{"title":"Goldwell Hair Colour","description":null,"products":[{"product_id":"goldwell-topchic-permanent-hair-colour-7nn-medium-blonde-extra-60ml","title":"Goldwell Topchic Permanent Hair Colour - 7NN Medium Blonde Extra 60ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eA permanent hair colour in 7NN, an intensified natural medium blonde\u003c\/li\u003e\n\u003cli\u003eSuperior, high-coverage results, ideal for excellent grey coverage\u003c\/li\u003e\n\u003cli\u003eMaximum colour brilliance with a rich, true, neutral finish\u003c\/li\u003e\n\u003cli\u003eHelps protect the hair as it colours, for hair left in great condition\u003c\/li\u003e\n\u003cli\u003eA professional Goldwell Topchic shade, in a 60ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRich, true, high-coverage colour with brilliant results. Goldwell Topchic Permanent Hair Colour in 7NN Medium Blonde Extra delivers superior coverage while helping to protect the hair, for maximum colour brilliance and hair left in great condition. The \"NN\" means it's an intensified natural shade, formulated for extra depth and the best possible grey coverage, so 7NN gives a rich, solid, true-to-tone medium blonde with no warm or cool bias, exactly what you want for reliable, natural-looking coverage. Supplied in a 60ml bottle.\u003c\/p\u003e\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\u003cp\u003eIn Goldwell's system, 7NN sits at depth 7 (a medium blonde) with a doubled \"N\" (natural) reflect. A single N is a standard natural tone; the extra N intensifies it, boosting the depth and, crucially, the grey coverage, which is why this is the \"Extra\" natural. That makes 7NN the go-to for anyone who wants dependable, even, natural-looking coverage on a medium blonde base, especially with grey to cover, without the colour pulling warm or cool. As a permanent colour, it deposits long-lasting, brilliant, true colour, and the Topchic formula is designed to help protect and condition the hair through the process, so it's left looking rich, glossy and in great condition.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Topchic with the appropriate Goldwell developer at the ratio specified for your desired result, apply to the hair, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Always follow the full instructions supplied with the colour and developer.\u003c\/p\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eThis one's for anyone wanting a rich, natural, high-coverage medium blonde, especially for reliable, even grey coverage with a true-to-tone, neutral result. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and an intensified natural shade like 7NN is one of the most dependable choices for solid, natural-looking coverage.\u003c\/p\u003e\u003ch3\u003eBuild your routine\u003c\/h3\u003e\u003cp\u003eKeep colour looking rich and glossy with colour-safe care. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.\u003c\/p\u003e\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFor professional use. This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47855105311013,"sku":"037504","price":18.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/037504-0.jpg?v=1790529154"},{"product_id":"goldwell-topchic-permanent-hair-colour-6nn-dark-blonde-extra-60ml","title":"Goldwell Topchic Permanent Hair Colour - 6NN Dark Blonde Extra 60ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eA permanent hair colour in 6NN, an intensified natural dark blonde\u003c\/li\u003e\n\u003cli\u003eSuperior, high-coverage results, ideal for excellent grey coverage\u003c\/li\u003e\n\u003cli\u003eMaximum colour brilliance with a rich, true, neutral finish\u003c\/li\u003e\n\u003cli\u003eHelps protect the hair as it colours, for hair left in great condition\u003c\/li\u003e\n\u003cli\u003eA professional Goldwell Topchic shade, in a 60ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRich, true, high-coverage colour with brilliant results. Goldwell Topchic Permanent Hair Colour in 6NN Dark Blonde Extra delivers superior coverage while helping to protect the hair, for maximum colour brilliance and hair left in great condition. The \"NN\" means it's an intensified natural shade, formulated for extra depth and the best possible grey coverage, so 6NN gives a rich, solid, true-to-tone dark blonde with no warm or cool bias, exactly what you want for reliable, natural-looking coverage. Supplied in a 60ml bottle.\u003c\/p\u003e\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\u003cp\u003eIn Goldwell's system, 6NN sits at depth 6 (a dark blonde) with a doubled \"N\" (natural) reflect. A single N is a standard natural tone; the extra N intensifies it, boosting the depth and, crucially, the grey coverage, which is why this is the \"Extra\" natural. That makes 6NN the go-to for anyone who wants dependable, even, natural-looking coverage on a dark blonde base, especially with grey to cover, without the colour pulling warm or cool. As a permanent colour, it deposits long-lasting, brilliant, true colour, and the Topchic formula is designed to help protect and condition the hair through the process, so it's left looking rich, glossy and in great condition.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Topchic with the appropriate Goldwell developer at the ratio specified for your desired result, apply to the hair, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Always follow the full instructions supplied with the colour and developer.\u003c\/p\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eThis one's for anyone wanting a rich, natural, high-coverage dark blonde, especially for reliable, even grey coverage with a true-to-tone, neutral result. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and an intensified natural shade like 6NN is one of the most dependable choices for solid, natural-looking coverage.\u003c\/p\u003e\u003ch3\u003eBuild your routine\u003c\/h3\u003e\u003cp\u003eKeep colour looking rich and glossy with colour-safe care. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.\u003c\/p\u003e\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFor professional use. This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47855105081637,"sku":"037503","price":18.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/037503-0.jpg?v=1790529148"},{"product_id":"goldwell-topchic-permanent-hair-colour-8nn-light-blonde-extra-60ml","title":"Goldwell Topchic Permanent Hair Colour - 8NN Light Blonde Extra 60ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eA permanent hair colour in 7NN, an intensified natural medium blonde\u003c\/li\u003e\n\u003cli\u003eSuperior, high-coverage results, ideal for excellent grey coverage\u003c\/li\u003e\n\u003cli\u003eMaximum colour brilliance with a rich, true, neutral finish\u003c\/li\u003e\n\u003cli\u003eHelps protect the hair as it colours, for hair left in great condition\u003c\/li\u003e\n\u003cli\u003eA professional Goldwell Topchic shade, in a 60ml bottle\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eRich, true, high-coverage colour with brilliant results. Goldwell Topchic Permanent Hair Colour in 7NN Medium Blonde Extra delivers superior coverage while helping to protect the hair, for maximum colour brilliance and hair left in great condition. The \"NN\" means it's an intensified natural shade, formulated for extra depth and the best possible grey coverage, so 7NN gives a rich, solid, true-to-tone medium blonde with no warm or cool bias, exactly what you want for reliable, natural-looking coverage. Supplied in a 60ml bottle.\u003c\/p\u003e\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\u003cp\u003eIn Goldwell's system, 7NN sits at depth 7 (a medium blonde) with a doubled \"N\" (natural) reflect. A single N is a standard natural tone; the extra N intensifies it, boosting the depth and, crucially, the grey coverage, which is why this is the \"Extra\" natural. That makes 7NN the go-to for anyone who wants dependable, even, natural-looking coverage on a medium blonde base, especially with grey to cover, without the colour pulling warm or cool. As a permanent colour, it deposits long-lasting, brilliant, true colour, and the Topchic formula is designed to help protect and condition the hair through the process, so it's left looking rich, glossy and in great condition.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Topchic with the appropriate Goldwell developer at the ratio specified for your desired result, apply to the hair, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Always follow the full instructions supplied with the colour and developer.\u003c\/p\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eThis one's for anyone wanting a rich, natural, high-coverage medium blonde, especially for reliable, even grey coverage with a true-to-tone, neutral result. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and an intensified natural shade like 7NN is one of the most dependable choices for solid, natural-looking coverage.\u003c\/p\u003e\u003ch3\u003eBuild your routine\u003c\/h3\u003e\u003cp\u003eKeep colour looking rich and glossy with colour-safe care. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.\u003c\/p\u003e\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFor professional use. This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":47855105343781,"sku":"037505","price":18.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/037505-0.jpg?v=1790529157"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-ab-9-ash-brow-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - AB@9 Ash Brow - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in AB@9 Ash Brow\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in AB@9 Ash Brow is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. AB@9 Ash Brow gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859707269413,"sku":"853877","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853877_0.jpg?v=1754232606"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-bl-all-blue-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - BL@ALL Blue - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in BL@ALL Blue\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in BL@ALL Blue is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. BL@ALL Blue gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859707859237,"sku":"853865","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853865_0.jpg?v=1754232611"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-clear-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - Clear - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eThe colourless Clear Elumen, for pure shine or to dilute other shades\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in Clear is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. Clear contains no pigment, use it alone for pure gloss\/shine, or to dilute and soften the other Elumen shades. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. Clear is the no-pigment member: gloss with it alone, or mix it into pigmented shades to dilute and soften them. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting a gloss\/dilutant. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859710251301,"sku":"853873","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853873_0.jpg?v=1754232616"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-gn-all-green-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - GN@ALL Green - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in GN@ALL Green\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in GN@ALL Green is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. GN@ALL Green gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859711103269,"sku":"853874","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853874_0.jpg?v=1754232621"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-gy-9-light-grey-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - Gy@9 Light Grey - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in Gy@9 Light Grey\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in Gy@9 Light Grey is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. Gy@9 Light Grey gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859712119077,"sku":"853872","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853872_0.jpg?v=1754232628"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-kk-all-copper-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - KK@ALL Copper - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in KK@ALL Copper\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in KK@ALL Copper is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. KK@ALL Copper gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859712446757,"sku":"853866","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853866_0.jpg?v=1754232633"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-na-2-natural-ash-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NA@2 Natural Ash - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in NA@2 Natural Ash\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in NA@2 Natural Ash is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. NA@2 Natural Ash gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859713102117,"sku":"853871","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853871_0.jpg?v=1754232638"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nb-4-natural-medium-brown-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NB@4 Natural Medium Brown - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in NB@4 Natural Medium Brown\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in NB@4 Natural Medium Brown is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. NB@4 Natural Medium Brown gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859713691941,"sku":"853878","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853878_0.jpg?v=1754232642"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nb-5-natural-brown-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NB@5 Natural Brown - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in NB@5 Natural Brown\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in NB@5 Natural Brown is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. NB@5 Natural Brown gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859714150693,"sku":"853879","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853879_0.jpg?v=1754232647"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nn-4-natural-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NN@4 Natural - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in NN@4 Natural\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in NN@4 Natural is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. NN@4 Natural gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859714576677,"sku":"853881","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853881_0.jpg?v=1754232652"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nn-5-natural-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NN@5 Natural - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in NN@5 Natural\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in NN@5 Natural is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. NN@5 Natural gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859715133733,"sku":"853880","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853880_0.jpg?v=1754232656"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-nn-6-natural-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - NN@6 Natural - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in NN@6 Natural\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in NN@6 Natural is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. NN@6 Natural gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859715658021,"sku":"853870","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853870_0.jpg?v=1754232661"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-pk-all-pink-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - PK@ALL Pink - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in PK@ALL Pink\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in PK@ALL Pink is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. PK@ALL Pink gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859716378917,"sku":"853863","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853863_0.jpg?v=1754232665"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-plrose-10-pastel-rose-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - PlRose@10 Pastel Rose - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in PlRose@10 Pastel Rose\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in PlRose@10 Pastel Rose is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. PlRose@10 Pastel Rose gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859717132581,"sku":"853868","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853868_0.jpg?v=1754232670"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-rr-all-red-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - RR@ALL Red - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in RR@ALL Red\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in RR@ALL Red is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. RR@ALL Red gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859717656869,"sku":"853864","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853864_0.jpg?v=1754232676"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-rv-all-red-violet-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - RV@ALL Red Violet - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in RV@ALL Red Violet\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in RV@ALL Red Violet is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. RV@ALL Red Violet gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859718344997,"sku":"853869","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853869_0.jpg?v=1754232682"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-sb-10-silver-beige-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - SB@10 Silver Beige - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in SB@10 Silver Beige\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in SB@10 Silver Beige is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. SB@10 Silver Beige gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859718836517,"sku":"853876","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853876_0.jpg?v=1754232686"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-tq-all-turquoise-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - TQ@ALL Turquoise - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in TQ@ALL Turquoise\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in TQ@ALL Turquoise is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. TQ@ALL Turquoise gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859719164197,"sku":"853867","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853867_0.jpg?v=1754232690"},{"product_id":"goldwell-elumen-direct-dye-permanent-hair-colour-vv-all-violet-200ml","title":"Goldwell Elumen Direct Dye Permanent Hair Colour - VV@ALL Violet - 200ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA high-intensity Elumen colour in VV@ALL Violet\u003c\/li\u003e\n  \u003cli\u003eAn oxidant-free, pH-based direct colour, no developer needed\u003c\/li\u003e\n  \u003cli\u003eBrilliant, long-lasting, vibrant colour with high shine\u003c\/li\u003e\n  \u003cli\u003eGentle on the hair (no lifting, no ammonia or peroxide)\u003c\/li\u003e\n  \u003cli\u003eThe cult Goldwell Elumen system\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eBrilliant, gentle, long-lasting colour. Goldwell Elumen in VV@ALL Violet is a high-intensity, oxidant-free colour that works on a clever pH principle rather than with peroxide or ammonia, so it deposits vivid, long-lasting, high-shine colour while being gentle on the hair. \u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eElumen is unlike ordinary colour: it's oxidant-free and works by a pH-based charge attraction that draws the colour molecules deep into the hair, giving exceptionally brilliant, long-lasting, high-shine colour without lifting, ammonia or peroxide, so it's gentle. VV@ALL Violet gives vivid, true colour. It's a cult professional favourite for vibrant, gentle, long-lasting results. As a direct colour it stains, so gloves and a patch test are advised.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. We'd recommend a patch test before use. Apply the Elumen colour to clean, product-free hair following the Elumen system (with its Prepare\/Lock steps as directed), process, then rinse. Wear gloves, as it stains.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists wanting vivid, gentle, long-lasting colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Elumen is a genuinely different, cult colour system for brilliant, gentle results.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA pigmented direct colour: it can stain skin, hands, towels and surfaces, so wear gloves. We'd recommend a patch test before use. Results vary with hair porosity and base colour. Avoid the eyes.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":50859719786789,"sku":"853946","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853946_0.jpg?v=1754232695"},{"product_id":"goldwell-topchic-tube-60ml-6np","title":"Goldwell Topchic Tube 60ml 6NP","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6NP, a dark blonde with a natural pearl reflect\u003c\/li\u003e\n  \u003cli\u003eIntense colour with up to 100% grey coverage and 2x more shine\u003c\/li\u003e\n  \u003cli\u003eCreamy, easy-to-mix vegan formula\u003c\/li\u003e\n  \u003cli\u003eWith Acai extract to help reduce the smell of ammonia\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Goldwell Topchic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Goldwell colour. Goldwell Topchic in 6NP is a dark blonde with a natural pearl reflect, a permanent colour delivering intense, true colour with up to 100% grey coverage and 2x more shine, in a creamy, easy-to-mix vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Goldwell's system, 6NP is depth 6 (a dark blonde), a dark blonde with a natural pearl reflect, a cool tone that counters warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers up to 100% of grey and can lift, mixed with the appropriate developer. Goldwell Topchic is a professional benchmark permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Goldwell developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a natural pearl reflect with excellent results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Goldwell Topchic is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061043425573,"sku":"SD43310","price":20.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43310-0.jpg?v=1786309337"},{"product_id":"goldwell-topchic-zero-tube-60ml-6gn","title":"Goldwell Topchic Zero Tube 60ml 6GN","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 6GN, a dark blonde with a gold reflect\u003c\/li\u003e\n  \u003cli\u003eIntense colour with up to 100% grey coverage and 2x more shine\u003c\/li\u003e\n  \u003cli\u003eCreamy, easy-to-mix vegan formula\u003c\/li\u003e\n  \u003cli\u003eWith Acai extract to help reduce the smell of ammonia\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Goldwell Topchic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Goldwell colour. Goldwell Topchic in 6GN is a dark blonde with a gold reflect, a permanent colour delivering intense, true colour with up to 100% grey coverage and 2x more shine, in a creamy, easy-to-mix vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Goldwell's system, 6GN is depth 6 (a dark blonde), a dark blonde with a gold reflect, a warm tone that adds richness. As a permanent colour it deposits rich, true, long-lasting colour, covers up to 100% of grey and can lift, mixed with the appropriate developer. Goldwell Topchic is a professional benchmark permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Goldwell developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a dark blonde with a gold reflect with excellent results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Goldwell Topchic is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061066264869,"sku":"SD43304","price":21.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/43304_9c4c1ba6-2ee3-4815-83fa-acc8cf29c213.jpg?v=1773132191"},{"product_id":"goldwell-topchic-tube-60ml-9np","title":"Goldwell Topchic Tube 60ml 9NP","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 9NP, a very light blonde with a natural pearl reflect\u003c\/li\u003e\n  \u003cli\u003eIntense colour with up to 100% grey coverage and 2x more shine\u003c\/li\u003e\n  \u003cli\u003eCreamy, easy-to-mix vegan formula\u003c\/li\u003e\n  \u003cli\u003eWith Acai extract to help reduce the smell of ammonia\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Goldwell Topchic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Goldwell colour. Goldwell Topchic in 9NP is a very light blonde with a natural pearl reflect, a permanent colour delivering intense, true colour with up to 100% grey coverage and 2x more shine, in a creamy, easy-to-mix vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Goldwell's system, 9NP is depth 9 (a very light blonde), a very light blonde with a natural pearl reflect, a cool tone that counters warmth. As a permanent colour it deposits rich, true, long-lasting colour, covers up to 100% of grey and can lift, mixed with the appropriate developer. Goldwell Topchic is a professional benchmark permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Goldwell developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a very light blonde with a natural pearl reflect with excellent results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Goldwell Topchic is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061066625317,"sku":"SD43314","price":20.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43314-0.jpg?v=1786308997"},{"product_id":"goldwell-topchic-zero-tube-60ml-9kn","title":"Goldwell Topchic Zero Tube 60ml 9KN","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 9KN, a very light blonde with a copper reflect\u003c\/li\u003e\n  \u003cli\u003eIntense colour with up to 100% grey coverage and 2x more shine\u003c\/li\u003e\n  \u003cli\u003eCreamy, easy-to-mix vegan formula\u003c\/li\u003e\n  \u003cli\u003eWith Acai extract to help reduce the smell of ammonia\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Goldwell Topchic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Goldwell colour. Goldwell Topchic in 9KN is a very light blonde with a copper reflect, a permanent colour delivering intense, true colour with up to 100% grey coverage and 2x more shine, in a creamy, easy-to-mix vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Goldwell's system, 9KN is depth 9 (a very light blonde), a very light blonde with a copper reflect, a warm tone that adds richness. As a permanent colour it deposits rich, true, long-lasting colour, covers up to 100% of grey and can lift, mixed with the appropriate developer. Goldwell Topchic is a professional benchmark permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Goldwell developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a very light blonde with a copper reflect with excellent results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Goldwell Topchic is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061066789157,"sku":"SD43307","price":21.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43307-0.jpg?v=1786309372"},{"product_id":"goldwell-topchic-zero-tube-60ml-10gn","title":"Goldwell Topchic Zero Tube 60ml 10GN","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 10GN, a lightest blonde with a gold reflect\u003c\/li\u003e\n  \u003cli\u003eIntense colour with up to 100% grey coverage and 2x more shine\u003c\/li\u003e\n  \u003cli\u003eCreamy, easy-to-mix vegan formula\u003c\/li\u003e\n  \u003cli\u003eWith Acai extract to help reduce the smell of ammonia\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Goldwell Topchic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Goldwell colour. Goldwell Topchic in 10GN is a lightest blonde with a gold reflect, a permanent colour delivering intense, true colour with up to 100% grey coverage and 2x more shine, in a creamy, easy-to-mix vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Goldwell's system, 10GN is depth 10 (a lightest blonde), a lightest blonde with a gold reflect, a warm tone that adds richness. As a permanent colour it deposits rich, true, long-lasting colour, covers up to 100% of grey and can lift, mixed with the appropriate developer. Goldwell Topchic is a professional benchmark permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Goldwell developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a lightest blonde with a gold reflect with excellent results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Goldwell Topchic is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061067280677,"sku":"SD43308","price":21.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43308-0.jpg?v=1786309359"},{"product_id":"goldwell-topchic-can-250ml-9np-very-light-natural-pearl-blonde","title":"Goldwell Topchic Can 250ml 9NP Very Light Natural Pearl Blonde","description":"\u003cul\u003e\n\u003cli\u003ePermanent hair colour in 9NP Very Light Natural Pearl Blonde, 250ml\u003c\/li\u003e\n\u003cli\u003eCool, pearly tone for a very light blonde result\u003c\/li\u003e\n\u003cli\u003eAmmonia free, vegan formula with 94% naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e100% grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGoldwell Topchic in 9NP Very Light Natural Pearl Blonde is a beautifully cool, pearly blonde, ideal for keeping warmth at bay and giving that soft, luminous finish clients ask for. The formula is creamy and easy to mix, it's ammonia free, and it delivers intense colour with 100% grey coverage, so you're not compromising on performance to get the gentler formulation. Made with 94% naturally derived ingredients, formulated without silicones, ethanol or animal derived ingredients, and it leaves the hair looking smooth and glossy. Supplied in a 250ml can, part of a 27 shade range.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCool, pearly very light blonde\u003c\/li\u003e\n\u003cli\u003eHelps keep unwanted warmth at bay\u003c\/li\u003e\n\u003cli\u003e100% grey coverage\u003c\/li\u003e\n\u003cli\u003eAmmonia free\u003c\/li\u003e\n\u003cli\u003eVegan formula, 94% naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eFormulated without silicones, ethanol or animal derived ingredients\u003c\/li\u003e\n\u003cli\u003eCreamy, easy to mix consistency\u003c\/li\u003e\n\u003cli\u003e250ml can, one of 27 shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMix with your Goldwell developer at the ratio specified by the manufacturer for the result you're working towards, then apply and process as directed. Pearl tones show best on an evenly lifted base, so pay attention to your starting level across the head, as uneven warmth underneath will show through a delicate shade like this. Rinse thoroughly and follow with colour-safe aftercare. Always follow the manufacturer's mixing ratios and processing times, and carry out a skin allergy alert test before every colour service.\u003c\/p\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eThis colour is for professional colourists and mobile stylists working with cool blondes. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know most blonde work is really about controlling warmth, and an ammonia free permanent that still covers grey properly is a genuinely useful thing to have on the shelf.\u003c\/p\u003e\u003ch2\u003eExplore more\u003c\/h2\u003e\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring-accessories\"\u003ehair colouring accessories\u003c\/a\u003e ranges, plus our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/purple-shampoo\"\u003epurple shampoo\u003c\/a\u003e for keeping blondes cool between visits. See everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061067411749,"sku":"SD43313","price":49.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43313-1.jpg?v=1786309026"},{"product_id":"goldwell-topchic-can-250ml-6np-dark-natural-pearl-blonde","title":"Goldwell Topchic Can 250ml 6NP Dark Natural Pearl Blonde","description":"\u003cul\u003e\n\u003cli\u003ePermanent hair colour in 6NP Dark Natural Pearl Blonde, 250ml\u003c\/li\u003e\n\u003cli\u003eCool, pearly tone at a dark blonde level\u003c\/li\u003e\n\u003cli\u003eAmmonia free, vegan formula with 94% naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e100% grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGoldwell Topchic in 6NP Dark Natural Pearl Blonde brings that cool, pearly quality down to a darker blonde level, which is where a lot of clients actually sit and where warmth is hardest to keep under control. The formula is creamy and easy to mix, ammonia free, and it delivers intense colour with 100% grey coverage, so you're not giving up performance for the gentler formulation. Made with 94% naturally derived ingredients, formulated without silicones, ethanol or animal derived ingredients, and it leaves the hair looking smooth and glossy. Supplied in a 250ml can, part of a 27 shade range.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCool, pearly dark blonde\u003c\/li\u003e\n\u003cli\u003eHelps keep unwanted warmth at bay at a deeper level\u003c\/li\u003e\n\u003cli\u003e100% grey coverage\u003c\/li\u003e\n\u003cli\u003eAmmonia free\u003c\/li\u003e\n\u003cli\u003eVegan formula, 94% naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eFormulated without silicones, ethanol or animal derived ingredients\u003c\/li\u003e\n\u003cli\u003eCreamy, easy to mix consistency\u003c\/li\u003e\n\u003cli\u003e250ml can, one of 27 shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMix with your Goldwell developer at the ratio specified by the manufacturer for the result you're working towards, then apply and process as directed. Darker levels naturally carry more underlying warmth, so a cool pearl tone at level 6 is doing real work, take care with your base and check as you process. Rinse thoroughly and follow with colour-safe aftercare. Always follow the manufacturer's mixing ratios and processing times, and carry out a skin allergy alert test before every colour service.\u003c\/p\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eThis colour is for professional colourists and mobile stylists working with darker blondes. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know a cool dark blonde is one of the hardest things to keep looking cool, the warmth underneath is always trying to come through, so a proper pearl tone at this level earns its place.\u003c\/p\u003e\u003ch2\u003eExplore more\u003c\/h2\u003e\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring-accessories\"\u003ehair colouring accessories\u003c\/a\u003e ranges, plus our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/purple-shampoo\"\u003epurple shampoo\u003c\/a\u003e for keeping blondes cool between visits. See everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061067772197,"sku":"SD43309","price":49.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43309-1.jpg?v=1786309352"},{"product_id":"goldwell-topchic-can-250ml-7np-mid-natural-pearl-blonde","title":"Goldwell Topchic Can 250ml 7NP Mid Natural Pearl Blonde","description":"\u003cul\u003e\n\u003cli\u003ePermanent hair colour in 7NP Mid Natural Pearl Blonde, 250ml\u003c\/li\u003e\n\u003cli\u003eCool, pearly tone at a mid blonde level\u003c\/li\u003e\n\u003cli\u003eAmmonia free, vegan formula with 94% naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003e100% grey coverage\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eGoldwell Topchic in 7NP Mid Natural Pearl Blonde sits right in the middle of the blonde range, which makes it one of the most useful shades to have on the shelf, it suits a wide spread of clients and it's the level a lot of natural blondes are working from. The pearl tone keeps things cool and soft rather than letting warmth creep in. The formula is creamy and easy to mix, ammonia free, and it delivers intense colour with 100% grey coverage. Made with 94% naturally derived ingredients, formulated without silicones, ethanol or animal derived ingredients, and it leaves the hair looking smooth and glossy. Supplied in a 250ml can, part of a 27 shade range.\u003c\/p\u003e\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eCool, pearly mid blonde\u003c\/li\u003e\n\u003cli\u003eA versatile level that suits a wide range of clients\u003c\/li\u003e\n\u003cli\u003e100% grey coverage\u003c\/li\u003e\n\u003cli\u003eAmmonia free\u003c\/li\u003e\n\u003cli\u003eVegan formula, 94% naturally derived ingredients\u003c\/li\u003e\n\u003cli\u003eFormulated without silicones, ethanol or animal derived ingredients\u003c\/li\u003e\n\u003cli\u003eCreamy, easy to mix consistency\u003c\/li\u003e\n\u003cli\u003e250ml can, one of 27 shades\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003eHow to use\u003c\/h2\u003e\u003cp\u003eMix with your Goldwell developer at the ratio specified by the manufacturer for the result you're working towards, then apply and process as directed. Pearl tones show best on an evenly lifted base, so pay attention to your starting level across the head. Rinse thoroughly and follow with colour-safe aftercare. Always follow the manufacturer's mixing ratios and processing times, and carry out a skin allergy alert test before every colour service.\u003c\/p\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eThis colour is for professional colourists and mobile stylists working with cool blondes. We've spent years helping clients in Codsall look and feel their best, and as a working salon, we know the mid levels are the ones you get through fastest, they suit the most clients and they're the natural starting point for a lot of blonde work.\u003c\/p\u003e\u003ch2\u003eExplore more\u003c\/h2\u003e\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colour\"\u003ehair colour\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/developer\"\u003edeveloper\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-colouring-accessories\"\u003ehair colouring accessories\u003c\/a\u003e ranges, plus our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/purple-shampoo\"\u003epurple shampoo\u003c\/a\u003e for keeping blondes cool between visits. See everything on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAlways carry out a skin allergy alert test at least 48 hours before every colour service, following the manufacturer's instructions.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061080617253,"sku":"SD43311","price":49.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43311-1.jpg?v=1786309035"},{"product_id":"goldwell-topchic-zero-tube-60ml-7kn","title":"Goldwell Topchic Zero Tube 60ml 7KN","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 7KN, a medium blonde with a copper reflect\u003c\/li\u003e\n  \u003cli\u003eIntense colour with up to 100% grey coverage and 2x more shine\u003c\/li\u003e\n  \u003cli\u003eCreamy, easy-to-mix vegan formula\u003c\/li\u003e\n  \u003cli\u003eWith Acai extract to help reduce the smell of ammonia\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Goldwell Topchic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Goldwell colour. Goldwell Topchic in 7KN is a medium blonde with a copper reflect, a permanent colour delivering intense, true colour with up to 100% grey coverage and 2x more shine, in a creamy, easy-to-mix vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Goldwell's system, 7KN is depth 7 (a medium blonde), a medium blonde with a copper reflect, a warm tone that adds richness. As a permanent colour it deposits rich, true, long-lasting colour, covers up to 100% of grey and can lift, mixed with the appropriate developer. Goldwell Topchic is a professional benchmark permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Goldwell developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a medium blonde with a copper reflect with excellent results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Goldwell Topchic is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061080781093,"sku":"SD43305","price":21.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43305-0.jpg?v=1786309410"},{"product_id":"goldwell-topchic-tube-60ml-7np","title":"Goldwell Topchic Tube 60ml 7NP Mid Natural Pearl Blonde","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eAn ammonia-free permanent colour in 7NP, a mid natural pearl blonde\u003c\/li\u003e\n\u003cli\u003eCreamy, easy-to-mix vegan formula with intense colour and 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eLeaves hair smooth with 2x more shine*\u003c\/li\u003e\n\u003cli\u003eAcai extract helps reduce breakage, and white tea essence helps condition and moisturise\u003c\/li\u003e\n\u003cli\u003e94% naturally-derived ingredients, free from ammonia, silicones and ethanol\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCool, natural pearl blonde with a smooth, glossy finish. Goldwell Topchic in 7NP is a creamy, easy-to-mix vegan permanent colour that delivers intense, true colour with 100% grey coverage, and leaves hair smooth with 2x more shine*. Shade 7NP is a mid natural pearl blonde, a natural-based blonde with a soft, cool pearl nuance that keeps it clean and anti-brassy without going stark. The ammonia-free formula is made with 94% naturally-derived ingredients, with Acai extract to help reduce breakage and white tea essence to help condition and moisturise the hair, and it's free from ammonia, silicones, ethanol and animal-derived ingredients.\u003c\/p\u003e\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\u003cp\u003eShade 7NP sits at depth 7 (a medium blonde) with a Natural (N) base and a Pearl (P) reflect. The \"N\" keeps it natural and balanced, while the \"P\" pearl adds a soft, cool, iridescent nuance that helps counter yellow and keep the blonde looking clean and refined, cool without being harsh. As a permanent colour, it deposits long-lasting, intense colour with full (100%) grey coverage and a smooth, high-shine finish. Being ammonia-free and 94% naturally-derived, with Acai and white tea, it's designed to be gentler and more conditioning than a traditional colour, helping look after the hair as it colours, so hair is left smooth, glossy and healthy-looking.\u003c\/p\u003e\u003ch3\u003eHow to use it\u003c\/h3\u003e\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Topchic with the appropriate Goldwell Topchic developer at the ratio specified for your desired result, apply to the hair, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. As a cool, pearl-based shade, keep it looking fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the pearl tone. Follow the full instructions supplied with the colour and developer.\u003c\/p\u003e\u003ch3\u003eWho it's for\u003c\/h3\u003e\u003cp\u003eThis one's for anyone wanting a natural, cool, pearly medium blonde with excellent grey coverage and shine, and the comfort of an ammonia-free colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a natural pearl blonde is one of the most flattering, on-trend cool-blonde shades there is.\u003c\/p\u003e\u003ch3\u003eBuild your routine\u003c\/h3\u003e\u003cp\u003eCool, pearl-based blonde stays fresh with colour-safe care and gentle toning. Find a suitable wash in our shampoo collection, explore more colour-care options across our hair products, or browse our shop by brand pages for your favourites.\u003c\/p\u003e\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\u003cp\u003e\u003cem\u003e*2x more shine, based on the brand's testing. Vegan formula, 94% naturally-derived ingredients. This product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061081501989,"sku":"SD43312","price":20.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43312-0.jpg?v=1789370153"},{"product_id":"goldwell-topchic-zero-tube-60ml-8gn","title":"Goldwell Topchic Zero Tube 60ml 8GN","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA permanent colour in 8GN, a light blonde with a gold reflect\u003c\/li\u003e\n  \u003cli\u003eIntense colour with up to 100% grey coverage and 2x more shine\u003c\/li\u003e\n  \u003cli\u003eCreamy, easy-to-mix vegan formula\u003c\/li\u003e\n  \u003cli\u003eWith Acai extract to help reduce the smell of ammonia\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Goldwell Topchic\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality Goldwell colour. Goldwell Topchic in 8GN is a light blonde with a gold reflect, a permanent colour delivering intense, true colour with up to 100% grey coverage and 2x more shine, in a creamy, easy-to-mix vegan formula.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eIn Goldwell's system, 8GN is depth 8 (a light blonde), a light blonde with a gold reflect, a warm tone that adds richness. As a permanent colour it deposits rich, true, long-lasting colour, covers up to 100% of grey and can lift, mixed with the appropriate developer. Goldwell Topchic is a professional benchmark permanent colour.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix with the appropriate Goldwell developer at the recommended ratio, apply, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting a light blonde with a gold reflect with excellent results. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and Goldwell Topchic is a trusted professional colour.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eWarm shades fade faster, so keep them rich with colour-safe, warm-protecting care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061084221733,"sku":"SD43306","price":21.92,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD43306-0.jpg?v=1786309385"},{"product_id":"goldwell-topchic-can-250ml-11sv-special-silver-violet-blonde","title":"Goldwell Topchic Can 250ml 11SV Special Silver Violet Blonde","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGoldwell Topchic permanent hair colour, shade 11SV Special Silver Violet Blonde, 250ml can\u003c\/li\u003e\n\u003cli\u003eA very pale, cool silver-violet blonde\u003c\/li\u003e\n\u003cli\u003eIntense, rich colour results with 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eThe can system is economical, easy to mix and apply, with less wastage\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eCool, pale, silver-violet blonde, professionally. \u003cstrong\u003eGoldwell Topchic 11SV Special Silver Violet Blonde (250ml Can)\u003c\/strong\u003e is a professional permanent hair colour that delivers intense, rich results with 100% grey coverage. Shade 11SV is a very pale, cool blonde with a silver-violet tone, perfect for high-lift, ashy, anti-yellow blonde results and beautiful cool-toned finishes. The can system is more economical than tubes: it's easier to mix and apply, which means less wastage, ideal for a busy colour bar. A dependable, professional-grade permanent colour. Cool, intense and reliable.\u003c\/p\u003e\u003ch2\u003eWhat it does\u003c\/h2\u003e\u003cp\u003eTopchic is Goldwell's professional permanent colour system, known for intense, true-to-tone results, excellent coverage and condition. Shade 11SV sits at the very lightest, coolest end of the blonde spectrum, a special silver-violet blonde that lifts high and lays down a cool, ashy, violet-silver tone, brilliant for neutralising warmth and creating those sought-after icy, cool-blonde finishes. It offers 100% grey coverage, so it's just as useful for a flawless cool blonde as it is for covering greys with a cool result. The 250ml can format is designed to be economical and easy to work with, simple to mix and apply with minimal wastage. As a permanent colour, it's mixed with a developer and applied professionally.\u003c\/p\u003e\u003ch2\u003eHow to use it\u003c\/h2\u003e\u003cp\u003eThis is a professional permanent hair colour, for use by trained colourists. Mix with the appropriate Goldwell Topchic developer at the correct ratio for your desired lift and result, then apply as per Goldwell's professional instructions. A skin allergy\/sensitivity test must be carried out before every colour service, and always follow the manufacturer's directions and wear suitable gloves. For the developer to pair with this colour, see our peroxide and developer range. For more, explore our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eThis one's for professional colourists and salons wanting a reliable, intense, cool silver-violet blonde with excellent grey coverage, in an economical, easy-to-use can format. We've spent years helping clients in Codsall look and feel their best, and as a working salon we know how much a dependable cool-blonde tint matters on the colour bar, and Goldwell Topchic is a trusted professional name.\u003c\/p\u003e\u003ch2\u003eBuild your routine\u003c\/h2\u003e\u003cp\u003ePair with the correct Goldwell Topchic developer for mixing and lift, and support the finished cool blonde at home with a purple toning shampoo and conditioner to keep it fresh between appointments. Explore more toning options in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e range, or browse all our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eAdd Goldwell Topchic 11SV Special Silver Violet Blonde (250ml Can) for professional, intense, cool-blonde colour. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061128753445,"sku":"SD81454","price":49.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD81454-0.jpg?v=1783593695"},{"product_id":"goldwell-topchic-can-250ml-6sb-silver-brown","title":"Goldwell Topchic Can 250ml 6SB Silver Brown","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGoldwell Topchic permanent hair colour, shade 6SB Silver Brown, 250ml can\u003c\/li\u003e\n\u003cli\u003eA cool, ashy silver-brown\u003c\/li\u003e\n\u003cli\u003eIntense, rich colour results with 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eThe can system is economical, easy to mix and apply, with less wastage\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA cool, ashy silver-brown, professionally. \u003cstrong\u003eGoldwell Topchic 6SB Silver Brown (250ml Can)\u003c\/strong\u003e is a professional permanent hair colour that delivers intense, rich results with 100% grey coverage. Shade 6SB is a cool silver-brown, a dark-blonde-to-brown depth with an ashy, silvered tone that neutralises warmth for a sophisticated, cool-toned result. The can system is more economical than tubes: it's easier to mix and apply, which means less wastage, ideal for a busy colour bar. A dependable, professional-grade permanent colour. Cool, rich and reliable.\u003c\/p\u003e\u003ch2\u003eWhat it does\u003c\/h2\u003e\u003cp\u003eTopchic is Goldwell's professional permanent colour system, known for intense, true-to-tone results, excellent coverage and condition. Shade 6SB is a cool silver-brown, sitting around a dark blonde to light brown depth with a silvered, ashy tone that counteracts warmth and red, giving a smoky, sophisticated cool brown. It offers 100% grey coverage, so it's ideal for a flawless, cool-toned grey coverage as well as fashion-toned cool brunettes. The 250ml can format is designed to be economical and easy to work with, simple to mix and apply with minimal wastage. As a permanent colour, it's mixed with a developer and applied professionally.\u003c\/p\u003e\u003ch2\u003eHow to use it\u003c\/h2\u003e\u003cp\u003eThis is a professional permanent hair colour, for use by trained colourists. Mix with the appropriate Goldwell Topchic developer at the correct ratio for your desired lift and result, then apply as per Goldwell's professional instructions. A skin allergy\/sensitivity test must be carried out before every colour service, and always follow the manufacturer's directions and wear suitable gloves. For the developer to pair with this colour, see our peroxide and developer range. For more, explore our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eThis one's for professional colourists and salons wanting a reliable, intense, cool silver-brown with excellent grey coverage, in an economical, easy-to-use can format. We've spent years helping clients in Codsall look and feel their best, and as a working salon we know how much a dependable cool-toned tint matters on the colour bar, and Goldwell Topchic is a trusted professional name.\u003c\/p\u003e\u003ch2\u003eBuild your routine\u003c\/h2\u003e\u003cp\u003ePair with the correct Goldwell Topchic developer for mixing and lift. To keep a cool-toned result looking fresh between appointments, support it at home with the right tone-maintaining shampoo and conditioner. Explore more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e range, or browse all our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eAdd Goldwell Topchic 6SB Silver Brown (250ml Can) for professional, intense, cool-toned colour. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061128982821,"sku":"SD78459","price":49.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD78459-0.jpg?v=1783593699"},{"product_id":"goldwell-topchic-can-250ml-6r-mahogany-brilliant","title":"Goldwell Topchic Can 250ml 6R Mahogany Brilliant","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGoldwell Topchic permanent hair colour, shade 6R Mahogany Brilliant, 250ml can\u003c\/li\u003e\n\u003cli\u003eA rich, vibrant mahogany red-brown\u003c\/li\u003e\n\u003cli\u003eIntense, rich colour results with 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eThe can system is economical, easy to mix and apply, with less wastage\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA rich, vibrant mahogany, professionally. \u003cstrong\u003eGoldwell Topchic 6R Mahogany Brilliant (250ml Can)\u003c\/strong\u003e is a professional permanent hair colour that delivers intense, rich results with 100% grey coverage. Shade 6R is a brilliant mahogany, a dark-blonde-to-brown depth with a rich, warm red-brown tone and gorgeous reddish, almost burgundy-tinged depth, glossy, vibrant and full of dimension. The can system is more economical than tubes: it's easier to mix and apply, which means less wastage, ideal for a busy colour bar. A dependable, professional-grade permanent colour. Rich, vibrant and reliable.\u003c\/p\u003e\u003ch2\u003eWhat it does\u003c\/h2\u003e\u003cp\u003eTopchic is Goldwell's professional permanent colour system, known for intense, true-to-tone results, excellent coverage and condition. Shade 6R is a brilliant mahogany red-brown, sitting around a dark blonde to light brown depth with a rich, warm, reddish mahogany tone, glossy and vibrant, gorgeous for adding warmth, shine and that lovely red-brown dimension to brunettes, or for vibrant mahogany fashion results. It offers 100% grey coverage, so it's ideal for warm, rich grey coverage as well as vibrant results. The 250ml can format is designed to be economical and easy to work with, simple to mix and apply with minimal wastage. As a permanent colour, it's mixed with a developer and applied professionally.\u003c\/p\u003e\u003ch2\u003eHow to use it\u003c\/h2\u003e\u003cp\u003eThis is a professional permanent hair colour, for use by trained colourists. Mix with the appropriate Goldwell Topchic developer at the correct ratio for your desired lift and result, then apply as per Goldwell's professional instructions. A skin allergy\/sensitivity test must be carried out before every colour service, and always follow the manufacturer's directions and wear suitable gloves. For the developer to pair with this colour, see our peroxide and developer range. For more, explore our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eThis one's for professional colourists and salons wanting a reliable, intense, vibrant mahogany red-brown with excellent grey coverage, in an economical, easy-to-use can format. We've spent years helping clients in Codsall look and feel their best, and as a working salon we know how much a dependable, glossy mahogany tint matters on the colour bar, and Goldwell Topchic is a trusted professional name.\u003c\/p\u003e\u003ch2\u003eBuild your routine\u003c\/h2\u003e\u003cp\u003ePair with the correct Goldwell Topchic developer for mixing and lift. To keep a vibrant mahogany looking glossy and rich between appointments, support it at home with a colour-protecting (and ideally red\/warmth-maintaining) shampoo and conditioner. Explore more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e range, or browse all our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eAdd Goldwell Topchic 6R Mahogany Brilliant (250ml Can) for professional, intense, vibrant mahogany colour. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061129015589,"sku":"SD78449","price":49.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD78449-0.jpg?v=1783593707"},{"product_id":"goldwell-topchic-can-250ml-6rb-mid-red-beech","title":"Goldwell Topchic Can 250ml 6RB Mid Red Beech","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGoldwell Topchic permanent hair colour, shade 6RB Mid Red Beech, 250ml can\u003c\/li\u003e\n\u003cli\u003eA warm, mid red-brown (red beech)\u003c\/li\u003e\n\u003cli\u003eIntense, rich colour results with 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eThe can system is economical, easy to mix and apply, with less wastage\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA warm, rich red-brown, professionally. \u003cstrong\u003eGoldwell Topchic 6RB Mid Red Beech (250ml Can)\u003c\/strong\u003e is a professional permanent hair colour that delivers intense, rich results with 100% grey coverage. Shade 6RB is a warm mid red-brown, that gorgeous, glossy red-beech tone, a dark-blonde-to-brown depth with a warm, coppery-red richness that looks glossy and full of dimension. The can system is more economical than tubes: it's easier to mix and apply, which means less wastage, ideal for a busy colour bar. A dependable, professional-grade permanent colour. Warm, rich and reliable.\u003c\/p\u003e\u003ch2\u003eWhat it does\u003c\/h2\u003e\u003cp\u003eTopchic is Goldwell's professional permanent colour system, known for intense, true-to-tone results, excellent coverage and condition. Shade 6RB is a warm red-brown, sitting around a dark blonde to light brown depth with a rich red-beech tone, warm, coppery and glossy, gorgeous for adding warmth, shine and dimension to brunettes, or for warm red-brown fashion results. It offers 100% grey coverage, so it's ideal for warm, natural-looking grey coverage as well as vibrant warm brunettes. The 250ml can format is designed to be economical and easy to work with, simple to mix and apply with minimal wastage. As a permanent colour, it's mixed with a developer and applied professionally.\u003c\/p\u003e\u003ch2\u003eHow to use it\u003c\/h2\u003e\u003cp\u003eThis is a professional permanent hair colour, for use by trained colourists. Mix with the appropriate Goldwell Topchic developer at the correct ratio for your desired lift and result, then apply as per Goldwell's professional instructions. A skin allergy\/sensitivity test must be carried out before every colour service, and always follow the manufacturer's directions and wear suitable gloves. For the developer to pair with this colour, see our peroxide and developer range. For more, explore our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eThis one's for professional colourists and salons wanting a reliable, intense, warm red-brown with excellent grey coverage, in an economical, easy-to-use can format. We've spent years helping clients in Codsall look and feel their best, and as a working salon we know how much a dependable, glossy warm-brown tint matters on the colour bar, and Goldwell Topchic is a trusted professional name.\u003c\/p\u003e\u003ch2\u003eBuild your routine\u003c\/h2\u003e\u003cp\u003ePair with the correct Goldwell Topchic developer for mixing and lift. To keep a warm red-brown looking glossy and vibrant between appointments, support it at home with a colour-protecting shampoo and conditioner (and a warmth-boosting or red-maintaining option if you have one). Explore more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e range, or browse all our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eAdd Goldwell Topchic 6RB Mid Red Beech (250ml Can) for professional, intense, warm red-brown colour. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061129048357,"sku":"SD78452","price":49.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD78452-0.jpg?v=1783593703"},{"product_id":"goldwell-topchic-can-250ml-5mb-dark-jade-brown","title":"Goldwell Topchic Can 250ml 5MB Dark Jade Brown","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003eGoldwell Topchic permanent hair colour, shade 5MB Dark Jade Brown, 250ml can\u003c\/li\u003e\n\u003cli\u003eA cool, matt, jade-toned dark brown\u003c\/li\u003e\n\u003cli\u003eIntense, rich colour results with 100% grey coverage\u003c\/li\u003e\n\u003cli\u003eThe can system is economical, easy to mix and apply, with less wastage\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eA cool, matt, jade-toned brown, professionally. \u003cstrong\u003eGoldwell Topchic 5MB Dark Jade Brown (250ml Can)\u003c\/strong\u003e is a professional permanent hair colour that delivers intense, rich results with 100% grey coverage. Shade 5MB is a dark jade brown, a light-brown depth with a cool, matt, jade-green-based tone that counteracts red and warmth, for a smoky, sophisticated, ashy brown. The can system is more economical than tubes: it's easier to mix and apply, which means less wastage, ideal for a busy colour bar. A dependable, professional-grade permanent colour. Cool, matt and reliable.\u003c\/p\u003e\u003ch2\u003eWhat it does\u003c\/h2\u003e\u003cp\u003eTopchic is Goldwell's professional permanent colour system, known for intense, true-to-tone results, excellent coverage and condition. Shade 5MB is a matt (jade) dark brown, sitting around a light-brown depth with a cool, green-based matt tone. Matt tones sit opposite red on the colour wheel, so 5MB is brilliant for neutralising unwanted red and warmth, giving a smoky, ashy, sophisticated brown result. It offers 100% grey coverage, so it's ideal for cool, natural-looking grey coverage as well as matt-toned brunettes. The 250ml can format is designed to be economical and easy to work with, simple to mix and apply with minimal wastage. As a permanent colour, it's mixed with a developer and applied professionally.\u003c\/p\u003e\u003ch2\u003eHow to use it\u003c\/h2\u003e\u003cp\u003eThis is a professional permanent hair colour, for use by trained colourists. Mix with the appropriate Goldwell Topchic developer at the correct ratio for your desired lift and result, then apply as per Goldwell's professional instructions. A skin allergy\/sensitivity test must be carried out before every colour service, and always follow the manufacturer's directions and wear suitable gloves. For the developer to pair with this colour, see our peroxide and developer range. For more, explore our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\u003ch2\u003eWho it's for\u003c\/h2\u003e\u003cp\u003eThis one's for professional colourists and salons wanting a reliable, intense, matt (jade) dark brown that neutralises warmth, with excellent grey coverage, in an economical, easy-to-use can format. We've spent years helping clients in Codsall look and feel their best, and as a working salon we know how useful a good matt, warmth-neutralising brown is on the colour bar, and Goldwell Topchic is a trusted professional name.\u003c\/p\u003e\u003ch2\u003eBuild your routine\u003c\/h2\u003e\u003cp\u003ePair with the correct Goldwell Topchic developer for mixing and lift. To keep a cool, matt brown looking fresh and warmth-free between appointments, support it at home with a colour-protecting shampoo and conditioner. Explore more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e range, or browse all our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e.\u003c\/p\u003e\u003cp\u003eAdd Goldwell Topchic 5MB Dark Jade Brown (250ml Can) for professional, intense, cool matt-brown colour. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":52061129081125,"sku":"SD78359","price":33.98,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD78359-0.jpg?v=1789237025"},{"product_id":"light-dimensions-silklift-control-pearl-high-performance-lightener-500g-by-goldwell","title":"Light Dimensions SilkLift Control Pearl High Performance Lightener 500g by Goldwell","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA professional lightener: SilkLift Control Pearl High Performance Lightener 500g by Goldwell\u003c\/li\u003e\n  \u003cli\u003eFor controlled lift and pre-lightening\u003c\/li\u003e\n  \u003cli\u003eConditioning, low-dust formula\u003c\/li\u003e\n  \u003cli\u003eFor clean, even blonding\u003c\/li\u003e\n  \u003cli\u003eFor professional colourist use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLight Dimensions SilkLift Control Pearl High Performance Lightener 500g by Goldwell is a professional lightener for controlled lift and pre-lightening, with a conditioning formula for clean, even blonding.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eA good lightener lifts cleanly and controllably to the level you need, mixed with the appropriate developer. For professional use with full lightening safety.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Mix with the appropriate developer, apply, monitor the lift, then rinse. Carry out an allergy alert test 48 hours before, and follow full lightening safety.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists pre-lightening for blonde or vivid colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and controlled lightening is the foundation of clean blonde.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA professional lightener. Wear gloves, carry out an allergy alert test 48 hours before, avoid eye and scalp contact, and follow full lightening safety. Not for under-16s.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061389816101,"sku":"SD42557","price":60.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42557-0.jpg?v=1786306759"},{"product_id":"light-dimensions-silklift-strong-high-performance-lightener-500g-by-goldwell","title":"Light Dimensions SilkLift Strong High Performance Lightener 500g by Goldwell","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA professional lightener: SilkLift Strong High Performance Lightener 500g by Goldwell\u003c\/li\u003e\n  \u003cli\u003eFor controlled lift and pre-lightening\u003c\/li\u003e\n  \u003cli\u003eConditioning, low-dust formula\u003c\/li\u003e\n  \u003cli\u003eFor clean, even blonding\u003c\/li\u003e\n  \u003cli\u003eFor professional colourist use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLight Dimensions SilkLift Strong High Performance Lightener 500g by Goldwell is a professional lightener for controlled lift and pre-lightening, with a conditioning formula for clean, even blonding.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eA good lightener lifts cleanly and controllably to the level you need, mixed with the appropriate developer. For professional use with full lightening safety.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Mix with the appropriate developer, apply, monitor the lift, then rinse. Carry out an allergy alert test 48 hours before, and follow full lightening safety.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists pre-lightening for blonde or vivid colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and controlled lightening is the foundation of clean blonde.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA professional lightener. Wear gloves, carry out an allergy alert test 48 hours before, avoid eye and scalp contact, and follow full lightening safety. Not for under-16s.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061389914405,"sku":"SD42553","price":48.86,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42553-0.jpg?v=1786306773"},{"product_id":"light-dimensions-silklift-control-ash-high-performance-lightener-500g-by-goldwell","title":"Light Dimensions SilkLift Control Ash High Performance Lightener 500g by Goldwell","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA professional lightener: SilkLift Control Ash High Performance Lightener 500g by Goldwell\u003c\/li\u003e\n  \u003cli\u003eFor controlled lift and pre-lightening\u003c\/li\u003e\n  \u003cli\u003eConditioning, low-dust formula\u003c\/li\u003e\n  \u003cli\u003eFor clean, even blonding\u003c\/li\u003e\n  \u003cli\u003eFor professional colourist use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLight Dimensions SilkLift Control Ash High Performance Lightener 500g by Goldwell is a professional lightener for controlled lift and pre-lightening, with a conditioning formula for clean, even blonding.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eA good lightener lifts cleanly and controllably to the level you need, mixed with the appropriate developer. For professional use with full lightening safety.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Mix with the appropriate developer, apply, monitor the lift, then rinse. Carry out an allergy alert test 48 hours before, and follow full lightening safety.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists pre-lightening for blonde or vivid colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and controlled lightening is the foundation of clean blonde.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA professional lightener. Wear gloves, carry out an allergy alert test 48 hours before, avoid eye and scalp contact, and follow full lightening safety. Not for under-16s.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061389947173,"sku":"SD42556","price":60.74,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42556-0.jpg?v=1786306769"},{"product_id":"light-dimensions-silklift-brightener-silver-60ml-by-goldwell","title":"Light Dimensions SilkLift Brightener Silver 60ml by Goldwell","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA demi\/toner for blonde and lightened hair: SilkLift Brightener Silver 60ml by Goldwell\u003c\/li\u003e\n  \u003cli\u003eTones, controls and refines blonde after lightening\u003c\/li\u003e\n  \u003cli\u003eNeutralises unwanted warmth for a clean, cool result\u003c\/li\u003e\n  \u003cli\u003eGentle, conditioning formula\u003c\/li\u003e\n  \u003cli\u003eSalon-quality SilkLift toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLight Dimensions SilkLift Brightener Silver 60ml by Goldwell tones and refines blonde and lightened hair, neutralising unwanted warmth for a clean, cool, brightened result.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eA toner deposits tone onto pre-lightened hair to neutralise unwanted yellow\/orange and refine the blonde, for a cleaner, cooler, more polished result. Mixed with a low-volume developer and applied professionally.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test 48 hours before (see below). Mix with the appropriate low-volume developer, apply to pre-lightened hair, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists toning and refining blonde after lightening. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good toner is the finishing touch to a clean, cool blonde.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061390078245,"sku":"SD42563","price":23.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42563-0.jpg?v=1786306734"},{"product_id":"light-dimensions-silklift-clay-lightener-400g-by-goldwell","title":"Light Dimensions SilkLift Clay Lightener 400g by Goldwell","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA professional lightener: SilkLift Clay Lightener 400g by Goldwell\u003c\/li\u003e\n  \u003cli\u003eFor controlled lift and pre-lightening\u003c\/li\u003e\n  \u003cli\u003eConditioning, low-dust formula\u003c\/li\u003e\n  \u003cli\u003eFor clean, even blonding\u003c\/li\u003e\n  \u003cli\u003eFor professional colourist use\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLight Dimensions SilkLift Clay Lightener 400g by Goldwell is a professional lightener for controlled lift and pre-lightening, with a conditioning formula for clean, even blonding.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eA good lightener lifts cleanly and controllably to the level you need, mixed with the appropriate developer. For professional use with full lightening safety.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Mix with the appropriate developer, apply, monitor the lift, then rinse. Carry out an allergy alert test 48 hours before, and follow full lightening safety.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists pre-lightening for blonde or vivid colour. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and controlled lightening is the foundation of clean blonde.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eA professional lightener. Wear gloves, carry out an allergy alert test 48 hours before, avoid eye and scalp contact, and follow full lightening safety. Not for under-16s.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061390176549,"sku":"SD42555","price":50.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42555-0.jpg?v=1786306764"},{"product_id":"light-dimensions-silklift-conditioning-cream-developer-10-vol-3-750ml-by-goldwell","title":"Light Dimensions SilkLift Conditioning Cream Developer 10 Vol 3% 750ml by Goldwell","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA Light Dimensions daily and nourishing product\u003c\/li\u003e\n  \u003cli\u003eCleanses, conditions and cares for the hair\u003c\/li\u003e\n  \u003cli\u003eSalon-quality Light Dimensions care\u003c\/li\u003e\n  \u003cli\u003eLeaves hair soft, healthy-looking and manageable\u003c\/li\u003e\n  \u003cli\u003ePart of the Light Dimensions range\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eSalon-quality care. Light Dimensions SilkLift Conditioning Cream Developer 10 Vol 3% 750ml by Goldwell is a product that cleanses, conditions and cares for the hair, leaving it soft and healthy-looking.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003ePart of Light Dimensions's range, this product cleanses and conditions for soft, healthy-looking hair. A lovely addition to your routine.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eApply as directed.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for anyone wanting daily and nourishing care from Light Dimensions. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good routine makes a real difference to how hair looks and feels.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eFind a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061390307621,"sku":"SD42559","price":20.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42559-0.jpg?v=1786306749"},{"product_id":"light-dimensions-silklift-brightener-natural-60ml-by-goldwell","title":"Light Dimensions SilkLift Brightener Natural 60ml by Goldwell","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eA demi\/toner for blonde and lightened hair: SilkLift Brightener Natural 60ml by Goldwell\u003c\/li\u003e\n  \u003cli\u003eTones, controls and refines blonde after lightening\u003c\/li\u003e\n  \u003cli\u003eNeutralises unwanted warmth for a clean, cool result\u003c\/li\u003e\n  \u003cli\u003eGentle, conditioning formula\u003c\/li\u003e\n  \u003cli\u003eSalon-quality SilkLift toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eLight Dimensions SilkLift Brightener Natural 60ml by Goldwell tones and refines blonde and lightened hair, neutralising unwanted warmth for a clean, cool, brightened result.\u003c\/p\u003e\n\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\n\u003cp\u003eA toner deposits tone onto pre-lightened hair to neutralise unwanted yellow\/orange and refine the blonde, for a cleaner, cooler, more polished result. Mixed with a low-volume developer and applied professionally.\u003c\/p\u003e\n\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\n\u003cp\u003eFor professional use. Carry out an allergy alert test 48 hours before (see below). Mix with the appropriate low-volume developer, apply to pre-lightened hair, process, then rinse and follow with colour-safe care.\u003c\/p\u003e\n\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\n\u003cp\u003eThis one's for colourists toning and refining blonde after lightening. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a good toner is the finishing touch to a clean, cool blonde.\u003c\/p\u003e\n\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\n\u003cp\u003eCool, ash-based shades stay fresh with colour-safe care and gentle purple\/silver toning. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThis product is mixed with a developer and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp.\u003c\/em\u003e\u003c\/p\u003e","brand":"Goldwell Professional","offers":[{"title":"Default Title","offer_id":52061390373157,"sku":"SD42562","price":23.12,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42562-0.jpg?v=1786306739"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-10bs-120ml","title":"Goldwell Colorance Can Demi-Permanent Hair Colour - 10BS 120ml","description":"\u003cul\u003e\n\u003cli\u003eThe can system is more economical as it's easier to mix and apply meaning less wastage\u003c\/li\u003e\n\u003cli\u003eAmmonia-free pH-balanced formula\u003c\/li\u003e\n\u003cli\u003e+35% improved hair structure with Intra Lipid Technology that not only protects the hair but repairs too\u003c\/li\u003e\n\u003cli\u003eBrilliant shine and smooth hair feel\u003c\/li\u003e\n\u003cli\u003eGrey coverage of up to 50%\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":53876640907557,"sku":"853953","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853953-0.jpg?v=1790251555"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-10p-120ml","title":"Goldwell Colorance Can Demi-Permanent Hair Colour - 10P 120ml","description":"\u003cul\u003e\n\u003cli\u003eThe can system is more economical as it's easier to mix and apply meaning less wastage\u003c\/li\u003e\n\u003cli\u003eAmmonia-free pH-balanced formula\u003c\/li\u003e\n\u003cli\u003e+35% improved hair structure with Intra Lipid Technology that not only protects the hair but repairs too\u003c\/li\u003e\n\u003cli\u003eBrilliant shine and smooth hair feel\u003c\/li\u003e\n\u003cli\u003eGrey coverage of up to 50%\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":53876641169701,"sku":"853954","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853954-0.jpg?v=1790251855"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-10v-120ml","title":"Goldwell Colorance Can Demi-Permanent Hair Colour - 10V 120ml","description":"\u003cul\u003e\n\u003cli\u003eThe can system is more economical as it's easier to mix and apply meaning less wastage\u003c\/li\u003e\n\u003cli\u003eAmmonia-free pH-balanced formula\u003c\/li\u003e\n\u003cli\u003e+35% improved hair structure with Intra Lipid Technology that not only protects the hair but repairs too\u003c\/li\u003e\n\u003cli\u003eBrilliant shine and smooth hair feel\u003c\/li\u003e\n\u003cli\u003eGrey coverage of up to 50%\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":53876641202469,"sku":"853955","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853955-0.jpg?v=1790252272"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-6n-120ml","title":"Goldwell Colorance Can Demi-Permanent Hair Colour - 6N 120ml","description":"\u003cul\u003e\n\u003cli\u003eThe can system is more economical as it's easier to mix and apply meaning less wastage\u003c\/li\u003e\n\u003cli\u003eAmmonia-free pH-balanced formula\u003c\/li\u003e\n\u003cli\u003e+35% improved hair structure with Intra Lipid Technology that not only protects the hair but repairs too\u003c\/li\u003e\n\u003cli\u003eBrilliant shine and smooth hair feel\u003c\/li\u003e\n\u003cli\u003eGrey coverage of up to 50%\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":53876641464613,"sku":"853956","price":34.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853956-0.jpg?v=1790251915"},{"product_id":"goldwell-colorance-can-demi-permanent-hair-colour-9na-120ml","title":"Goldwell Colorance Can Demi-Permanent Hair Colour - 9NA 120ml","description":"\u003cul\u003e\n\u003cli\u003eThe can system is more economical as it's easier to mix and apply meaning less wastage\u003c\/li\u003e\n\u003cli\u003eAmmonia-free pH-balanced formula\u003c\/li\u003e\n\u003cli\u003e+35% improved hair structure with Intra Lipid Technology that not only protects the hair but repairs too\u003c\/li\u003e\n\u003cli\u003eBrilliant shine and smooth hair feel\u003c\/li\u003e\n\u003cli\u003eGrey coverage of up to 50%\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goldwell","offers":[{"title":"Default Title","offer_id":53876641661221,"sku":"853957","price":34.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/853957-0.jpg?v=1790252943"}],"url":"https:\/\/revivehairartists.co.uk\/collections\/goldwell-hair-colour.oembed?page=4","provider":"Revive Hair Artists","version":"1.0","type":"link"}