Defined Curls\u003c\/h2\u003e\n\u003cp\u003eJoico Curl Perfected Curl Correcting Milk is a targeted treatment for curly hair that goes beyond standard curl styling products. Rather than simply coating the hair to temporarily improve the appearance of curls, it works at a deeper level to balance the hair's pH, correct porosity and seal in moisture — three of the key factors that determine how curly hair actually behaves. The result is predictable, frizz-free curls with genuine definition, softness and shine rather than the hit-and-miss results that come from fighting your curl pattern rather than working with it. This 50ml size is ideal for trying the product for the first time or keeping on hand for travel.\u003c\/p\u003e\n\n\u003ch2\u003eWhy Porosity and pH Matter for Curly Hair\u003c\/h2\u003e\n\u003cp\u003eCurly hair is naturally more porous and more prone to pH imbalance than straight hair, which is why it can feel dry, frizzy and unpredictable even with regular conditioning. When the hair's porosity is uneven, moisture escapes quickly and the cuticle cannot lay flat, leading to frizz and a lack of definition. By addressing porosity and pH directly, the Curl Correcting Milk creates the conditions curly hair needs to behave consistently and predictably — something that anyone with curls who has ever had a great hair day followed by a terrible one will immediately appreciate.\u003c\/p\u003e\n\n\u003ch2\u003eCurl Repair Technology for Stronger, Nourished Curls\u003c\/h2\u003e\n\u003cp\u003ePowered by Joico's Curl Repair Technology, the formula deeply nourishes and repairs damaged strands by targeting the areas that need it most within the curl structure. Damaged or chemically treated curly hair in particular benefits from this targeted repair approach, with results that include unbeatable frizz protection, enhanced softness and a gorgeous glossy finish that makes curls look as healthy as they feel. Stronger, more resilient curls that hold their shape throughout the day are the long-term reward of regular use.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Curl Perfected Curl Correcting Milk\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after conditioning, working through from mid-lengths to ends. Scrunch through the lengths to encourage natural curl definition and leave in without rinsing. Diffuse or air dry for soft, frizz-free curls with a healthy shine. Suitable for all curl types from loose waves to tight coils.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051216165,"sku":"AH31717","price":11.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31717-0.webp?v=1786192691"},{"product_id":"joico-blonde-life-shampoo-50ml","title":"Joico Blonde Life Shampoo 50ml","description":"\u003cp\u003eThe Joico Blonde Life Brightening Shampoo 50ml is a sulphate-free brightening shampoo that gently cleanses and maintains the vibrancy of blonde hair without stripping essential nutrients. SmartRelease technology continuously delivers arginine, monoi oil and tamanu oil to strengthen, moisturise and protect — leaving blonde hair soft, smooth, shiny and noticeably brighter with every wash.\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003eSulphate-free brightening shampoo that maintains and enhances blonde vibrancy\u003c\/li\u003e\n \u003cli\u003eSmartRelease technology with arginine, monoi oil and tamanu oil for continuous nourishment\u003c\/li\u003e\n \u003cli\u003eMonoi oil combats frizz and provides intense moisture for a polished finish\u003c\/li\u003e\n \u003cli\u003eTamanu oil with omega 6 and 9 hydrates and protects against UV and environmental damage\u003c\/li\u003e\n \u003cli\u003eDetangles for easier styling and less breakage — 50ml travel size\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat makes Joico Blonde Life different from a standard blonde shampoo?\u003c\/h2\u003e\n\u003cp\u003eMost blonde shampoos either focus on toning (violet pigments) or clarifying — the Blonde Life Brightening Shampoo takes a different approach, concentrating on maintaining the structural health and natural radiance of blonde hair rather than depositing pigment. SmartRelease technology encapsulates the key ingredients in a liposome delivery system that releases them continuously throughout the day, providing ongoing nourishment and protection well beyond the shower. The result is blonde hair that looks genuinely healthy and luminous rather than just freshly washed.\u003c\/p\u003e\n\n\u003ch2\u003eHow do you use it?\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, lather and rinse thoroughly. The 50ml is ideal for travel or for trying Blonde Life before committing to a larger size. Follow with the Blonde Life conditioner for a complete brightening routine. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico Blonde Life range\u003c\/a\u003e and complete selection of \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-treated-hair\"\u003eblonde hair products\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051248933,"sku":"AH31886","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31886-0.webp?v=1786052472"},{"product_id":"joico-vero-k-pak-color-base-breaker-cool-60ml","title":"Joico Vero K-Pak Color Base Breaker Cool - 60ml","description":"\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript type=\"text\/x-jquery-tmpl\" id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\n\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\n\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico Vero K-Pak Color Base Breaker Cool\u003c\/h3\u003e\n\u003cp\u003eThe easiest way to break the hair color base and achieve faster, more efficient retouches between blonding services. \u003cstrong\u003eVero K-PAK Base Breaker\u003c\/strong\u003e lifts virgin hair by 1 level in just 10 minutes, making color services quicker and more convenient than ever before.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLifts hair by 1 level\u003c\/li\u003e\n\u003cli\u003e10-minute processing time\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula\u003c\/li\u003e\n\u003cli\u003eGentle enough to use alongside coloring or bleaching in the same session\u003c\/li\u003e\n\u003cli\u003eGently controls warmth while subtly toning for a more even, polished result\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051314469,"sku":"AH31111","price":15.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31111-0.webp?v=1786192726"},{"product_id":"joico-defy-damage-protective-shampoo-50ml","title":"Joico Defy Damage Protective Shampoo 50ml","description":"\u003cul\u003e\n \u003cli\u003eSmartRelease Technology with Arginine, Keratin and Rosehip Oil for bond repair and protection\u003c\/li\u003e\n \u003cli\u003eShields colour-treated hair from UV rays, heat styling and environmental damage\u003c\/li\u003e\n \u003cli\u003eCreamy sulphate-free formula gently cleanses without stripping colour or natural oils\u003c\/li\u003e\n \u003cli\u003eMoringa Seed Oil with Zinc, Silica and Vitamins A and E for antioxidant protection\u003c\/li\u003e\n \u003cli\u003ePerfect for trying the Defy Damage system for the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMini Protective Shampoo That Shields Colour and Repairs Damage\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e Defy Damage Protective Shampoo in the compact 50ml mini is an ideal way to try the Defy Damage system for the first time or to keep your colour care routine consistent while travelling. The creamy, gentle formula helps shield colour-treated hair from the external stressors that cause vibrancy to fade — UV rays, heat styling, pollution and chemical exposure — while the rich lather effortlessly removes buildup and impurities without stripping essential natural oils. Free from SLS and SLES sulphates, it is a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoo\u003c\/a\u003e that protects as much as it cleanses.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Bond Repair and Lasting Protection\u003c\/h2\u003e\n\u003cp\u003ePowered by Joico's SmartRelease Technology, the formula uses a liposome delivery system to continuously release Arginine, Keratin and Rosehip Oil into the hair during cleansing. Arginine renews and strengthens hair bonds from within, Keratin supports the hair fibre to reduce breakage, and Rosehip Oil delivers deep moisture alongside antioxidant protection. Moringa Seed Oil rounds out the formula with Zinc, Silica and Vitamins A and E — a rich antioxidant blend that defends the hair against environmental damage with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eProtective Lipid Barrier for All-Round Defence\u003c\/h2\u003e\n\u003cp\u003eA protective lipid built into the formula creates a barrier that defends colour-treated hair against UV rays, heat styling damage and chemical exposure — the three main contributors to colour fade and hair damage in everyday life. For colour-treated hair that needs a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e offering genuine protection rather than just cleansing, the Defy Damage formula delivers on every level. Also available in a full-size 300ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Defy Damage Protective Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a rich lather from roots to ends. Rinse thoroughly and follow with Joico Defy Damage Protective Conditioner for a complete daily protection routine. Suitable for daily use on colour-treated, chemically processed or heat-styled hair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051511077,"sku":"AH31729","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Defy-Damage-Protective-Shampoo-50ml_53fa490a-4230-4834-bcd5-3b9e4e5773a2.webp?v=1756192339"},{"product_id":"joico-moisture-recovery-gift-set","title":"Joico Moisture Recovery Gift Set","description":"\u003ch2\u003eThe Perfect Gift for Dry, Dehydrated or Frizzy Hair\u003c\/h2\u003e\n\u003cp\u003eThe Joico Moisture Recovery Gift Set brings together the full-size Moisture Recovery Shampoo and Conditioner in one beautifully presented duo — a thoughtful and genuinely useful gift for anyone whose hair is dry, dehydrated, frizzy or in need of a serious hydration boost. Whether you are buying for someone else or treating yourself to the complete regime, this set is a great way to experience the full Moisture Recovery system at a great value. Everything your hair needs to go from tired and brittle to soft, smooth and revitalised is right here in one box.\u003c\/p\u003e\n\n\u003ch2\u003eA Duo That Reduces Breakage by Up to 55%\u003c\/h2\u003e\n\u003cp\u003eUsed together, the Moisture Recovery Shampoo and Conditioner reduce breakage by up to 55%, making this more than just a hydrating haircare duo — it is a genuine rescue kit for hair that snaps, tangles and refuses to behave. The rich, luxurious formula works across both steps of the wash routine to replenish lost moisture, restore softness and elasticity, and revitalise strands that have been left feeling tired and damaged by heat styling, chemical services or environmental exposure.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Is Included in the Moisture Recovery Gift Set\u003c\/h2\u003e\n\u003cp\u003eThe set includes one full retail-size Moisture Recovery Moisturising Shampoo and one full retail-size Moisture Recovery Conditioner. Both are formulated with the Hydramine Sea Complex — a blend of Sea Kelp, Seawater Nutrients and Brown Algae — to restore the hair's hydrolipidic barrier and prevent further dehydration, alongside Joico's SmartRelease Technology for continuous release of Rosehip Oil, Arginine and Keratin to strengthen and repair the hair with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eWho Is the Moisture Recovery Gift Set Best For?\u003c\/h2\u003e\n\u003cp\u003eThis set is ideal for anyone with thick, coarse or dry to extremely dry hair that needs intensive hydration and care. It makes a brilliant gift for birthdays, Christmas or any occasion where you want to give something genuinely useful and premium rather than another generic present. Pair it with the Moisture Recovery Treatment Balm for the ultimate dry hair gift combination.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051707685,"sku":"AH325122","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325122-0.webp?v=1786049422"},{"product_id":"joico-lumishine-permanent-creme-inrr-74m","title":"JOICO LumiShine Permanent Creme INRR 74m","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003eNEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed! Hair with up to twice the shine* 100% replenished and restrengthened hair** Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos* LUMISHINE PERMANENT CRÈME COLOR Introducing a gentle, reduced ammonia color system of of over 50 shades ranging from Level 1 to high-lift. Guaranteed healthy-looking, consistent results when combined with LumiShine Crème Developers (10, 20, 30 and 40 Volume).\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051937061,"sku":"AHJLPINRR","price":11.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLPINRR-20260731213222-672c0e8506.jpg?v=1786296755"},{"product_id":"joico-k-pak-color-therapy-shampoo-and-conditioner-gift-set","title":"Joico K-Pak Color Therapy Shampoo \u0026 Conditioner Gift Set","description":"\u003cp\u003eThe Joico K-Pak Color Therapy Shampoo and Conditioner Gift Set pairs 300ml of the colour-protecting shampoo with 250ml of the reconstructing conditioner — a complete wash-and-condition duo for colour-treated and damaged hair that fights fade, repairs damage and leaves hair noticeably stronger, softer and more manageable.\u003c\/p\u003e\n\n\u003cul\u003e\n \u003cli\u003eK-Pak Color Therapy Shampoo 300ml — gently cleanses while preserving colour vibrancy and moisture\u003c\/li\u003e\n \u003cli\u003eK-Pak Color Therapy Conditioner 250ml — reconstructs and smooths with Bio-Advanced Peptide and Keratin Silicone complexes\u003c\/li\u003e\n \u003cli\u003eArgan oil reduces styling time while smoothing the hair surface\u003c\/li\u003e\n \u003cli\u003eEliminates tangles and static for improved manageability\u003c\/li\u003e\n \u003cli\u003eLeaves hair stronger, shinier and more moisturised after every use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat does each product do?\u003c\/h2\u003e\n\u003cp\u003eThe Color Therapy Shampoo cleanses without stripping the scalp of essential moisture — its formula fights colour fade with every wash while lifting dirt and buildup gently. The Color Therapy Conditioner uses Bio-Advanced Peptide and Keratin Silicone complexes to reconstruct and smooth the hair's surface, with argan oil adding a finishing nourishment that reduces styling time and increases shine. Together they provide a complete colour care routine that repairs and protects \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-treated-hair\"\u003ecolour-treated hair\u003c\/a\u003e from wash to finish.\u003c\/p\u003e\n\n\u003ch2\u003eWho is this set for?\u003c\/h2\u003e\n\u003cp\u003eAnyone with colour-treated or damaged hair who wants a coordinated repair and colour-protection routine — or as a \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/gifts-for-her\"\u003egift\u003c\/a\u003e for someone who regularly colours their hair. Find the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico K-Pak range\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052002597,"sku":"AH32321","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32321-0.webp?v=1786049588"},{"product_id":"joico-moisture-recovery-shampoo-50ml","title":"Joico Moisture Recovery Shampoo 50ml","description":"\u003ch2\u003eMini Hydrating Shampoo for Thick, Coarse and Dry Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Moisture Recovery Moisturising Shampoo in the compact 50ml mini is the ideal way to try the Moisture Recovery range for the first time, or a practical travel companion for anyone already using the full-size 300ml at home. The same deeply hydrating, professional-grade formula specially designed for thick, coarse and dry hair, just in a more compact size that slips easily into a gym bag or toiletry kit. Rich and luxurious in texture, it replenishes essential moisture while gently cleansing away product buildup, excess oil and impurities without stripping the hair of its natural hydration.\u003c\/p\u003e\n\n\u003ch2\u003eHydramine Sea Complex for Barrier Repair and Deep Hydration\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the Moisture Recovery formula is the Hydramine Sea Complex, a blend of naturally derived ocean-based moisturisers including Sea Kelp, Seawater Nutrients and Brown Algae. Together these ingredients work to restore the hair's hydrolipidic barrier — the natural protective layer that keeps moisture locked inside the hair shaft and prevents further dehydration. For thick, coarse or chronically dry hair that loses moisture rapidly, repairing that barrier with every wash makes a cumulative and noticeable difference to how the hair feels and behaves over time.\u003c\/p\u003e\n\n\u003ch2\u003eSmartRelease Technology for Lasting Strength and Softness\u003c\/h2\u003e\n\u003cp\u003eJoico's SmartRelease Technology adds a further layer of performance by using a liposome delivery system to continuously release Rosehip Oil, Arginine and Keratin into the hair during cleansing. Arginine and Keratin work to strengthen and repair the hair fibre from within, while Rosehip Oil provides lasting moisture and smoothness that extends well beyond the shower. The result is hair that feels smoother, softer and stronger with every wash rather than just temporarily improved after rinsing.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Moisture Recovery Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a rich lather from roots to ends. Rinse thoroughly and follow with Joico Moisture Recovery Conditioner for maximum hydration and manageability. Also available in the full-size 300ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052100901,"sku":"AH32460","price":12.89,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32460-0.webp?v=1786049553"},{"product_id":"joico-lumishine-permanent-creme-9nw-74ml","title":"JOICO LumiShine Permanent Creme 9NW 74ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003eNEW Joico LumiShine transforms hair from the inside out with breakthrough ArgiPlex Technology, delivering astonishing shine, color longevity, and overall healthier hair—guaranteed! Hair with up to twice the shine* 100% replenished and restrengthened hair** Nourishing protection that seals in moisture, softness and shine for up to 30 full shampoos* LUMISHINE PERMANENT CRÈME COLOR Introducing a gentle, reduced ammonia color system of of over 50 shades ranging from Level 1 to high-lift. Guaranteed healthy-looking, consistent results when combined with LumiShine Crème Developers (10, 20, 30 and 40 Volume).\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052199205,"sku":"AHJLP9NW","price":11.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLP9NW-20260731213222-6fd1ef91ba.jpg?v=1786284128"},{"product_id":"joico-blonde-life-cream-lightener-240ml","title":"Joico Blonde Life Cream Lightener 240ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eJoico Blonde Life Cream Lightener 240ml\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAchieve your brightest, most beautiful blonde with \u003cstrong\u003eBlonde Life Cream Lightener\u003c\/strong\u003e—designed for fast and flawless results. This next-generation cream formula is enriched with protective ingredients like bond-building \u003cstrong\u003eArginine\u003c\/strong\u003e and moisture-locking \u003cstrong\u003eMonoi\u003c\/strong\u003e and \u003cstrong\u003eTamanu oils\u003c\/strong\u003e, ensuring up to 9+ levels of lift while keeping your hair healthy, strong, and shiny.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love It:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eExotic Oils \u0026amp; Bond-Building Arginine:\u003c\/strong\u003e These key ingredients make this cream lightener perfect for both on- and off-scalp techniques, delivering powerful results with added protection.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUp to 9+ Levels of Lift:\u003c\/strong\u003e Lighten your hair quickly and effectively, without compromising hair health.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReduces Breakage by 77% in One Treatment:\u003c\/strong\u003e Enjoy strong, resilient hair with visibly less breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrengthens Hair by 4X:\u003c\/strong\u003e Hair becomes significantly more resistant to breakage with each use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLustrous, Healthy-Looking Blonde:\u003c\/strong\u003e Achieve a soft, shiny blonde with every application.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVersatile Application:\u003c\/strong\u003e Ideal for balayage, freehand, and ombré techniques, with or without foils.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eEasy Rinsing:\u003c\/strong\u003e Formulated for quick and simple removal and rinsing.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePair with Veroxide or LumiShine Creme Developer:\u003c\/strong\u003e For best results, use with your choice of developer.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for professional and at-home use, \u003cstrong\u003eJoico Blonde Life Cream Lightener\u003c\/strong\u003e makes achieving vibrant, healthy blonde hair a breeze.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052363045,"sku":"AH32138","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32138-0.webp?v=1786049619"},{"product_id":"joico-moisture-recovery-conditioner-50ml","title":"Joico Moisture Recovery Conditioner 50ml","description":"\u003ch2\u003eMini Intensive Conditioner for Dry to Extremely Dry Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Moisture Recovery Conditioner in the compact 50ml mini is the perfect introduction to the Moisture Recovery range for anyone with dry to extremely dry hair, or a handy travel companion for those already devoted to the full-size 250ml at home. The same intensely hydrating formula that reduces breakage by up to 55% and deeply nourishes severely dry hair, just in a more compact size that is ideal for trying the range for the first time or keeping your haircare consistent while on the go.\u003c\/p\u003e\n\n\u003ch2\u003eIntense Hydration for Hair That Is Seriously Dry\u003c\/h2\u003e\n\u003cp\u003eDry to extremely dry hair needs more than a standard conditioner can provide, and the Moisture Recovery formula is built specifically for that level of dryness. It deeply nourishes severely dehydrated strands while detangling effortlessly, reducing the breakage that comes from forcing a brush or comb through knotted, dry hair. The Hydramine Sea Complex — a blend of Sea Kelp, Seawater Nutrients and Brown Algae — works to restore the hair's hydrolipidic barrier and prevent further dehydration, tackling the underlying cause of dryness rather than just temporarily softening the surface.\u003c\/p\u003e\n\n\u003ch2\u003eSoftness, Smoothness and Shine After Every Wash\u003c\/h2\u003e\n\u003cp\u003eAlongside the deep hydration and breakage reduction, the Moisture Recovery Conditioner enhances softness, smoothness and shine with every use. Hair that felt rough, dull and unmanageable before washing is left feeling genuinely nourished and looking noticeably healthier after just one application. For hair that is extremely dry or has been through a lot of chemical processing, that transformation in texture and appearance is one of the most satisfying results a conditioner can deliver.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Moisture Recovery Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one minute before rinsing thoroughly. For best results, use alongside Joico Moisture Recovery Shampoo as part of a complete intensive hydration routine for dry and extremely dry hair. Also available in the full-size 250ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052461349,"sku":"AH32463","price":13.11,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Moisture-Recovery-Conditioner-50ml_7b183e1b-a082-41d9-82ae-8eb3939eaf3a.webp?v=1756192141"},{"product_id":"joico-dream-blowout-creme-foil-10ml","title":"Joico Dream Blowout Creme Foil 10ml","description":"\u003ch2\u003eSingle-Use Blowout Creme Foil for a Smooth, Polished Finish\u003c\/h2\u003e\n\u003cp\u003eJoico Dream Blowout Creme in the 10ml foil is the perfect way to try one of Joico's most popular styling products before committing to the full size. A single foil contains enough product for one complete blowout application, giving you a genuine feel for what the Dream Blowout Creme can do for your hair. It is also a handy option for travel, for keeping in a gym bag or for slipping into a client goodie bag to introduce them to the range.\u003c\/p\u003e\n\n\u003ch2\u003eHeat Protection to 232°C and Up to 50% Faster Drying\u003c\/h2\u003e\n\u003cp\u003eThe Dream Blowout Creme is built around two headline benefits that make a real difference to the blowout experience. Heat protection up to 232°C defends the hair against the temperatures reached by most professional dryers and straighteners, making it a practical and effective protective step before any heat styling. Alongside this, the formula helps hair dry up to 50% faster than without — a significant time saving across a full day of salon appointments or a rushed morning routine at home.\u003c\/p\u003e\n\n\u003ch2\u003eReduces Breakage by Over 75% and Controls Frizz\u003c\/h2\u003e\n\u003cp\u003eBeyond the heat protection and drying speed, the Dream Blowout Creme reduces breakage by over 75% compared to combing damaged hair without a conditioning treatment. For hair that is prone to snapping during blow-drying and brushing, that level of protection is immediately noticeable in how the hair handles during styling. Frizz and static are controlled throughout the process, leaving a smooth, polished finish with long-lasting shine and humidity resistance that keeps the style looking intentional well after you leave the chair.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Dream Blowout Creme\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair from mid-lengths to ends before blow-drying. Work through evenly with your hands or a wide-tooth comb, then blow-dry as normal using a round brush for maximum smoothness and volume. The full-size Dream Blowout Creme is also available on our site for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989053247781,"sku":"AH32472","price":6.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32472-0.webp?v=1786049540"},{"product_id":"joico-defy-damage-pro2-bond-strengthening-treatment-500ml","title":"Joico Defy Damage Pro2 Bond Strengthening Treatment 500ml","description":"\u003ch2\u003eProfessional Bond Strengthening Treatment for Post-Chemical Services\u003c\/h2\u003e\n\u003cp\u003eJoico Defy Damage Pro2 Bond Strengthening Treatment is a professional-grade colour treatment designed to be used immediately after chemical services to reinforce and strengthen the hair fibre while it is at its most vulnerable. Whether following a bleaching session, a colour application or a relaxing treatment, applying a bond strengthening treatment at the right moment in the service makes a meaningful difference to the long-term condition and resilience of the hair. This 500ml bottle is the professional salon size, built for regular use behind the chair as part of a comprehensive colour service offering.\u003c\/p\u003e\n\n\u003ch2\u003eDamage-Resistant Hair from the Very First Use\u003c\/h2\u003e\n\u003cp\u003eThe Pro2 formula works to make hair genuinely damage-resistant rather than just temporarily softer after application. By reinforcing the internal bonds of the hair fibre during the post-chemical window — when the cuticle is open and the hair is most receptive to treatment — it helps rebuild the structural integrity that chemical services can compromise. The result is hair that looks and feels healthy and vibrant from the first use, with improved resilience to future damage over time.\u003c\/p\u003e\n\n\u003ch2\u003eEssential Hydration Restored After Chemical Processing\u003c\/h2\u003e\n\u003cp\u003eAlongside the bond strengthening, the Pro2 treatment provides essential hydration to replenish the moisture that chemical services strip from the hair. Chemically processed hair that is left without adequate hydration at this stage can become dry, brittle and difficult to manage between appointments. By addressing both bond integrity and moisture in a single five-minute treatment, the Pro2 delivers a more complete result than a standard post-colour rinse.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Defy Damage Pro2 Bond Strengthening Treatment\u003c\/h2\u003e\n\u003cp\u003eAfter a chemical treatment, apply to clean, damp hair from mid-lengths to ends. Leave on for five minutes to allow the formula to fully penetrate and reinforce the hair structure, then rinse thoroughly. For a complete in-salon Defy Damage experience, pair with the Defy Damage Protective Shampoo and KBond20 Power Masque as part of a comprehensive damage defence service.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989053313317,"sku":"AH31728","price":44.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31728-0.webp?v=1786192680"},{"product_id":"joico-moisture-recovery-conditioner-250ml","title":"Joico Moisture Recovery Conditioner 250ml","description":"\u003ch2\u003eIntensely Hydrating Conditioner That Reduces Breakage by Up to 55%\u003c\/h2\u003e\n\u003cp\u003eJoico Moisture Recovery Conditioner is a rescue treatment for hair that is seriously lacking in moisture. Formulated for dry to extremely dry hair, it injects life back into tired, frizzy and brittle tresses in just one minute, reducing breakage by up to 55% while deeply nourishing and detangling even the most dehydrated strands. If your hair feels rough, snaps easily and refuses to behave no matter what you do to it, this is the conditioner that is designed specifically for that level of dryness. This 250ml bottle is ideal for regular use as part of the Moisture Recovery regime.\u003c\/p\u003e\n\n\u003ch2\u003eHydramine Sea Complex for Deep Ocean-Powered Hydration\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the Moisture Recovery Conditioner is the Hydramine Sea Complex, a blend of naturally derived ocean-based moisturisers including Sea Kelp, Seawater Nutrients and Brown Algae. Together these ingredients work to restore the hair's hydrolipidic barrier — the natural protective layer that locks moisture inside the hair shaft and prevents dehydration. When this barrier is compromised through heat styling, chemical services or environmental damage, hair loses moisture rapidly and becomes dry and brittle. By actively repairing and reinforcing it, the Hydramine Sea Complex addresses the underlying cause of dryness rather than simply masking it.\u003c\/p\u003e\n\n\u003ch2\u003eSoftness, Smoothness and Shine Restored\u003c\/h2\u003e\n\u003cp\u003eBeyond the barrier repair, the Moisture Recovery Conditioner adds immediate softness, smoothness and shine to hair that has become rough and dull through dehydration. It detangles effortlessly, reducing the breakage that comes from forcing a brush through dry, knotted hair, and leaves strands feeling genuinely nourished rather than just temporarily coated. For hair that is extremely dry or has been through a lot of chemical processing, the improvement in texture and manageability after just one use is noticeable.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Moisture Recovery Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one minute before rinsing thoroughly. For best results, use alongside Joico Moisture Recovery Shampoo and the Moisture Recovery Treatment Balm on days when your hair needs an extra boost of intensive hydration.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989053640997,"sku":"AH32464","price":22.84,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32464-0.webp?v=1786049557"},{"product_id":"joico-defy-damage-kbond20-power-masque-250ml","title":"Joico Defy Damage KBond20 Power Masque 250ml","description":"\u003ch2\u003eProfessional Bond-Building Masque That Makes Hair 5x Stronger in One Use\u003c\/h2\u003e\n\u003cp\u003eJoico Defy Damage KBond20 Power Masque is a professional-strength bond-building treatment that delivers a serious and immediate improvement to damaged hair. Powered by Joico's advanced KBOND20 technology, it rebuilds the internal structure of the hair from the inside out, making hair up to 5 times stronger after just a single treatment. Whether your hair has been weakened by bleaching, chemical services, heat styling or general damage, this masque is designed to tackle the root cause rather than simply masking the problem. Colour-safe, suitable for all hair types and PETA-approved cruelty-free, it is a treatment that does a lot without compromise. This 250ml size suits regular at-home use or salon treatment services.\u003c\/p\u003e\n\n\u003ch2\u003eWhat Is KBOND20 Technology and How Does It Work?\u003c\/h2\u003e\n\u003cp\u003eKBOND20 is Joico's advanced bond-building technology, designed to penetrate deep into the hair structure and rebuild the internal bonds that damage breaks down over time. Hair bonds are what give the hair its strength, elasticity and resilience — when they are compromised through chemical or physical damage, the hair becomes weak, porous and prone to breakage. By actively rebuilding those bonds from within rather than coating the outside of the strand, KBOND20 delivers a genuine structural improvement that you can feel immediately and that continues to benefit the hair with regular use.\u003c\/p\u003e\n\n\u003ch2\u003eHydration, Detangling and pH Balance Restored\u003c\/h2\u003e\n\u003cp\u003eBeyond the bond-building, the Power Masque delivers rich moisture and instant detangling that makes damaged hair far easier and more comfortable to manage after every treatment. It also helps normalise the hair's pH balance — an often overlooked but important factor in keeping colour-treated and chemically processed hair in good condition. A balanced pH means the cuticle lies flat, which improves both the appearance of shine and the longevity of colour.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Defy Damage KBond20 Power Masque\u003c\/h2\u003e\n\u003cp\u003eAfter cleansing with Joico Defy Damage Protective Shampoo, apply the masque to damp hair and leave for two to five minutes before rinsing thoroughly. Use one to two times per week or as needed for ongoing bond repair and maintenance. For a complete Defy Damage routine, pair with the Protective Conditioner, Sleepover Overnight Treatment and Protective Shield for all-round daily defence and repair.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989053739301,"sku":"AH31746","price":25.38,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31746-0.webp?v=1786192640"},{"product_id":"joico-curl-refreshed-reanimating-mist-for-curls-50ml","title":"Joico Curl Refreshed Reanimating Mist For Curls - 50ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico Curl Refreshed Reanimating Mist For Curls - 50ml\u003c\/h3\u003e\n\u003cp\u003eJoico Curl Refreshed is a lightweight, revitalizing mist that replenishes moisture and reactivates styling products between washes. Simply spray onto dry hair, concentrating on frizzy areas, to refresh and revive your curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989055738149,"sku":"AH31719","price":11.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31719-0.webp?v=1786192687"},{"product_id":"joico-innerjoi-preserve-conditioner-1000ml","title":"Joico InnerJoi Preserve Conditioner 1000ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico InnerJoi Preserve Conditioner 1000ml\u003c\/h3\u003e\n\u003cp\u003eThis supersize InnerJoi Preserve Conditioner in 1000ml, formulated with Raspberry seed oil and Beetroot extract has been developed specifically for fade-fighting. Give your colour-treated hair the care and protection it needs to stay salon-vibrant longer.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits Include:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e• 90% naturally-derived ingredients*\u003c\/p\u003e\n\u003cp\u003e• Preserves the life of your haircolour\u003c\/p\u003e\n\u003cp\u003e• Gentle cleansing\u003c\/p\u003e\n\u003cp\u003e• Free of SLS\/SLES sulfates**\u003c\/p\u003e\n\u003cp\u003e• Maintains 83% of haircolor***\u003c\/p\u003e\n\u003cp\u003e*According to Global ISO 16128 Standard, 90%+ naturally derived means that plant and mineral-derived materials and water, all of which undergo limited processing, make up at least 90% of the formulas. **SLS\/SLES = Sodium Lauryl Sulfate\/Sodium Laureth Sulfate. ***After 10 washes, when using Shampoo, Conditioner, and Protective Milk.\u003c\/p\u003e\n\u003cp\u003eInfused with \u003cstrong\u003eBEETROOT EXTRACT; \u003c\/strong\u003eA natural, multifunctional ingredient, has been linked to protection against haircolor fade and \u003cstrong\u003eRASPBERRY SEED OIL; \u003c\/strong\u003eA natural source of linoleic acid, phytosterols, omega-3 and -6 fatty acids, and Vitamin E. \u003cstrong\u003eVEGAN PROTEIN; \u003c\/strong\u003eMade from pea and vegetable sources, mimics the protein found naturally in hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989055836453,"sku":"AH325135","price":50.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325135-0.webp?v=1786049391"},{"product_id":"joico-vero-masterpiece-swatch","title":"Joico Vero Masterpiece Swatch","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" 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data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\u003cstrong\u003eJoico Vero Masterpiece Swatch\u003c\/strong\u003e\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056164133,"sku":"AH32558","price":20.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Vero-Masterpiece-Swatch_51367d1c-0e5c-4c0b-a356-a6dacbe5ed03.webp?v=1755670997"},{"product_id":"joicolor-system-color-match-kit-english","title":"Joicolor System Color Match Kit English","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003eJoicolor System Color Match Kit\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056360741,"sku":"AH31147","price":32.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31147-0.webp?v=1786192721"},{"product_id":"joico-innerjoi-strengthen-oil-cream-mask-50ml","title":"Joico InnerJoi Strengthen Oil Cream Mask 50ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003ch3\u003eJoico InnerJoi Strengthen Oil Cream Mask 50ml\u003c\/h3\u003e\n\u003cp\u003eRevitalise and nourish tired, over-processed hair with this 50ml Joico InnerJoi Strengthen Masque. This intensive treatment deeply restores strength, bounce, and shine to damaged strands, helping to reinforce hair and prevent future breakage. Enriched with Coconut and Abyssinian oils, it works to repair and protect, leaving hair soft, smooth, and full of vitality.\u003c\/p\u003e\n\u003cp\u003eKey Benefits:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eStrengthens and reduces breakage***\u003c\/li\u003e\n\u003cli\u003eHelps repair damaged hair***\u003c\/li\u003e\n\u003cli\u003eRestores softness and bounce\u003c\/li\u003e\n\u003cli\u003eEnhances shine and smoothness\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*In compliance with Global ISO 16128 standards, 90%+ naturally derived indicates that the formula is composed of at least 90% plant- and mineral-based ingredients and water, minimally processed. **SLS\/SLES = Sodium Lauryl Sulfate\/Sodium Laureth Sulfate ***Tested against combing breakage on damaged hair compared to a non-conditioning shampoo.\u003c\/p\u003e\n\u003cp\u003eKey Ingredients:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e: A nourishing superfood known for its ability to deeply hydrate and strengthen hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbyssinian Oil\u003c\/strong\u003e: Rich in antioxidants and vitamins, this oil is eco-friendly and known for its minimal water usage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Protein\u003c\/strong\u003e: Derived from peas and vegetables, this protein replicates natural hair proteins, boosting strength.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Ester\u003c\/strong\u003e: A biodegradable byproduct from olive oil production that helps support healthy, shiny hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056393509,"sku":"AH325145","price":14.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325145-0.webp?v=1786049409"},{"product_id":"joico-innerjoi-strengthen-conditioner-1000ml","title":"Joico InnerJoi Strengthen Conditioner 1000ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003cp\u003e\u003cstrong\u003eInnerJoi Strengthen Conditioner (1000ml)\u003c\/strong\u003e is your ultimate solution for restoring and revitalising damaged hair. This powerhouse conditioner strengthens, conditions, and works wonders to transform hair into a resilient, healthy, smooth, and shiny mane with just one use.\u003c\/p\u003e\n\u003ch3\u003eKey Benefits:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eStrengthens hair \u0026amp; reduces breakage\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eHelps repair damaged hair\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eLeaves hair soft with natural bounce and movement\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eBoosts shine for a healthy glow\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e*According to Global ISO 16128 Standard, 90%+ naturally derived means at least 90% of the formula is composed of plant and mineral-based ingredients, along with water, all minimally processed.\u003cbr\u003e**SLS\/SLES = Sodium Lauryl Sulfate\/Sodium Laureth Sulfate.\u003cbr\u003e**\u003cem\u003eTested for combing breakage on damaged hair compared to non-conditioning shampoo.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch3\u003eKey Ingredients:\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil\u003c\/strong\u003e – A time-tested superfood, known for its nourishing and restorative properties for both hair and skin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAbyssinian Oil\u003c\/strong\u003e – Rich in antioxidants and vitamins, with an eco-friendly profile due to its low water needs.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan Protein\u003c\/strong\u003e – Sourced from peas and vegetables, this protein mimics the natural proteins in hair, enhancing strength and resilience.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOlive Ester\u003c\/strong\u003e – Biodegradable and upcycled from olive oil production, helping support healthy, vibrant hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056491813,"sku":"AH325144","price":50.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH325144-0.webp?v=1786049413"},{"product_id":"joico-teddy-pouch","title":"Joico Teddy Pouch","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003eJoico Teddy Pouch\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056819493,"sku":"AH32584","price":26.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32584-0.webp?v=1786052350"},{"product_id":"joico-innerjoi-preserve-shampoo-1000ml","title":"Joico InnerJoi Preserve Shampoo 1000ml","description":"\u003cul\u003e\n \u003cli\u003eProtects up to 83% of colour with Beetroot Extract and Raspberry Seed Oil\u003c\/li\u003e\n \u003cli\u003e90% naturally derived from plant and mineral-based ingredients\u003c\/li\u003e\n \u003cli\u003eSulphate-free (SLS\/SLES free) for gentle cleansing without stripping colour\u003c\/li\u003e\n \u003cli\u003eProlongs the life of colour-treated hair for longer-lasting vibrancy\u003c\/li\u003e\n \u003cli\u003eSalon-size 1L for professional or long-lasting home use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003e90% Naturally Derived Colour Protecting Shampoo That Preserves Up to 83% of Colour\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Preserve Shampoo in the generous 1L salon size is a naturally sourced colour-protecting cleanser formulated with superfood-inspired ingredients — Beetroot Extract and Raspberry Seed Oil — to preserve and prolong the vibrancy of colour-treated hair. 90% naturally derived in compliance with Global ISO 16128 standards and free from SLS and SLES sulphates, it protects up to 83% of colour while delivering a gentle, nourishing cleanse that keeps colour-treated hair looking fresh and vibrant for longer between appointments. The 1L size is ideal for professional salon use or for home users who want a long-lasting supply. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eBeetroot Extract and Raspberry Seed Oil for Natural Colour Protection\u003c\/h2\u003e\n\u003cp\u003eBeetroot Extract is naturally rich in antioxidants and betalain pigments that help protect colour-treated hair from the oxidative stress that causes colour to fade between appointments. Raspberry Seed Oil brings its high Vitamin E and essential fatty acid content to nourish and condition the hair while adding a further layer of antioxidant protection against the environmental and styling factors that degrade colour vibrancy over time. Together these naturally sourced superfoods create a colour protection system that is as clean in its formulation as it is effective in its results.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Preserve Conditioner for a complete natural colour protection and nourishing routine. Suitable for daily use on all colour-treated hair types.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056885029,"sku":"AH325132","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Shampoo-1000ml_cee3b314-2d53-44ba-878e-98d7ca60dea4.webp?v=1756036380"},{"product_id":"joico-innerjoi-strengthen-conditioner-50ml","title":"Joico InnerJoi Strengthen Conditioner 50ml","description":"\u003ch2\u003eMini Naturally Derived Conditioner That Repairs Damaged Hair from the First Use\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Strengthen Conditioner in the compact 50ml mini is a great way to try the InnerJoi Strengthen range for the first time, or a handy travel size for anyone already using it as part of their regular haircare routine at home. With 96% naturally derived ingredients based on the Global ISO 16128 Standard, it transforms damaged, fragile hair into resilient, smooth and shiny strands through plant and mineral-derived ingredients rather than harsh synthetic alternatives. The results are noticeable from the very first use — which says a lot for a conditioner you leave on for just one minute.\u003c\/p\u003e\n\n\u003ch2\u003eRepairs and Restores Damaged Hair Naturally\u003c\/h2\u003e\n\u003cp\u003eThe InnerJoi Strengthen formula is built around naturally derived ingredients that work to repair the hair structure and restore health to hair that has been weakened by heat styling, chemical services or everyday wear and tear. Rather than masking damage with heavy silicones or synthetic coatings, it works with the hair's own natural protein structure to rebuild resilience and strength from within, leaving hair that feels genuinely healthier rather than just temporarily smoother.\u003c\/p\u003e\n\n\u003ch2\u003eDetangles, Reduces Frizz and Adds Brilliant Shine\u003c\/h2\u003e\n\u003cp\u003eAlongside the repair benefits, InnerJoi Strengthen Conditioner detangles effortlessly, reduces frizz and adds a brilliant shine that makes damaged hair look and feel far more polished and healthy than it did before. For hair that has become rough, dull and difficult to manage through damage, those three benefits together make a meaningful difference to both the appearance and the day-to-day manageability of the hair.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and leave for one minute before rinsing thoroughly. For best results, use alongside the InnerJoi Strengthen Shampoo as part of a complete naturally derived repair routine for damaged hair. Also available in a larger size for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056917797,"sku":"AH325142","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Strengthen-Conditioner-50ml_98bc8fe6-4d0f-4375-9325-7d77e3b4e97e.webp?v=1756119323"},{"product_id":"joico-innerjoi-strengthen-shampoo-50ml","title":"Joico InnerJoi Strengthen Shampoo 50ml","description":"\u003cul\u003e\n \u003cli\u003e90% naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n \u003cli\u003eCoconut Oil, Abyssinian Oil and Vegan Protein strengthen and revitalise damaged hair\u003c\/li\u003e\n \u003cli\u003eRich, indulgent lather that cleanses gently without stripping\u003c\/li\u003e\n \u003cli\u003eFree from SLS and SLES sulphates\u003c\/li\u003e\n \u003cli\u003ePerfect for trying the InnerJoi Strengthen system for the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMini Naturally Derived Strengthening Shampoo for Damaged Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Shampoo in the compact 50ml mini is the ideal introduction to the InnerJoi Strengthen range for damaged or overworked hair, or a handy travel companion for anyone already using the full-size version at home. With 90% naturally derived ingredients, it creates a rich, indulgent lather that surrounds each strand with care and gently revitalises tired hair without any of the stripping harshness of sulphate-based formulas. Free from SLS and SLES sulphates, it is a clean daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoo\u003c\/a\u003e that is as kind to damaged hair as it is effective.\u003c\/p\u003e\n\n\u003ch2\u003eCoconut Oil, Abyssinian Oil and Vegan Protein for Natural Strength\u003c\/h2\u003e\n\u003cp\u003eThe four key ingredients in the InnerJoi Strengthen formula each bring something meaningful to the care of damaged hair. Coconut Oil is a time-honoured superfood known for penetrating the hair shaft to nourish and reduce protein loss. Abyssinian Oil, packed with antioxidants and vitamins, is an eco-friendly sustainable ingredient that conditions and strengthens with minimal environmental impact. Vegan Protein derived from pea and vegetable sources replenishes the hair's natural strength and structure, while Olive Ester — a biodegradable ingredient upcycled from olive oil production — supports healthy, vibrant-looking hair with a natural shine.\u003c\/p\u003e\n\n\u003ch2\u003eRich Lather That Revitalises Without Stripping\u003c\/h2\u003e\n\u003cp\u003eDespite its gentle, naturally derived formula, the InnerJoi Strengthen Shampoo produces a rich, indulgent lather that cleanses thoroughly without stripping essential moisture or colour from the hair. For damaged hair that needs both effective cleansing and ongoing strengthening care, the combination of a satisfying wash experience and genuinely nourishing ingredients makes this a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e worth switching to. Also available in larger sizes for everyday home use.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, work into a rich lather and rinse thoroughly. Follow with Joico InnerJoi Strengthen Conditioner or Masque for best results as part of a complete naturally derived repair routine.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989056983333,"sku":"AH325139","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Strengthen-Shampoo-50ml_053dc5db-14b1-4a52-be53-482eac5a1110.webp?v=1756045171"},{"product_id":"joico-innerjoi-preserve-conditioner-50ml","title":"Joico InnerJoi Preserve Conditioner 50ml","description":"\u003ch2\u003eMini Fade-Fighting Conditioner for Vibrant, Colour-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Preserve Conditioner in the compact 50ml mini is the ideal way to try the InnerJoi Preserve colour care range before committing to the full-size 300ml, or a practical travel companion for anyone already using the range at home. With 96% naturally derived ingredients based on the Global ISO 16128 Standard, it delivers effective colour protection and nourishment through plant and mineral-derived sources, keeping colour-treated hair looking vibrant, shiny and healthy between salon visits without any SLS or SLES sulphates.\u003c\/p\u003e\n\n\u003ch2\u003eNaturally Derived Colour Protection with Every Wash\u003c\/h2\u003e\n\u003cp\u003eThe InnerJoi Preserve formula is built around Raspberry Seed Oil and Beetroot Extract, two naturally derived ingredients with genuine fade-fighting credentials. Raspberry Seed Oil brings antioxidant and UV-absorbing properties that help defend colour against the sun exposure and environmental damage that causes premature fading. Beetroot Extract works alongside it to lock in colour vibrancy and maintain the depth and richness of colour-treated hair wash after wash. Together they make a compelling naturally inspired alternative to synthetic colour-protecting formulas.\u003c\/p\u003e\n\n\u003ch2\u003eNourishes and Softens Without Compromise\u003c\/h2\u003e\n\u003cp\u003eBeyond colour protection, the Preserve Conditioner nourishes and softens colour-treated hair for a smooth, healthy feel after every wash. Colour-treated hair tends to be drier and more porous than unprocessed hair, making a conditioner that genuinely hydrates rather than just sitting on the surface an important part of keeping it in good condition. The lightweight naturally derived formula does this effectively without weighing the hair down or leaving any unwanted residue.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and leave for one minute before rinsing thoroughly. For the full colour-preserving benefit, use alongside the InnerJoi Preserve Shampoo and Protective Milk as part of a complete naturally derived colour care routine. Also available in the full-size 300ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057016101,"sku":"AH325133","price":12.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Conditioner-50ml_7462c1ad-9d76-483d-b5bd-ec47a485767b.webp?v=1756119820"},{"product_id":"joico-innerjoi-strengthen-shampoo-1000ml","title":"Joico InnerJoi Strengthen Shampoo 1000ml","description":"\u003cul\u003e\n \u003cli\u003e90%+ naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n \u003cli\u003eCoconut Oil and Abyssinian Oil repair, strengthen and protect against future breakage\u003c\/li\u003e\n \u003cli\u003eVegan Protein derived from peas and vegetables mimics natural hair protein\u003c\/li\u003e\n \u003cli\u003eSulphate-free gentle lather that nourishes and revitalises damaged hair\u003c\/li\u003e\n \u003cli\u003eSalon-size 1L for professional use or long-lasting home supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSupersize Fortifying Shampoo That Repairs and Strengthens Damaged Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Shampoo in the supersize 1L format is a naturally inspired fortifying shampoo designed for overworked and damaged hair that needs genuine repair and strengthening from the very first step of the wash routine. Part of the InnerJoi Strengthen collection, it creates a rich, gentle lather that nourishes and revitalises while actively reducing breakage and repairing damage caused by heat styling, chemical services and everyday wear. With 90%+ naturally derived ingredients, it is a clean, considered choice for damaged hair care. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eCoconut Oil and Abyssinian Oil for Deep Repair and Protection\u003c\/h2\u003e\n\u003cp\u003eTwo naturally derived oils sit at the heart of the InnerJoi Strengthen formula. Coconut Oil is a time-honoured superfood ingredient that penetrates the hair shaft to nourish and reduce protein loss — one of the primary causes of breakage in damaged hair. Abyssinian Oil is a nutrient-rich, antioxidant-packed oil that strengthens and conditions while being produced with low water requirements, making it an eco-friendly choice that performs as well as it sits on the planet. Together they repair the damage that is already present while protecting against future breakage with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Shine\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from peas and vegetables mimics the natural proteins found in healthy hair, rebuilding structural resilience in strands that have been weakened by damage over time. Olive Ester, a biodegradable ingredient sustainably sourced from olive oil production, supports healthy, shiny hair while keeping the formula's environmental credentials as strong as its performance. The result is hair that feels noticeably stronger, softer and more vibrant with every wash — with a natural movement and shine that damaged hair often loses entirely. For best results use alongside the \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Conditioner as part of a complete naturally derived repair routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply a generous amount to wet hair and massage into a rich lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Strengthen Conditioner for a complete repair and strengthening routine. Suitable for daily use on damaged, dry or chemically processed hair. Also available in the 300ml size for everyday home use.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057081637,"sku":"AH325141","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Strengthen-Shampoo-1000ml_86e083a4-c447-4913-8e13-4a874fa40e60.webp?v=1756120372"},{"product_id":"joico-balayage-board","title":"Joico Balayage Board","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003ePaint Board helps to control and maintain tension for perfect placement!\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057114405,"sku":"AH32553","price":11.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32553-0.webp?v=1786052378"},{"product_id":"joico-innerjoi-hydration-conditioner-50ml","title":"Joico InnerJoi Hydration Conditioner 50ml","description":"\u003ch2\u003eMini Naturally Derived Conditioner for Soft, Hydrated Hair\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Hydrate Conditioner in the compact 50ml mini is the perfect partner to the InnerJoi Hydrate Shampoo, completing a travel-friendly naturally derived hydration duo. With 97% naturally derived ingredients based on the Global ISO 16128 Standard, it delivers all-day moisture and a healthy shine through plant and mineral-derived sources, leaving hair feeling genuinely soft and nourished rather than just temporarily coated. A great size for trying the InnerJoi range for the first time or keeping your haircare routine consistent while travelling.\u003c\/p\u003e\n\n\u003ch2\u003eApple Extract and Aloe for All-Day Moisture\u003c\/h2\u003e\n\u003cp\u003eAt the heart of the InnerJoi Hydrate formula is sustainably upcycled Apple Extract, a natural humectant that draws moisture into the hair and helps lock it in throughout the day. Aloe, rich in vitamins, amino acids and fatty acids, complements the Apple Extract by providing its own deeply hydrating and soothing properties, leaving both hair and scalp feeling refreshed and replenished after every wash. Together they deliver the kind of lasting moisture that keeps hair feeling soft and healthy well beyond the shower.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Shine\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from peas and plants mimics the hair's own natural proteins to strengthen and protect each strand from within, adding resilience alongside the hydration. Olive Ester, a biodegradable ingredient upcycled from olive oil production, helps maintain healthy-looking hair with a natural shine while keeping the formula's environmental footprint as low as possible. It is a thoughtfully constructed ingredient list that delivers results without unnecessary synthetic additives.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Hydrate Conditioner\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after shampooing and leave for one minute before rinsing thoroughly. For best results, use alongside the InnerJoi Hydrate Shampoo as part of a complete naturally derived hydration routine. Also available in a larger size for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057179941,"sku":"AH325151","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Hydration-Conditioner-50ml_c10dcaca-5bad-4979-8056-327a8166a65d.webp?v=1756133550"},{"product_id":"joico-innerjoi-hydration-shampoo-1000ml","title":"Joico InnerJoi Hydration Shampoo 1000ml","description":"\u003cul\u003e\n \u003cli\u003e90%+ naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n \u003cli\u003eCoconut Oil and Abyssinian Oil repair, strengthen and protect against future breakage\u003c\/li\u003e\n \u003cli\u003eVegan Protein derived from peas and vegetables mimics natural hair protein\u003c\/li\u003e\n \u003cli\u003eSulphate-free gentle lather that nourishes and revitalises damaged hair\u003c\/li\u003e\n \u003cli\u003eSalon-size 1L for professional use or long-lasting home supply\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eSupersize Fortifying Shampoo That Repairs and Strengthens Damaged Hair\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Shampoo in the supersize 1L format is a naturally inspired fortifying shampoo designed for overworked and damaged hair that needs genuine repair and strengthening from the very first step of the wash routine. Part of the InnerJoi Strengthen collection, it creates a rich, gentle lather that nourishes and revitalises while actively reducing breakage and repairing damage caused by heat styling, chemical services and everyday wear. With 90%+ naturally derived ingredients, it is a clean, considered choice for damaged hair care. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eCoconut Oil and Abyssinian Oil for Deep Repair and Protection\u003c\/h2\u003e\n\u003cp\u003eTwo naturally derived oils sit at the heart of the InnerJoi Strengthen formula. Coconut Oil is a time-honoured superfood ingredient that penetrates the hair shaft to nourish and reduce protein loss — one of the primary causes of breakage in damaged hair. Abyssinian Oil is a nutrient-rich, antioxidant-packed oil that strengthens and conditions while being produced with low water requirements, making it an eco-friendly choice that performs as well as it sits on the planet. Together they repair the damage that is already present while protecting against future breakage with every wash.\u003c\/p\u003e\n\n\u003ch2\u003eVegan Protein and Olive Ester for Strength and Shine\u003c\/h2\u003e\n\u003cp\u003eVegan Protein derived from peas and vegetables mimics the natural proteins found in healthy hair, rebuilding structural resilience in strands that have been weakened by damage over time. Olive Ester, a biodegradable ingredient sustainably sourced from olive oil production, supports healthy, shiny hair while keeping the formula's environmental credentials as strong as its performance. The result is hair that feels noticeably stronger, softer and more vibrant with every wash — with a natural movement and shine that damaged hair often loses entirely. For best results use alongside the \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Strengthen Conditioner as part of a complete naturally derived repair routine.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Strengthen Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply a generous amount to wet hair and massage into a rich lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Strengthen Conditioner for a complete repair and strengthening routine. Suitable for daily use on damaged, dry or chemically processed hair. Also available in the 300ml size for everyday home use.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057212709,"sku":"AH325150","price":54.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Hydration-Shampoo-1000ml_17ed18a4-312b-4832-b073-d41acc31c028.webp?v=1756132988"},{"product_id":"joico-innerjoi-preserve-shampoo-50ml","title":"Joico InnerJoi Preserve Shampoo 50ml","description":"\u003cul\u003e\n \u003cli\u003e90% naturally derived ingredients based on Global ISO 16128 Standard\u003c\/li\u003e\n \u003cli\u003eBeetroot Extract and Raspberry Seed Oil preserve colour vibrancy with every wash\u003c\/li\u003e\n \u003cli\u003eGently cleanses without stripping colour or natural moisture\u003c\/li\u003e\n \u003cli\u003eFree from SLS and SLES sulphates\u003c\/li\u003e\n \u003cli\u003ePerfect for trying the InnerJoi Preserve system for the first time\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eNaturally Derived Mini Shampoo That Protects and Extends Hair Colour\u003c\/h2\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/joico\"\u003eJoico\u003c\/a\u003e InnerJoi Preserve Shampoo in the compact 50ml mini is the ideal introduction to the InnerJoi Preserve colour care range, or a practical travel companion for anyone already using the full-size version at home. With 90% naturally derived ingredients, it harnesses the power of superfood botanicals to protect and extend the vibrancy of colour-treated hair with every wash — gently cleansing without stripping colour or natural moisture. Find it alongside other \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/sulphate-free-shampoo\"\u003esulphate-free shampoos\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eBeetroot Extract and Raspberry Seed Oil for Natural Colour Protection\u003c\/h2\u003e\n\u003cp\u003eThe two hero ingredients in the InnerJoi Preserve formula are what make it genuinely interesting as a colour care shampoo. Beetroot Extract is known for its fade-fighting properties, helping to lock in colour vibrancy and maintain depth and richness wash after wash. Raspberry Seed Oil brings a rich source of omega fatty acids and antioxidants that nourish the hair while protecting against the UV exposure and environmental damage that accelerates colour fade. Together they form a naturally derived colour-protecting duo that works with every lather rather than just coating the hair after cleansing.\u003c\/p\u003e\n\n\u003ch2\u003eGentle Sulphate-Free Cleansing for Colour-Treated Hair\u003c\/h2\u003e\n\u003cp\u003eFree from SLS and SLES sulphates, the InnerJoi Preserve Shampoo cleanses gently without stripping the colour or natural moisture from colour-treated hair. For hair that goes through regular colour services and needs a daily \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e that protects rather than depletes, the gentle naturally derived formula makes it a reliable everyday choice that is kind to both the hair and the colour.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair, work into a lather and rinse thoroughly. For best results follow with Joico InnerJoi Preserve Conditioner as part of a complete naturally derived colour care routine. Also available in a larger size for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057245477,"sku":"AH325130","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Shampoo-50ml_0a5e9fc2-9501-4a9d-951c-09c5f294be83.webp?v=1756132487"},{"product_id":"joico-innerjoi-preserve-protective-milk-50ml","title":"Joico InnerJoi Preserve Protective Milk 50ml","description":"\u003ch2\u003eNaturally Derived Leave-In Milk That Keeps Colour Vibrant for Longer\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Preserve Protective Milk is a lightweight leave-in treatment designed to protect colour-treated hair from fading between salon visits. With 90% naturally derived ingredients based on the Global ISO 16128 Standard, it delivers effective colour protection through plant and mineral-derived sources rather than harsh synthetics. Free from SLS and SLES sulphates, it is a gentle yet genuinely effective choice for anyone who wants to maintain their colour in a more naturally inspired way. This 50ml size is ideal for travel or for trying the InnerJoi Preserve range alongside the shampoo and conditioner.\u003c\/p\u003e\n\n\u003ch2\u003eMaintains 83% of Hair Colour After 10 Washes\u003c\/h2\u003e\n\u003cp\u003eThe standout claim behind InnerJoi Preserve Protective Milk is a compelling one — when used alongside the InnerJoi Preserve Shampoo and Conditioner, it helps maintain 83% of hair colour after 10 washes. For context, most colour-treated hair begins to show visible fading within the first few washes, so a system that demonstrably slows that process is a genuinely meaningful benefit for anyone who invests in regular colour appointments and wants to protect that investment at home.\u003c\/p\u003e\n\n\u003ch2\u003eBeetroot Extract, Raspberry Seed Oil and Vegan Protein\u003c\/h2\u003e\n\u003cp\u003eThe InnerJoi Preserve formula is built around a thoughtful blend of naturally derived ingredients. Beetroot Extract is known for its fade-fighting properties, helping to lock in colour and maintain vibrancy wash after wash. Raspberry Seed Oil, rich in omega fatty acids and antioxidants, nourishes and protects the hair from the UV exposure and environmental damage that accelerates colour fade. Vegan Protein derived from peas and vegetables mimics the hair's own natural proteins to strengthen and protect each strand, while Olive Ester — a biodegradable ingredient upcycled from olive oil production — supports healthy, shiny hair with minimal environmental impact.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Preserve Protective Milk\u003c\/h2\u003e\n\u003cp\u003eApply to clean, damp hair after conditioning and leave in without rinsing. Work through from mid-lengths to ends and style as normal. For the full colour-preserving benefit, use as part of the complete InnerJoi Preserve routine alongside the Preserve Shampoo and Conditioner.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057311013,"sku":"AH325136","price":14.71,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Preserve-Protective-Milk-50ml_284be70a-3080-4bd0-8600-aa9616170a80.webp?v=1756136269"},{"product_id":"joico-innerjoi-hydration-shampoo-50ml","title":"Joico InnerJoi Hydration Shampoo 50ml","description":"\u003ch2\u003eMini Naturally Derived Hydrating Shampoo for Refreshed, Healthy Hair\u003c\/h2\u003e\n\u003cp\u003eJoico InnerJoi Hydrate Shampoo in the compact 50ml mini size is the perfect introduction to the InnerJoi range, or a handy travel essential for anyone already using the full-size 300ml at home. Formulated with upcycled Apple Extract and between 86% and 98% naturally derived ingredients based on the Global ISO 16128 Standard, it gently cleanses both hair and scalp while delivering all-day hydration without any SLS or SLES sulphates. Lightweight and refreshing, it leaves hair feeling soft, shiny and full of life without any heaviness.\u003c\/p\u003e\n\n\u003ch2\u003eUpcycled Apple Extract for All-Day Hydration\u003c\/h2\u003e\n\u003cp\u003eThe hero ingredient in the InnerJoi Hydrate range is upcycled Apple Extract, sourced through sustainable upcycling to minimise waste in the production process. As a natural humectant, it draws moisture into the hair and scalp and helps retain it throughout the day, delivering the kind of lasting hydration that keeps hair feeling genuinely replenished and healthy well beyond the morning shower rather than dry and tight within a few hours of washing.\u003c\/p\u003e\n\n\u003ch2\u003eLightweight Formula That Won't Weigh Hair Down\u003c\/h2\u003e\n\u003cp\u003eDespite its hydrating performance, the InnerJoi Hydrate Shampoo is a lightweight formula that suits all hair types, including fine and medium hair that can be easily overwhelmed by heavier hydrating products. It cleanses thoroughly without stripping natural moisture, leaving the hair and scalp feeling refreshed, balanced and healthy rather than over-moisturised or flat. Free from SLS and SLES sulphates, it is a gentle daily option for anyone who wants effective hydration from a more naturally inspired formula.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico InnerJoi Hydrate Shampoo\u003c\/h2\u003e\n\u003cp\u003eApply to wet hair and work into a lather from roots to ends. Rinse thoroughly and follow with Joico InnerJoi Hydrate Conditioner for a complete naturally derived hydration routine. Also available in the full-size 300ml bottle for everyday use at home.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057343781,"sku":"AH325148","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-InnerJoi-Hydration-Shampoo-50ml_8e55d873-1f0c-4efe-a767-80226c4bbea5.webp?v=1756136752"},{"product_id":"joico-zero-heat-air-dry-styling-creme-fine-medium-sachet-10ml","title":"Joico Zero Heat Air Dry Styling Creme Fine\/Medium Sachet 10ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057540389,"sku":"AH32482","price":9.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH32482-0.webp?v=1786049531"},{"product_id":"joico-style-and-finish-joigel-firm-250ml","title":"Joico Style \u0026 Finish JoiGel Firm 250ml","description":"\u003cdiv id=\"ctl00_Content_zneContent5_ctl02_ctl00\" class=\"wysiwyg-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"53ff523d-1898-41b2-9c00-30fbe44458c2\"\u003e\u003cstyle\u003e#ctl00_Content_zneContent5_ctl04_ctl03_ctl00 a{Color:#FF0176}\u003c\/style\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl03_ctl00\" class=\"title-component component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"0a15a30f-86e4-4c7a-a080-fc377d5205fb\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\u003ch3 class=\"title-component-collapse\"\u003e\u003cspan\u003eProduct Details\u003c\/span\u003e\u003c\/h3\u003e\u003c\/div\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl00\" class=\"product-description component\" data-zone-component-zonename=\"Content 5\" data-zone-component-instanceid=\"64ea3df5-84c3-4c96-9cab-9e3d55d4102d\" data-zone-component-group=\"A\" data-zone-component-groupsize=\"2\" data-zone-component-groupfirstindex=\"1\" data-zone-component-grouplastindex=\"2\"\u003e\n\u003cscript id=\"ctl00_Content_zneContent5_ctl04_ctl02_jtmpl\" type=\"text\/x-jquery-tmpl\"\u003e##var ClientID = \"ctl00_Content_zneContent5_ctl04_ctl02\"##\n\n \u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render\u003e\n\t\n \u003cdiv class=\"product-long-description\"\u003e\n {{if Product.ProductLongDescription}}\n {{html Product.ProductLongDescription}}\n {{else}}\n \u003cp class=\"alert-info no-margin\" data-zone-component-nocontent\u003e{{= NoProductInformationText}}\u003c\/p\u003e\n {{\/if}}\n \u003c\/div\u003e\n \n\u003c\/div\u003e\n \u003c\/script\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl02\" data-pd-target=\"\" class=\"pd-region\"\u003e\u003cdiv id=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00\" data-jtmplid=\"ctl00_Content_zneContent5_ctl04_ctl03_ctl00_jtmpl\" data-pd-variation-render=\"\"\u003e\u003cdiv class=\"product-long-description\"\u003e\n\u003cstrong\u003e\u003ch3\u003e\n\u003cstrong\u003eJoico JoiGel Firm Styling Gel 250ml\u003c\/strong\u003e\u003cbr\u003e\n\u003c\/h3\u003e\u003c\/strong\u003e\u003cp\u003e\u003cstrong\u003e\u003c\/strong\u003eJoico JoiGel Firm Styling Gel delivers a firm hold for ultimate support, control, and shine, without the risk of flaking. Infused with UV protectants, it conditions and shields your hair from daily environmental stress while offering maximum styling control, body, and a brilliant finish.\u003c\/p\u003e\n\u003cp\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDirections for Use:\u003c\/strong\u003e\u003cbr\u003eSimply apply to dry hair and style as desired to achieve your perfect look.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eBenefits of Use:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProvides excellent support, control, and shine\u003c\/li\u003e\n\u003cli\u003eWon’t flake\u003c\/li\u003e\n\u003cli\u003eConditions and protects hair from environmental stress\u003c\/li\u003e\n\u003cli\u003eDelivers maximum styling control, body, and shine for your hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057573157,"sku":"AH31691","price":18.31,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Style-and-Finish-JoiGel-Firm-250ml_63d91a5d-1681-4e42-ba2c-9559f0ca447c.webp?v=1755671019"},{"product_id":"joico-youthlock-conditioner-50ml","title":"Joico Youthlock Conditioner 50ml","description":"\u003ch2\u003eTrial-Size Collagen Conditioner for Mature, Dry and Brittle Hair\u003c\/h2\u003e\n\u003cp\u003eJoico Youthlock Conditioner in the compact 50ml size is the perfect way to try the Youthlock collagen range before committing to the full-size 250ml bottle, or a handy travel companion for anyone already devoted to the regime at home. Formulated specifically for mature hair that has become dry, brittle and lacking in vitality, it delivers intense hydration and a boost of collagen-powered nourishment that restores body, bounce and shine with every use — leaving hair looking and feeling noticeably more youthful after just one wash.\u003c\/p\u003e\n\n\u003ch2\u003eIntense Hydration for Dry and Brittle Mature Hair\u003c\/h2\u003e\n\u003cp\u003eMature hair tends to be drier and more brittle than younger hair, and a standard conditioner often does not provide the level of moisture and nourishment it genuinely needs. The Youthlock Conditioner tackles this with an intensely hydrating formula that softens dry, brittle strands, effortlessly detangles without pulling or breakage, and leaves hair feeling silky and supple rather than rough and straw-like after washing. The difference in how the hair feels to both touch and style is noticeable from the very first use.\u003c\/p\u003e\n\n\u003ch2\u003eBody, Bounce and Youthful Shine Restored\u003c\/h2\u003e\n\u003cp\u003eBeyond pure hydration, the Youthlock Conditioner works to restore the body and bounce that mature hair naturally loses over time. Hair that has become flat, limp and dull is revitalised with a fresh, youthful appearance and enhanced shine that makes it look healthier and more vibrant. Used regularly as part of the complete Youthlock regime alongside the Collagen Shampoo and Anti-Frizz Blowout Creme, the cumulative improvement in condition and manageability is significant.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Joico Youthlock Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter shampooing, apply to mid-lengths and ends and leave for one to two minutes before rinsing thoroughly. Suitable for daily use on mature, dry or brittle hair that needs a boost of hydration, body and shine.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989057638693,"sku":"AH325091","price":14.49,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Joico-Youthlock-Conditioner-50ml_21ef8b2c-857d-4a3b-a3f8-79a65a7c3020.webp?v=1756136981"}],"url":"https:\/\/revivehairartists.co.uk\/collections\/joico.oembed?page=14","provider":"Revive Hair Artists","version":"1.0","type":"link"}