{"title":"Goldwell","description":"\u003cp\u003eGoldwell is one of the most respected professional hair colour brands in the world and a brand with a long history of innovation in the professional colour industry. Founded in Germany in 1948, Goldwell has been producing salon-grade colour systems for over 75 years and is used by professional colourists across the globe. We stock the Goldwell range here at Revive Hair Artists in Codsall with a particular focus on the Elumen direct dye system, which is one of the most unique and impressive professional colour products available.\u003c\/p\u003e\n\n\u003ch2\u003eGoldwell Elumen\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/goldwell-elumen-direct-dye-permanent-hair-colour-vv-all-violet-200ml\"\u003eGoldwell Elumen\u003c\/a\u003e range is a genuinely unique professional colour system that works differently from almost every other hair colour on the market. Rather than using oxidation to open the cuticle and deposit colour inside the hair shaft like traditional permanent colour, Elumen uses ionic bonding to attach colour molecules directly to the outside of the hair. The result is extraordinarily vibrant, long-lasting colour that is significantly gentler on the hair than oxidative colour because no developer is needed for the fashion shades. It gives some of the most saturated, vivid colour results available from any professional colour system.\u003c\/p\u003e\n\n\u003cp\u003eWe stock 24 Goldwell Elumen shades covering vivid fashion colours and natural tones. Vivid shades include \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/goldwell-elumen-direct-dye-permanent-hair-colour-vv-all-violet-200ml\"\u003eVV@ALL Violet\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/goldwell-elumen-direct-dye-permanent-hair-colour-tq-all-turquoise-200ml\"\u003eTQ@ALL Turquoise\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/goldwell-elumen-direct-dye-permanent-hair-colour-rv-all-red-violet-200ml\"\u003eRV@ALL Red Violet\u003c\/a\u003e and more. Natural tones are also available for everyday professional colour work including a range of Natural, Silver Beige and other tonal shades. Elumen requires the dedicated Elumen Lock post-treatment for the best longevity results, and we recommend always using the correct Elumen products together as a system.\u003c\/p\u003e\n\n\u003ch2\u003eGoldwell Elumen shade guide\u003c\/h2\u003e\n\n\u003cp\u003eThe Goldwell Elumen naming system uses letters to indicate the colour family followed by the depth level. The letters indicate the tone — VV is Violet, TQ is Turquoise, RV is Red Violet, NN is Natural, SB is Silver Beige and so on. The @ALL suffix indicates the shade works on all base levels, while a number such as @6 or @5 indicates the optimal base depth for the most accurate result. If you are new to the Elumen system and need guidance on which shades to choose, feel free to get in touch with us at the salon in Codsall and we will be happy to advise.\u003c\/p\u003e\n\n\u003ch2\u003eGoldwell Colorance\u003c\/h2\u003e\n\n\u003cp\u003eWe also stock Goldwell Colorance, which is Goldwell's demi-permanent colour system. Colorance is a brilliant option for toning, refreshing colour between full colour services and grey blending. It uses a low-volume developer and gives glossy, natural-looking results that last several weeks before gradually fading. It is a brilliant companion product to Goldwell's permanent colour systems for maintaining colour between appointments.\u003c\/p\u003e\n\n\u003ch2\u003eGoldwell bleach\u003c\/h2\u003e\n\n\u003cp\u003eWe stock the Goldwell Oxycur Platin bleach powder, which is one of the most trusted professional bleaches available. Goldwell Oxycur Platin is formulated to give controlled, consistent lifting results with good scalp comfort and is used by professional colourists across the UK for highlight and full bleach services. You can browse the full range of professional developers in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper collection\u003c\/a\u003e for use alongside bleach services.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders from Revive Hair Artists in Codsall.\u003c\/p\u003e","products":[{"product_id":"goldwell-topchic-permanent-hair-colour-7nn-medium-blonde-extra-60ml","title":"Goldwell Topchic Permanent Hair Colour - 7NN Medium Blonde Extra 60ml","description":"\u003cdiv\u003e\n\u003cfont face=\"Montserrat\" size=\"4\" style=\"BACKGROUND-COLOR:#FAFAFA\"\u003eGoldwell Topchic Permanent Hair Colour gives highly impressive results. In 7NN medium blonde extra, it delivers superior coverage while providing the best possible protection for hair. The result is maximum colour brilliance with hair that is left in optimum condition. Supplied in a 60ml bottle.\u003c\/font\u003e \u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47855105311013,"sku":"037504","price":17.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/products\/037504.jpg?v=1753998198"},{"product_id":"goldwell-topchic-permanent-hair-colour-6nn-dark-blonde-extra-60ml","title":"Goldwell Topchic Permanent Hair Colour - 6NN Dark Blonde Extra 60ml","description":"\u003cp\u003e\u003cspan\u003eGoldwell Topchic Permanent Hair Colour gives highly impressive results. In 6NN dark blonde extra, it delivers superior coverage while providing the best possible protection for hair. The result is maximum colour brilliance with hair that is left in optimum condition. Supplied in a 60ml bottle.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGoldwell Topchic Permanent Hair Colour\u003c\/li\u003e\n\u003cli\u003eProtect while you dye\u003c\/li\u003e\n\u003cli\u003eMaximum brilliance\u003c\/li\u003e\n\u003cli\u003eIn 6NN dark blonde extra colour\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47855105081637,"sku":"037503","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/products\/037503.jpg?v=1753997482"},{"product_id":"goldwell-topchic-permanent-hair-colour-8nn-light-blonde-extra-60ml","title":"Goldwell Topchic Permanent Hair Colour - 8NN Light Blonde Extra 60ml","description":"\u003cp\u003eThe Goldwell Topchic Permanent Hair Colour in 8NN Light Blonde Extra 60ml delivers the superior coverage and maximum colour brilliance that Topchic is known for, while leaving the hair in optimum condition. The double N (extra natural) tone provides strong, true natural results at a light blonde base — ideal where full, reliable coverage is the priority.\u003c\/p\u003e\n\n\u003cul\u003e\n  \u003cli\u003eGoldwell Topchic permanent colour in 8NN Light Blonde Extra 60ml\u003c\/li\u003e\n  \u003cli\u003eSuperior grey coverage with maximum colour brilliance\u003c\/li\u003e\n  \u003cli\u003eDouble N (extra natural) tone for strong, true natural light blonde results\u003c\/li\u003e\n  \u003cli\u003eLeaves hair in optimum condition after colouration\u003c\/li\u003e\n  \u003cli\u003eProfessional 60ml bottle for salon use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhat does 8NN mean in Goldwell Topchic?\u003c\/h2\u003e\n\u003cp\u003eIn the Goldwell shade system, 8 refers to the base level — light blonde — and NN indicates extra natural, meaning the shade delivers a deeper, more intense natural tone than a single N. The extra natural designation makes 8NN particularly effective for covering resistant grey and achieving a solid, even light blonde result without unwanted warmth or deviation from the natural tone family. It's a reliable professional shade for consistent, high-coverage results at level 8.\u003c\/p\u003e\n\n\u003ch2\u003eHow is it used?\u003c\/h2\u003e\n\u003cp\u003eMix with the appropriate Goldwell developer and apply to dry or damp hair following professional colour guidelines. For aftercare, recommend products from the \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-treated-hair\"\u003ecolour-treated hair range\u003c\/a\u003e to maintain vibrancy and condition between appointments. Browse the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/goldwell\"\u003eGoldwell Topchic range\u003c\/a\u003e on site.\u003c\/p\u003e\n\n\u003cp\u003eFree delivery on all UK orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47855105343781,"sku":"037505","price":17.52,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/products\/037505.jpg?v=1753997481"},{"product_id":"goldwell-elumen-prepare-pre-colour-treatment-150ml","title":"Goldwell Elumen Prepare Pre-Colour Treatment 150ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\" itemprop=\"description\"\u003eGoldwell Elumen Prepare improves the durability and optimises the deposit of Elumen hair colour on highlifted\/highlighted hair. Pre-treatment directly after highlift\/highlight service.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003eFeatures:\n\u003cul\u003e\n\u003cli\u003ePre-color treatment designed to prepare damaged, high-lifted or bleached hair prior to colouring with Elumen\u003c\/li\u003e\n\u003cli\u003eAssists in holding Elumen dyes in the hair\u003c\/li\u003e\n\u003cli\u003eImproves durability, shine and intensity\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":49293232800037,"sku":"853882","price":19.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/goldwell-elumen-prepare-pre-colour-treatment-150ml_22631c98-1958-44de-8361-055ebacf7a14.jpg?v=1753996685"},{"product_id":"goldwell-elumen-return-colour-correcting-treatment-250ml","title":"Goldwell Elumen Return Colour Correcting Treatment 250ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\" itemprop=\"description\"\u003eGoldwell Elumen Return reduces the colour immediately after coloration with Elumen. Works without oxidising and reducing agents.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003eFeatures:\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\" itemprop=\"description\"\u003e\n\u003cul\u003e\n\u003cli\u003eGoldwell Elumen Return is a special colour reducer specifically designed for use with Elumen Hair Colour\u003c\/li\u003e\n\u003cli\u003eReduces the colour physically, rather than chemically\u003c\/li\u003e\n\u003cli\u003eDesigned to be used after colouring to reduce unwanted depth, vibrancy or tone\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":49293233684773,"sku":"853883","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/goldwell-elumen-return-colour-correcting-treatment-250ml_f6401a6a-1a06-45c6-9908-353a869a7c97.jpg?v=1753996684"},{"product_id":"goldwell-elumen-color-care-shampoo-1-litre","title":"Goldwell Elumen Color Care Shampoo 1L","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\" itemprop=\"description\"\u003eGoldwell Elumen Shampoo is specially designed for Elumen coloured hair to maintain exceptional colour brilliance and vibrancy. The nourishing formula is suitable for all hair types, and leaves hair feeling smooth and healthy. For hair coloured with Elumen hair colour, it visibly prolongs colour for up to 12 washes. For hair coloured with Elumen Play hair colour, it supports fading on tone up to 100%.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003eFeatures:\n\u003cul\u003e\n\u003cli\u003eHelps to maintain colour brilliance and vibrancy\u003c\/li\u003e\n\u003cli\u003eNourishing colour care shampoo for all hair types\u003c\/li\u003e\n\u003cli\u003eGently cleanses\u003c\/li\u003e\n\u003cli\u003eSupports the repairing effect and reduces colour fade\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!----\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":49293234110757,"sku":"853886","price":44.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/goldwell-elumen-color-care-shampoo-1-litre_21c3f283-8a12-4ebd-ba3b-5f83bdac2a8f.jpg?v=1753996682"},{"product_id":"goldwell-elumen-lock-colour-sealing-treatment-250ml","title":"Goldwell Elumen Lock Colour Sealing Treatment 250ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen Lock 250ml helps reduces fading of Elumen hair color for a longer lasting result.\u003c\/div\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eFeatures:\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003eGoldwell Elumen Care Lock is part of the Elumen Hair Color service and should be used immediately afterwards\u003c\/li\u003e\n\u003cli\u003eReduces color fading during shampoo to prolong durability\u003c\/li\u003e\n\u003cli\u003eRemoves excess color pigments from the surface of the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50562111013157,"sku":"853885","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Goldwell-Elumen-Lock-Colour-Sealing-Treatment-250ml.webp?v=1753995575"},{"product_id":"goldwell-colorance-demi-permanent-hair-colour-9-champagne-60ml","title":"Goldwell Colorance Demi-Permanent Hair Colour - 9 Champagne 60ml","description":"\u003cp\u003eFor great colour and a healthy shine, Goldwell Colorance Tube range is perfect. Supplied here in 9 champagne colour, this semi-permanent hair colour contains a unique solution to repair damaged hair structure during use. A 60ml container.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003eGoldwell Colorance Tube\u003c\/li\u003e\n\u003cli\u003eSemi-permanent hair colour\u003c\/li\u003e\n\u003cli\u003eLipid emulsive action\u003c\/li\u003e\n\u003cli\u003eRepairs damaged hair\u003c\/li\u003e\n\u003cli\u003eIn 9 champagne colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50618773799205,"sku":"125097","price":11.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/125097_0.webp?v=1753994862"},{"product_id":"goldwell-light-dimensions-oxycur-platin-bleach-500g","title":"Goldwell Light Dimensions Oxycur Platin Bleach 500g","description":"\u003cp\u003eNew and improved Oxycur Platin! The Goldwell Light Dimensions Oxycur Plantin 9+ is a high performance lightening powder that delivers up to 9+ levels of lift while respecting the hair's structure. With integrated BondPro+ technology, it helps to protect the hair fibres from damage for a powerful, consistent and gentle lift, while the anti-yellow system helps to ensure the clearest and most even results. The multi-purpose formula is suitable for any lightening service or technique, from full-head application to highlights. Dust-free, it mixes easily into a creamy consistency.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003eMulti purpose lightener for any technique or service\u003c\/li\u003e\n\u003cli\u003eUp to 9+ levels of lift\u003c\/li\u003e\n\u003cli\u003eSuitable for all blonde services; the creamy texture provides high adherence and low odour\u003c\/li\u003e\n\u003cli\u003eIntegrated BondPro technology to respect the hair structure and protect fromdamage\u003c\/li\u003e\n\u003cli\u003eAnti yellow system ensures the clearest and most even results\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50618773831973,"sku":"816210","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/816210_0.webp?v=1753994861"},{"product_id":"goldwell-system-colorance-liquid-developer-lotion-2-1l","title":"Goldwell System Colorance Liquid Developer Lotion 2% 1L","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e2% liquid developer lotion for Goldwell Colorance Hair colour. Specially designed to create intensive, long-lasting colour results with outstanding brilliance and shine. With its perfect consistency, the lotion ensures optimal application with ideal spreadability and perfect adherence of colour to the hair. The formula is upgraded with BondPro+ technology to offer essential protection during hair colour services.\u003c\/div\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eFeatures:\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003e2% liquid developer lotion for Goldwell Colorance Hair Colour\u003c\/li\u003e\n\u003cli\u003eBondPro+ technology offers essential protection during hair colour services\u003c\/li\u003e\n\u003cli\u003eCreates intensive, long-lasting results with outstanding brilliance and shine\u003c\/li\u003e\n\u003cli\u003eConsistency ensures ideal spreadability and perfect adherence of colour to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50811986018597,"sku":"816702","price":25.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/816702_0.webp?v=1753993827"},{"product_id":"goldwell-system-topchic-colorance-oxycur-cream-developer-lotion-3-1l","title":"Goldwell System Topchic, Colorance \u0026 Oxycur Cream Developer Lotion 3% 1L","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e3% cream developer lotion for Goldwell Topchic, Colorance \u0026amp; Oxycur Hair Colour. Specially designed to create intensive, long-lasting colour results with outstanding brilliance and shine. With its perfect consistency, the lotion ensures optimal application with ideal spreadability and perfect adherence of colour to the hair. The formula is upgraded with BondPro+ technology to offer essential protection during hair colour services.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003eFeatures:\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003e3% cream developer lotion for Goldwell Topchic, Colorance \u0026amp; Oxycur Hair Colour\u003c\/li\u003e\n\u003cli\u003eBondPro+ technology offers essential protection during hair colour services\u003c\/li\u003e\n\u003cli\u003eCreates intensive, long-lasting results with outstanding brilliance and shine\u003c\/li\u003e\n\u003cli\u003eConsistency ensures ideal spreadability and perfect adherence of colour to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50811987722533,"sku":"816703","price":25.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/816703_0.webp?v=1753993826"},{"product_id":"goldwell-system-topchic-oxycur-cream-developer-lotion-9-1l","title":"Goldwell System Topchic \u0026 Oxycur Cream Developer Lotion 9% 1L","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e9% cream developer lotion for Goldwell Topchic \u0026amp; Oxycur Hair Colour. Specially designed to create intensive, long-lasting colour results with outstanding brilliance and shine. With its perfect consistency, the lotion ensures optimal application with ideal spreadability and perfect adherence of colour to the hair. The formula is upgraded with BondPro+ technology to offer essential protection during hair colour services.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003eFeatures:\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003e9% cream developer lotion for Goldwell Topchic \u0026amp; Oxycur Hair Colour\u003c\/li\u003e\n\u003cli\u003eBondPro+ technology offers essential protection during hair colour services\u003c\/li\u003e\n\u003cli\u003eCreates intensive, long-lasting results with outstanding brilliance and shine\u003c\/li\u003e\n\u003cli\u003eConsistency ensures ideal spreadability and perfect adherence of colour to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50812032614693,"sku":"816704","price":25.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/816704_0.webp?v=1753993825"},{"product_id":"goldwell-system-topchic-cream-developer-lotion-12-1l","title":"Goldwell System Topchic Cream Developer Lotion 12% 1L","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e12% cream developer lotion for Goldwell Topchic Permanent Hair Colour. Specially designed to create intensive, long-lasting colour results with outstanding brilliance and shine. With its perfect consistency, the lotion ensures optimal application with ideal spreadability and perfect adherence of colour to the hair. The formula is upgraded with BondPro+ technology to offer essential protection during hair colour services.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003eFeatures:\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003e12% cream developer lotion for Goldwell Topchic Permanent Hair Colour\u003c\/li\u003e\n\u003cli\u003eBondPro+ technology offers essential protection during hair colour services\u003c\/li\u003e\n\u003cli\u003eCreates intensive, long-lasting results with outstanding brilliance and shine\u003c\/li\u003e\n\u003cli\u003eConsistency ensures ideal spreadability and perfect adherence of colour to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50812038218021,"sku":"816705","price":25.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/816705_0.jpg?v=1753993824"},{"product_id":"goldwell-system-topchic-oxycur-cream-developer-lotion-6-1l","title":"Goldwell System Topchic \u0026 Oxycur Cream Developer Lotion 6% 1L","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e6% cream developer lotion for Goldwell Topchic \u0026amp; Oxycur Hair Colour. Specially designed to create intensive, long-lasting colour results with outstanding brilliance and shine. With its perfect consistency, the lotion ensures optimal application with ideal spreadability and perfect adherence of colour to the hair. The formula is upgraded with BondPro+ technology to offer essential protection during hair colour services.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003eFeatures:\n\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003e\n\u003cul\u003e\n\u003cli\u003e6% cream developer lotion for Goldwell Topchic \u0026amp; Oxycur Hair Colour\u003c\/li\u003e\n\u003cli\u003eBondPro+ technology offers essential protection during hair colour services\u003c\/li\u003e\n\u003cli\u003eCreates intensive, long-lasting results with outstanding brilliance and shine\u003c\/li\u003e\n\u003cli\u003eConsistency ensures ideal spreadability and perfect adherence of colour to the hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"tab js-tab\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50812044017957,"sku":"816712","price":25.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/816712_0.webp?v=1753993822"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-ab-9-ash-brow-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - AB@9 Ash Brow - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859707269413,"sku":"853877","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853877_0.jpg?v=1754232606"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-bl-all-blue-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - BL@ALL Blue - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859707859237,"sku":"853865","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853865_0.jpg?v=1754232611"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-clear-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - Clear - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859710251301,"sku":"853873","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853873_0.jpg?v=1754232616"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-gn-all-green-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - GN@ALL Green - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859711103269,"sku":"853874","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853874_0.jpg?v=1754232621"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-gy-9-light-grey-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - Gy@9 Light Grey - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859712119077,"sku":"853872","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853872_0.jpg?v=1754232628"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-kk-all-copper-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - KK@ALL Copper - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859712446757,"sku":"853866","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853866_0.jpg?v=1754232633"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-na-2-natural-ash-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NA@2 Natural Ash - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859713102117,"sku":"853871","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853871_0.jpg?v=1754232638"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nb-4-natural-medium-brown-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NB@4 Natural Medium Brown - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859713691941,"sku":"853878","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853878_0.jpg?v=1754232642"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nb-5-natural-brown-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NB@5 Natural Brown - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859714150693,"sku":"853879","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853879_0.jpg?v=1754232647"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nn-4-natural-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NN@4 Natural - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859714576677,"sku":"853881","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853881_0.jpg?v=1754232652"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nn-5-natural-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NN@5 Natural - 200ml","description":"\u003ch2\u003eAmmonia-Free Permanent Colour with Up to 100% Grey Coverage\u003c\/h2\u003e\n\u003cp\u003eGoldwell Elumen in shade NN@5 Natural is a non-oxidative direct dye delivering rich, permanent colour and reliable grey coverage without ammonia, peroxide, resorcinol or parabens. As one of the two dedicated natural shades in the Elumen range, NN@5 is specifically formulated to achieve up to 100% grey coverage — making it an excellent choice for clients wanting a gentler colour service without any reduction in coverage or longevity. This 200ml tube is the professional salon size, suitable for full colour services on most hair lengths.\u003c\/p\u003e\n\n\u003ch2\u003eLevel 5 Natural Tone for Rich, Medium Brown Results\u003c\/h2\u003e\n\u003cp\u003eSitting at level 5, NN@5 delivers a rich, medium to dark brown natural tone that works beautifully for clients wanting to cover grey with a deep, warm natural result, or to refresh and enhance their existing medium brown colour. It sits one level deeper than the NN@6, making it the better choice for clients who want a slightly richer, darker natural finish or whose grey hair is more resistant and benefits from a deeper base shade. The direct dye technology ensures the colour is deposited with exceptional intensity and evenness for a consistently natural-looking result.\u003c\/p\u003e\n\n\u003ch2\u003eUp to 20% Longer Durability Without Peroxide or Ammonia\u003c\/h2\u003e\n\u003cp\u003eDespite the absence of peroxide and ammonia, Elumen NN@5 outlasts traditional oxidative permanent colour by up to 20%, meaning clients go longer between appointments with their colour still looking rich and true to tone. Free from resorcinol and parabens and dermatologically tested for skin compatibility, it offers a noticeably more comfortable service for clients with sensitive scalps or hair that has been compromised by previous chemical treatments. The conditioning-rich formula nourishes and protects the hair throughout the colouring process, leaving it in better condition after the service than before.\u003c\/p\u003e\n\n\u003ch2\u003e37% More Shine and 30-Minute Development Time\u003c\/h2\u003e\n\u003cp\u003eElumen delivers up to 37% more shine compared to intensive demi-permanent hair colours, with a direct dye formula that smooths and seals the cuticle during application for a glossy, healthy-looking result. The full colour develops within just 30 minutes, making it an efficient and client-friendly service in a busy salon environment.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Goldwell Elumen NN@5 Natural\u003c\/h2\u003e\n\u003cp\u003eApply directly to dry or damp hair without mixing with a developer. Work through evenly from roots to ends and leave to develop for 30 minutes before rinsing thoroughly. For best results, use with the Goldwell Elumen Prep and Lock products as part of the complete Elumen colour system.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859715133733,"sku":"853880","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853880_0.jpg?v=1754232656"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nn-6-natural-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NN@6 Natural - 200ml","description":"\u003ch2\u003eAmmonia-Free Permanent Colour with Up to 100% Grey Coverage\u003c\/h2\u003e\n\u003cp\u003eGoldwell Elumen in shade NN@6 Natural is a non-oxidative direct dye designed for clients who want rich, natural-looking permanent colour with reliable grey coverage — all without ammonia, peroxide, resorcinol or parabens. As one of the two dedicated natural shades in the Elumen range, NN@6 is specifically formulated to deliver up to 100% grey coverage, making it a compelling option for clients who want a gentler colour experience without compromising on coverage or durability. This 200ml tube is the professional salon size, suitable for full colour services.\u003c\/p\u003e\n\n\u003ch2\u003eUp to 20% Longer Durability Than Standard Permanent Colour\u003c\/h2\u003e\n\u003cp\u003eDespite containing no peroxide or ammonia, Elumen NN@6 delivers results that actually outlast traditional oxidative permanent colour by up to 20%. The direct dye technology deposits pigment at an exceptional level of concentration, meaning the colour stays rich, vibrant and true to tone for longer between appointments. For clients who have previously found that their natural shade fades or shifts quickly after colouring, that extended durability makes a meaningful difference to how their colour looks over time.\u003c\/p\u003e\n\n\u003ch2\u003eA Gentler Colour Experience Without Compromise\u003c\/h2\u003e\n\u003cp\u003eThe NN@6 shade sits at a level 6 — a warm, rich natural tone that works beautifully for clients wanting to refresh or enhance their natural dark blonde to light brown colour, or for full grey coverage with a natural, understated result. Free from ammonia, peroxide, resorcinol and parabens, the formula is dermatologically tested for skin compatibility and enriched with conditioning ingredients that nourish and protect the hair during colouring. Clients with sensitive scalps or previously damaged hair who have struggled with traditional permanent colour will notice an immediate difference in the comfort of the service.\u003c\/p\u003e\n\n\u003ch2\u003e37% More Shine and 30-Minute Development Time\u003c\/h2\u003e\n\u003cp\u003eElumen delivers up to 37% more shine compared to intensive demi-permanent hair colours, thanks to the conditioning-rich direct dye formula that smooths and seals the cuticle rather than opening and compromising it. The full colour result develops within just 30 minutes — efficient for the salon without any sacrifice in performance, vibrancy or coverage.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Goldwell Elumen NN@6 Natural\u003c\/h2\u003e\n\u003cp\u003eApply directly to dry or damp hair without mixing with a developer. Work through evenly from roots to ends and leave to develop for 30 minutes before rinsing thoroughly. For best results, use with the Goldwell Elumen Prep and Lock products as part of the complete Elumen colour system.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859715658021,"sku":"853870","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853870_0.jpg?v=1754232661"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-pk-all-pink-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - PK@ALL Pink - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859716378917,"sku":"853863","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853863_0.jpg?v=1754232665"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-plrose-10-pastel-rose-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - PlRose@10 Pastel Rose - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859717132581,"sku":"853868","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853868_0.jpg?v=1754232670"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-rr-all-red-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - RR@ALL Red - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859717656869,"sku":"853864","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853864_0.jpg?v=1754232676"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-rv-all-red-violet-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - RV@ALL Red Violet - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859718344997,"sku":"853869","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853869_0.jpg?v=1754232682"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-sb-10-silver-beige-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - SB@10 Silver Beige - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859718836517,"sku":"853876","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853876_0.jpg?v=1754232686"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-tq-all-turquoise-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - TQ@ALL Turquoise - 200ml","description":"\u003cdiv class=\"tab js-tab\"\u003e\n\u003cdiv class=\"tab-description pdp-tabs_description js-tab-description open\"\u003eGoldwell Elumen hair colour is a high-performance direct dye that delivers extra vibrant colour results that last as long as oxidative permanent hair colour. The formula is enriched with conditioning ingredients that nourish and protect the hair during colouring for exceptional durability, colour intensity and shine. Unlike traditional permanent hair colour, Goldwell Elumen is free from ammonia, resorcinol and parabens, and is to be used without peroxide for a pleasant and gentle colouring experience. The two natural shades deliver up to 100% grey coverage. Skin compatibility dermatologically tested.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eKey benefits:\u003c\/b\u003e\u003cbr\u003e\n\u003cul class=\"kit\"\u003e\n\u003cli\u003eHigh performance, non-oxidative direct dye\u003c\/li\u003e\n\u003cli\u003eUp to 20% longer durability compared to oxidative permanent colour\u003c\/li\u003e\n\u003cli\u003eExtra vibrant results; up to 76% more colour intensity compared to oxidative permanent hair colours\u003c\/li\u003e\n\u003cli\u003eNourishes and protects the hair during colouring\u003c\/li\u003e\n\u003cli\u003eUp to 37% more shine compared to intensive demi-permanent hair colours\u003c\/li\u003e\n\u003cli\u003eFree from ammonia, resorcinol and parabens\u003c\/li\u003e\n\u003cli\u003eDevelops within 30 minutes\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859719164197,"sku":"853867","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853867_0.jpg?v=1754232690"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-vv-all-violet-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - VV@ALL Violet - 200ml","description":"\u003ch2\u003eHigh-Performance Direct Dye for Extra Vibrant, Long-Lasting Violet Colour\u003c\/h2\u003e\n\u003cp\u003eGoldwell Elumen in shade VV@ALL Violet is a non-oxidative direct dye that delivers extraordinarily vibrant violet colour results without ammonia, peroxide or parabens. Designed to be used without developer, it provides a gentler, more pleasant colouring experience than traditional permanent colour while achieving results that actually last longer — up to 20% longer durability compared to standard oxidative permanent hair colour. This 200ml tube is the professional salon size, suitable for a full colour application or multiple services depending on hair length and density.\u003c\/p\u003e\n\n\u003ch2\u003eUp to 76% More Colour Intensity Than Oxidative Permanent Colour\u003c\/h2\u003e\n\u003cp\u003eThe VV@ALL Violet shade is part of Elumen's vivid colour range, delivering an intense, pure violet result that is virtually impossible to achieve with a standard oxidative colour system. The direct dye technology allows pigment to be deposited at an extraordinary level of concentration, resulting in up to 76% more colour intensity compared to traditional permanent colour. For clients who want bold, head-turning violet tones with genuine depth and vibrancy, Elumen delivers results that are in a different league from conventional colour.\u003c\/p\u003e\n\n\u003ch2\u003eFree from Ammonia, Peroxide, Resorcinol and Parabens\u003c\/h2\u003e\n\u003cp\u003eOne of the most compelling things about Goldwell Elumen is what it leaves out. With no ammonia, no peroxide, no resorcinol and no parabens, it offers a significantly gentler colouring experience for both the client and the stylist. The formula is dermatologically tested for skin compatibility and enriched with conditioning ingredients that nourish and protect the hair during the colouring process rather than compromising it. The result is colour-treated hair that feels in genuinely good condition after the service rather than dry and depleted.\u003c\/p\u003e\n\n\u003ch2\u003e37% More Shine and 30-Minute Development Time\u003c\/h2\u003e\n\u003cp\u003eElumen delivers up to 37% more shine compared to intensive demi-permanent hair colours, thanks to the conditioning-rich direct dye formula that smooths and seals the cuticle during application. The full colour result develops within just 30 minutes, making it an efficient choice for salon services without sacrificing any of the vibrancy or durability the system is known for.\u003c\/p\u003e\n\n\u003ch2\u003eHow to Use Goldwell Elumen VV@ALL Violet\u003c\/h2\u003e\n\u003cp\u003eApply directly to dry or damp hair without mixing with a developer. Work through evenly from roots to ends and leave to develop for 30 minutes before rinsing thoroughly. For best results, use with the Goldwell Elumen Prep and Lock products as part of the complete Elumen system.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859719786789,"sku":"853946","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853946_0.jpg?v=1754232695"},{"product_id":"goldwell-elumen-hair-color-200ml-gyat6","title":"Goldwell Elumen Hair Color 200ml GY@6","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOxidant-free, ammonia-free permanent hair colour\u003c\/li\u003e\r\n\u003cli\u003eSharp, fresh, brilliant colour results\u003c\/li\u003e\r\n\u003cli\u003eExceptional shine and a repair effect that improves hair structure\u003c\/li\u003e\r\n\u003cli\u003eIncredible durability and long-lasting colour\u003c\/li\u003e\r\n\u003cli\u003eGives grey coverage up to 30% on up to 50% grey hair\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eHigh-performance colour with built-in shine and care. \u003cstrong\u003eGoldwell Elumen Hair Color 200ml in shade GY@6\u003c\/strong\u003e is a professional, oxidant-free and ammonia-free permanent hair colour that delivers sharp, brilliant, long-lasting results. Unlike traditional oxidative colour, Elumen works through a clever physical process rather than a chemical one, for vivid colour, exceptional shine and a genuine repair effect on the hair.\u003c\/p\u003e\r\n\u003cp\u003eThe science is what sets it apart. The Elumen pigments are physically drawn deep inside the hair, where they anchor securely to create a \"magnet effect\" that gives the colour its incredible durability. At the same time, Elumen fills the hair structure and reflects the light, which is what creates that exceptional shine and improves the look and feel of the hair's structure. Because it works without oxidation and is ammonia-free, it delivers all of this while being kinder to the hair, and it gives grey coverage of up to 30% on hair that's up to 50% grey.\u003c\/p\u003e\r\n\u003ch2\u003eWhat makes Elumen different\u003c\/h2\u003e\r\n\u003cp\u003eMost permanent colours rely on oxidation and ammonia to open the cuticle and develop colour, which can be harsh on the hair. Elumen takes a different approach: its pigments are physically attracted into the hair and anchored there, like a magnet, for long-lasting, brilliant colour without oxidation or ammonia. Because it fills the hair structure and reflects light rather than stripping it, the result is vivid colour, exceptional shine and an improved hair structure, colour and care in one.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eGoldwell Elumen is a professional colour system with its own specific application and removal process, so it's intended for use by trained colourists or those experienced with the Elumen range, always following the official Goldwell directions. As a professional product, results depend on correct application, so if you're not experienced with Elumen, it's best applied by a professional. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for professional colourists and experienced Elumen users who want vivid, durable, high-shine colour without oxidation or ammonia, with the bonus of a repair effect on the hair. We've been perfecting colour for clients in Codsall for years, so we know the difference a high-performance colour system like Elumen makes, both in the result and in the condition of the hair afterwards.\u003c\/p\u003e\r\n\u003ch2\u003eComplete your colour care\u003c\/h2\u003e\r\n\u003cp\u003eTo keep Elumen colour looking its best, pair it with a colour-protecting aftercare routine. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Goldwell Elumen Hair Color in GY@6 to your kit for vivid, durable, high-shine colour with built-in care. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061046079781,"sku":"SD23390","price":32.18,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD23390-0.jpg?v=1780753879"},{"product_id":"goldwell-dualsenses-color-revive-conditioner-dark-warm-blonde-200ml","title":"Goldwell Dualsenses Color Revive Conditioner Dark Warm Blonde 200ml","description":"\u003cp\u003eColour giving conditioners fit perfectly into your client’s hair care routine, to keep their colour looking fresh in-between appointments. A great retail product. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eDark Warm Blonde revives elegant caramel blonde with rich reflective shine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061595238693,"sku":"SD21048","price":24.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/21048_f9f99608-6b58-40b0-8b7f-36d7dad738c4.jpg?v=1773141164"},{"product_id":"goldwell-dualsenses-color-revive-conditioner-icy-blonde-200ml","title":"Goldwell Dualsenses Color Revive Conditioner Icy Blonde 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eColour-giving conditioner that refreshes blonde between salon visits\u003c\/li\u003e\r\n\u003cli\u003eIcy Blonde shade revives clear, bright, cool-toned blonde\u003c\/li\u003e\r\n\u003cli\u003eTops up colour while it conditions, all in one easy step\u003c\/li\u003e\r\n\u003cli\u003eKeeps blonde looking fresh and striking for longer\u003c\/li\u003e\r\n\u003cli\u003eSuitable for blonde, bleached and highlighted hair\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eKeep your blonde icy, bright and freshly toned. \u003cstrong\u003eGoldwell Dualsenses Color Revive Conditioner Icy Blonde 200ml\u003c\/strong\u003e is a colour-giving conditioner that tops up your shade while it conditions, helping your blonde stay cool and vibrant between salon appointments. The Icy Blonde shade is designed to revive clear, bright blonde for a striking, statement finish, so your colour keeps looking freshly done for longer.\u003c\/p\u003e\r\n\u003cp\u003eIt slots effortlessly into your everyday routine, conditioning the hair as normal while laying down a hint of cool-toned colour with every use. That means less brassiness, more brightness, and a blonde that stays crisp and clean rather than fading or warming up between visits. It's the easy, low-commitment way to keep your colour looking its best at home.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for blonde hair\u003c\/h2\u003e\r\n\u003cp\u003eBlonde and highlighted hair tends to lose its cool, bright tone over time, gradually warming up and looking duller between salon trips. A colour-giving conditioner like this works to counter that, refreshing the tone little by little each time you use it. The Icy Blonde shade keeps things on the cool, clear side of blonde, so your colour stays bright and striking rather than fading into brassiness, and your hair gets conditioned at the same time.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eAfter shampooing, apply the Goldwell Dualsenses Color Revive Conditioner to damp hair and work through evenly, focusing on the areas where you want the most refresh. Leave it on for the recommended time (longer for a more intense result), then rinse thoroughly. For the best results, use it alongside a matching shampoo from our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone with blonde, bleached or highlighted hair who wants to keep their colour cool, bright and freshly toned between appointments. We've been perfecting blonde and toning for clients in Codsall for years, so we know how quickly cool blonde can warm up, and a colour-giving conditioner like this is one of the easiest ways to keep your shade striking and fresh at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your blonde care routine\u003c\/h2\u003e\r\n\u003cp\u003eFor the best results, pair this conditioner with a matching shampoo and the rest of your blonde-care essentials. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Goldwell Dualsenses Color Revive Conditioner Icy Blonde to your routine and keep your blonde bright, cool and freshly toned. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061595304229,"sku":"SD21045","price":24.44,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/21045.jpg?v=1773141165"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/collections\/Goldwell-Logo.jpg?v=1773732778","url":"https:\/\/revivehairartists.co.uk\/collections\/goldwell.oembed?page=3","provider":"Revive Hair Artists","version":"1.0","type":"link"}