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PTD\u003c\/li\u003e\r\n\u003cli\u003eUp to 100% white coverage\u003c\/li\u003e\r\n\u003cli\u003eIntermixable\u003c\/li\u003e\r\n\u003cli\u003eAll shades are 87-100% organic\u003c\/li\u003e\r\n\u003cli\u003eVegan\u003c\/li\u003e\r\n\u003cli\u003eJust add boiled water\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50768853172517,"sku":"Kitoko-Botanical-Colour-Nutmeg-40g","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Kitoko-Botanical-Colour-Nutmeg-40g-0.jpg?v=1789982249"},{"product_id":"affinage-kitoko-botanical-permanent-hair-colour-paprika-40g","title":"Affinage Kitoko Botanical Permanent Hair Colour - Paprika - 40g","description":"\u003cdiv\u003eStronger, fuller, healthier looking hair with incredible shine and vibrancy.\u003c\/div\u003e\n\u003cdiv\u003ePlant-based colour that mixes with water for beautiful, damage-free results that last up to 20 washes ⬠perfect for fragile or damaged hair, first-time colour clients and those with ingredient sensitivities.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cul\u003e\n\u003cli\u003eReady to use, pre-blended shades\u003c\/li\u003e\n\u003cli\u003eDeposit only colouring\u003c\/li\u003e\n\u003cli\u003eFree from Peroxide, Ammonia, Resorcinol, PPD \u0026amp; PTD\u003c\/li\u003e\n\u003cli\u003eUp to 100% white coverage\u003c\/li\u003e\n\u003cli\u003eIntermixable\u003c\/li\u003e\n\u003cli\u003eAll shades are 87-100% organic\u003c\/li\u003e\n\u003cli\u003eVegan\u003c\/li\u003e\n\u003cli\u003eJust add boiled water\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50768869425445,"sku":"Kitoko-Botanical-Colour-Paprika-40g","price":21.95,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Kitoko-Botanical-Colour-Paprika-40g-0.jpg?v=1789631519"},{"product_id":"affinage-kitoko-botanical-permanent-hair-colour-peppercorn-40g","title":"Affinage Kitoko Botanical Permanent Hair Colour - Peppercorn - 40g","description":"\u003cdiv\u003eStronger, fuller, healthier looking hair with incredible shine and vibrancy.\u003c\/div\u003e\r\n\u003cdiv\u003ePlant-based colour that mixes with water for beautiful, damage-free results that last up to 20 washes ⬠perfect for fragile or damaged hair, first-time colour clients and those with ingredient sensitivities.\u003c\/div\u003e\r\n\u003cdiv\u003e \u003c\/div\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eReady to use, pre-blended shades\u003c\/li\u003e\r\n\u003cli\u003eDeposit only colouring\u003c\/li\u003e\r\n\u003cli\u003eFree from Peroxide, Ammonia, Resorcinol, PPD \u0026amp; PTD\u003c\/li\u003e\r\n\u003cli\u003eUp to 100% white coverage\u003c\/li\u003e\r\n\u003cli\u003eIntermixable\u003c\/li\u003e\r\n\u003cli\u003eAll shades are 87-100% organic\u003c\/li\u003e\r\n\u003cli\u003eVegan\u003c\/li\u003e\r\n\u003cli\u003eJust add boiled water\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50768872145189,"sku":"Kitoko-Botanical-Colour-Peppercorn-40g","price":21.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Kitoko-Botanical-Colour-Peppercorn-40g-0.jpg?v=1789982245"},{"product_id":"affinage-elixir-intensives-permanent-hair-colour-additive-0-7-ash-blue-60ml","title":"Affinage Elixir Intensives Permanent Hair Colour Additive - 0.7 Ash Blue - 60ml","description":"\u003cdiv class=\"product_header\"\u003eCustom blend the perfect shade with pure concentrated pigments for unlimited colour creation. Intensify or neutralise results to create personalised, bespoke colour.\u003c\/div\u003e\u003cdiv class=\"product_bullet\"\u003e• Intensify tone.\u003cbr\u003e• Redu\u003c\/div\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769011343653,"sku":"Affinage-Elixir-Intensives-0.7-Ash-Blue-60ml","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Elixir-Intensives-0.7-Ash-Blue-60ml-0.jpg?v=1786046764"},{"product_id":"affinage-elixir-intensives-permanent-hair-colour-additive-0-4-copper-60ml","title":"Affinage Elixir Intensives Permanent Hair Colour Additive - 0.4 Copper - 60ml","description":"\u003cdiv class=\"product_header\"\u003eCustom blend the perfect shade with pure concentrated pigments for unlimited colour creation. Intensify or neutralise results to create personalised, bespoke colour.\u003c\/div\u003e\u003cdiv class=\"product_bullet\"\u003e• Intensify tone.\u003cbr\u003e• Redu\u003c\/div\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769049288997,"sku":"Affinage-Elixir-Intensives-0.4-Copper-60ml","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Elixir-Intensives-0.4-Copper-60ml-0.jpg?v=1786045344"},{"product_id":"affinage-elixir-intensives-permanent-hair-colour-additive-0-3-gold-60ml","title":"Affinage Elixir Intensives Permanent Hair Colour Additive - 0.3 Gold - 60ml","description":"\u003cdiv class=\"product_header\"\u003eCustom blend the perfect shade with pure concentrated pigments for unlimited colour creation. Intensify or neutralise results to create personalised, bespoke colour.\u003c\/div\u003e\u003cdiv class=\"product_bullet\"\u003e• Intensify tone.\u003cbr\u003e• Redu\u003c\/div\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769051124005,"sku":"Affinage-Elixir-Intensives-0.3-Gold-60ml","price":21.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Elixir-Intensives-0.3-Gold-60ml-0.jpg?v=1789828372"},{"product_id":"affinage-elixir-intensives-permanent-hair-colour-additive-0-1-green-ash-60ml","title":"Affinage Elixir Intensives Permanent Hair Colour Additive - 0.1 Green Ash - 60ml","description":"\u003cdiv class=\"product_header\"\u003eCustom blend the perfect shade with pure concentrated pigments for unlimited colour creation. Intensify or neutralise results to create personalised, bespoke colour.\u003c\/div\u003e\u003cdiv class=\"product_bullet\"\u003e• Intensify tone.\u003cbr\u003e• Redu\u003c\/div\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769053942053,"sku":"Affinage-Elixir-Intensives-0.1-Green-Ash-60ml","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Elixir-Intensives-0.1-Green-Ash-60ml-0.jpg?v=1786045358"},{"product_id":"affinage-elixir-intensives-permanent-hair-colour-additive-0-76-purple-60ml","title":"Affinage Elixir Intensives Permanent Hair Colour Additive - 0.76 Purple - 60ml","description":"\u003cdiv class=\"product_header\"\u003eCustom blend the perfect shade with pure concentrated pigments for unlimited colour creation. Intensify or neutralise results to create personalised, bespoke colour.\u003c\/div\u003e\u003cdiv class=\"product_bullet\"\u003e• Intensify tone.\u003cbr\u003e• Redu\u003c\/div\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769054662949,"sku":"Affinage-Elixir-Intensives-0.76-Purple-60ml","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Elixir-Intensives-0.76-Purple-60ml-0.jpg?v=1786045339"},{"product_id":"affinage-elixir-intensives-permanent-hair-colour-additive-0-6-red-60ml","title":"Affinage Elixir Intensives Permanent Hair Colour Additive - 0.2 Violet Ash - 60ml","description":"\u003cdiv class=\"product_header\"\u003eCustom blend the perfect shade with pure concentrated pigments for unlimited colour creation. Intensify or neutralise results to create personalised, bespoke colour.\u003c\/div\u003e\u003cdiv class=\"product_bullet\"\u003e• Intensify tone.\u003cbr\u003e• Redu\u003c\/div\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769055285541,"sku":"Affinage-Elixir-Intensives-0.2-Violet-Ash-60ml","price":21.99,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Elixir-Intensives-0.2-Violet-Ash-60ml-0.jpg?v=1786045354"},{"product_id":"affinage-puretone-permanent-hone-on-tone-hair-colour-0-00-pure-gloss-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 0.00 Pure Gloss - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eA clear, colourless gloss (Pure Gloss 0.00), for pure shine with no colour deposit\u003c\/li\u003e\r\n  \u003cli\u003eUse alone for a glossy clear glaze, or to dilute and soften any Puretone shade\u003c\/li\u003e\r\n  \u003cli\u003eAmmonia-free, deposit-only formula, over 90% natural ingredients\u003c\/li\u003e\r\n  \u003cli\u003ePermanent when applied to dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, with zero lift and a gentle, low-damage formula\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003ePure gloss and shine, no colour attached. Affinage Puretone in 0.00 Pure Gloss is the clear, colourless member of the Puretone range, a versatile, ammonia-free gloss that adds glassy shine without depositing any colour. Use it alone for a high-shine clear glaze, or mix it into any Puretone shade to soften and customise the tone. It's a dual-action formula: permanent when applied to dry hair, or tone-on-tone on fresh towel-dried hair, and it's over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePure Gloss (0.00) is the clear, colourless member of the Puretone range: it has no pigment, so it adds pure, glassy shine and gloss without changing your colour at all. Use it on its own as a high-shine clear glaze, or mix it into any Puretone shade to dilute and soften the tone for a sheerer, more custom result. Being a deposit-only, ammonia-free formula, it glosses gently without lifting, and fades away softly, a brilliant, versatile tool for adding shine or dialling any shade back to exactly the strength you want.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep that glossy finish going with colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a clear, colourless gloss (no pigment) with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep that glossy finish going with colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769200578853,"sku":"Affinage-Puretone-0.00-Pure-Gloss","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-0.00-Pure-Gloss-0.jpg?v=1789815317"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-4-0-medium-brown-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 4.0 Medium Brown - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 4.0 Medium Brown, a rich, neutral medium brown\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 4.0 Medium Brown is a rich, neutral medium brown, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Medium Brown is a rich, neutral medium brown. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. As a neutral, natural tone, it gives a clean, true-to-tone, balanced result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep colour looking rich and glossy with gentle, colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a rich, neutral medium brown with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769212211493,"sku":"Affinage-Puretone-4.0-Medium-Brown","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-4.0-Medium-Brown-0.jpg?v=1789815306"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-4-124-dark-bitter-chocolate-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 4.124 Dark Bitter Chocolate - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 4.124 Dark Bitter Chocolate, a deep, cool dark chocolate brown with ash and pearl depth\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 4.124 Dark Bitter Chocolate is a deep, cool dark chocolate brown with ash and pearl depth, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Dark Bitter Chocolate is a deep, cool dark chocolate brown with ash and pearl depth. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a cool tone, it helps counter warmth and yellow for a cleaner, cooler result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Cool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a deep, cool dark chocolate brown with ash and pearl depth with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769219551525,"sku":"Affinage-Puretone-4.124-Dark-Bitter-Chocolate","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-4.124-Dark-Bitter-Chocolate-0.jpg?v=1789815310"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-4-65-beaujolais-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 4.65 Beaujolais - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 4.65 Beaujolais, a deep mahogany-red brown, rich and wine-toned\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 4.65 Beaujolais is a deep mahogany-red brown, rich and wine-toned, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Beaujolais is a deep mahogany-red brown, rich and wine-toned. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a deep mahogany-red brown, rich and wine-toned with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769223745829,"sku":"Affinage-Puretone-4.65-Beaujolais-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-4.65-Beaujolais-100ml-0.jpg?v=1789815313"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-5-0-light-brown-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 5.0 Light Brown - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 5.0 Light Brown, a natural, neutral light brown\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 5.0 Light Brown is a natural, neutral light brown, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Light Brown is a natural, neutral light brown. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. As a neutral, natural tone, it gives a clean, true-to-tone, balanced result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep colour looking rich and glossy with gentle, colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a natural, neutral light brown with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769229840677,"sku":"Affinage-Puretone-5.0-Light-Brown-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-5.0-Light-Brown-100ml-0.jpg?v=1789815411"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-5-036-coffee-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 5.036 Coffee - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 5.036 Coffee, a warm, golden coffee brown\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 5.036 Coffee is a warm, golden coffee brown, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Coffee is a warm, golden coffee brown. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a warm, golden coffee brown with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769235050789,"sku":"Affinage-Puretone-5.036-Coffee-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-5.036-Coffee-100ml-0.jpg?v=1789815320"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-5-4-burnished-coffee-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 5.4 Burnished Coffee - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 5.4 Burnished Coffee, a warm, coppery burnished coffee brown\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 5.4 Burnished Coffee is a warm, coppery burnished coffee brown, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Burnished Coffee is a warm, coppery burnished coffee brown. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a warm, coppery burnished coffee brown with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769240326437,"sku":"Affinage-Puretone-5.4-Burnished-Coffee-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-5.4-Burnished-Coffee-100ml-0.jpg?v=1789815351"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-6-0-dark-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 6.0 Dark Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 6.0 Dark Blonde, a natural, neutral dark blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 6.0 Dark Blonde is a natural, neutral dark blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Dark Blonde is a natural, neutral dark blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. As a neutral, natural tone, it gives a clean, true-to-tone, balanced result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep colour looking rich and glossy with gentle, colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a natural, neutral dark blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769244815653,"sku":"Affinage-Puretone-6.0-Dark-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-6.0-Dark-Blonde-100ml-0.jpg?v=1789815486"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-6-007-cool-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 6.007 Cool Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 6.007 Cool Blonde, a cool, ashy dark blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 6.007 Cool Blonde is a cool, ashy dark blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Cool Blonde is a cool, ashy dark blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a cool tone, it helps counter warmth and yellow for a cleaner, cooler result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Cool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a cool, ashy dark blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769248813349,"sku":"Affinage-Puretone-6.007-Cool-Dark-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-6.007-Cool-Dark-Blonde-100ml-0.jpg?v=1789815493"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-6-036-dark-chocolate-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 6.036 Dark Chocolate - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 6.036 Dark Chocolate, a warm, golden dark chocolate brown\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 6.036 Dark Chocolate is a warm, golden dark chocolate brown, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Dark Chocolate is a warm, golden dark chocolate brown. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a warm, golden dark chocolate brown with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769256874277,"sku":"Affinage-Puretone-6.036-Dark-Chocolate-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-6.036-Dark-Chocolate-100ml-0.jpg?v=1789815489"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-6-124-bitter-chocolate-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 6.124 Bitter Chocolate - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 6.124 Bitter Chocolate, a cool dark-blonde chocolate with ash and pearl depth\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 6.124 Bitter Chocolate is a cool dark-blonde chocolate with ash and pearl depth, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Bitter Chocolate is a cool dark-blonde chocolate with ash and pearl depth. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a cool tone, it helps counter warmth and yellow for a cleaner, cooler result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Cool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a cool dark-blonde chocolate with ash and pearl depth with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769263427877,"sku":"Affinage-Puretone-6.124-Bitter-Chocolate-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-6.124-Bitter-Chocolate-100ml-0.jpg?v=1789815482"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-6-666-inferno-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 6.666 Inferno - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 6.666 Inferno, an intense, fiery red\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 6.666 Inferno is an intense, fiery red, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Inferno is an intense, fiery red. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting an intense, fiery red with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769279811877,"sku":"Affinage-Puretone-6.666-Inferno-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-6.666-Inferno-100ml-0.jpg?v=1789815602"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-7-0-medium-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 7.0 Medium Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 7.0 Medium Blonde, a natural, neutral medium blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 7.0 Medium Blonde is a natural, neutral medium blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Medium Blonde is a natural, neutral medium blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. As a neutral, natural tone, it gives a clean, true-to-tone, balanced result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep colour looking rich and glossy with gentle, colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a natural, neutral medium blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769288102181,"sku":"Affinage-Puretone-7.0-Medium-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-7.0-Medium-Blonde-100ml-0.jpg?v=1789815606"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-7-007-cool-medium-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 7.007 Cool Medium Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 7.007 Cool Medium Blonde, a cool, ashy medium blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 7.007 Cool Medium Blonde is a cool, ashy medium blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Cool Medium Blonde is a cool, ashy medium blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a cool tone, it helps counter warmth and yellow for a cleaner, cooler result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Cool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a cool, ashy medium blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769303535909,"sku":"Affinage-Puretone-7.007-Cool-Medium-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-7.007-Cool-Medium-Blonde-100ml-0.jpg?v=1789815598"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-7-036-milk-chocolate-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 7.036 Milk Chocolate - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 7.036 Milk Chocolate, a warm, golden milk chocolate blonde-brown\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 7.036 Milk Chocolate is a warm, golden milk chocolate blonde-brown, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Milk Chocolate is a warm, golden milk chocolate blonde-brown. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a warm, golden milk chocolate blonde-brown with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769309663525,"sku":"Affinage-Puretone-7.036-Milk-Chocolate-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-7.036-Milk-Chocolate-100ml-0.jpg?v=1789815652"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-7-4-copper-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 7.4 Copper Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 7.4 Copper Blonde, a warm, vibrant copper blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 7.4 Copper Blonde is a warm, vibrant copper blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Copper Blonde is a warm, vibrant copper blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a warm, vibrant copper blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769319264549,"sku":"Affinage-Puretone-7.4-Copper-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-7.4-Copper-Blonde-100ml-0.jpg?v=1789815719"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-8-0-light-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 8.0 Light Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 8.0 Light Blonde, a natural, neutral light blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 8.0 Light Blonde is a natural, neutral light blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Light Blonde is a natural, neutral light blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. As a neutral, natural tone, it gives a clean, true-to-tone, balanced result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep colour looking rich and glossy with gentle, colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a natural, neutral light blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769323852069,"sku":"Affinage-Puretone-8.0-Light-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-8.0-Light-Blonde-100ml-0.jpg?v=1789815727"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-8-007-cool-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 8.007 Cool Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 8.007 Cool Blonde, a cool, ashy light blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 8.007 Cool Blonde is a cool, ashy light blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Cool Blonde is a cool, ashy light blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a cool tone, it helps counter warmth and yellow for a cleaner, cooler result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Cool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a cool, ashy light blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769327948069,"sku":"Affinage-Puretone-8.007-Cool-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-8.007-Cool-Blonde-100ml-0.jpg?v=1789815723"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-8-31-warm-ash-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 8.31 Warm Ash Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 8.31 Warm Ash Blonde, a warm-leaning ash-gold light blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 8.31 Warm Ash Blonde is a warm-leaning ash-gold light blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Warm Ash Blonde is a warm-leaning ash-gold light blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a warm-leaning ash-gold light blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769335255333,"sku":"Affinage-Puretone-8.31-Warm-Ash-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-8.31-Warm-Ash-Blonde-100ml-0.jpg?v=1789815843"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-8-32-warm-beige-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 8.32 Warm Beige - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 8.32 Warm Beige, a warm, golden beige light blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 8.32 Warm Beige is a warm, golden beige light blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Warm Beige is a warm, golden beige light blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a warm, golden beige light blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769343086885,"sku":"Affinage-Puretone-8.32-Warm-Beige-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-8.32-Warm-Beige-100ml-0.jpg?v=1789815846"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-9-0-champagne-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 9.0 Champagne - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 9.0 Champagne, a soft, natural champagne blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 9.0 Champagne is a soft, natural champagne blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Champagne is a soft, natural champagne blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. As a neutral, natural tone, it gives a clean, true-to-tone, balanced result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Keep colour looking rich and glossy with gentle, colour-safe care.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a soft, natural champagne blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eKeep colour looking rich and glossy with gentle, colour-safe care. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769345347877,"sku":"Affinage-Puretone-9.00-Champagne-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-9.00-Champagne-100ml-0.jpg?v=1789815850"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-9-035-caffe-latte-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 9.035 Caffe Latte - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 9.035 Caffe Latte, a warm, golden latte blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 9.035 Caffe Latte is a warm, golden latte blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Caffe Latte is a warm, golden latte blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a warm tone, it adds richness, glow and depth.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Warm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a warm, golden latte blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eWarm tones (and coppers and reds especially) fade faster, so keep them rich with colour-safe, warm-protecting care, and avoid purple\/silver shampoos that would knock the warmth back. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769346625829,"sku":"Affinage-Puretone-9.035-Caffe-Latte-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-9.035-Caffe-Latte-100ml-0.jpg?v=1789815854"},{"product_id":"affinage-puretone-permanent-tone-on-tone-hair-colour-9-23-pearl-blonde-100ml","title":"Affinage Puretone Permanent Tone-on-Tone Hair Colour - 9.23 Pearl Blonde - 100ml","description":"\u003ch2\u003eWhy you'll love it\u003c\/h2\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eAn ammonia-free, tone-on-tone permanent colour in 9.23 Pearl Blonde, a cool, pearly very light blonde\u003c\/li\u003e\r\n  \u003cli\u003eDeposit-only, non-lifting formula for tone-on-tone colour, root smudging, toning and glossing\u003c\/li\u003e\r\n  \u003cli\u003eDual action: permanent on dry hair, or tone-on-tone on towel-dried hair\u003c\/li\u003e\r\n  \u003cli\u003eIncredible shine, over 90% natural ingredients, ammonia-free and vegan-friendly\u003c\/li\u003e\r\n  \u003cli\u003eA gentle, low-damage way to tone, refresh and gloss\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\r\n\u003cp\u003eRich, glossy, gentle colour. Affinage Puretone in 9.23 Pearl Blonde is a cool, pearly very light blonde, a versatile, ammonia-free colour from the Puretone range. It's a dual-action formula: apply it to dry hair to unlock permanent colour, or to fresh towel-dried hair for stunning tone-on-tone results. As a deposit-only, non-lifting formula, it's brilliant for tone-on-tone colour, cool root smudging, toning and blending, and glossing, with incredible shine on every shade. Over 90% natural ingredients, ammonia-free and vegan-friendly.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWhat it does for your hair\u003c\/h3\u003e\r\n\u003cp\u003ePuretone in Pearl Blonde is a cool, pearly very light blonde. As a deposit-only, ammonia-free colour, it deposits rich, glossy tone without lifting the natural hair, so it's ideal for tone-on-tone colour, refreshing and glossing, cool root smudging, toning and blending, with incredible shine on every shade. Being a cool tone, it helps counter warmth and yellow for a cleaner, cooler result.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eHow to use it\u003c\/h3\u003e\r\n\u003cp\u003eFor professional use. Carry out an allergy alert test at least 48 hours before every application (see below). Mix Puretone with the appropriate A.S.P Puretone activator (Cream or Liquid) at the 1:2 ratio, following the Affinage instructions. Apply to dry hair for permanent colour, or to fresh towel-dried hair for tone-on-tone results, process for the recommended time, then rinse thoroughly and follow with a colour-safe conditioner. Cool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eWho it's for\u003c\/h3\u003e\r\n\u003cp\u003eThis one's for anyone wanting a cool, pearly very light blonde with the gloss and gentleness of an ammonia-free, deposit-only formula, whether for tone-on-tone colour, toning, root smudging or glossing. We've been perfecting colour, blow-dries and styling for clients in Codsall for years, and a gentle, high-shine tone-on-tone colour is one of the most versatile things in a colourist's kit.\u003c\/p\u003e\r\n\r\n\u003ch3\u003eBuild your routine\u003c\/h3\u003e\r\n\u003cp\u003eCool, ash-based tones stay fresh with colour-safe care and, where needed, gentle purple\/silver toning to hold the coolness, and avoid warm-refresh products. Find a suitable wash in our \u003ca href=\"\/collections\/shampoo\"\u003eshampoo collection\u003c\/a\u003e, explore more colour-care options across our \u003ca href=\"\/collections\/hair-products\"\u003ehair products\u003c\/a\u003e, or browse our \u003ca href=\"\/collections\/shop-by-brand\"\u003eshop by brand\u003c\/a\u003e pages for your favourites.\u003c\/p\u003e\r\n\r\n\u003cp\u003eFree UK delivery on all orders.\u003c\/p\u003e\r\n\r\n\u003cp\u003e\u003cem\u003eThis product is mixed with an activator and contains ingredients that can cause an allergic reaction. Always carry out an allergy alert test according to the instructions at least 48 hours before each use, even if you have coloured your hair before. Not intended for use on under-16s. Wear suitable gloves, avoid contact with the eyes, and do not use on an irritated or damaged scalp. \"Zero damage\" reflects the gentle, ammonia-free, deposit-only formula; as with any colour service, condition and care for the hair afterwards.\u003c\/em\u003e\u003c\/p\u003e","brand":"Affinage","offers":[{"title":"Default Title","offer_id":50769367138597,"sku":"Affinage-Puretone-9.23-Pearl-Blonde-100ml","price":14.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0743\/5337\/7573\/files\/Affinage-Puretone-9.23-Pearl-Blonde-100ml-0.jpg?v=1789815903"}],"url":"https:\/\/revivehairartists.co.uk\/collections\/affinage-hair-colour.oembed?page=13","provider":"Revive Hair Artists","version":"1.0","type":"link"}