{"title":"Joico Hair Colour","description":null,"products":[{"product_id":"joico-lumishine-demi-permanent-swatch-book","title":"Joico Lumishine Demi Permanent Swatch Book","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA demi-permanent hair colour from Joico LumiShine Demi-Permanent\u003c\/li\u003e\n  \u003cli\u003eAmmonia-free, deposit-only gloss colour for tone and incredible shine\u003c\/li\u003e\n  \u003cli\u003eGentle and conditioning, tones and refreshes without lifting\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Demi-Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Demi-Permanent is a gentle, ammonia-free, deposit-only liquid\/creme colour that adds tone and glass-like shine without lifting, perfect for toning, refreshing and glossing.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a demi-permanent, it's deposit-only, so it adds tone, richness and serious shine without lifting or the commitment of a permanent, and fades softly, ideal for toning, glossing, blending grey and refreshing colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting glossy demi-permanent tone and glass-like shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Demi-Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050659109,"sku":"AH31173","price":32.72,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31173-0.webp?v=1786192717"},{"product_id":"joico-lumishine-permanent-creme-inb-74ml","title":"JOICO LumiShine Permanent Creme INB 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico LumiShine Permanent\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent is a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050921253,"sku":"AHJLPINB","price":11.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLPINB-20260731213222-08bd057b5e.jpg?v=1785533024"},{"product_id":"joico-lumishine-permanent-creme-inrr-74m","title":"JOICO LumiShine Permanent Creme INRR 74m","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico LumiShine Permanent\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent is a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051937061,"sku":"AHJLPINRR","price":11.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLPINRR-20260731213222-672c0e8506.jpg?v=1786296755"},{"product_id":"joico-lumishine-permanent-creme-9nw-74ml","title":"JOICO LumiShine Permanent Creme 9NW 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico LumiShine Permanent\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent is a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052199205,"sku":"AHJLP9NW","price":11.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLP9NW-20260731213222-6fd1ef91ba.jpg?v=1786284128"},{"product_id":"joico-lumishine-permanent-creme-5rrc-74m","title":"JOICO LumiShine Permanent Creme 5RRC 74m","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico LumiShine Permanent\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent is a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989068452133,"sku":"AHJLP5RRC","price":11.17,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLP5RRC-20260731213222-7c55cff0d4.jpg?v=1786284111"},{"product_id":"joico-vero-k-pak-chrome-semi-permanent-hair-colour-60ml-clearance","title":"Joico Vero K-Pak Chrome Semi-Permanent Hair Colour - 60ml Clearance","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 60ML, a blonde\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 60ML, a blonde, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 60ML is depth 60 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072417061,"sku":"AHSUPER-58691","price":9.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-58691-0.webp?v=1786296737"},{"product_id":"joico-vero-k-pak-age-defy-permanent-hair-colour-74ml","title":"Joico Vero K-Pak Age Defy Permanent Hair Colour - 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 74ML, a blonde\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 74ML, a blonde, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 74ML is depth 74 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072646437,"sku":"AHSUPER-59619","price":18.98,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59619-0.webp?v=1786284548"},{"product_id":"joico-blonde-life-quick-tone-liqui-creme-hair-toner-74ml","title":"Joico Blonde Life Quick Tone Liqui-Creme Hair Toner - 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life creme\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Quick Tone Liqui-Creme Hair Toner - 74ml is a creme that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable. (Product details were limited in the source, so this is written from the Joico range, worth a quick check against the pack.)\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this creme brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072941349,"sku":"AHSUPER-59303","price":19.16,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59303-0.webp?v=1786284557"},{"product_id":"joico-color-intensity-semi-permanent-hair-colour-118ml","title":"Joico Color Intensity Semi-Permanent Hair Colour - 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Joico product\u003c\/li\u003e\n  \u003cli\u003eNourishes and cares for the hair\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Joico range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality nourishing care. Joico Color Intensity Semi-Permanent Hair Colour - 118ml is a product that nourishes and cares for the hair, leaving it soft, healthy-looking and manageable. (Product details were limited in the source, so this is written from the Joico range, worth a quick check against the pack.)\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Joico range, this product nourishes and softens the hair. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting nourishing care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072974117,"sku":"AHSUPER-59270","price":17.77,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59270-0.webp?v=1786284567"},{"product_id":"joico-lumishine-youthlock-permanent-hair-colour-74ml","title":"Joico Lumishine YouthLock Permanent Hair Colour - 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 74ML, a blonde\u003c\/li\u003e\n  \u003cli\u003e100% grey coverage in a collagen-infused permanent formula\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine YouthLock Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine YouthLock Permanent in 74ML, a blonde, a collagen-infused permanent colour delivering 100% grey coverage with long-lasting, vibrant results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 74ML is depth 74 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. YouthLock is infused with collagen for a smoothing, conditioning feel alongside 100% grey coverage. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine YouthLock Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989073072421,"sku":"AHSUPER-59617","price":19.16,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59617-0.webp?v=1786284553"},{"product_id":"joico-lumishine-permanent-creme-hair-colour-74ml","title":"Joico LumiShine Permanent Creme Hair Colour - 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 74ML, a blonde\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent in 74ML, a blonde, a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 74ML is depth 74 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989073269029,"sku":"AHSUPER-58900","price":18.56,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-58900-20260731213222-116cadcb81.jpg?v=1786284605"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-10a","title":"Joico Vero K-PAK Permanent Hair Colour - 10A","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 10A, a lightest blonde with an ash reflect\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 10A, a lightest blonde with an ash reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 10A is depth 10 (a lightest blonde), a lightest blonde with an ash reflect, a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a lightest blonde with an ash reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426189093,"sku":"AHVK10A","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_a72735a1-2708-4c03-b203-0e322cbcdb7c.webp?v=1790713614"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-10b","title":"Joico Vero K-PAK Permanent Hair Colour - 10B","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 10B, a lightest blonde with a blue reflect\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 10B, a lightest blonde with a blue reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 10B is depth 10 (a lightest blonde), a lightest blonde with a blue reflect, a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a lightest blonde with a blue reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426221861,"sku":"AHVK10B","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_b928ec89-c26b-4ad3-9804-5a93ded621fa.webp?v=1790713619"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-10g","title":"Joico Vero K-PAK Permanent Hair Colour 10G","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico Vero K-PAK Permanent\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent is an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426254629,"sku":"AHVK10G","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_01b881d2-6ad8-419d-9032-40aad5e9b7ae.webp?v=1790714151"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-10n","title":"Joico Vero K-PAK Permanent Hair Colour 10N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico Vero K-PAK Permanent\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent is an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426287397,"sku":"AHVK10N","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_70034d66-e281-4e9c-8413-dae1f4f7073d.webp?v=1790713907"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-1n","title":"Joico Vero K-PAK Permanent Hair Colour - 1N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 1N, a black with a natural reflect\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 1N, a black with a natural reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 1N is depth 1 (a black), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a black with a natural reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426385701,"sku":"AHVK1N","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_ffa679a3-ec60-4f01-ab41-2db1e68a0c70.webp?v=1790713670"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-3-5-ng-74ml-d-3-5ng","title":"Joico Vero K-PAK Permanent Hair Colour - 3.5 NG+ 74ml #D 3.5NG","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 3, a dark brown, a natural\/neutral tone\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 3, a dark brown, a natural\/neutral tone, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 3 is depth 3 (a dark brown), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark brown, a natural\/neutral tone with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426451237,"sku":"AHVK3.5NG","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHVK3.5NG-0.jpg?v=1790712674"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-3n","title":"Joico Vero K-PAK Permanent Hair Colour - 3N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 3N, a dark brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 3N, a dark brown with a natural reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 3N is depth 3 (a dark brown), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark brown with a natural reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426484005,"sku":"AHVK3N","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_0888a6dd-4c03-487b-8f01-6bcd905f0b6a.webp?v=1790713675"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-4-5-ng-74ml-d-4-5ng","title":"Joico Vero K-PAK Permanent Hair Colour - 4.5 NG+ 74ml #D 4.5NG","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 4, a medium brown, a natural\/neutral tone\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 4, a medium brown, a natural\/neutral tone, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 4 is depth 4 (a medium brown), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium brown, a natural\/neutral tone with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426549541,"sku":"AHVK4.5NG","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHVK4.5NG-0.jpg?v=1790713726"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-4a","title":"Joico Vero K-PAK Permanent Hair Colour - 4A","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 4A, a medium brown with an ash reflect\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 4A, a medium brown with an ash reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 4A is depth 4 (a medium brown), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a medium brown with an ash reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426582309,"sku":"AHVK4A","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_304d97ac-3011-43f8-b7e7-47030985c20f.webp?v=1790712658"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-4fv","title":"Joico Vero K-PAK Permanent Hair Colour - 4FV","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 4FV, a medium brown\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 4FV, a medium brown, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 4FV is depth 4 (a medium brown), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a medium brown with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426615077,"sku":"AHVK4FV","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_20f5cdcc-21ee-41f0-9026-c69d9f85271b.webp?v=1790712773"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-4n","title":"Joico Vero K-PAK Permanent Hair Colour - 4N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 4N, a medium brown with a natural reflect\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 4N, a medium brown with a natural reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 4N is depth 4 (a medium brown), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a medium brown with a natural reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426746149,"sku":"AHVK4N","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_337df0bc-7b1c-4c58-a727-055a9fc20921.webp?v=1790712777"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-4v","title":"Joico Vero K-PAK Permanent Hair Colour 4V","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico Vero K-PAK Permanent\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent is an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744426975525,"sku":"AHVK4V","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_199ab307-676d-4126-94c7-e5cb20581026.webp?v=1790713911"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-4vr","title":"Joico Vero K-PAK Permanent Hair Colour - 4VR","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 4VR, a medium brown with a violet-red reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 4VR, a medium brown with a violet-red reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 4VR is depth 4 (a medium brown), a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium brown with a violet-red reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744427008293,"sku":"AHVK4VR","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_723df508-e554-4437-9084-151ca73acc6f.webp?v=1790712781"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-5-5-ng-74ml-d-5-5ng","title":"Joico Vero K-PAK Permanent Hair Colour - 5.5 NG+ 74ml #D 5.5NG","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 5, a light brown, a natural\/neutral tone\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 5, a light brown, a natural\/neutral tone, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 5 is depth 5 (a light brown), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown, a natural\/neutral tone with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744427041061,"sku":"AHVK5.5NG","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHVK5.5NG-0.jpg?v=1790713564"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-5a","title":"Joico Vero K-PAK Permanent Hair Colour - 5A","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 5A, a light brown with an ash reflect\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 5A, a light brown with an ash reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 5A is depth 5 (a light brown), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a light brown with an ash reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744427073829,"sku":"AHVK5A","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_37cf172f-0dbe-46a3-bfc2-47a1a70fb887.webp?v=1790712830"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-5b","title":"Joico Vero K-PAK Permanent Hair Colour - 5B","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 5B, a light brown with a blue reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 5B, a light brown with a blue reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 5B is depth 5 (a light brown), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a blue reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744427106597,"sku":"AHVK5B","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_63f3671e-1024-49b0-ae7e-ffb3be498ac4.webp?v=1790712833"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-5g","title":"Joico Vero K-PAK Permanent Hair Colour - 5G","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 5G, a light brown with a gold reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 5G, a light brown with a gold reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 5G is depth 5 (a light brown), a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a gold reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744427172133,"sku":"AHVK5G","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_180b7984-d1f8-4c4f-a4af-5fec2e82a7aa.webp?v=1790712886"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-5n","title":"Joico Vero K-PAK Permanent Hair Colour - 5N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 5N, a light brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 5N, a light brown with a natural reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 5N is depth 5 (a light brown), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a natural reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744427204901,"sku":"AHVK5N","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_be66e7f9-a1c5-4f4d-87bf-f2215f3fb224.webp?v=1790712889"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-5rm","title":"Joico Vero K-PAK Permanent Hair Colour - 5RM","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 5RM, a light brown with a red reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 5RM, a light brown with a red reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 5RM is depth 5 (a light brown), a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a red reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428024101,"sku":"AHVK5RM","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_05aba6c9-bf3d-4a6d-886c-5ca162f7849e.webp?v=1790712892"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-5rr","title":"Joico Vero K-PAK Permanent Hair Colour - 5RR","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 5RR, a light brown with an intense red reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 5RR, a light brown with an intense red reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 5RR is depth 5 (a light brown), a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with an intense red reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428155173,"sku":"AHVK5RR","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_2dfee0e0-3292-41e5-8170-5af848c87012.webp?v=1790712896"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-5v","title":"Joico Vero K-PAK Permanent Hair Colour - 5V","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 5V, a light brown with a violet reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 5V, a light brown with a violet reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 5V is depth 5 (a light brown), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a violet reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428187941,"sku":"AHVK5V","price":9.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_77d329da-2837-4fce-87bc-3fbd26f5636d.webp?v=1790712899"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-74ml-5xr-crimson","title":"Joico Vero K-PAK Permanent Hair Colour 74ml 5XR Crimson","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico Vero K-PAK Permanent\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent is an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428253477,"sku":"AHVK5XR","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_28ea6503-fc3a-4d44-ade4-ca9f4a6ce881.webp?v=1790713914"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6-5-ng-74ml-d-6-5ng","title":"Joico Vero K-PAK Permanent Hair Colour - 6.5 NG+ 74ml #D 6.5NG","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 6, a dark blonde, a natural\/neutral tone\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6, a dark blonde, a natural\/neutral tone, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 6 is depth 6 (a dark blonde), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a dark blonde, a natural\/neutral tone with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428286245,"sku":"AHVK6.5NG","price":9.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHVK6.5NG-0.jpg?v=1790713790"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6a","title":"Joico Vero K-PAK Permanent Hair Colour - 6A","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6A, a dark blonde with an ash reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6A, a dark blonde with an ash reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6A is depth 6 (a dark blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with an ash reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428351781,"sku":"AHVK6A","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_d0ec2ec7-57a9-4808-95c9-d0e91706c8a8.webp?v=1790712946"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6b","title":"Joico Vero K-PAK Permanent Hair Colour - 6B","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6B, a dark blonde with a blue reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6B, a dark blonde with a blue reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6B is depth 6 (a dark blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a blue reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428384549,"sku":"AHVK6B","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_a764346f-a704-45d1-80b5-32e4610330bb.webp?v=1790712950"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6ba-blue-ash","title":"Joico Vero K-PAK Permanent Hair Colour - 6BA Blue Ash","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 6BA, a dark blonde with a blue reflect\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6BA, a dark blonde with a blue reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 6BA is depth 6 (a dark blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a blue reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428417317,"sku":"AHVK6BA","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_5a9ee043-273e-44f1-ac1d-ba945d6595d1.webp?v=1790713560"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6g","title":"Joico Vero K-PAK Permanent Hair Colour - 6G","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6G, a dark blonde with a gold reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6G, a dark blonde with a gold reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6G is depth 6 (a dark blonde), a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a gold reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428515621,"sku":"AHVK6G","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_6c15bed5-b4fc-40ea-a56b-c376ff65691f.webp?v=1790713006"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6n","title":"Joico Vero K-PAK Permanent Hair Colour - 6N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6N, a dark blonde with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6N, a dark blonde with a natural reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6N is depth 6 (a dark blonde), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a natural reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744428548389,"sku":"AHVK6N","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_07c8611a-f2d7-4808-af4b-c68a49b563bb.webp?v=1790713009"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6rc","title":"Joico Vero K-PAK Permanent Hair Colour - 6RC","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6RC, a dark blonde with a red reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6RC, a dark blonde with a red reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6RC is depth 6 (a dark blonde), a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a red reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744429793573,"sku":"AHVK6RC","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_ba24f0ac-530f-4589-a661-316e3de74b63.webp?v=1790713013"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6rr","title":"Joico Vero K-PAK Permanent Hair Colour - 6RR","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6RR, a dark blonde with an intense red reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6RR, a dark blonde with an intense red reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6RR is depth 6 (a dark blonde), a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with an intense red reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744429826341,"sku":"AHVK6RR","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_b55b651b-55f3-4fe9-a3f5-4a45e4e3febf.webp?v=1790713017"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-6v","title":"Joico Vero K-PAK Permanent Hair Colour - 6V","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6V, a dark blonde with a violet reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 6V, a dark blonde with a violet reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6V is depth 6 (a dark blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a violet reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744429859109,"sku":"AHVK6V","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_089ebdd9-ee3e-4090-b3c7-6caff70ce737.webp?v=1790713066"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-7a","title":"Joico Vero K-PAK Permanent Hair Colour - 7A","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7A, a medium blonde with an ash reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 7A, a medium blonde with an ash reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7A is depth 7 (a medium blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with an ash reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744429891877,"sku":"AHVK7A","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_1fdedf73-e4e9-4223-97db-16907472e605.webp?v=1790713069"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-7b","title":"Joico Vero K-PAK Permanent Hair Colour - 7B","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7B, a medium blonde with a blue reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 7B, a medium blonde with a blue reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7B is depth 7 (a medium blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a blue reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744430022949,"sku":"AHVK7B","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_2779ce74-c75b-4b22-a2dc-a0b2325a5c71.webp?v=1790713073"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-7ba-blue-ash","title":"Joico Vero K-PAK Permanent Hair Colour - 7BA Blue Ash","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7BA, a medium blonde with a blue reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 7BA, a medium blonde with a blue reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7BA is depth 7 (a medium blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a blue reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744430055717,"sku":"AHVK7BA","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_b12c321a-726b-43e9-94da-9b9c08cbddc7.webp?v=1790713076"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-7g","title":"Joico Vero K-PAK Permanent Hair Colour - 7G","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA permanent colour in 7G, a medium blonde with a gold reflect\u003c\/li\u003e\r\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\r\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\r\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\r\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 7G, a medium blonde with a gold reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003eIn Joico's shade system, 7G is depth 7 (a medium blonde), a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a gold reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744430088485,"sku":"AHVK7G","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_54b44710-9787-475c-bffd-90ee388ffa7f.webp?v=1790713555"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-7n","title":"Joico Vero K-PAK Permanent Hair Colour - 7N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7N, a medium blonde with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 7N, a medium blonde with a natural reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7N is depth 7 (a medium blonde), a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a natural reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744430121253,"sku":"AHVK7N","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_b9786fd0-548f-46dc-bf40-5e3692963507.webp?v=1790713126"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-7rc","title":"Joico Vero K-PAK Permanent Hair Colour - 7RC","description":"\u003cp\u003eExperience the resilience of personalised colour! Vero K-PAK offers a dynamic duo of stunning, intense, and vibrant hair colour paired with the award winning Reconstructor, ensuring your hair looks healthy and shielded with each salon visit.\u003c\/p\u003e  \u003cp\u003eAfter just one application, you'll understand why Vero K-PAK's pure tone, permanent crème palette is the delight of creatively bold colourists everywhere! The Quadramine® Complex actively repairs and safeguards hair throughout the colouring process, allowing you to craft countless unique shades with Joico's unparalleled promise of condition, vibrancy, and confidence.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHERE'S WHY YOU'LL LOVE IT…\u003c\/strong\u003e\u003c\/p\u003e  \u003cul\u003e  \u003cli\u003eRestores and shields with Quadramine Complex   \u003c\/li\u003e\n\u003cli\u003eMixable pure tone shades for artistic freedom and infinite colour possibilities   \u003c\/li\u003e\n\u003cli\u003eConsistently delivers vibrant, enduring colour results that look and feel healthy \u003c\/li\u003e\n\u003c\/ul\u003e  \u003cp\u003eVero K-PAK Color is a unique and user-friendly permanent crème hair colour. All shades provide a canvas for maximising your creativity and imagination while ensuring beautiful and brilliantly shiny colour on reconstructed, conditioned, and healthy hair. Vero K-PAK Color must be used with Vero K-PAK Color Peroxide Gentle Crème Developer or Vero K-PAK Color Vero Glaze No Lift Crème Developer.\u003c\/p\u003e\u003ca href=\"\" target=\"_blank\" www.alanhoward.co.uk=\"\" ttps:=\"\"\u003e\u003cbutton class=\"primary-button\"\u003eBuy Shade Guide\u003c\/button\u003e\u003c\/a\u003e \u003ciframe title=\"YouTube video player\" style=\"width: 100%; aspect-ratio: 16\/9\" src=\"https:\/\/www.youtube.com\/embed\/5kC2ic09U8Q?si=f_TFCFJOBzPiMLqm\" frameborder=\"0\" width=\"560\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\"\u003e\u003c\/iframe\u003e  \u003cdetails style=\"overflow: hidden; margin-bottom: 15px; border-top: #eee 1px solid; border-right: #eee 1px solid; border-bottom: #eee 1px solid; border-left: #eee 1px solid; border-radius: 8px\"\u003e  \u003csummary style=\"cursor: pointer; background: #f30075; font-weight: bold; color: #fff; padding-bottom: 12px; padding-top: 12px; padding-left: 15px; padding-right: 15px\"\u003eFAQs (Tap to expand) \u003c\/summary\u003e  \u003cdiv style=\"font-size: 14px; background: #fff; padding-bottom: 15px; padding-top: 15px; padding-left: 15px; line-height: 1.6; padding-right: 15px\"\u003e    \u003cp\u003e\u003cstrong\u003eWhat is Vero K-PAK Colour?\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eVero K-PAK Colour is a permanent crème hair colour system that delivers vibrant, intense shades while restoring and protecting hair with the Quadramine® Complex.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eWhat makes Vero K-PAK Colour different from other hair colours?\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eIt combines pure tone, mixable shades with the award-winning Reconstructor, allowing hair to remain healthy, strong, and brilliantly shiny during and after colouring.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eCan I create custom shades with Vero K-PAK?\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eYes, the mixable pure tone shades provide infinite possibilities, giving stylists creative freedom to craft unique, personalised colours for each client.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eDo I need a specific developer?\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eYes, Vero K-PAK Colour should be used with either Vero K-PAK Color Peroxide Gentle Crème Developer or Vero K-PAK Color Vero Glaze No Lift Crème Developer for optimal results.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eIs this colour suitable for damaged or weakened hair?\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eAbsolutely. The Quadramine® Complex actively repairs and shields hair throughout the colouring process, ensuring hair looks and feels healthy even after colour application.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eHow long does the colour last?\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eVero K-PAK delivers long-lasting, vibrant colour that maintains its brilliance while keeping hair in optimal condition.\u003c\/p\u003e  \u003cp\u003e\u003cstrong\u003eWho is Vero K-PAK Colour ideal for?\u003c\/strong\u003e\u003c\/p\u003e  \u003cp\u003eIt’s perfect for professional colourists and salons seeking a versatile, high-performance colour system that supports creativity without compromising hair health.\u003c\/p\u003e  \u003c\/div\u003e\u003c\/details\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744430317861,"sku":"AHVK7RC","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_c3766305-305f-4c57-b030-d38fa81dbe09.webp?v=1790713129"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-8a","title":"Joico Vero K-PAK Permanent Hair Colour - 8A","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 8A, a light blonde with an ash reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 8A, a light blonde with an ash reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 8A is depth 8 (a light blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light blonde with an ash reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744463675685,"sku":"AHVK8A","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_80ae9f0d-000c-42ea-9903-084eac6e5e82.webp?v=1790713133"},{"product_id":"joico-vero-k-pak-permanent-hair-colour-8b","title":"Joico Vero K-PAK Permanent Hair Colour - 8B","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 8B, a light blonde with a blue reflect\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 8B, a light blonde with a blue reflect, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 8B is depth 8 (a light blonde), a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light blonde with a blue reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744463839525,"sku":"AHVK8B","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/vkcolor_1tube_vkcolor-3_1080x_9632e153-fd00-44e2-908e-63ef58fcdfe6.webp?v=1790713186"}],"url":"https:\/\/revivehairartists.co.uk\/collections\/joico-hair-colour.oembed?page=3","provider":"Revive Hair Artists","version":"1.0","type":"link"}