{"title":"Danger Jones","description":"\u003cp\u003eDanger Jones is a professional hair colour brand that has built a serious following among creative colourists in the UK and internationally. The brand covers semi-permanent fashion colours, artistic toners and a dedicated developer, all formulated to professional salon standards. What makes Danger Jones stand out from many other vivid colour brands is the quality of the pigmentation and the versatility of the range — the semi-permanent shades work brilliantly for bold vivid results on pre-lightened hair, but the Artistic Toner range brings the brand into more everyday professional toning territory too. We stock the full Danger Jones range here at Revive Hair Artists in Codsall.\u003c\/p\u003e\n\n\u003ch2\u003eDanger Jones semi-permanent colours\u003c\/h2\u003e\n\n\u003cp\u003eThe Danger Jones semi-permanent colour range covers a carefully curated selection of shades with the kind of product names that make them instantly memorable. The \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/danger-jones-semi-permanent-hair-colour-118ml-cheap-date-light-pink\"\u003eDanger Jones Cheap Date\u003c\/a\u003e is a beautiful soft light pink that is one of our best-selling Danger Jones shades and works brilliantly on very pale blonde or white hair for a delicate pastel result. The \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/danger-jones-semi-permanent-hair-colour-118ml-exotica-light-purple\"\u003eDanger Jones Exotica\u003c\/a\u003e is a gorgeous light purple that gives a stunning result on pre-lightened hair. The \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/danger-jones-semi-permanent-hair-colour-118ml-dopamine-black\"\u003eDanger Jones Dopamine\u003c\/a\u003e is a rich, deep black with stunning pigmentation that is a brilliant choice for clients who want a vivid, glossy black result.\u003c\/p\u003e\n\n\u003ch2\u003eDanger Jones Artistic Toners\u003c\/h2\u003e\n\n\u003cp\u003eThe Danger Jones Artistic Toner range bridges the gap between vivid fashion colour and professional salon toning. The \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/danger-jones-artistic-toner-violet-blonde-90ml\"\u003eDanger Jones Artistic Toner in Violet Blonde\u003c\/a\u003e is a brilliant professional toner for achieving cool, ash blonde results on pre-lightened hair. The \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/danger-jones-artistic-toner-silver-90ml\"\u003eSilver Artistic Toner\u003c\/a\u003e is a stunning option for achieving silver and grey results on heavily pre-lightened hair. The Artistic Toners are mixed with the dedicated Danger Jones developer and applied like a traditional toner for precise, controlled results.\u003c\/p\u003e\n\n\u003ch2\u003eDanger Jones developer\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003ca href=\"https:\/\/revivehairartists.co.uk\/products\/danger-jones-deluxe-cream-developer-10-vol-3-946ml\"\u003eDanger Jones Deluxe Cream Developer 10 Vol\u003c\/a\u003e is specifically formulated for use with the Danger Jones Artistic Toner range. It is a gentle 10 vol (3%) cream developer that gives controlled results without unnecessary lift. It is worth noting that the semi-permanent Danger Jones fashion colours do not require a developer and are applied directly from the tube.\u003c\/p\u003e\n\n\u003ch2\u003eHow long does Danger Jones colour last?\u003c\/h2\u003e\n\n\u003cp\u003eDanger Jones semi-permanent colour typically lasts between 4 and 8 washes depending on the shade, the porosity of the hair and how the hair is cared for after colouring. Darker shades like Dopamine tend to last longer than lighter pastels. Using a colour-protecting shampoo and washing with cool water rather than hot water makes a significant difference to longevity. You can browse our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-depositing-shampoo\"\u003ecolour depositing shampoo collection\u003c\/a\u003e for options to help maintain the colour between applications, and the full \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/semi-permanent-hair-colour\"\u003esemi-permanent colour collection\u003c\/a\u003e for more vivid colour options from other brands.\u003c\/p\u003e\n\n\u003cp\u003eFree UK delivery on all orders from Revive Hair Artists in Codsall.\u003c\/p\u003e","products":[{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-masquerade-true-purple","title":"Danger Jones Semi Permanent Hair Colour 118ml - Masquerade (True Purple)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195248185637,"sku":"70517","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Masquerade-True-Purple.webp?v=1753995949"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-diablo-red","title":"Danger Jones Semi Permanent Hair Colour 118ml - Diablo (Red)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195253952805,"sku":"70503","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Diablo-Red.webp?v=1753995948"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-hustler-pink","title":"Danger Jones Semi Permanent Hair Colour 118ml - Hustler (Pink)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195281543461,"sku":"70506","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Hustler-Pink.webp?v=1753995946"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-burnout-orange","title":"Danger Jones Semi Permanent Hair Colour 118ml - Burnout Orange","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195287048485,"sku":"70500","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Burnout-Orange.webp?v=1753995945"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-cheap-date-light-pink","title":"Danger Jones Semi Permanent Hair Colour 118ml - Cheap Date (Light Pink)","description":"\u003cul\u003e\n  \u003cli\u003eVibrant light pink semi-permanent colour lasting up to 25 washes\u003c\/li\u003e\n  \u003cli\u003eNo developer required — use straight from the tube\u003c\/li\u003e\n  \u003cli\u003eFades gradually into beautiful soft pastel pink tones\u003c\/li\u003e\n  \u003cli\u003eUV reactive — glows under black light\u003c\/li\u003e\n  \u003cli\u003eSmooths cuticles, adds shine, conditions and prevents breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eVibrant Light Pink Semi-Permanent Colour That Fades into Beautiful Pastels\u003c\/h2\u003e\n\u003cp\u003eDanger Jones Cheap Date is a playful, vivid light pink semi-permanent hair colour that delivers bold, saturated results straight from the tube — no developer, no mixing, no fuss. Lasting up to 25 washes on lighter tones, it fades gradually and gracefully into soft, dreamy pastel pink tones rather than leaving harsh lines or patchy colour as it grows out. For anyone who loves the look of pink hair but wants a low-commitment, easy-to-apply formula that evolves beautifully over time, Cheap Date is a brilliant choice. Find it alongside other professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/styling-products\"\u003ecolour and styling products\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eNo Developer, Creamy Consistency and Better Saturation\u003c\/h2\u003e\n\u003cp\u003eThe Danger Jones formula requires no developer — simply apply the creamy colour straight from the tube directly onto the hair for a straightforward, mess-free colour application. The creamy consistency ensures even coverage with better saturation and less product waste than many competing semi-permanent ranges, and the formula blends and melts seamlessly into adjacent colours for gradient, colour melt and ombre effects. Intermix freely with other Danger Jones shades to create custom pink tones tailored to each individual client.\u003c\/p\u003e\n\n\u003ch2\u003eUV Reactive for Stunning Black Light Results\u003c\/h2\u003e\n\u003cp\u003eCheap Date is one of four UV reactive shades in the Danger Jones range, glowing beautifully under black light for editorial, event and festival styling that makes an unforgettable statement. A light pink that looks stunning in natural daylight and then transforms under UV light is a genuinely versatile creative tool for stylists who work across different environments and occasions.\u003c\/p\u003e\n\n\u003ch2\u003eConditions and Protects While It Colours\u003c\/h2\u003e\n\u003cp\u003eThe Danger Jones formula smooths the hair cuticle, increases shine, adds moisture and helps prevent breakage during the colouring process — leaving pre-lightened or bleached hair in better condition after the colour service than before. For maximum vibrancy on Cheap Date, pre-lighten the hair to a pale blonde or white base before applying for the most vivid, true-to-tone light pink result.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195290947877,"sku":"70501","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Cheap-Date-Light-Pink.webp?v=1753995944"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-solitude-blue","title":"Danger Jones Semi Permanent Hair Colour 118ml - Solitude (Blue)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195293602085,"sku":"70513","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Solitude-Blue.webp?v=1753995942"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-libertine-violet","title":"Danger Jones Semi Permanent Hair Colour 118ml - Libertine (Violet)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195297403173,"sku":"70508","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Libertine-Violet.webp?v=1753995941"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-hysteria-berry","title":"Danger Jones Semi Permanent Hair Colour 118ml - Hysteria (Berry)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195300385061,"sku":"70507","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Hysteria-Berry.webp?v=1753995940"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-oblivion-teal","title":"Danger Jones Semi Permanent Hair Colour 118ml - Oblivion (Teal)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195301630245,"sku":"70509","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Oblivion-Teal.webp?v=1753995939"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-starrider-yellow","title":"Danger Jones Semi Permanent Hair Colour 118ml - Starrider (Yellow)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195309199653,"sku":"70514","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Starrider-Yellow.webp?v=1753995925"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-empire-green","title":"Danger Jones Semi Permanent Hair Colour 118ml - Empire (Green)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195322372389,"sku":"70504","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Empire-Green.webp?v=1753995924"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-antique-rose-gold","title":"Danger Jones Semi Permanent Hair Colour 118ml - Antique (Rose Gold)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195323552037,"sku":"70519","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Antique-Rose-Gold.webp?v=1753995923"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-cyclone-silver","title":"Danger Jones Semi Permanent Hair Colour 118ml - Cyclone (Silver)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195326992677,"sku":"70521","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Cyclone-Silver.jpg?v=1753995922"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-exotica-light-purple","title":"Danger Jones Semi Permanent Hair Colour 118ml - Exotica (Light Purple)","description":"\u003cul\u003e\n  \u003cli\u003eVibrant light purple semi-permanent colour lasting up to 25 washes\u003c\/li\u003e\n  \u003cli\u003eNo developer required — use straight from the tube\u003c\/li\u003e\n  \u003cli\u003eFades gradually into beautiful pastel versions of itself\u003c\/li\u003e\n  \u003cli\u003eUV reactive — glows under black light\u003c\/li\u003e\n  \u003cli\u003eSmooths cuticles, adds shine, conditions and prevents breakage\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eVibrant Light Purple Semi-Permanent Colour That Fades Beautifully\u003c\/h2\u003e\n\u003cp\u003eDanger Jones Exotica is a vivid light purple semi-permanent hair colour that delivers bold, saturated results without any developer — straight from the tube and onto the hair. Lasting up to 25 washes on lighter tones, it is designed to fade gradually and gracefully into softer, pastel versions of itself rather than developing harsh regrowth lines or uneven colour. For anyone who loves the creative freedom of fashion colours without the commitment of a permanent result, Exotica is a genuinely exciting shade to work with. Find it alongside other professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/styling-products\"\u003ecolour and styling products\u003c\/a\u003e in our full range.\u003c\/p\u003e\n\n\u003ch2\u003eNo Developer, Creamy Consistency and Better Saturation\u003c\/h2\u003e\n\u003cp\u003eOne of the most practical qualities of the Danger Jones range is its simplicity of application. No developer means no mixing, no timing anxiety and no risk of over-processing — just a creamy, easy-to-apply formula that goes directly onto the hair and delivers better saturation with less product than many competing semi-permanent colour brands. The creamy consistency makes it straightforward to apply evenly, blend across sections and melt seamlessly into adjacent colours for gradient and colour melt effects.\u003c\/p\u003e\n\n\u003ch2\u003eUV Reactive for Creative and Editorial Work\u003c\/h2\u003e\n\u003cp\u003eExotica is one of four UV reactive shades in the Danger Jones range — meaning it glows under black light for a stunning effect that opens up creative possibilities well beyond the standard salon colour service. For editorial shoots, events, festivals or any occasion where hair needs to make a statement in UV or black light environments, a UV reactive semi-permanent colour that also looks beautiful in natural light is a genuinely versatile professional tool.\u003c\/p\u003e\n\n\u003ch2\u003eConditions and Protects While It Colours\u003c\/h2\u003e\n\u003cp\u003eBeyond the colour performance, the Danger Jones formula actively benefits the hair during the colouring process. It helps smooth the hair cuticle, increases shine, adds moisture and helps prevent breakage — leaving hair in noticeably better condition after the colour service rather than dry and compromised. For pre-lightened or bleached hair that needs the most care, that conditioning action during colour application is a meaningful practical benefit. For maximum vibrancy, pre-lighten the hair before applying Exotica.\u003c\/p\u003e\n\n\u003cp\u003eEnjoy free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195329122597,"sku":"70505","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Exotica-Light-Purple.webp?v=1753995921"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-simpatico-light-peach","title":"Danger Jones Semi Permanent Hair Colour 118ml - Simpatico (Light Peach)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195330924837,"sku":"70512","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Simpatico-Light-Peach.webp?v=1753995920"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-pavement-grey","title":"Danger Jones Semi Permanent Hair Colour 118ml - Pavement (Grey)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195363201317,"sku":"70510","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Pavement-Grey.webp?v=1753995919"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-clear","title":"Danger Jones Semi Permanent Hair Colour 118ml - Clear","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195366773029,"sku":"70502","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Clear.webp?v=1753995918"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-dopamine-black","title":"Danger Jones Semi Permanent Hair Colour 118ml - Dopamine (Black)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195369197861,"sku":"70529","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Dopamine-Black.webp?v=1753995917"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-burlesque-mauve","title":"Danger Jones Semi Permanent Hair Colour 118ml - Burlesque (Mauve)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195372245285,"sku":"70520","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Burlesque-Mauve.webp?v=1753995916"},{"product_id":"danger-jones-semi-permanent-hair-colour-118ml-poolside-light-blue","title":"Danger Jones Semi Permanent Hair Colour 118ml - Poolside (Light Blue)","description":"\u003cdiv class=\"product_desc_col\"\u003e\n\u003cdiv class=\"product_desc_block\"\u003e\n\u003cdiv class=\"collapse\"\u003e\n\u003cdiv class=\"text_block\"\u003e\n\u003cp\u003eVibrant and long lasting semi-permanent colors designed to fade gradually. Use each color on its own or intermix for a custom creation. Deeper tones last up to 45 washes, lighter tones up to 25.\u003c\/p\u003e\n\u003cp\u003eHelps to smooth hair cuticles, increase shine and condition while also helping to prevent hair breakage and add moisture.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor all hair types\u003c\/li\u003e\n\u003cli\u003eNo developer, use straight out of tube\u003c\/li\u003e\n\u003cli\u003eCreamy consistency makes it easier to apply\u003c\/li\u003e\n\u003cli\u003eBetter saturation\u003c\/li\u003e\n\u003cli\u003eUse less product for coverage\u003c\/li\u003e\n\u003cli\u003eVibrant colors\u003c\/li\u003e\n\u003cli\u003eBlend and melt easily together for creative applications\u003c\/li\u003e\n\u003cli\u003eFade beautifully into lighter\/pastel versions of themselves\u003c\/li\u003e\n\u003cli\u003eFor more vibrancy pre-lighten hair before applying color\u003c\/li\u003e\n\u003cli\u003e4 UV reactive shades (glow in black light)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":50195375227173,"sku":"70511","price":16.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-Semi-Permanent-Hair-Colour-118ml-Poolside-Light-Blue.webp?v=1753995915"},{"product_id":"danger-jones-semi-permanent-hair-color-cyclone-118ml","title":"Danger Jones Semi-Permanent Hair Color Cyclone 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Cyclone shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Cyclone 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Cyclone shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Cyclone to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061045457189,"sku":"SD34169","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD34169-0.jpg?v=1780759319"},{"product_id":"danger-jones-semi-permanent-hair-color-antique-118ml","title":"Danger Jones Semi-Permanent Hair Color Antique 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Antique shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Antique 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Antique shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Antique to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061045489957,"sku":"SD34167","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD34167-0.jpg?v=1780759309"},{"product_id":"danger-jones-semi-permanent-hair-color-checkmate-hot-red-pink-118ml","title":"Danger Jones Semi-Permanent Hair Color Checkmate Hot Red Pink 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Checkmate (Hot Red-Pink) shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Checkmate (Hot Red-Pink) 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Checkmate shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Checkmate (Hot Red-Pink) to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061060759845,"sku":"SD42662","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42662-0.jpg?v=1780762859"},{"product_id":"danger-jones-semi-permanent-hair-color-ransom-light-teal-118ml","title":"Danger Jones Semi-Permanent Hair Color Ransom Light Teal 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Ransom (Light Teal) shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Ransom (Light Teal) 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Ransom shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Ransom (Light Teal) to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061060825381,"sku":"SD42661","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/SD42661-0.jpg?v=1780763144"},{"product_id":"danger-jones-semi-permanent-hair-color-libertine-violet-118ml","title":"Danger Jones Semi-Permanent Hair Color Libertine Violet 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Libertine Violet shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Libertine Violet 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Libertine Violet shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Libertine Violet to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061531996453,"sku":"SD34675","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/34675_b2712470-8c71-4cdc-8880-7f40ea08d105.jpg?v=1773139919"},{"product_id":"danger-jones-semi-permanent-hair-color-dopamine-black-118ml","title":"Danger Jones Semi-Permanent Hair Color Dopamine Black 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Dopamine Black shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Dopamine Black 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time, staying true to tone as it gradually softens. So your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours, and it's brilliant for deepening or adding richness to other shades. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, rich coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own, Dopamine Black is great for deepening other shades. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Dopamine Black to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532455205,"sku":"SD36396","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/36396.jpg?v=1773139927"},{"product_id":"danger-jones-semi-permanent-hair-color-masquerade-118ml","title":"Danger Jones Semi-Permanent Hair Color Masquerade 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Masquerade shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Masquerade 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Masquerade shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Masquerade to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532520741,"sku":"SD36005","price":17.48,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/36005.jpg?v=1773139929"},{"product_id":"danger-jones-semi-permanent-hair-color-hysteria-berry-118ml","title":"Danger Jones Semi-Permanent Hair Color Hysteria Berry 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Hysteria Berry shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Hysteria Berry 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Hysteria Berry shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Hysteria Berry to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532619045,"sku":"SD34674","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/34674_c0e0cbe8-b2c2-4d2b-ae3b-b81785040673.jpg?v=1773139931"},{"product_id":"danger-jones-semi-permanent-hair-color-clear-118ml","title":"Danger Jones Semi-Permanent Hair Color Clear 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe clear, colourless mixing shade in the Danger Jones range\u003c\/li\u003e\r\n\u003cli\u003eDilutes vibrant shades into softer, pastel tones without weakening the formula\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application and easy mixing\u003c\/li\u003e\r\n\u003cli\u003eFully intermixable with any Danger Jones colour for custom pastels\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eYour secret weapon for custom pastels. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Clear 118ml\u003c\/strong\u003e is the colourless mixing shade in the Danger Jones range, designed to be blended with the vibrant colours to soften and dilute them into gorgeous, custom pastel tones. Rather than adding colour of its own, it lets you take any Danger Jones shade and dial down its intensity, creating softer, paler, more pastel versions exactly to your taste, without watering down the conditioning, hair-loving formula.\u003c\/p\u003e\r\n\u003cp\u003eIt's got the same creamy consistency as the rest of the range, so it mixes smoothly and applies easily straight from the tube once blended. The more Clear you add, the softer and more pastel your chosen shade becomes, giving you complete control over your colour. And because it shares the same caring formula, it smooths the hair cuticle, boosts shine and conditions while helping to prevent breakage and add moisture, so your custom pastel looks after your hair just as much as the full-strength shades do. It suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does and how to use it\u003c\/h2\u003e\r\n\u003cp\u003eMixing a vibrant semi-permanent with a clear dilutor is how you get a true pastel without losing condition, watering colour down any other way can weaken the formula, but Clear keeps all the conditioning benefits intact. Simply mix Clear with your chosen Danger Jones shade: a little for a slightly softer tone, more for a delicate pastel. Blend to your desired intensity, then apply straight onto clean, dry hair, leave to develop as directed, and rinse until the water runs clear. As with any vivid or pastel colour, a strand test first is wise, and remember the lighter and more pre-lightened your starting hair, the truer your pastel result will be. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves creating their own custom pastel shades and wants the freedom to soften any Danger Jones colour to exactly the intensity they want, while keeping the conditioning benefits. It's an essential for pastel lovers and anyone who likes to mix their own bespoke colours. We've been perfecting colour for clients in Codsall for years, so we know that custom mixing is where the real fun (and the most flattering results) happen, and a clear dilutor like this is the key to unlocking it at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your custom pastel looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Clear to your kit and unlock a whole world of custom pastel shades. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532684581,"sku":"SD34668","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/34668.jpg?v=1773139933"},{"product_id":"danger-jones-semi-permanent-hair-color-hustler-pink-118ml","title":"Danger Jones Semi-Permanent Hair Color Hustler Pink 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Hustler Pink shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Hustler Pink 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Hustler Pink shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Hustler Pink to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532750117,"sku":"SD34673","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Danger-Jones-config.jpg?v=1773139934"},{"product_id":"danger-jones-semi-permanent-hair-color-empire-green-118ml","title":"Danger Jones Semi-Permanent Hair Color Empire Green 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Empire Green shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Empire Green 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Empire Green shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Empire Green to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532782885,"sku":"SD34670","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/34670.jpg?v=1773139935"},{"product_id":"danger-jones-semi-permanent-hair-color-exotica-light-purple-118ml","title":"Danger Jones Semi-Permanent Hair Color Exotica Light Purple 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Exotica (Light Purple) shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Exotica (Light Purple) 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Exotica shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Exotica (Light Purple) to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532848421,"sku":"SD34671","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/34671.jpg?v=1773139937"},{"product_id":"danger-jones-semi-permanent-hair-color-diablo-red-118ml","title":"Danger Jones Semi-Permanent Hair Color Diablo Red 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Diablo Red shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Diablo Red 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Diablo Red shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Diablo Red to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532913957,"sku":"SD34669","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/34669.jpg?v=1773139939"},{"product_id":"danger-jones-gloss-toner-with-bonder-9-4-copper-60ml","title":"Danger Jones Gloss Toner With Bonder 9-4 Copper 60ml","description":"\u003cp\u003eDanger Jones Gloss Tones with Bonder has a unique creamy consistency that is easy to apply, control and blend two shades together for unique vibrant and pigmented shades to suit every client.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes vegan Keratin bonder that penetrates deep into the hair to protect and strengthen to reduce breakage\u003c\/li\u003e\n\u003cli\u003eNon drying formula leaves hair noticeable conditioned\u003c\/li\u003e\n\u003cli\u003eZero lift with an acidic pH (6.7 pH)\u003c\/li\u003e\n\u003cli\u003eContains Chia oil and Apple Cider Vinegar to protect colour from fading and regenerates the hair’s natural shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532946725,"sku":"SD39722","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/39722_37a8452e-caf1-4c40-aea1-70bf0e2faba4.jpg?v=1773139940"},{"product_id":"danger-jones-semi-permanent-hair-color-burlesque-118ml","title":"Danger Jones Semi-Permanent Hair Color Burlesque 118ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eVibrant, long-lasting semi-permanent colour in the Burlesque shade\u003c\/li\u003e\r\n\u003cli\u003eFades gradually into a lighter, pastel version while staying true to tone\u003c\/li\u003e\r\n\u003cli\u003eCreamy consistency for easy application, straight from the tube\u003c\/li\u003e\r\n\u003cli\u003eIntermixable with other shades for fully customised results\u003c\/li\u003e\r\n\u003cli\u003eConditions, smooths and adds shine while helping to prevent breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Burlesque 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Burlesque shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. Deeper shades last up to 40 washes and lighter colours up to 25 washes, and it suits all hair types.\u003c\/p\u003e\r\n\u003ch2\u003eWhat it does for your hair\u003c\/h2\u003e\r\n\u003cp\u003eMost semi-permanent colours fade unevenly and can leave hair feeling dry, but Danger Jones is built differently. Its clever formula fades true to tone into a softer pastel rather than turning patchy, so your colour always looks deliberate. At the same time, the conditioning formula smooths the cuticle, adds shine and moisture and helps prevent breakage, so rather than damaging your hair like some vivid colours can, it actually helps care for it as the colour gradually softens.\u003c\/p\u003e\r\n\u003ch2\u003eHow to use it\u003c\/h2\u003e\r\n\u003cp\u003eApply straight from the tube onto clean, dry hair, working it through evenly for full, vibrant coverage. There's no need to mix with developer. Leave it to develop as directed, then rinse until the water runs clear. Want a custom shade? Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. We've been perfecting colour for clients in Codsall for years, so we know how much a colour that fades well matters, and a conditioning semi-permanent like this is a brilliant way to play with vivid colour at home.\u003c\/p\u003e\r\n\u003ch2\u003eBuild your colour care routine\u003c\/h2\u003e\r\n\u003cp\u003eTo keep your vivid colour looking its best for longer, pair it with a colour-protecting aftercare routine and wash less frequently with cooler water. Have a browse through our full range of professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/hair-products\"\u003ehaircare products\u003c\/a\u003e to complete your routine, or explore all the professional names we stock over on our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e page.\u003c\/p\u003e\r\n\u003cp\u003eAdd Danger Jones Semi-Permanent Hair Color in Burlesque to your routine for bold, beautiful colour that fades like a dream. Free UK delivery on all orders.\u003c\/p\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061532979493,"sku":"SD34168","price":17.48,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/34168_a77ae445-40dc-4059-ba5b-f141789dc938.jpg?v=1773139940"},{"product_id":"danger-jones-gloss-toner-with-bonder-9-8-brown-60ml","title":"Danger Jones Gloss Toner With Bonder 9-8 Brown 60ml","description":"\u003cp\u003eDanger Jones Gloss Tones with Bonder has a unique creamy consistency that is easy to apply, control and blend two shades together for unique vibrant and pigmented shades to suit every client.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes vegan Keratin bonder that penetrates deep into the hair to protect and strengthen to reduce breakage\u003c\/li\u003e\n\u003cli\u003eNon drying formula leaves hair noticeable conditioned\u003c\/li\u003e\n\u003cli\u003eZero lift with an acidic pH (6.7 pH)\u003c\/li\u003e\n\u003cli\u003eContains Chia oil and Apple Cider Vinegar to protect colour from fading and regenerates the hair’s natural shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Danger Jones","offers":[{"title":"Default Title","offer_id":52061533012261,"sku":"SD39720","price":19.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/39720.jpg?v=1773139941"},{"product_id":"danger-jones-gloss-toner-with-bonder-9-3-gold-60ml","title":"Danger Jones Gloss Toner With Bonder 9-3 Gold 60ml","description":"\u003cp\u003eDanger Jones Gloss Tones with Bonder has a unique creamy consistency that is easy to apply, control and blend two shades together for unique vibrant and pigmented shades to suit every client.\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIncludes vegan Keratin bonder that penetrates deep 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breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003eBold, beautiful colour that fades like a dream. \u003cstrong\u003eDanger Jones Semi-Permanent Hair Color Burnout Orange 118ml\u003c\/strong\u003e is a vibrant, long-lasting semi-permanent colour designed to look incredible from day one and fade gracefully over time. As the Burnout Orange shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. 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Intermix Danger Jones colours to create your own. As a vivid semi-permanent colour, doing a strand test first is always wise, and bear in mind results vary depending on your starting colour, the lighter and more pre-lightened your hair, the more vibrant the result. For colour-care aftercare, browse our professional \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e.\u003c\/p\u003e\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis one's for anyone who loves bold, vivid, creative colour and wants a long-lasting semi-permanent that fades beautifully into pastel rather than turning patchy, while conditioning the hair along the way. It suits all hair types, and it's brilliant whether you're going for a single bold shade or intermixing your own custom creation. 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As the Cheap Date shade gradually washes out, it softens into a lighter, pastel version of itself while staying true to tone, so your colour looks intentional and gorgeous at every stage, not patchy or muddy as it fades.\u003c\/p\u003e\r\n\u003cp\u003eIt's got a creamy consistency that makes application easy, just apply straight from the tube onto clean hair, with no mixing or developer needed. It's fully intermixable too, so you can blend shades to create your own custom colours. And it's not just about the colour: the formula is designed to smooth the hair cuticle, boost shine and condition the hair while helping to prevent breakage and add moisture, so your hair is looked after as well as beautifully coloured. 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