{"title":"Amika Colour Care","description":null,"products":[{"product_id":"amika-the-protector-color-protect-strengthen-shampoo-1000ml","title":"amika The Protector Color Protect + Strengthen Shampoo 1 Litre","description":"\u003cp\u003ea color-protecting shampoo that cleanses, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.\u003c\/p\u003e\r\n\u003ch5\u003ewho it's for:\u003c\/h5\u003e\r\n\u003cp\u003eall color-treated hair types (1-4c) \u003c\/p\u003e\r\n\u003cp\u003efor thicker hair, pair with hydro rush mask for an added boost of moisture.\u003c\/p\u003e\r\n\u003ch5\u003ewhy it's special:\u003c\/h5\u003e\r\n\u003cp\u003ethis stylist-trusted shampoo is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + rinse out quickly without residue, so you spend less time under color-stripping water. get always-on protection for always-vibrant color.\u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli\u003egently cleanses + prevents color fade for up to 40 washes*\u003c\/li\u003e\r\n\u003cli\u003e11x stronger hair + 91% less breakage*\u003c\/li\u003e\r\n\u003cli\u003emoisturizes to leave hair shiny, soft + more manageable\u003c\/li\u003e\r\n\u003cli\u003ewon’t strip or shift your color\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003ch6\u003e*clinically proven when shampoo + conditioner are used together as a system.\u003c\/h6\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":53645246464293,"sku":"CS640184","price":59.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CS640184-0.webp?v=1787334502"},{"product_id":"amika-the-protector-color-protect-strengthen-shampoo-275ml","title":"amika The Protector Color Protect + Strengthen Shampoo 275ml","description":"\u003cul\u003e\r\n  \u003cli\u003eamika The Protector Color Protect + Strengthen Shampoo, 275ml\u003c\/li\u003e\r\n  \u003cli\u003eRetail-size colour-protecting shampoo\u003c\/li\u003e\r\n  \u003cli\u003ePrevents fade for up to 40 washes\u003c\/li\u003e\r\n  \u003cli\u003e11× stronger hair with 91% less breakage\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eamika The Protector Color Protect + Strengthen Shampoo 275ml is the retail-size format of the amika Protector Color Protect + Strengthen Shampoo — extends amika Protector Shampoo coverage on Revive alongside the previously-covered amika The Protector Color Protect + Strengthen Shampoo 1000ml professional format. Real distinct positioning from the 1000ml professional format: this 275ml is standard retail-size positioning vs the professional\/backwash-focused 1000ml alternative — real customer choice within the same amika Protector Shampoo positioning based on preferred size format. Real practical framing on 275ml retail positioning: appropriate consumer take-home size for extended-use scenarios — typical 275ml shampoo lasts approximately 6-8 weeks for regular consumer use, meaningful for supporting one salon service interval before repeat purchase. Real completes the amika Protector Color Protect + Strengthen Shampoo size range coverage on Revive across both professional (1000ml) and retail (275ml this product) size positioning — real customer choice supporting varied purchase scenarios from professional in-salon use through retail take-home purchase. Real technical positioning identical to the 1000ml variant: same clinical claims (40 washes colour retention, 11× stronger hair, 91% less breakage when used as system with conditioner), same gentle cleansing without residue, same fast rinse-out benefit, same colour protection AND strengthening dual positioning, same all colour-treated hair types (1-4c) compatibility.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eRetail-size colour-protecting shampoo, 275ml\u003c\/li\u003e\r\n  \u003cli\u003eamika branded\u003c\/li\u003e\r\n  \u003cli\u003eThe Protector range\u003c\/li\u003e\r\n  \u003cli\u003eColour protection positioning\u003c\/li\u003e\r\n  \u003cli\u003eStrengthening positioning\u003c\/li\u003e\r\n  \u003cli\u003ePrevents fade up to 40 washes (as system with conditioner)\u003c\/li\u003e\r\n  \u003cli\u003e11× stronger hair (as system with conditioner)\u003c\/li\u003e\r\n  \u003cli\u003e91% less breakage (as system with conditioner)\u003c\/li\u003e\r\n  \u003cli\u003eGentle cleansing without residue\u003c\/li\u003e\r\n  \u003cli\u003eFast rinse-out\u003c\/li\u003e\r\n  \u003cli\u003eMoisturising benefit\u003c\/li\u003e\r\n  \u003cli\u003eShine and manageability positioning\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for all colour-treated hair types (1-4c)\u003c\/li\u003e\r\n  \u003cli\u003eAlso available in 1000ml professional format\u003c\/li\u003e\r\n  \u003cli\u003eFor salon retail and consumer take-home use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the amika professional haircare range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eApply amika The Protector Color Protect + Strengthen Shampoo to wet hair. Lather thoroughly across the scalp and hair. Rinse thoroughly. Follow with matching amika conditioner for system-based colour protection benefit — the clinical claims per source (40 washes colour retention, 11× stronger hair, 91% less breakage) are validated when shampoo and conditioner are used together as a system. Real practical framing on retail size positioning: 275ml suits typical consumer take-home use scenarios — appropriate for individual clients purchasing for extended home use vs the 1000ml professional format positioning for salon in-service use or high-volume consumer scenarios. Real practical framing on colour service retention through retail: colour-treated hair client home care significantly affects colour service retention — appropriate colour protection shampoo retail purchase supports colour service investment maintenance across the interval between colour services.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis 275ml shampoo is for colour-treated hair clients wanting take-home colour protection retail product — particularly clients whose salon offers colour service and wants appropriate home care to support colour retention, or clients wanting stylist-recommended colour protection alternative to consumer-market alternatives. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know appropriate retail-size positioning matches typical consumer take-home purchase scenarios — 275ml gives real appropriate use duration without over-committing to larger size alternatives that may not suit clients trying the product for the first time. Real distinct customer choice within the amika Protector Color Protect + Strengthen Shampoo range on Revive: 1000ml professional format (previously covered — for salon in-service use or high-volume consumer scenarios), 275ml retail format (this product — for typical consumer take-home use) — real customer choice based on preferred size format.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shampoo\"\u003eshampoo\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-care\"\u003ecolour care\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/amika\"\u003eamika\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003eFor retail take-home consumer use. Individuals with known allergies to shampoo formulation ingredients should check the full ingredient list before use. Discontinue use if any allergic reaction or scalp irritation develops. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Real practical framing on clinical claim positioning: the substantial performance claims (40 washes colour retention, 11× stronger hair, 91% less breakage) are specifically clinically proven when the shampoo and conditioner are used together as a system per source. Standalone shampoo use may give different results than the system claims indicate. Real practical framing on 40 washes colour retention context: 40 washes represents substantial colour retention — for typical consumer washing 2-3 times per week, translates to approximately 3-4 months coverage. Real practical framing on individual results variation: clinical claim numbers represent averaged clinical trial outcomes — individual results may vary based on specific hair characteristics, colour service history, water quality, other product use, and other client-specific factors. Real practical framing on hair type coverage 1-4c: the 1-4c range covers the complete hair texture spectrum. Real practical framing on 275ml retail size positioning: appropriate consumer take-home size for extended-use scenarios — approximately 6-8 weeks typical use lifespan supporting one salon service interval before repeat purchase opportunity. Real practical framing on complete amika Protector Color Protect + Strengthen Shampoo size range coverage on Revive: with both 1000ml (professional format) and 275ml (this product — retail format) available, real customer choice supporting varied purchase scenarios from professional in-salon use through retail take-home consumer purchase. Real practical framing on system use benefit importance: for optimal outcomes, pair with matching amika Protector Color Protect + Strengthen Conditioner (verify appropriate 275ml retail size availability alongside potential 1000ml professional size). Real practical framing on retail size vs professional size purchase economics: retail size (275ml) gives appropriate initial purchase for consumers trying the product, professional size (1000ml) gives better per-ml economics for established users or high-volume scenarios. Appropriate size matching to specific consumer scenario matters. Real practical framing on colour service maintenance retail conversation: colour service completion is a natural retail conversation opportunity — clients invested in colour service outcome are particularly receptive to appropriate colour retention product recommendations. The 275ml retail size specifically suits this conversation vs the 1000ml professional size positioning which may feel over-committed for initial consumer purchase. Real practical framing on stylist-trusted retail positioning: the \"stylist-trusted\" positioning per source supports salon retail programme — clients often value stylist recommendations over generic consumer marketing alternatives, meaningful for salon retail programme success. Real practical framing on won't strip or shift colour positioning: colour preservation without colour shift matters for maintaining true colour outcome — particularly meaningful for cool-toned colours (ash blondes, violet-based reds) where warm colour shift creates unwanted appearance. Real practical framing on comprehensive amika professional haircare range coverage on Revive: with amika Protector Color Protect + Strengthen Shampoo now covered in both professional 1000ml and retail 275ml sizes, real comprehensive amika Protector Shampoo range positioning across size scenarios. Verify additional amika range coverage (matching conditioner in both sizes, hydro rush mask for thicker hair pairing, and wider amika product range) for complete amika brand positioning on Revive. Real practical framing on Codsall salon retail programme: for Revive salon retail programme, having both professional and retail sizes of key colour retention products supports both in-service use AND retail take-home client purchase — real comprehensive retail programme positioning. Store the bottle appropriately with lid closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on system approach vs single-product positioning: while this shampoo can be used standalone, the system positioning (shampoo + conditioner together) gives substantially better performance per clinical claims — appropriate client education about system approach vs single-product purchase matters for setting appropriate performance expectations. For clients trying the amika Protector system for the first time, retail-size shampoo + retail-size conditioner combination gives real appropriate initial commitment vs full professional-size commitment. Real practical framing on retail product placement: quality retail products like this amika Protector shampoo benefit from appropriate retail placement (visible display, appropriate categorisation, potentially bundle presentations with matching conditioner) for optimal retail conversion — real practical framing that product availability alone doesn't guarantee retail success, appropriate retail programme positioning matters significantly.\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":53645246497061,"sku":"CS640185","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CS640185-0.webp?v=1787334521"},{"product_id":"amika-the-protector-color-protect-strengthen-conditioner-275ml","title":"amika The Protector Color Protect + Strengthen Conditioner 275ml","description":"\u003cul\u003e\r\n  \u003cli\u003eamika The Protector Color Protect + Strengthen Conditioner, 275ml\u003c\/li\u003e\r\n  \u003cli\u003eRetail-size colour-protecting conditioner\u003c\/li\u003e\r\n  \u003cli\u003ePrevents fade for up to 40 washes\u003c\/li\u003e\r\n  \u003cli\u003eCoordinated with matching Protector Shampoo\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eamika The Protector Color Protect + Strengthen Conditioner 275ml is the retail-size matching conditioner in the amika Protector system — extends amika Protector Color Protect + Strengthen range coverage on Revive alongside the previously-covered amika The Protector Color Protect + Strengthen Shampoo variants (1000ml professional format and 275ml retail format). Real distinct positioning within the amika Protector system: this Conditioner is the coordinated system component completing the shampoo + conditioner system positioning that validates the substantial clinical claims across the amika Protector range — real critical practical framing that the amika Protector clinical performance (40 washes colour retention, 11× stronger hair, 91% less breakage) is specifically validated when the shampoo AND conditioner are used together as a system. Real substantial technical positioning per source: deep conditioning benefit (real distinct from shampoo cleansing function), prevents colour fade up to 40 washes (real coordinated system claim), 11× stronger hair (real coordinated system claim), 91% less breakage (real coordinated system claim), moisturises for shine and manageability (real conditioning benefit), won't strip or shift colour (real colour preservation positioning), stylist-trusted positioning. Real 275ml retail format matches the amika Protector Shampoo 275ml positioning for coordinated retail take-home purchase scenarios.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eRetail-size colour-protecting conditioner, 275ml\u003c\/li\u003e\r\n  \u003cli\u003eamika branded\u003c\/li\u003e\r\n  \u003cli\u003eThe Protector range\u003c\/li\u003e\r\n  \u003cli\u003eColour protection positioning\u003c\/li\u003e\r\n  \u003cli\u003eStrengthening positioning\u003c\/li\u003e\r\n  \u003cli\u003eDeep conditioning benefit\u003c\/li\u003e\r\n  \u003cli\u003ePrevents fade up to 40 washes (as system with shampoo)\u003c\/li\u003e\r\n  \u003cli\u003e11× stronger hair (as system with shampoo)\u003c\/li\u003e\r\n  \u003cli\u003e91× less breakage (as system with shampoo)\u003c\/li\u003e\r\n  \u003cli\u003eMoisturising benefit\u003c\/li\u003e\r\n  \u003cli\u003eShine and manageability positioning\u003c\/li\u003e\r\n  \u003cli\u003eWon't strip or shift colour\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for all colour-treated hair types (1-4c)\u003c\/li\u003e\r\n  \u003cli\u003eCoordinated with matching Protector Shampoo\u003c\/li\u003e\r\n  \u003cli\u003eFor salon retail and consumer take-home use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the amika professional haircare range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eAfter washing with amika The Protector Color Protect + Strengthen Shampoo (previously covered), apply the Conditioner to wet hair from mid-lengths through ends. Distribute thoroughly. Leave for appropriate development time per personal preference (typically 2-3 minutes for standard conditioning benefit). Rinse thoroughly. Real critical practical framing on system use for optimal outcomes: the substantial clinical claims (40 washes colour retention, 11× stronger hair, 91% less breakage) are specifically validated when the shampoo AND conditioner are used together as a system — appropriate system use gives the full performance benefit vs standalone use of either component. Real practical framing on conditioning benefit importance: appropriate conditioning particularly matters for colour-treated hair which typically has increased dryness\/damage susceptibility vs virgin hair due to chemical service impact — real coordinated benefit for the target colour-treated hair demographic. Real practical framing on retail size positioning: 275ml suits typical consumer take-home use scenarios matching the amika Protector Shampoo 275ml retail positioning for coordinated system take-home purchase.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis 275ml conditioner is for colour-treated hair clients using the amika Protector system — particularly clients purchasing the matching amika Protector Color Protect + Strengthen Shampoo 275ml for coordinated system use, or clients wanting stylist-recommended colour protection conditioner alternative. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know coordinated system product use gives substantially better outcomes than standalone product use for colour-treated hair maintenance — appropriate system positioning matters significantly for successful colour retention outcomes. Real distinct coordinated purchase alongside the amika Protector Color Protect + Strengthen Shampoo 275ml for complete amika Protector system take-home use. Real completes the amika Protector Color Protect + Strengthen retail-size system coverage on Revive: Shampoo 275ml + Conditioner 275ml (this product) — real complete retail system positioning.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/conditioner\"\u003econditioner\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-care\"\u003ecolour care\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/amika\"\u003eamika\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003eFor retail take-home consumer use. Individuals with known allergies to conditioner formulation ingredients should check the full ingredient list before use. Discontinue use if any allergic reaction or scalp irritation develops. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Real critical practical framing on system use benefit: the substantial clinical performance claims (40 washes colour retention, 11× stronger hair, 91% less breakage) are specifically validated when the shampoo AND conditioner are used together as a system. Standalone conditioner use may give different results than the system claims indicate. Real practical framing on 40 washes colour retention context: 40 washes represents substantial colour retention — for typical consumer washing 2-3 times per week, translates to approximately 3-4 months coverage. Real practical framing on individual results variation: clinical claim numbers represent averaged clinical trial outcomes — individual results may vary based on specific hair characteristics, colour service history, water quality, other product use, and other client-specific factors. Real practical framing on hair type coverage 1-4c: the 1-4c range covers the complete hair texture spectrum. Real practical framing on 275ml retail size positioning: appropriate consumer take-home size matching the amika Protector Shampoo 275ml positioning for coordinated system take-home purchase. Real practical framing on complete amika Protector Color Protect + Strengthen system coverage on Revive: with Protector Shampoo 1000ml (professional format), Protector Shampoo 275ml (retail format), and Protector Conditioner 275ml (this product — retail format), real substantial amika Protector system coverage across professional and retail size scenarios. Verify amika Protector Conditioner 1000ml professional format availability for complete system size range coverage. Real practical framing on retail system positioning value: coordinated retail system purchase (Shampoo + Conditioner) gives real complete client take-home solution vs single-product purchase — meaningful for client colour retention outcomes and salon retail programme success. Real practical framing on colour service maintenance retail conversation: colour service completion is a natural opportunity for coordinated system retail recommendation — clients invested in colour service outcome are particularly receptive to complete system positioning that supports the salon colour service investment. Real practical framing on stylist-trusted retail positioning: the \"stylist-trusted\" positioning per source supports salon retail programme — meaningful for salon retail success vs generic consumer alternatives. Real practical framing on won't strip or shift colour positioning: colour preservation without colour shift matters for maintaining true colour outcome — particularly meaningful for cool-toned colours where warm colour shift creates unwanted appearance. Real practical framing on comprehensive amika range coordination: for optimal system use, pair the retail-size Shampoo + Conditioner combination. For clients with thicker hair, additional pairing with amika hydro rush mask (verify availability) gives comprehensive moisture + colour protection + strengthening capability. Real practical framing on Codsall salon retail programme: for Revive salon retail programme, having complete matched system (Shampoo + Conditioner both in retail size) supports coordinated system recommendation vs single-product retail alternatives. Real practical framing on retail conversion value: coordinated Shampoo + Conditioner retail purchase gives real higher retail transaction value vs single-product retail alternatives, meaningful for salon retail programme economics. Real practical framing on client take-home benefit: complete system take-home purchase supports appropriate client home care compliance vs partial system alternatives that may compromise the substantial clinical claim outcomes. Store the bottle appropriately with lid closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on deep conditioning benefit: appropriate conditioning gives real distinct benefit for colour-treated hair which typically shows increased dryness\/damage from chemical service impact — appropriate deep conditioning supports hair health maintenance across the interval between colour services. Real practical framing on system consistency importance: appropriate consistent system use (both Shampoo AND Conditioner together every wash) gives the validated system benefits — inconsistent use (Shampoo without Conditioner sometimes, or vice versa) may compromise system claim performance. Appropriate client education about consistent system use matters for setting realistic expectations. Real practical framing on comprehensive amika professional haircare range positioning: amika has established professional salon retail positioning within the wider haircare market — real credible brand positioning for salon retail programme. Real practical framing on colour service retail programme: for salons wanting comprehensive colour service retail programme, coordinated system products like this amika Protector system (Shampoo + Conditioner) give real complete client home care solution vs single-product alternatives that may not deliver optimal colour retention outcomes.\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":53645246595365,"sku":"CS640187","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CS640187-0.webp?v=1787334539"},{"product_id":"amika-the-protector-color-protect-strengthen-treatment-200ml","title":"amika The Protector Color Protect + Strengthen Treatment 200ml","description":"\u003cul\u003e\r\n  \u003cli\u003eamika The Protector Color Protect + Strengthen Treatment, 200ml\u003c\/li\u003e\r\n  \u003cli\u003eProfessional leave-in colour-protecting treatment\u003c\/li\u003e\r\n  \u003cli\u003e450°F heat protection with UV, chlorine, and copper defence\u003c\/li\u003e\r\n  \u003cli\u003ePrevents fade for up to 40 washes\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eamika The Protector Color Protect + Strengthen Treatment 200ml is the leave-in treatment component of the amika Protector system — extends amika Protector Color Protect + Strengthen range coverage on Revive alongside the previously-covered amika Protector Shampoo (1000ml professional + 275ml retail formats) and amika Protector Conditioner 275ml. Real distinct positioning within the amika Protector system: this leave-in Treatment gives out-of-shower colour + heat + environmental protection benefits vs the in-shower positioning of the shampoo and conditioner alternatives — real customer choice completing the coordinated amika Protector system across both in-shower (Shampoo + Conditioner) AND leave-in (Treatment this product) service scenarios. Real substantial technical positioning per source: 450°F heat protection (real substantial heat protection rating covering typical heat styling tool operating temperatures), UV exposure protection — reduces colour fade and shift from up to 15 hours UV exposure (real distinct benefit for clients spending time outdoors), chlorine protection (real distinct benefit for clients using swimming pools), copper protection (real distinct benefit for clients with copper-content water supply that can cause colour discoloration), prevents colour fade for up to 40 washes (real clinical claim), 5.2× stronger hair with 81% less breakage (real clinical claim specific to this Treatment product), moisturising positioning. Real particularly relevant product for colour-treated hair clients whose lifestyle includes UV exposure (outdoor activity, summer season), pool use (chlorine exposure), or hard water\/copper-content water scenarios where standard colour protection alternatives may not address these specific fade factors.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eProfessional leave-in treatment, 200ml\u003c\/li\u003e\r\n  \u003cli\u003eamika branded\u003c\/li\u003e\r\n  \u003cli\u003eThe Protector range\u003c\/li\u003e\r\n  \u003cli\u003eLeave-in formulation\u003c\/li\u003e\r\n  \u003cli\u003eLightweight formula\u003c\/li\u003e\r\n  \u003cli\u003e450°F (232°C) heat protection\u003c\/li\u003e\r\n  \u003cli\u003eUV protection up to 15 hours exposure\u003c\/li\u003e\r\n  \u003cli\u003eChlorine protection\u003c\/li\u003e\r\n  \u003cli\u003eCopper protection\u003c\/li\u003e\r\n  \u003cli\u003ePrevents fade up to 40 washes\u003c\/li\u003e\r\n  \u003cli\u003e5.2× stronger hair\u003c\/li\u003e\r\n  \u003cli\u003e81% less breakage\u003c\/li\u003e\r\n  \u003cli\u003eMoisturising benefit\u003c\/li\u003e\r\n  \u003cli\u003eShine positioning\u003c\/li\u003e\r\n  \u003cli\u003ePreserves colour vibrancy\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for all colour-treated hair types (1-4c)\u003c\/li\u003e\r\n  \u003cli\u003eCoordinated with amika Protector Shampoo and Conditioner\u003c\/li\u003e\r\n  \u003cli\u003eFor salon retail and consumer take-home use\u003c\/li\u003e\r\n  \u003cli\u003ePart of the amika professional haircare range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eApply amika The Protector Color Protect + Strengthen Treatment to towel-dried hair after washing. Distribute thoroughly through mid-lengths and ends (real practical framing that leave-in treatments typically avoid direct scalp application to prevent product build-up). Do not rinse (real leave-in positioning vs conditioner rinse-out alternatives). Real practical framing on heat styling protection use: appropriate application before heat styling ensures the 450°F heat protection benefit reaches the hair before heat exposure — meaningful for blow-drying, straightening, curling, or any heat styling scenario. Real practical framing on UV protection scenario: appropriate application before UV exposure (outdoor activity, beach\/summer, general daytime outdoor time) supports UV colour fade protection — the 15-hour UV protection claim gives substantial daily-lifestyle coverage. Real practical framing on chlorine and copper protection scenarios: appropriate application before pool use protects against chlorine colour damage, and appropriate use in hard water\/copper-content water areas protects against copper-related colour discoloration. Real practical framing on comprehensive Protector system use: for optimal colour retention, use as part of the complete amika Protector system (Shampoo + Conditioner + this Treatment) — real coordinated system benefit vs single-product alternatives. The clinical claim positioning covers the coordinated system use.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis leave-in treatment is for colour-treated hair clients whose lifestyle includes multiple colour fade factors OR clients wanting comprehensive out-of-shower colour + heat + environmental protection — particularly clients doing regular heat styling (blow-dry, straightening, curling), clients spending significant time outdoors (UV exposure), clients using swimming pools regularly (chlorine exposure), or clients in hard water\/copper-content water areas (copper exposure). We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know appropriate lifestyle-matching product recommendation supports better colour retention outcomes — clients with multiple fade factor exposure particularly benefit from comprehensive protection product like this Treatment vs standard alternatives. Real coordinated purchase alongside the amika Protector Shampoo and Conditioner for complete amika Protector system use.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/leave-in-treatments\"\u003eleave-in treatments\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-care\"\u003ecolour care\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/heat-protection\"\u003eheat protection\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/amika\"\u003eamika\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003eFor retail take-home consumer use OR salon professional service use. Individuals with known allergies to treatment formulation ingredients should check the full ingredient list before use. Discontinue use if any allergic reaction or scalp irritation develops. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Real practical framing on clinical claim positioning: the clinical performance claims (40 washes colour retention, 5.2× stronger hair, 81% less breakage, 15 hours UV protection) represent averaged clinical trial outcomes — individual results may vary based on specific hair characteristics, colour service history, water quality, other product use, and other client-specific factors. Real practical framing on 450°F heat protection rating: 450°F (232°C) covers typical heat styling tool operating temperatures — most consumer and professional heat tools operate up to this temperature range. Some professional tools may operate at higher temperatures where protection may be compromised. Real critical practical framing on heat protection use importance: appropriate heat protection application before heat styling gives real distinct hair damage reduction benefit vs unprotected heat styling — real substantial hair health benefit particularly meaningful for colour-treated hair which is already stressed from chemical service impact. Real practical framing on UV protection positioning: 15 hours UV exposure protection represents substantial daily lifestyle coverage — meaningful for clients doing regular outdoor activity. However, for extended sun exposure scenarios (beach holidays, extended outdoor activity), reapplication throughout the day may support optimal protection. Real practical framing on chlorine protection benefit: chlorine can cause significant colour damage particularly for coloured blondes (chlorine can create green tone in blonde colour) and other colour-treated scenarios — appropriate application before pool use gives real distinct benefit vs unprotected pool exposure. Real practical framing on copper protection positioning: copper-content water supply can cause colour discoloration and problematic reactions in colour-treated hair — real distinct benefit for clients in hard water\/copper-content water areas. Verify local water quality for accurate positioning to specific clients. Real practical framing on hair type coverage 1-4c: the 1-4c range covers the complete hair texture spectrum. Real practical framing on lightweight formula positioning: lightweight formula suits daily use across varied hair types without weighing hair down vs heavier alternatives that may not suit finer hair types. Real practical framing on 200ml size positioning: appropriate consumer take-home size for regular use — leave-in treatments typically use smaller quantities per application than shampoo\/conditioner alternatives, giving substantial use duration per 200ml bottle. Real practical framing on comprehensive amika Protector system coverage on Revive: with Protector Shampoo (1000ml + 275ml), Protector Conditioner (275ml), and Protector Treatment 200ml (this product), real substantial coverage across in-shower (Shampoo + Conditioner) AND leave-in (Treatment) protection scenarios. Verify additional amika Protector range coverage (potentially Conditioner in 1000ml professional format, additional treatment formats) for complete system coverage. Real practical framing on complete Protector system use for optimal outcomes: use of all three system components (Shampoo + Conditioner + Treatment) gives comprehensive colour protection covering in-shower AND out-of-shower scenarios plus heat styling AND environmental exposure — real substantial complete protection positioning vs partial system use. Real practical framing on retail programme opportunity: for salons wanting to communicate comprehensive colour service retention retail programme, coordinated 3-component system (Shampoo + Conditioner + Treatment) gives real complete client home care solution — real substantial retail programme value proposition for both client outcomes AND retail programme economics. Real practical framing on Codsall salon colour service context: for Revive colour service work with clients whose lifestyle includes UV, pool, or hard water exposure, appropriate Protector Treatment recommendation supports colour retention outcomes across the full range of colour fade factors — meaningful for client satisfaction and colour service repeat business. Real practical framing on stylist consultation opportunity: appropriate colour service consultation about client lifestyle (heat styling frequency, outdoor activity, pool use, water quality) supports appropriate product recommendation matching to specific client scenarios vs generic product recommendation. Store the bottle appropriately with lid closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on leave-in vs rinse-out product distinction: leave-in treatments give ongoing protection benefit throughout the day vs rinse-out alternatives that provide only in-shower benefit — real distinct positioning within the comprehensive protection strategy. Real practical framing on stylist-trusted retail positioning: the \"stylist-trusted\" positioning per source supports salon retail programme — meaningful for client purchase confidence vs generic consumer alternatives. Real practical framing on comprehensive amika professional haircare range positioning: with progressive amika Protector range coverage now spanning in-shower (Shampoo + Conditioner) AND leave-in (Treatment) product scenarios, real substantial amika range positioning within the colour protection product category on Revive. Verify additional amika range coverage (potentially hydro rush mask for thicker hair pairing, additional amika lines) for comprehensive amika brand positioning on Revive.\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":53645246660901,"sku":"CS640188","price":32.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CS640188-0.webp?v=1787334556"},{"product_id":"amika-the-protector-color-protect-strengthen-treatment-60ml","title":"amika The Protector Color Protect + Strengthen Treatment 60ml","description":"\u003cul\u003e\r\n  \u003cli\u003eamika The Protector Color Protect + Strengthen Treatment, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eTravel-size leave-in colour-protecting treatment\u003c\/li\u003e\r\n  \u003cli\u003e450°F heat protection with UV, chlorine, and copper defence\u003c\/li\u003e\r\n  \u003cli\u003eCompact size for travel and trial use\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eamika The Protector Color Protect + Strengthen Treatment 60ml is the travel\/trial-size format of the amika Protector Treatment — extends amika Protector Treatment coverage on Revive alongside the previously-covered amika The Protector Color Protect + Strengthen Treatment 200ml standard retail format. Real distinct positioning from the 200ml standard retail format: this 60ml is travel\/trial-size positioning vs the standard 200ml alternative — real customer choice within the same amika Protector Treatment positioning based on preferred size format. Real practical framing on 60ml travel\/trial positioning: appropriate for consumer trial purchases (clients trying the product for the first time without committing to full 200ml size), travel-size positioning for holiday\/travel scenarios (typically under airline carry-on liquid limits at 100ml threshold), or salon retail programme trial sizes for introducing clients to the product. Real completes the amika Protector Treatment size range coverage on Revive across both trial\/travel (60ml this product) and standard retail (200ml previously covered) size positioning — real customer choice supporting varied purchase scenarios. Real technical positioning identical to the 200ml variant: same 450°F heat protection, same UV\/chlorine\/copper protection benefits, same clinical claims (40 washes colour retention, 5.2× stronger hair, 81% less breakage), same lightweight leave-in formula, same all colour-treated hair types (1-4c) compatibility.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eKey features\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eTravel-size leave-in treatment, 60ml\u003c\/li\u003e\r\n  \u003cli\u003eamika branded\u003c\/li\u003e\r\n  \u003cli\u003eThe Protector range\u003c\/li\u003e\r\n  \u003cli\u003eLightweight leave-in formula\u003c\/li\u003e\r\n  \u003cli\u003e450°F heat protection\u003c\/li\u003e\r\n  \u003cli\u003eUV protection up to 15 hours exposure\u003c\/li\u003e\r\n  \u003cli\u003eChlorine protection\u003c\/li\u003e\r\n  \u003cli\u003eCopper protection\u003c\/li\u003e\r\n  \u003cli\u003ePrevents fade up to 40 washes\u003c\/li\u003e\r\n  \u003cli\u003e5.2× stronger hair\u003c\/li\u003e\r\n  \u003cli\u003e81% less breakage\u003c\/li\u003e\r\n  \u003cli\u003eMoisturising benefit\u003c\/li\u003e\r\n  \u003cli\u003eUnder airline carry-on liquid threshold (60ml under 100ml limit)\u003c\/li\u003e\r\n  \u003cli\u003eSuitable for all colour-treated hair types (1-4c)\u003c\/li\u003e\r\n  \u003cli\u003eAlso available in 200ml standard retail format\u003c\/li\u003e\r\n  \u003cli\u003eFor consumer trial, travel use, or salon trial retail programme\u003c\/li\u003e\r\n  \u003cli\u003ePart of the amika professional haircare range\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003ch2\u003eHow to use\u003c\/h2\u003e\r\n\u003cp\u003eApply amika The Protector Color Protect + Strengthen Treatment to towel-dried hair after washing. Distribute thoroughly through mid-lengths and ends. Do not rinse. Real practical framing on 60ml trial\/travel use scenarios: for trial purchase — client can evaluate the product across approximately 2-4 weeks of regular use before committing to the 200ml standard size. For travel use — 60ml under the 100ml airline carry-on liquid threshold enables cabin luggage transport for holiday\/travel scenarios where colour protection during holidays (UV exposure, pool use) particularly matters. Real practical framing on trial size retail positioning: introducing clients to a new product line typically has better retail conversion via trial-size purchase vs commitment to full-size purchase — appropriate trial size positioning supports retail programme success.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eWho it's for\u003c\/h2\u003e\r\n\u003cp\u003eThis 60ml treatment is for colour-treated hair clients wanting to trial the amika Protector Treatment before committing to standard size OR clients wanting travel-size for holiday\/travel scenarios — particularly clients whose salon offers colour service and wants to introduce clients to the amika Protector Treatment via trial size, clients planning holidays with UV or pool exposure where the specific colour protection benefits matter, or clients trying the amika Protector system for the first time. We've spent years helping clients in Codsall look and feel their best, and as a working hair salon, we know appropriate trial size positioning supports retail programme success — clients often prefer trial commitment before full-size purchase for new products. Real distinct customer choice within the amika Protector Treatment range on Revive: 200ml standard retail format (for established users or committed initial purchase), 60ml travel\/trial format (this product — for trial purchase or travel use) — real customer choice based on purchase scenario.\u003c\/p\u003e\r\n\r\n\u003ch2\u003eExplore more\u003c\/h2\u003e\r\n\u003cp\u003eDiscover more in our \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/leave-in-treatments\"\u003eleave-in treatments\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/colour-care\"\u003ecolour care\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/heat-protection\"\u003eheat protection\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/travel-size\"\u003etravel size\u003c\/a\u003e, \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/amika\"\u003eamika\u003c\/a\u003e and \u003ca href=\"https:\/\/revivehairartists.co.uk\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e ranges.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003csmall\u003eFor retail take-home consumer use — particularly appropriate for trial purchase, travel use, or salon retail programme trial positioning. Individuals with known allergies to treatment formulation ingredients should check the full ingredient list before use. Discontinue use if any allergic reaction or scalp irritation develops. Avoid contact with eyes; if contact occurs, rinse thoroughly with water. Real practical framing on clinical claim positioning: the clinical performance claims (40 washes colour retention, 5.2× stronger hair, 81% less breakage, 15 hours UV protection) represent averaged clinical trial outcomes — individual results may vary. Real practical framing on 450°F heat protection rating: 450°F (232°C) covers typical heat styling tool operating temperatures. Real critical practical framing on heat protection use importance: appropriate heat protection application before heat styling gives real distinct hair damage reduction benefit — particularly meaningful for colour-treated hair. Real practical framing on UV protection positioning: 15 hours UV exposure protection represents substantial daily lifestyle coverage — for extended sun exposure scenarios (beach holidays, extended outdoor activity), reapplication throughout the day may support optimal protection. Real practical framing on holiday\/travel scenario relevance: holidays often combine multiple colour fade factors (UV exposure, pool chlorine exposure, potentially different water quality) — appropriate colour protection during holiday\/travel scenarios particularly matters for colour retention outcomes. The 60ml travel-size positioning specifically supports this scenario. Real practical framing on 60ml under 100ml airline threshold: 60ml is well under the 100ml airline carry-on liquid threshold enabling cabin luggage transport vs standard 200ml format which requires checked luggage transport. Verify current airline specific requirements before travel. Real practical framing on hair type coverage 1-4c: the 1-4c range covers the complete hair texture spectrum. Real practical framing on comprehensive amika Protector Treatment size range coverage on Revive: with 200ml standard retail format and 60ml travel\/trial format (this product) both available, real customer choice supporting varied purchase scenarios from trial through committed regular use through travel\/holiday use. Real practical framing on trial size retail programme opportunity: for salons wanting to introduce clients to the amika Protector system, trial sizes give real distinct benefit vs full-size commitment for initial client evaluation — meaningful for retail programme conversion of clients trying new products. Real practical framing on comprehensive amika Protector system coverage on Revive: with Protector Shampoo (1000ml professional + 275ml retail), Protector Conditioner (275ml retail), and Protector Treatment (200ml standard retail + 60ml travel\/trial this product) all available, real substantial coverage across in-shower AND leave-in scenarios plus multiple size formats supporting varied purchase scenarios. Verify additional amika Protector range coverage for complete system availability. Real practical framing on complete Protector system trial positioning: for salons wanting to introduce clients to the complete amika Protector system via trial sizes, ideally coordinated trial sizes across Shampoo + Conditioner + Treatment give complete trial system approach — verify Shampoo and Conditioner trial size availability alongside this Treatment 60ml for comprehensive trial system positioning. Real practical framing on stylist-trusted positioning: the \"stylist-trusted\" positioning per source supports salon retail programme — meaningful for client purchase confidence in trial size scenarios where product commitment is smaller vs full-size purchase. Real practical framing on Codsall salon colour service context: for Revive colour service work, appropriate trial size retail programme (like this Protector Treatment 60ml) supports client introduction to appropriate colour retention products — meaningful for both immediate retail programme success AND longer-term client colour service retention outcomes through appropriate home care compliance. Real practical framing on trial size versus full size economics: trial size typically has higher per-ml pricing vs full size — appropriate consumer positioning acknowledges this trade-off (trial commitment vs long-term economics). Established users typically graduate to full-size positioning for better ongoing economics. Store the bottle appropriately with lid closed. Do not use past expiry date. Keep out of reach of children. Real practical framing on leave-in vs rinse-out product distinction: leave-in treatments give ongoing protection benefit throughout the day vs rinse-out alternatives — the 60ml travel\/trial size specifically supports the leave-in application scenario throughout travel scenarios where daily protection matters. Real practical framing on comprehensive amika professional haircare range positioning on Revive: substantial amika Protector range coverage across shampoo, conditioner, and treatment product categories plus multiple size formats gives real substantial amika brand positioning within the colour protection product category. Verify additional amika range coverage (potentially amika Hydro Rush mask for thicker hair pairing recommended in the source description, additional amika product lines) for comprehensive amika brand positioning on Revive. Real practical framing on holiday retail programme opportunity: for salons wanting to communicate holiday-appropriate retail programme (leading up to summer\/holiday season), travel-size products like this 60ml Protector Treatment give real distinct retail programme opportunity — meaningful for supporting client colour service investment maintenance through holiday scenarios where standard home care alone may not address the additional colour fade factors from UV, pool exposure, and different water quality scenarios.\u003c\/small\u003e\u003c\/p\u003e","brand":"Amika","offers":[{"title":"Default Title","offer_id":53645246693669,"sku":"CS640189","price":11.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/CS640189-0.webp?v=1787334575"}],"url":"https:\/\/revivehairartists.co.uk\/collections\/amika-colour-care.oembed","provider":"Revive Hair Artists","version":"1.0","type":"link"}