{"title":"Joico Hair Colour","description":null,"products":[{"product_id":"joico-lumishine-demi-permanent-swatch-book","title":"Joico Lumishine Demi Permanent Swatch Book","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA demi-permanent hair colour from Joico LumiShine Demi-Permanent\u003c\/li\u003e\n  \u003cli\u003eAmmonia-free, deposit-only gloss colour for tone and incredible shine\u003c\/li\u003e\n  \u003cli\u003eGentle and conditioning, tones and refreshes without lifting\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Demi-Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Demi-Permanent is a gentle, ammonia-free, deposit-only liquid\/creme colour that adds tone and glass-like shine without lifting, perfect for toning, refreshing and glossing.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a demi-permanent, it's deposit-only, so it adds tone, richness and serious shine without lifting or the commitment of a permanent, and fades softly, ideal for toning, glossing, blending grey and refreshing colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting glossy demi-permanent tone and glass-like shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Demi-Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050659109,"sku":"AH31173","price":32.72,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AH31173-0.webp?v=1786192717"},{"product_id":"joico-lumishine-permanent-creme-inb-74ml","title":"JOICO LumiShine Permanent Creme INB 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico LumiShine Permanent\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent is a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989050921253,"sku":"AHJLPINB","price":11.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLPINB-20260731213222-08bd057b5e.jpg?v=1785533024"},{"product_id":"joico-lumishine-permanent-creme-inrr-74m","title":"JOICO LumiShine Permanent Creme INRR 74m","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico LumiShine Permanent\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent is a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989051937061,"sku":"AHJLPINRR","price":11.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLPINRR-20260731213222-672c0e8506.jpg?v=1786296755"},{"product_id":"joico-lumishine-permanent-creme-9nw-74ml","title":"JOICO LumiShine Permanent Creme 9NW 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico LumiShine Permanent\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent is a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989052199205,"sku":"AHJLP9NW","price":11.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLP9NW-20260731213222-6fd1ef91ba.jpg?v=1786284128"},{"product_id":"joico-lumishine-permanent-creme-5rrc-74m","title":"JOICO LumiShine Permanent Creme 5RRC 74m","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico LumiShine Permanent\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent is a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989068452133,"sku":"AHJLP5RRC","price":11.17,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHJLP5RRC-20260731213222-7c55cff0d4.jpg?v=1786284111"},{"product_id":"joico-vero-k-pak-chrome-semi-permanent-hair-colour-60ml-clearance","title":"Joico Vero K-Pak Chrome Semi-Permanent Hair Colour - 60ml Clearance","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 60ML, a blonde\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 60ML, a blonde, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 60ML is depth 60 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072417061,"sku":"AHSUPER-58691","price":9.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-58691-0.webp?v=1786296737"},{"product_id":"joico-vero-k-pak-age-defy-permanent-hair-colour-74ml","title":"Joico Vero K-Pak Age Defy Permanent Hair Colour - 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 74ML, a blonde\u003c\/li\u003e\n  \u003cli\u003eIntense, vibrant, resilient permanent colour\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Vero K-PAK Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Vero K-PAK Permanent in 74ML, a blonde, an intense, vibrant, resilient permanent colour for personalised, long-lasting results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 74ML is depth 74 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Vero K-PAK is loved for intense, vibrant, resilient colour. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Vero K-PAK Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072646437,"sku":"AHSUPER-59619","price":18.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59619-0.webp?v=1786284548"},{"product_id":"joico-blonde-life-quick-tone-liqui-creme-hair-toner-74ml","title":"Joico Blonde Life Quick Tone Liqui-Creme Hair Toner - 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life creme\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Quick Tone Liqui-Creme Hair Toner - 74ml is a creme that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable. (Product details were limited in the source, so this is written from the Joico range, worth a quick check against the pack.)\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this creme brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072941349,"sku":"AHSUPER-59303","price":19.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59303-0.webp?v=1786284557"},{"product_id":"joico-color-intensity-semi-permanent-hair-colour-118ml","title":"Joico Color Intensity Semi-Permanent Hair Colour - 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Joico product\u003c\/li\u003e\n  \u003cli\u003eNourishes and cares for the hair\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Joico range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality nourishing care. Joico Color Intensity Semi-Permanent Hair Colour - 118ml is a product that nourishes and cares for the hair, leaving it soft, healthy-looking and manageable. (Product details were limited in the source, so this is written from the Joico range, worth a quick check against the pack.)\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Joico range, this product nourishes and softens the hair. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting nourishing care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989072974117,"sku":"AHSUPER-59270","price":17.77,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59270-0.webp?v=1786284567"},{"product_id":"joico-lumishine-youthlock-permanent-hair-colour-74ml","title":"Joico Lumishine YouthLock Permanent Hair Colour - 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 74ML, a blonde\u003c\/li\u003e\n  \u003cli\u003e100% grey coverage in a collagen-infused permanent formula\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine YouthLock Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine YouthLock Permanent in 74ML, a blonde, a collagen-infused permanent colour delivering 100% grey coverage with long-lasting, vibrant results.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 74ML is depth 74 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. YouthLock is infused with collagen for a smoothing, conditioning feel alongside 100% grey coverage. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine YouthLock Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989073072421,"sku":"AHSUPER-59617","price":19.16,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-59617-0.webp?v=1786284553"},{"product_id":"joico-lumishine-permanent-creme-hair-colour-74ml","title":"Joico LumiShine Permanent Creme Hair Colour - 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 74ML, a blonde\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting permanent colour with grey coverage and multi-dimensional shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico LumiShine Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico LumiShine Permanent in 74ML, a blonde, a permanent colour delivering rich, long-lasting, true-to-tone results with grey coverage and multi-dimensional shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 74ML is depth 74 (a blonde), a blonde, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. LumiShine gives multi-dimensional shine and true, long-lasting tone. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a blonde with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico LumiShine Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":50989073269029,"sku":"AHSUPER-58900","price":18.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/AHSUPER-58900-20260731213222-116cadcb81.jpg?v=1786284605"},{"product_id":"joico-blonde-life-demi-liquid-10bv","title":"Joico Blonde Life Demi Liquid - 10BV","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 10BV is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405053733,"sku":"AHJBL10BV","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-10g","title":"Joico Blonde Life Demi Liquid - 10G","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 10G is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405086501,"sku":"AHJBL10G","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-10n","title":"Joico Blonde Life Demi Liquid - 10N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 10N is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405119269,"sku":"AHJBL10N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-10sb","title":"Joico Blonde Life Demi Liquid - 10SB","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 10SB is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405152037,"sku":"AHJBL10SB","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-10t","title":"Joico Blonde Life Demi Liquid - 10T","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 10T is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405184805,"sku":"AHJBL10T","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-10v","title":"Joico Blonde Life Demi Liquid - 10V","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 10V is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405217573,"sku":"AHJBL10V","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-12n","title":"Joico Blonde Life Demi Liquid - 12N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 12N is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405250341,"sku":"AHJBL12N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-12t","title":"Joico Blonde Life Demi Liquid - 12T","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 12T is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405283109,"sku":"AHJBL12T","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-12v","title":"Joico Blonde Life Demi Liquid - 12V","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 12V is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405315877,"sku":"AHJBL12V","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-8n","title":"Joico Blonde Life Demi Liquid - 8N","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 8N is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405348645,"sku":"AHJBL8N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-9bv","title":"Joico Blonde Life Demi Liquid - 9BV","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 9BV is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405578021,"sku":"AHJBL9BV","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liqud-9g","title":"Joico Blonde Life Demi Liqud - 9G","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liqud - 9G is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405610789,"sku":"AHJBL9G","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-9sb","title":"Joico Blonde Life Demi Liquid - 9SB","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 9SB is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405676325,"sku":"AHJBL9SB","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-9t","title":"Joico Blonde Life Demi Liquid - 9T","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 9T is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405741861,"sku":"AHJBL9T","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-9v","title":"Joico Blonde Life Demi Liquid - 9V","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - 9V is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405774629,"sku":"AHJBL9V","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-blonde-life-demi-liquid-clear","title":"Joico Blonde Life Demi Liquid - Clear","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Joico Blonde Life product\u003c\/li\u003e\n  \u003cli\u003eBrightens and tones blonde while nourishing\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Blonde Life range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality blonde brightening care. Joico Blonde Life Demi Liquid - Clear is a product that brightens and tones blonde while nourishing and strengthening, leaving it soft, healthy-looking and manageable.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Joico's Blonde Life range, this product brightens and tones blonde hair while nourishing and strengthening fragile lightened hair for healthy, radiant blonde. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply to damp or dry hair as directed, focusing on the mid-lengths and ends. Do not rinse (unless directed).\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting blonde brightening care from Joico. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good, targeted routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405807397,"sku":"AHJBLCLEAR","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-10n-74ml","title":"Joico Lumi10 Permanent Creme - 10N 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 10N, a lightest blonde with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 10N, a lightest blonde with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 10N is depth 10 (a lightest blonde), a lightest blonde with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a lightest blonde with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405840165,"sku":"AHJL1010N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-1n-74ml","title":"Joico Lumi10 Permanent Creme - 1N 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 1N, a black with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 1N, a black with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 1N is depth 1 (a black), a black with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a black with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405872933,"sku":"AHJL101N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-3n-74ml","title":"Joico Lumi10 Permanent Creme - 3N 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 3N, a dark brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 3N, a dark brown with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 3N is depth 3 (a dark brown), a dark brown with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark brown with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405905701,"sku":"AHJL103N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-4n-74ml","title":"Joico Lumi10 Permanent Creme - 4N 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 4N, a medium brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 4N, a medium brown with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 4N is depth 4 (a medium brown), a medium brown with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium brown with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405938469,"sku":"AHJL104N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-5n-74ml","title":"Joico Lumi10 Permanent Creme - 5N 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 5N, a light brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 5N, a light brown with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 5N is depth 5 (a light brown), a light brown with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744405971237,"sku":"AHJL105N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-5nba-74ml","title":"Joico Lumi10 Permanent Creme - 5NBA 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 5NBA, a light brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 5NBA, a light brown with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 5NBA is depth 5 (a light brown), a light brown with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406036773,"sku":"AHJL105NBA","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-5nc-74ml","title":"Joico Lumi10 Permanent Creme - 5NC 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 5NC, a light brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 5NC, a light brown with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 5NC is depth 5 (a light brown), a light brown with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406069541,"sku":"AHJL105NC","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-5nv-74ml","title":"Joico Lumi10 Permanent Creme - 5NV 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 5NV, a light brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 5NV, a light brown with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 5NV is depth 5 (a light brown), a light brown with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406102309,"sku":"AHJL105NV","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-5nwb-74ml","title":"Joico Lumi10 Permanent Creme - 5NWB 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 5NWB, a light brown with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 5NWB, a light brown with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 5NWB is depth 5 (a light brown), a light brown with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light brown with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406135077,"sku":"AHJL105NWB","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-6n-74ml","title":"Joico Lumi10 Permanent Creme - 6N 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA fast permanent creme colour in 6N, a dark blonde with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eA fast, efficient professional permanent colour\u003c\/li\u003e\n  \u003cli\u003eRich, long-lasting colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eTime-saving formula for the busy salon\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eFast, rich permanent colour. Joico Lumi10 Permanent Creme in 6N, a dark blonde with a natural reflect, is a professional permanent colour built for efficiency, delivering rich, long-lasting colour with grey coverage and shine, quickly.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn the shade system, 6N is depth 6 (a dark blonde), a dark blonde with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is designed to be fast and efficient for the busy salon.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a natural reflect with grey coverage and shine. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Lumi10 is a fast, efficient professional permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406167845,"sku":"AHJL106N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-6na-74ml","title":"Joico Lumi10 Permanent Creme - 6NA 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6NA, a dark blonde with a natural ash reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 6NA, a dark blonde with a natural ash reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6NA is depth 6 (a dark blonde), a dark blonde with a natural ash reflect, a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a natural ash reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406200613,"sku":"AHJL106NA","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-6nba-74ml","title":"Joico Lumi10 Permanent Creme - 6NBA 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6NBA, a dark blonde with a natural beige reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 6NBA, a dark blonde with a natural beige reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6NBA is depth 6 (a dark blonde), a dark blonde with a natural beige reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a natural beige reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406233381,"sku":"AHJL106NBA","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-6nc-74ml","title":"Joico Lumi10 Permanent Creme - 6NC 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6NC, a dark blonde with a natural copper reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 6NC, a dark blonde with a natural copper reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6NC is depth 6 (a dark blonde), a dark blonde with a natural copper reflect, a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a natural copper reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406266149,"sku":"AHJL106NC","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-6ng-74ml","title":"Joico Lumi10 Permanent Creme - 6NG 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6NG, a dark blonde with a natural gold reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 6NG, a dark blonde with a natural gold reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6NG is depth 6 (a dark blonde), a dark blonde with a natural gold reflect, a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a natural gold reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406298917,"sku":"AHJL106NG","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-6nwb-74ml","title":"Joico Lumi10 Permanent Creme - 6NWB 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6NWB, a dark blonde with a natural warm-beige reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 6NWB, a dark blonde with a natural warm-beige reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 6NWB is depth 6 (a dark blonde), a dark blonde with a natural warm-beige reflect, a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a natural warm-beige reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406364453,"sku":"AHJL106NWB","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-7n-74ml","title":"Joico Lumi10 Permanent Creme - 7N 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7N, a medium blonde with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 7N, a medium blonde with a natural reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7N is depth 7 (a medium blonde), a medium blonde with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a natural reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406397221,"sku":"AHJL107N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-7na-74ml","title":"Joico Lumi10 Permanent Creme - 7NA 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7NA, a medium blonde with a natural ash reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 7NA, a medium blonde with a natural ash reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7NA is depth 7 (a medium blonde), a medium blonde with a natural ash reflect, a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a natural ash reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406429989,"sku":"AHJL107NA","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-7nc-74ml","title":"Joico Lumi10 Permanent Creme - 7NC 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7NC, a medium blonde with a natural copper reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 7NC, a medium blonde with a natural copper reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7NC is depth 7 (a medium blonde), a medium blonde with a natural copper reflect, a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a natural copper reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406495525,"sku":"AHJL107NC","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-7nv-74ml","title":"Joico Lumi10 Permanent Creme - 7NV 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7NV, a medium blonde with a natural violet reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 7NV, a medium blonde with a natural violet reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7NV is depth 7 (a medium blonde), a medium blonde with a natural violet reflect, a cool tone that counters and neutralises warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a natural violet reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406528293,"sku":"AHJL107NV","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-7nwb-74ml","title":"Joico Lumi10 Permanent Creme - 7NWB 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7NWB, a medium blonde with a natural warm-beige reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 7NWB, a medium blonde with a natural warm-beige reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 7NWB is depth 7 (a medium blonde), a medium blonde with a natural warm-beige reflect, a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a natural warm-beige reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406561061,"sku":"AHJL107NWB","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-8n-74ml","title":"Joico Lumi10 Permanent Creme - 8N 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 8N, a light blonde with a natural reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 8N, a light blonde with a natural reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 8N is depth 8 (a light blonde), a light blonde with a natural reflect, a natural, balanced tone. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light blonde with a natural reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406593829,"sku":"AHJL108N","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-8na74ml","title":"Joico Lumi10 Permanent Creme - 8NA74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent hair colour from Joico Lumi10 Permanent\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent is a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eAs a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting rich permanent colour with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406626597,"sku":"AHJL108NA","price":17.95,"currency_code":"GBP","in_stock":true}]},{"product_id":"joico-lumi10-permanent-creme-8nc-74ml","title":"Joico Lumi10 Permanent Creme - 8NC 74ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 8NC, a light blonde with a natural copper reflect\u003c\/li\u003e\n  \u003cli\u003eFast, efficient permanent colour with grey coverage and shine\u003c\/li\u003e\n  \u003cli\u003eLong-lasting, true-to-tone results\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Joico colour\u003c\/li\u003e\n  \u003cli\u003ePart of the Joico Lumi10 Permanent range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Joico colour. Joico Lumi10 Permanent in 8NC, a light blonde with a natural copper reflect, a fast, efficient professional permanent colour with grey coverage and shine.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Joico's shade system, 8NC is depth 8 (a light blonde), a light blonde with a natural copper reflect, a warm tone that adds richness and glow. As a permanent colour it deposits rich, true, long-lasting colour, covers grey and can lift, mixed with the appropriate developer. Lumi10 is built for speed and efficiency in the busy salon. \u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Joico developer at the recommended ratio, apply, process for the recommended time, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light blonde with a natural copper reflect with long-lasting results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Joico Lumi10 Permanent is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Joico","offers":[{"title":"Default Title","offer_id":53744406659365,"sku":"AHJL108NC","price":17.95,"currency_code":"GBP","in_stock":true}]}],"url":"https:\/\/revivehairartists.co.uk\/collections\/joico-hair-colour.oembed?page=13","provider":"Revive Hair Artists","version":"1.0","type":"link"}